This document provides recommendations for a social media action plan for the Vermont Partnership for Fairness & Diversity (VPFD). It outlines goals around increasing donations, expenses, email signups and customer satisfaction. It recommends following social trends, keywords, influencers and competitors relevant to VPFD's mission. Priority tools include Google Analytics, Facebook, LinkedIn and YouTube. Goals are to gain customer insights through social media conversations and increase awareness and thought leadership. Progress will be measured using analytics from websites, Facebook and other online listening tools.