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The “Popolo viola”. Networked Publics and civic engagement in Italy on social media Giovanni [.] Boccia Artieri [@uniurb.it] Fabio [.] Giglietto [@uniurb.it] Mario [.] Orefice [@uniurb.it] LaRiCA/Department of CommunicationStudiesUniversità di Urbino Carlo Bo
Networked publics and the new public sphere(s) 1
Networked public(s) culture
connected public spheres public sphere A newstructuraltransoformation of the Public Sphere
Shiftof the “sense” of position on communication Individuals feel they’re not the object (as audience, user,  elector, etc.) of a conversation anymore, but they could be the subject of it.
Media participation, civicness AND POLITICAL ENGAGEMENT 2
(Bennett 2008) Shift of the civicnessparadigm DutifulCitizenship (DC) Self-Actualizing Citizenship (SAC) ,[object Object]
voting is the core democratic act;
information by following mass media;
joins civil society organizations and/or expresses interests through parties
diminished sense of government obligation -higher sense of individual purpose;
voting is less meaningful than other, more personally defined acts such as  consumerism, community volunteering, or transnational activism;
mistrust of media and politicians is reinforced by negative mass media environment;
favors loose networks of community action often established or sustained through friendships and peer relations and thin social ties maintained by interactive information technologies. ,[object Object]
Knowledge and participation (Feezellet al, 2009) Political engagement
The raise of “PoPolo Viola”. Brief history and media ecology 3
Brief history of the movement
Italiannewspapers front pages 6th ofDecember 2009, the dayafter the no-B day
Brief history of the movement
Italiannewspapers front pages 14th of March 2010, rally against «decreto salva liste»
Brief history of the movement
Italiannewspapers front pages 3rd of October 2010, the day after the «no-B day 2»
Before the «no-B day» V-Day V2-Day
Italiannewspapers front pages (Pepe & Di Gennaro 2009) 9th of September 2007, the day after the «v-day»
“(…)I ragazzi del movimento del 5 dicembre appartengono a un’altra storia, nuova, non classificabile secondo le vecchie categorie della politica e fatta di un’energia  formidabile. Qualcosa che è al tempo stesso pre-politico e post-politico e che è al suo stato nascente. Chi saprà darle una traduzione soddisfacente avrà, probabilmente, l’egemonia politica del paese nei prossimi anni.(…)”  Antonio Padellaro “MicroMega” del 31/12/2009
“Popolo Viola” web ecology 4
Website link analysis IssueCrawler + Gephi
Prime rappresentazioni mainstream Analisi dei cinque quotidiani più diffusi a livello nazionale (fonte: rapporto “Audipress 2009”)   Repubblica Corriere della Sera La Stampa IlSole24ore Il Messaggero    21 ARTICOLI (21 NOV  -   8 DIC 2009)
“Popolo Viola” on Facebook 5

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