Employee Value Proposition (EVP) is beneficial in companies of all stages of maturity, but learning how to develop one can be a complex and confusing for even the most advanced organizations. This slideshare will walk you through the steps of developing an EVP that meets the needs of your corporate culture. Content created and presented by Sarah White & Associates, LLC a Human Capital Market Strategy and Advisory firm. We provide best practices and market education to corporate Human Resource teams around talent and integration of technology technology into employee lifecycle. We also partners with vendors to improve their offerings to best meet the needs of practitioners. Learn more or see full speaking schedule at www.SarahWhiteLLC.com This event was sponsored by Achievers employee recognition software. Learn more about them at www.Achievers.com

1. Employee Value
Proposition
Explore. Research. Build. Create. Adopt.
Presented by: Sponsored by:
@ImSoSarah
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat

2. Lifecycle of Today’s Worker
Source: BLS, Fast Company

3. What that means for business...
From Talent Technology State of Recruiting 2012 Survey
And another 6 months
to get new hires to full
productivity.

4. Recruit for
Retention.

5. Employee Value
Propositions
=
Why people stay
Presented by: Sponsored by:
@ImSoSarah
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat

6. Employee Value
Proposition
Explore. Research. Build. Create. Adopt.
Presented by: Sponsored by:
@ImSoSarah
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat

7. Foundational Components of an
Effective EVP
Accuracy
Differentiation
Focus
Collaboration

8. Explore. Research. Build. Create. Adopt.
Why do you stay at
your organization?
What values does
your culture support?
What do you offer
your employees that
matters more than
money?

9. Explore. Research. Build. Create. Adopt.
Corporate Culture
Training and Development
Rewards and Recognition
Compensation and Benefits

10. Explore. Research. Build. Create. Adopt.
Case in Point: McDonalds
With locations in more than 55 countries globally, they decided to
create an EVP focused on store level employees with basic
‘pillars’ that could be customized to suit the region or culture,
while maintaining the idea.

11. Explore. Research. Build. Create. Adopt.
Survey Focus Group

12. Explore. Research. Build. Create. Adopt.
Case in Point: McDonalds
To get a full understanding of all locations, they took a large scale
approach and surveyed more than 10,000 locations crew and
managers about what they liked most and least as employees.

13. Explore. Research. Build. Create. Adopt.
Brainstorming Ideas
Surveys
Focus Groups
Global Concepts
B

14. Explore. Research. Build. Create. Adopt.
Case in Point: McDonalds
With survey results in hand, the project team identified three
themes that were consistently mentioned across all locations:
“People and Culture,” “Flexibility and Variety,” and “Development
and Opportunity."
These themes became “Family & Friends,” “Flexibility,” and
“Future.” as they wrote their EVP in a language more reflective of
their culture.

15. Explore. Research. Build. Create. Adopt.
Its about
making it
your own
& getting
buy in

16. Employee Value Proposition:
McDonalds
Presented by: Sponsored by:
@ImSoSarah
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat

17. Explore. Research. Build. Create. Adopt.

18. Explore. Research. Build. Create. Adopt.
1. Create a “sneak peak” for buy in before official launch
2. Build internal brand champions for the EVP with your early
stage groups
3. Formal Roll Out to Employees
4. Public Roll Out for Candidates
5. Ongoing Review and Feedback

19. Explore. Research. Build. Create. Adopt.
Case in Point: McDonalds
The EVP, launched in 2009, is more than just talk. It undergoes
regular reviews of framework to ensure hiring and retention plans
align with it. In addition, they have implemented a best practice
sharing program highlighting the best example of the EVP being
brought to life.

20. Employee Value Proposition:
In the Employee Life Cycle
Presented by: Sponsored by:
@ImSoSarah
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat

21. Employee Value Proposition:
In Hiring
Employment Brand
EVP and EB are not the same - but a sold EVP should
be included in your branding strategy.
Employment Brand is “Who you are” EVP is “What
you Offer”
Presented by: Sponsored by:
@ImSoSarah
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat

22. Employee Value Proposition:
In Hiring
Interview Phase
Using the EVP during the interview phase will focus
people on the values important to your organization
and their measurements once joining.
Presented by: Sponsored by:
@ImSoSarah
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat

23. Employee Value Proposition:
In Retention & Engagement
Onboarding Phase
Commitment Levels to an Organization after 12
months are increased with effective EVP.
Presented by: Sponsored by:
@ImSoSarah
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat

24. Employee Value Proposition:
In Retention & Engagement
Engagement Phase
Aligning Performance Reviews & Recognition
Programs help your company “live” the EVP and give
it more credibility
Presented by: Sponsored by:
@ImSoSarah
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat

25. Employee Value Proposition:
In Retention & Engagement
Retention Phase
Organizations with “excellent” recognition programs
experienced 70% lower voluntary turnover
Presented by: Sponsored by:
@ImSoSarah
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat

26. Employee Value
Proposition
Explore. Research. Build. Create. Adopt.
Total Employee Life Cycle
Presented by: Sponsored by:
@ImSoSarah
Copyright 2012 Sarah White & Associates, LLC Licensed for Distribution by Achievers #A_Chat

27. Questions?
Sarah White
Principal Strategist
Sarah White & Associates, LLC &
HRTechBlog.com
Email: Sarah@SarahWhiteLLC.com
Twitter: @ImSoSarah
Linkedin: Linkedin.com/in/ImSoSarah