This document outlines a presentation about developing public relations and marketing skills for promoting library services and programs. The presentation covers understanding the community and target audiences, developing marketing messages, and brainstorming PR plans. Attendees are encouraged to join library listservs and use various marketing resources and tools to effectively promote their workshops and services. Sample marketing strategies are provided, including different types of advertisements, social media use, and community outreach partnerships.
Anglo-American Cataloguing Rules AACR2 to acquire an international adaptability.Cataloging & Classification.AACR1 and AACR2.AACR1 Anglo-American Cataloging Rules. North American text. Chicago: American Library Association, 1967.
AACR1, Chap. 12 Anglo-American Cataloging Rules. North American text. Chapter 12. Chicago: American Library
Association,
1975.
AACR2 Anglo-American Cataloguing Rules. 2nd ed. Chicago: American Library Association, 1
A comparative analysis of library classification systemsAli Hassan Maken
We use classification each & every moment of the life by intentionally or unintentionally. Classification has always been the backbone of all Library operations and without it, library is definitely going to suffer in its recourse and to find a particular piece of information from unorganized heap of knowledge is almost impossible. The library classification is core instrument for organizing and retrieval of the documents stored in a library. At present era they are the navigation tools for locating and retrieving documents in more precisely and relevantly. The electronic versions of the DDC and UDC and other classification schemes make it possible to realize the potential of library classification to improve subject retrieval.
Anglo-American Cataloguing Rules AACR2 to acquire an international adaptability.Cataloging & Classification.AACR1 and AACR2.AACR1 Anglo-American Cataloging Rules. North American text. Chicago: American Library Association, 1967.
AACR1, Chap. 12 Anglo-American Cataloging Rules. North American text. Chapter 12. Chicago: American Library
Association,
1975.
AACR2 Anglo-American Cataloguing Rules. 2nd ed. Chicago: American Library Association, 1
A comparative analysis of library classification systemsAli Hassan Maken
We use classification each & every moment of the life by intentionally or unintentionally. Classification has always been the backbone of all Library operations and without it, library is definitely going to suffer in its recourse and to find a particular piece of information from unorganized heap of knowledge is almost impossible. The library classification is core instrument for organizing and retrieval of the documents stored in a library. At present era they are the navigation tools for locating and retrieving documents in more precisely and relevantly. The electronic versions of the DDC and UDC and other classification schemes make it possible to realize the potential of library classification to improve subject retrieval.
Ppt.marketing of library and information servicespardeeprattan
About Marketing of library/information services; how to popularize your library; advocacy of library in www world; challenges to libraries in internet era
An introductory presentation on the concept of Library Classification by Dr. Keshava, Professor, Department of Studies and Research in Library and Information Science, Tumkur University, Karnataka, INDIA.
Standards to facilitate information exchange has always been a subject of concern.
To provide a flexible exchange format that could be used for converting data from libraries and information services of all types, UNESCO developed the Common Communication Format (CCF). The main aim of this format was to produce a method of organising bibliographic descriptions which could be exchanged between institutions. This format was to act as a link between the databases produced in different internal formats of libraries.
This PPT contain details of Z39.50 and useful for Library Science students. This protocol used for information retrieval and in the end list of different types of protocols are given.
Ppt.marketing of library and information servicespardeeprattan
About Marketing of library/information services; how to popularize your library; advocacy of library in www world; challenges to libraries in internet era
An introductory presentation on the concept of Library Classification by Dr. Keshava, Professor, Department of Studies and Research in Library and Information Science, Tumkur University, Karnataka, INDIA.
Standards to facilitate information exchange has always been a subject of concern.
To provide a flexible exchange format that could be used for converting data from libraries and information services of all types, UNESCO developed the Common Communication Format (CCF). The main aim of this format was to produce a method of organising bibliographic descriptions which could be exchanged between institutions. This format was to act as a link between the databases produced in different internal formats of libraries.
This PPT contain details of Z39.50 and useful for Library Science students. This protocol used for information retrieval and in the end list of different types of protocols are given.
Little Free Public Libraries
Hope Nobel, Director, Tamarack District Library (Pop Served: 10250)
Big Talk From Small Libraries 2015
27 February 2015
http://nlcblogs.nebraska.gov/bigtalk/
BOOK SECTECTION TOOLS
Selection aids or tools provide necessary information about books, their contents, bibliographic characteristics, physical formats, possible uses and where they can be obtained.
There is no single selection tool capable of per-forming all the functions of buying guide needed by the librarian. The librarian can have fingertip access to large sources of information. Selecting 2or3 tools appropriality
There are three types of book section tools or aids, namely:
(A) Per-publication Review Media
(B) Post- publication Review Media
(C) Review of learned periodicals and Specialised Journals
(A) Pre- publication Review Media
1. Publisher’s Weekly.
New York, R.R. Bowker Co. 1872
The weekly is standard American book trade journal. It is a valuable professional aid for selecting books in different types of libraries specially where there is urgency of purchasing popular books.
The weekly mentions non-book materials only but they are not reviewed. Its scope and content is larger than bookseller. It is an essential reading for the librarians to get information about new books.
Publisher’s weekly reviewed 3670 adult books and 520 juvenile works in 1976. Its circulation now, is over 32,000.
2. The New York Times Books Review (weekly).
New York, the New York Times Co. 1896
It is the most popular and oldest reviewing periodical in the USA. Review of books for children and young adults regularly appear in each issue. Each issue lists best selling paperbacks. Fiction reviews are exhaustive and complete-reviews are written by experts.
3. Library Journal (semi-Monthly, Sep-jun: Monthly, July-August).
New York , R.R.Bowker Co. 1876
Public libraries and academic libraries prefer this journal for selection of books. Professional libraries and teachers in library science write the reviews.
The journal is primarily devoted to books and provides varying attention to other media also. Nearly 500 book reviews appear in a year. Reviews generally appear one or two months after the books are published. Reviews are arranged by broad subject headings. The arrangement is alphabetical by subect.
The Top 5 Performance Management ToolsBernard Marr
Summary of a report that looked at the state-of-the-art in performance management. It identifies the top 5 tools used today to manage performance and adds some words of advice.
Marketing methods for nonprofit organizations of all types to build effective relationships with donors, volunteers, and clients. Addresses how to create effective social media, email, and web-based marketing programs at low cost and time requirements.
Learn the basics of marketing in Part 1 of MLC's Social Media for Libraries series with Kayla Martin-Gant, MLC's Continuing Education Coordinator.
YOUTUBE: http://bit.ly/librarymarketingplaylist
RESOURCE GUIDE: http://bit.ly/socmedforlibraries
Marketing Strategy: Building a Roadmap for SuccessME Consulting
A marketing strategy provides structure and direction, establishes goals and expectations and provides insight about what to do and, as important, what not to do.
Without a marketing strategy, you risk traveling on a road to nowhere, and wasting time, money and resources.
Media Kit for The Social Media Monthly and The Startup Monthly MagazinesGerris
I am doing sales, promotions, and business development for The Social Media Monthly and The Startup Monthly magazines -- so, please take a look and let me know if you're interested -- you can reach me at chris@thesocialmediamonthly.com and I'll hook you up!
Get a firm grasp on the significance and history of Brand Journalism and gain key insights on what you can do to get your brand onboard. Learn Brand Journalism with Prowly.
About Prowly Academy:
Our program is designed for professionals looking to expand their knowledge of the Brand Journalism and Public Relations field. Here, you can stay up to date through today’s ever changing media landscape and learn key insights that you can apply to your work immediately. Take a look at our course offerings and feel free to ask us a question. We look forward to exploring the ins and out of these fascinating topics with you: http://academy.prowly.com/
RetailOasis are proud to announce a new partnership with Edge (www.edgecustom.com.au), one of Australia's leading content marketing agencies.
With the proliferation of media channels, it's getting harder to truly connect with customers. We believe the future of communications is in content creation - engaging customers with your brand, through a meaningful story that leverages your own channels.
In partnership with the NRA, Edge have surveyed some of Australia's biggest retailers to shed light on the key opportunities in this area.
Could your library’s signage do with a makeover? This interactive session will look critically at many types of library signs and review positive and negative aspects of library signage. We will also address how to conduct an internal signage audit, the importance of library branding, and have an open discussion about COVID-19 signage.
By learning some simple skills and techniques, networking with colleagues in person or online doesn’t have to be scary or intimidating. Join Dr. Curtis Rogers, SCSL Communications Director, for an informative session on networking skills for library staff members. In this session, attendees will learn how to network in various situations and a blend of skills for different personality types. Online resources will be provided and there will be opportunities for Q&A and discussion.
Presenter:
Dr. Curtis Rogers is the Director of Communications for the South Carolina State Library and Coordinates the South Carolina Center for the Book and has been working in the library and information science field for 32 years. He has worked at the Union Carnegie Library, the Charleston County Public Library and has taught courses at the USC School of Library and Information Science. He received a Bachelor of Arts in Geography, Master of Library and Information Science, and Doctor of Education in Curriculum and Instruction from the University of South Carolina. In 2001, he completed the University of the Azores Summer Study Course in Azorean Portuguese Culture and Language and in 2002 completed the Certified Public Manager credential. In 2008, he was President of the SC Library Association.
Location:
This webinar will take place virtually using Zoom. Instructions for joining will be emailed to those who are registered prior to the meeting.
If your library is interested in starting a podcast and you want to know the ins and outs from start to finish, this session is for you! Podcasting is "the practice of using the Internet to make digital recordings of broadcasts available for downloading to a computer or mobile device," and for a lot of libraries that have blogged in the past, it's the next logical step in promoting your programs, collection, services, and events.
Could your library’s signage do with a makeover? The session will look critically at many types of library signs and review the positive and negative aspects of library signage. We will also address how to conduct a signage audit and the importance of library branding. Dr. Curtis Rogers is the Communications Director for the South Carolina State Library and has been working in the library and information science field for 31 years. He has worked at the Union (SC) Carnegie Library, the Charleston County Public Library and has taught courses at the USC School of Library and Information Science. He has conducted seventy-six signage audits to date in South Carolina.
Could your library’s signage do with a makeover? The webinar will look critically at many types of library signs and review positive and negative aspects of library signage. We will also address how to conduct a signage audit and the importance of library branding. Attendees will learn practical approaches and inexpensive and free ways to improve the library’s image and to develop library brand recognition. Also addressed will be issues of customer service and how not to use signage to solve library problems.
Conferece session for the 2018 SCLA/SELA Joint Conference - Greenville, SC. Attendees will learn about the podcasting process from what equipment can be used, selecting topics, editing recordings, and using a podcasting service such as Podbean.
Presentation for the Kershaw County Library Sytem staff education day. Library public relations, digital photography, and image editing basics are discussed.
Presentation for PDI #2 Career Development Practitioners: Creating a Tool Box for Excellence - NCDA Career Practitioner Institute
"Practical Techniques and Strategies for
Career Development Practitioners"
February 8-9, 2018
The Francis Marion Hotel
Charleston, South Carolina
Attendees will learn the basics about using a digital camera, settings, image framing and composition, as well as how to use free online image editing tools. Attendees are encouraged to bring their own digital cameras. There will be time for Q&A.
Could your library’s public spaces do with a makeover? The workshop will include step-by-step instructions for conducting an image audit as well as suggestions on how to address things found confusing in the library’s public area signage. The emphasis will be on practical approaches and inexpensive if not free ways to improve your library’s image and to develop a type of brand recognition for an individual library. Also addressed will be issues of customer service and positive messages as key factors in the minds of others when they envision the library.
Francesca Gottschalk - How can education support child empowerment.pptxEduSkills OECD
Francesca Gottschalk from the OECD’s Centre for Educational Research and Innovation presents at the Ask an Expert Webinar: How can education support child empowerment?
The French Revolution, which began in 1789, was a period of radical social and political upheaval in France. It marked the decline of absolute monarchies, the rise of secular and democratic republics, and the eventual rise of Napoleon Bonaparte. This revolutionary period is crucial in understanding the transition from feudalism to modernity in Europe.
For more information, visit-www.vavaclasses.com
Acetabularia Information For Class 9 .docxvaibhavrinwa19
Acetabularia acetabulum is a single-celled green alga that in its vegetative state is morphologically differentiated into a basal rhizoid and an axially elongated stalk, which bears whorls of branching hairs. The single diploid nucleus resides in the rhizoid.
Introduction to AI for Nonprofits with Tapp NetworkTechSoup
Dive into the world of AI! Experts Jon Hill and Tareq Monaur will guide you through AI's role in enhancing nonprofit websites and basic marketing strategies, making it easy to understand and apply.
2024.06.01 Introducing a competency framework for languag learning materials ...Sandy Millin
http://sandymillin.wordpress.com/iateflwebinar2024
Published classroom materials form the basis of syllabuses, drive teacher professional development, and have a potentially huge influence on learners, teachers and education systems. All teachers also create their own materials, whether a few sentences on a blackboard, a highly-structured fully-realised online course, or anything in between. Despite this, the knowledge and skills needed to create effective language learning materials are rarely part of teacher training, and are mostly learnt by trial and error.
Knowledge and skills frameworks, generally called competency frameworks, for ELT teachers, trainers and managers have existed for a few years now. However, until I created one for my MA dissertation, there wasn’t one drawing together what we need to know and do to be able to effectively produce language learning materials.
This webinar will introduce you to my framework, highlighting the key competencies I identified from my research. It will also show how anybody involved in language teaching (any language, not just English!), teacher training, managing schools or developing language learning materials can benefit from using the framework.
BÀI TẬP BỔ TRỢ TIẾNG ANH GLOBAL SUCCESS LỚP 3 - CẢ NĂM (CÓ FILE NGHE VÀ ĐÁP Á...
The Power of Library PR
1. THE POWER OF
LIBRARY PR!
…skills for promoting your services
and programs
The Librar y Instruction Toolkit:
Ef fective Teach ing, Active Learnin g
June 5, 201 2
Dr. Cur tis R. Roger s, Communications Director
2. AGENDA
Resources Review
Understanding Your
Community &
Customers
Developing your
Marketing Message
Brainstorming Group
Project = BE CREATIVE!
Wrap up
3. TAKE AWAY ONE THING FROM THIS
PRESENTATION…
If they don’t know
what you’re doing,
then tell them!
4. GREAT PR/MARKETING RESOURCES
Kivi’s Nonprofit Communications Blog
http://www.nonprofitmarketingguide.com/blog/
LIS News - http://lisnews.org/
PR Squared - http://www.pr-squared.com
The Marketing Blog
http://marketing-expert.blogspot.com
Visibility @ Your Library -
http://www.pio.ala.org/visibility
5.
6. YES, ACTUALLY JOIN A LISTSERV…
http://lists.ala.org/wws/lists
Join PR TALK!
7. ACADEMIC LIBRARY OUTREACH: BEYOND
THE CAMPUS WALLS
How can and do academic libraries
par ticipate in this type of
outreach?
What types of collaborations or
par tnerships are academic
libraries forming with
schools, public libraries, or
community groups?
How do academic librarians
par tner with faculty or campus
depar tments on their community
projects?
What role does ser vice-learning
play?
8. LIBRARY PUBLIC RELATIONS
step-by-step guidance for PR
campaigns that make measurable
differences
new tools, new examples of real -
life librar y publicity
successes, and new strategies for
promotions and communications
9. ADVOCACY, OUTREACH AND THE NATION'S
ACADEMIC LIBRARIES: A CALL FOR ACTION
In the current fiscal
environment, college and
university librarians must
clearly articulate their value
to the teaching, learning and
research missions of their
institutions.
10. UNDERSTANDING YOUR
COMMUNITY
Are there segments of the
community underserved and
how do I find out where they
are?
Does my community want or
value my unique competitive
offering? How do I know?
Is there too much
competition? Who are my
competitors?
11. UNDERSTANDING YOUR
TARGET AUDIENCE
What kinds of habits
does my customer have?
Where are they?
How does my potential
customer get information
products and/or
services?
What are my target
customer’s primary
motivations for seeking
out this kind of
service/workshop?
12. DEVELOPING YOUR
WORKSHOP MESSAGE
Two parts: brief tagline/title &
marketing message/description
Tagline/Title – short and right to the
point & BE CREATIVE!
Marketing message/description
An explanation of your target prospect’s
problem.
An explanation about why you are the
only organization that can solve your
target audience’s problem.
An explanation of the benefits people
will receive from your service.
Examples and testimonials from
customers you have benefitted from your
service.
Your unconditional guarantee.
13. 33 THINGS – PR METHODS
1. Newspaper ads 17.Magazine ads 33.Window display
2. Social Media 18.Special events
3. Poster s 19.Flyer s
4. Contests 20.Email
5. Playing card decks 21.Postcards/Rac k Cards
6. Seminar s 22.Doorhanger s
7. Television ads 23.Media releases
8. Signs 24.Fax broadcasts
9. Radio ads 25.Brochures
10.Banner s 26.Gif t cer tificates
11.Ar ticles 27.Word-of-mouth
12.Classified ads 28.Website
13.Newsletter s 29.Sign picketing
14.Charity events 30.Business cards
15.Networking 31.Catalogs
16.Billboards 32.Public speaking
14. BRAINSTORMING SESSION
In groups, take ____ minutes to work through the
following items to BRAINSTORM and develop a Library
Workshop PR PLAN.
1. Develop a library workshop tagline/title and make it
CREATIVE!!!
2. Develop your workshop message/description but be brief
and to the point.
3. Who is your target audience?
4. How many people do you want to reach & over what
period of time?
5. What innovative methods will you use to get the word out?
Each group will have time to report .
15. THANK YOU!
Dr. Curtis R. Rogers
Communications Director
803-734-8928
crogers@statelibrary.sc.gov