There are cries that traditional media is dying, that newspapers are doomed and that “real” journalism is no longer practiced, thanks to the fact that anyone with a video-enabled-smartphone and access to the Internet can pass themselves off as a ‘reporter’. But by now, you know the doomsayers were wrong. There are many traditional outlets that embrace social media and encourage it among their staff and subscribers. They’ve even built social media into their business models. Take a look at our 10 picks for the most socially connected mainstream media outlets.
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
While social media is one of the best ways to increase brand
awareness, promote your products and services, and connect with your customers, social media is ever-changing and can be a small business’s best friend or worst enemy.
In order to give your small business a fighting chance at marketing with social media, here are five things you must do.
Social Media 101 for Business 2.0 is a presentation on the brief landscape of social media, its trend, growth and some applications to certain business. It also has personal case study of the speaker.
Social Media Club Charleston presents: Social Media 101. These slides were used as supporting materials for a panel discussion on August 19, 2009, hosted by the College of Charleston Grad School.
Top social media platforms every marketer should knowProofHub
Every marketer understand the importance of social media marketing; not only is it an inexpensive way to build a following and promote your brand’s content, but participation in social media could also become a major factor in the ranking algorithm for search engines like Google. There are countless platforms, with hundreds of millions of users between them, that most marketers aren’t taking advantage of yet. Let’s take a look at some of the powerful social media platforms that every marketer should know and use.
Social Media Capacity Building for NonprofitsSusan Tenby
Session from the Florida Housing Coalition's annual conference on Social Media Capacity Building for Nonprofits.
Online Community on the web is no longer solely designated to your website’s forum or email list. You must now learn how to address and engage with your community in many locations across various social media channels. This session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a bird’s eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.
This deck is from a recent training done for travel-related clients of Ogilvy PR Worldwide in Hong Kong. This is a "White Belt" level training in the Ogilvy Social Media Belts training system. Please give feedback on asiadigitalmap.com
A brief overview of four major social networks (Facebook, Twitter, YouTube and Flickr). Presented to the Lawrence Chamber of Commerce on February 10, 2010.
Social Media Club Charleston presents: Social Media 101. These slides were used as supporting materials for a panel discussion on August 19, 2009, hosted by the College of Charleston Grad School.
Top social media platforms every marketer should knowProofHub
Every marketer understand the importance of social media marketing; not only is it an inexpensive way to build a following and promote your brand’s content, but participation in social media could also become a major factor in the ranking algorithm for search engines like Google. There are countless platforms, with hundreds of millions of users between them, that most marketers aren’t taking advantage of yet. Let’s take a look at some of the powerful social media platforms that every marketer should know and use.
Social Media Capacity Building for NonprofitsSusan Tenby
Session from the Florida Housing Coalition's annual conference on Social Media Capacity Building for Nonprofits.
Online Community on the web is no longer solely designated to your website’s forum or email list. You must now learn how to address and engage with your community in many locations across various social media channels. This session will introduce the basics of the must-have tools, and introduce a few lesser-known tools that will help your organization more efficiently manage your community of volunteers and supporters. We will explore the common pitfalls and give you a leading edge on how to avoid them. We will also look at time-saving, third-party listening tools, so you can quickly and easily have a bird’s eye view into all conversations about your organization and respond to the questions about your organization that are being distributed throughout the social web.
This deck is from a recent training done for travel-related clients of Ogilvy PR Worldwide in Hong Kong. This is a "White Belt" level training in the Ogilvy Social Media Belts training system. Please give feedback on asiadigitalmap.com
A brief overview of four major social networks (Facebook, Twitter, YouTube and Flickr). Presented to the Lawrence Chamber of Commerce on February 10, 2010.
Diversify your portfolio with triple net NNN real estate income investments with creditable tenants for secure real estate and monthly income checks for your investments. Long Term Lease and solid secure returns with real estate and monthly income for qualified investors.
PPP by Kirsten Grube presented at meetings in Missional Church Learning Network in Copenhagen and Aarhus November 2009. Focus group interviews with people in the 30s who are members but not active in a free church in Denmark.
Alternative Spring Break Haiti opportunities to spend a week in Haiti while participating in socially responsible projects with other students while still having a little fun on the side.
alternativespringbreakhaiti@gmail.com
This show is illustrates the tentative schedule for the 2013 OHS trip to visit our Sister school in Changzhou China. It shows highlights from the 2011 delegation's trip.
These slides were part of a presentation for the Reynolds Institute, a workshop for high school teachers who teach journalism or are advisors for their school journalists. The workshop was held at the Cronkite School of Journalism at Arizona State University.
What defines success in social media? How can you ensure success across different social media platforms, countries and cultures? This document sets out We Are Social's best practice guide to strategic social media marketing, outlining our 10 core steps to enduring brand engagement. It also contains an overview of our 8-step framework for planning powerful social media strategies. This version is fully updated, with the latest stats and thinking for 2014.
A presentation prepared for British Universities & Colleges Sport (BUCS) for the 2014 Conference. Presented by Sarah Edwards Creative Director at Make it Digital
This presentation was part of a session given to high school journalism teachers, part of the ASNE Reynolds Fellowship in Phoenix in the summer 2012.
More resources: Robin J Phillips -
http://robinjphillips.com/
A Collection Of Community Management AdviceMarketwired
A curated collection of answers to several community management questions answered by actual community managers.
Brought to you by Marketwire and TheCommunityManager.com
The Changing World of Business BloggingMarketwired
The Changing World of Business Blogging: How to Make Your Blog Pay Off in 2012
Company blogs aren't what they used to be. With the evolution of social media and greater emphasis on relationship building, the business blog has become a vital content channel and a conduit for two-way communication. Your blog boosts brand visibility, builds customer trust and drives sales leads. Join us on March 28 for new techniques that can help you make your business blog more effective. Learn about:
• The current state of blogging – why 2012 is different from 2011
• How to establish your blog's purpose, voice and schedule
• Integrating your blog with social networks like Facebook, Twitter and Pinterest
• Marketing your blog to new readers and keeping them engaged
• Design tips for an effective blog
• And more
Positive word of mouth and brand advocacy are important to any organization. But for nonprofits, groups that are typically challenged by strict budgets, limited human resources and government regulations, word-of-mouth and advocacy marketing are key strategies. Enter social media and the abundance of wide-open channels (most of them free to use) and communities of socially and ethically conscious millions. For many nonprofits, the opportunity to identify and tap into groups of like-minded citizens helps the organization not only share its mission and mandate, but use the common collective of fans and followers to spread those messages far and wide. Let’s look at ten nonprofits doing just that.
Crisis management is an entirely different practice in the social media arena. Thanks to social media’s viral nature, how your firm handles a bad situation can make or break its future. You now must respond to PR crises quickly, with authenticity and aplomb. Gone are the days when you can easily bury a story or get by with a simple “no comment” response. You must listen to the conversations happening in social media as they happen, train your staff to lead with the company’s values when the going gets rough, and you must have a plan for what to do when the news hits the fan. Our list of ten Social Media Comeback contenders are companies and brands that successfully dealt with tough crises – self-made and otherwise –using social media tools and a social media mindset.
Marketwire Presentation on Social Media and Investor Relations - January 19, ...Marketwired
On January 19, 2011, Marketwire participated in a webinar entitled "Using Social Media to Sell Your Deal," hosted by DealFlow, on investor relations and social media.
While many companies struggled to maintain their figures over the last year to eighteen months, others have grown - even in these tough economic times. One significant factor in their success appears to be the level of engagement with customers and stakeholders.
Sally Falkow (APR) Social Media Strategist at Expansion Plus, and Rebecca Lieb, VP North America, Econsultancy will discuss research that shows how important engagement has become and how it is tied to financial success.
They'll present case studies that show that this applies just as much to small and medium businesses as it does to large corporations.
Optimizing press release headlines is the single most important search engine optimization (SEO) technique that can be applied by public relations and other communications professionals.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Slack (or Teams) Automation for Bonterra Impact Management (fka Social Soluti...Jeffrey Haguewood
Sidekick Solutions uses Bonterra Impact Management (fka Social Solutions Apricot) and automation solutions to integrate data for business workflows.
We believe integration and automation are essential to user experience and the promise of efficient work through technology. Automation is the critical ingredient to realizing that full vision. We develop integration products and services for Bonterra Case Management software to support the deployment of automations for a variety of use cases.
This video focuses on the notifications, alerts, and approval requests using Slack for Bonterra Impact Management. The solutions covered in this webinar can also be deployed for Microsoft Teams.
Interested in deploying notification automations for Bonterra Impact Management? Contact us at sales@sidekicksolutionsllc.com to discuss next steps.
Let's dive deeper into the world of ODC! Ricardo Alves (OutSystems) will join us to tell all about the new Data Fabric. After that, Sezen de Bruijn (OutSystems) will get into the details on how to best design a sturdy architecture within ODC.
Search and Society: Reimagining Information Access for Radical FuturesBhaskar Mitra
The field of Information retrieval (IR) is currently undergoing a transformative shift, at least partly due to the emerging applications of generative AI to information access. In this talk, we will deliberate on the sociotechnical implications of generative AI for information access. We will argue that there is both a critical necessity and an exciting opportunity for the IR community to re-center our research agendas on societal needs while dismantling the artificial separation between the work on fairness, accountability, transparency, and ethics in IR and the rest of IR research. Instead of adopting a reactionary strategy of trying to mitigate potential social harms from emerging technologies, the community should aim to proactively set the research agenda for the kinds of systems we should build inspired by diverse explicitly stated sociotechnical imaginaries. The sociotechnical imaginaries that underpin the design and development of information access technologies needs to be explicitly articulated, and we need to develop theories of change in context of these diverse perspectives. Our guiding future imaginaries must be informed by other academic fields, such as democratic theory and critical theory, and should be co-developed with social science scholars, legal scholars, civil rights and social justice activists, and artists, among others.
Dev Dives: Train smarter, not harder – active learning and UiPath LLMs for do...UiPathCommunity
💥 Speed, accuracy, and scaling – discover the superpowers of GenAI in action with UiPath Document Understanding and Communications Mining™:
See how to accelerate model training and optimize model performance with active learning
Learn about the latest enhancements to out-of-the-box document processing – with little to no training required
Get an exclusive demo of the new family of UiPath LLMs – GenAI models specialized for processing different types of documents and messages
This is a hands-on session specifically designed for automation developers and AI enthusiasts seeking to enhance their knowledge in leveraging the latest intelligent document processing capabilities offered by UiPath.
Speakers:
👨🏫 Andras Palfi, Senior Product Manager, UiPath
👩🏫 Lenka Dulovicova, Product Program Manager, UiPath
Transcript: Selling digital books in 2024: Insights from industry leaders - T...BookNet Canada
The publishing industry has been selling digital audiobooks and ebooks for over a decade and has found its groove. What’s changed? What has stayed the same? Where do we go from here? Join a group of leading sales peers from across the industry for a conversation about the lessons learned since the popularization of digital books, best practices, digital book supply chain management, and more.
Link to video recording: https://bnctechforum.ca/sessions/selling-digital-books-in-2024-insights-from-industry-leaders/
Presented by BookNet Canada on May 28, 2024, with support from the Department of Canadian Heritage.
UiPath Test Automation using UiPath Test Suite series, part 3DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 3. In this session, we will cover desktop automation along with UI automation.
Topics covered:
UI automation Introduction,
UI automation Sample
Desktop automation flow
Pradeep Chinnala, Senior Consultant Automation Developer @WonderBotz and UiPath MVP
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
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As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
Connector Corner: Automate dynamic content and events by pushing a button
10 Socially Connected Mainstream Media Outlets
1.
2. 10 Picks for Most Socially
Connected Mainstream Media
Outlets
You heard the cries that traditional media was dying, that newspapers were doomed
and that “real” journalism was no longer practiced—thanks to the fact that anyone
with a blog and webcam could pass themselves off as a reporter. But by now, you
know the doomsayers were wrong.
Sure, we’ve certainly seen changes—but they’ve been exciting, promising and even
needed. And sure, some traditional mainstream outlets still aren’t keeping up, but
others are standing out in their use of social media. These nimble adapters are not only
learning to survive in the new media era—they’re thriving in it, and some are even
leading the charge when it comes to breaking ground in innovative uses of social
media techniques to gather, report, publish and distribute the news.
These are the mainstream media outlets featured here (with some surprises added in
along the way), to whom we say long live media!
3. 1. The New York Times
Big Apple Common Sense
The New York Times, a traditional bastion that
is truly embracing social, was ranked by a
recent Net Prospex study as the #1 company
with the most social employees. It has long
offered an iPhone app and now enjoys over
three million Twitter followers. The paper has
leaned on the traditional broadcast model in
its engagement more than we prefer, but
newly installed Social Media Editor Liz Heron
recognized this failing and is working to fix it.
The NYT also has a social media policy that
caught our eye. It’s simple and based on
common sense: “Don’t be stupid.” This policy
is one big reason we are featuring the NYT.
All great social connectors have a solid policy
in place that is practical and impactful. This
one scores big with us.
10 Picks for Most Socially Connected
Mainstream Media Outlets
4. 2. The Los Angeles Times
More Than Just a Pretty Hollywood Face
Social media is a conversation and is at its best
when the audience can pick its channel of
choice for engaging in that conversation. At the
Los Angeles Times, for example, fans can pick
from over 200 of the newspaper’s accounts on
Twitter, an iPhone app, and even a tweet stream
aggregation account.
The clincher that sealed the outlet’s inclusion
here came when we clicked on the site given on
its @LATimes main Twitter account. The URL
took us to a custom landing page listing all its
Twitter accounts and an overview of the news
that each account covered. It didn’t dump us
into the paper’s main URL or make us switch to
another channel to keep communicating. It
highlighted more Twitter connection points.
Bravo to the LA Times for keeping the
conversation going and honoring channel
choices!
10 Picks for Most Socially Connected
Mainstream Media Outlets
5. 3. Discovery Channel
Shark Week Takes a Bite Out of Social Media
The Discovery Channel is the number one
non-fiction media company in the world. Its
fans are engaged and incredibly loyal.
Impressively, Discovery owns over 70
Facebook pages with a fan footprint of 43
million, adding 500,000 per week. The
company also has over 20 Twitter accounts
with a following of 2.4 million.
The interplay of personal stories, talent, art,
and science is the real star when it comes to
Discovery’s social presence. Social media
engagement is integrated into everything
Discovery does, instead of being tacked on as
a promotional afterthought. Videos, original
content, related third-party content, and big
personalities are all part of Discovery’s social
success. The company has taken a big bite out
of the social media world and earned our
respect as a result!
10 Picks for Most Socially Connected
Mainstream Media Outlets
6. 4. Disney
The Magic Kingdom Goes Social
Disney, a worldwide media leader, is
listening to the consumer in a big way. It’s
building multiple channel networks and
taking what Duncan Wardle, VP, Creative
Inc., Walt Disney Co., calls a “smart risk.”
Wardle’s view about companies using social
media sums up Disney’s position well: “Are
you ready to accept advice? Are you ready to
accept input? Are you ready to act on it? If
not, you’re better off not doing it.”
Disney’s Mom’s Panel and newly acquired
Togetherville, a social network for kids
under 10, are great examples of this
community approach in action. It’s easy to
see that open engagement is here to stay for
Disney.
10 Picks for Most Socially Connected
Mainstream Media Outlets
7. 5. The Times of India
Where Sharing Is Caring
The Times of India, founded in 1838, is
India’s most read English newspaper and
the world’s largest-selling English language
newspaper. With 180,000 Twitter followers
and approximately 1.4 million Facebook
fans, it’s making its mark in social media
both with sheer numbers and fan
participation.
Just take a look at its Facebook fan page.
Nearly every story has dozens, often
hundreds, of comments. The outlet’s share
level is through the roof, too! Whether it’s
the company’s 3 million+ daily circulation
fan base or news quality, it’s clearly doing
something right. Sharing is caring in social
media and from the look of it, lots of
people care about the Times of India.
10 Picks for Most Socially Connected
Mainstream Media Outlets
8. 6. Mashable
Aggregation Web 2.0
This choice might be controversial since it’s
not a “traditional-turned-social” media story.
But we didn’t want legacy and circulation to
be the only lenses through which we viewed
what’s working. We also didn’t want to ignore
the rise of aggregation sites in media and
journalism. To that end, meet Mashable.
Mashable.com is an independent news site
that garners 50 million page views and 14
million unique visitors monthly. With a
Facebook fan base of 607,000+ and a Twitter
following of 2.4 million, hundreds of
thousands of fans share and spread the site’s
content every day. It’s entire business model is
based on social media. With that kind of
coverage, we had to give them a tip of the
hat, regardless of where they fit on the media
timeline.
10 Picks for Most Socially Connected
Mainstream Media Outlets
9. 7. Hearst Digital Media
Growing by Going Mobile
When it came to selecting a magazine
media company, we admit that we
struggled. Like many media sectors,
magazines have been hard hit by the
shifting ad revenue landscape. We liked
Hearst because of its focus on brand
development and commitment to adjusting
to the new media environment.
The numbers are pretty impressive: Hearst
Digital boasts 24 power brands, 21 million
unique visitors, 3 million fans/followers, 11
mobile sites, and 14 magazine titles. We
gave the organization bonus points for its
recent announcement that it has converted
its sites to HTML-5, which is iPad
compatible. That conversion is complicated
and expensive, but it’s also a timely way to
be on the leading edge!
10 Picks for Most Socially Connected
Mainstream Media Outlets
10. 8. Journal Register Company
Innovator of the Year
Welcome to the open newsroom, as brought
to you by the AP Managing Editors’ 2011
“Innovator of the Year.” The Journal Register
Co. is taking quantum leaps forward using
crowd and cloud resources to make news.
Launched in December 2010, JRC’s
newsroom includes a Newsroom Café, open
archives, free public Wi-Fi, a Community
Media Lab with workstations for local
bloggers, and a community meeting space
and classroom. The organization’s staff
livestreams daily editorial meetings to foster
audience participation and engagement. Its
social media streams are not yet well-
populated, but its groundbreaking approach to
local news (through 350 multi-platform
channels) is the epitome of social. The Journal
Register is one to keep your eye on!
10 Picks for Most Socially Connected
Mainstream Media Outlets
11. 9. ProPublica.com
Pulitzer Prize Winning Service Journalism
ProPublica is an independent, non-profit
newsroom that produces investigative
journalism in the public interest. The
organization makes our list because it’s the
first online-only newspaper to be awarded a
Pulitzer Prize. It was birthed online and lives
by the principles of open source journalism.
ProPublica’s list of awards is impressive. The
quality of the organization’s work and
systematic social focus is enough to make
even those journalists who think “real
reporting” has gone by the wayside take
notice. We give it high marks for keeping the
quality in media while leveraging the new
social ethos. This is the face of the future and
we are happy to see it.
10 Picks for Most Socially Connected
Mainstream Media Outlets
12. 10. BBC
Honest About the Past and the Future
The British Broadcasting Co. is another
legacy company that has embraced social
media with full intention. We like how freely
it admits the challenges of social media. Yes,
honesty is one of the currencies of social
media and the BBC comes clean better than
nearly any other media company.
The BBC has experienced rapid social media
growth (from .6 to 1.4 million Twitter
followers in a year, for example)—yet it also
acknowledges that its traditional TV
newscasts still reign supreme. The company
is investing heavily in social media while
keeping its feet firmly planted in its core
competencies. This blend of the past and
future is real, transparent, and we like it. Join
BBC World News’ 1.2 million Facebook fans
by “liking” it, too!
10 Picks for Most Socially Connected
Mainstream Media Outlets
13. 10 Picks for Most Socially
Connected Mainstream Media
Outlets
TRADITION MEETS INNOVATION ...
Many media outlets listed here might defy your traditional view of “best.” For
us, social connection is all about the community and the fans. It would be
easy to dismiss the grassroots or smaller regional outlets as not in the same
league as those listed here, but we recommend caution in that line of
thinking.
Crowd-sourcing, citizen journalism, and high levels of transparency and
sharing are breaking down longstanding barriers. The media is changing
rapidly and we hope some of the examples here can serve as guideposts for
exciting new ways that others can not only survive—but also thrive—in this
shifting online landscape. Long live media!
14. 10 Picks for Most Socially
Connected Mainstream Media
Outlets
Next on “The Pulse”:
"Show Me the Money: 10 Leading Cities for PR Salaries”
We’ll feature our picks of best cities for PR and communications
compensation.
www.marketwire.com
www.sysomos.com
Follow us on Twitter: @Marketwire, @Sysomos
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Follow us on Twitter: @Commprobiz