This document discusses the relationship between politics and popular culture. It provides examples of how politicians have embraced pop culture, like Ronald Reagan being an actor and Bill Clinton playing saxophone on TV. It also discusses how Barack Obama became a pop culture icon. The document then examines how television and social media have influenced politics, like Saturday Night Live sketches impacting views of Sarah Palin and controversies around social media policies. It analyzes grassroots political videos and images that spread online, arguing popular culture has empowered citizens and changed how people engage with politics.
Sports, Business, Theatre or Drama; change seldom discriminates. It resonates in each and every walk of life. On the brink of a terrific change is Politics, courtesy the social media. Social media has rapidly grown as a forum for political discourse and activism. Its various platforms such as Facebook, Twitter, Instagram, Youtube etc. are providing a plethora of new ways to engage citizens in politics (Benkler, 2006). A great advantage inherent in social media is the possibility of personal, ie., one to one communication. Politicians as well as political parties are seemingly benefitting with this new found ability to reach out to their potential voters. It has become possible for politicians to reach voters in a well targeted manner without relying on the media as an intermediary (Gentle, 2012). Various reactions, messages, feedbacks and debates are generated online. In addition to this, support for offline causes of a political party are also generated through social media petitions
Sports, Business, Theatre or Drama; change seldom discriminates. It resonates in each and every walk of life. On the brink of a terrific change is Politics, courtesy the social media. Social media has rapidly grown as a forum for political discourse and activism. Its various platforms such as Facebook, Twitter, Instagram, Youtube etc. are providing a plethora of new ways to engage citizens in politics (Benkler, 2006). A great advantage inherent in social media is the possibility of personal, ie., one to one communication. Politicians as well as political parties are seemingly benefitting with this new found ability to reach out to their potential voters. It has become possible for politicians to reach voters in a well targeted manner without relying on the media as an intermediary (Gentle, 2012). Various reactions, messages, feedbacks and debates are generated online. In addition to this, support for offline causes of a political party are also generated through social media petitions
Presentation about the article "Political Communication: old and new media relationships", by Michael Gurevitch, Stephen Coleman and Jay G. Blumler, presented during the Political Communication course, in my World Internet Studies Masters in ISCTE-IUL.
37 role of social media in political and regime change the college studyMary Smith
It is an educational blog and intended to serve as complete and self-contained work on essays, paragraph, speeches, articles, letters, stories, quotes.
https://www.thecollegestudy.net/
This presentation was presented during international seminar "Youth for Arab Baltic Cooperation" that was held in Vilnius, Lithuania on 19th-25th of November.
How Social Media Reshape Consciousness - GPACW Conference - MankatoJason Tham
Drawing from the theoretical framework established by Marshall McLuhan, this study looks at how we negotiate meaning as users on social networking platforms and make sense of our surroundings.
Presentation about the article "Political Communication: old and new media relationships", by Michael Gurevitch, Stephen Coleman and Jay G. Blumler, presented during the Political Communication course, in my World Internet Studies Masters in ISCTE-IUL.
37 role of social media in political and regime change the college studyMary Smith
It is an educational blog and intended to serve as complete and self-contained work on essays, paragraph, speeches, articles, letters, stories, quotes.
https://www.thecollegestudy.net/
This presentation was presented during international seminar "Youth for Arab Baltic Cooperation" that was held in Vilnius, Lithuania on 19th-25th of November.
How Social Media Reshape Consciousness - GPACW Conference - MankatoJason Tham
Drawing from the theoretical framework established by Marshall McLuhan, this study looks at how we negotiate meaning as users on social networking platforms and make sense of our surroundings.
These slides compliment the webinar titled "People Culture - Whats it all about" presented by Paul Addy from Positive People HR.
Withing the webinar, Paul explores:
* What company culture is and how to better define it
* Articulating what the drivers of an engaged team are
* Some of the tools available to measure your employee engagement and your people culture
To listen to the full webinar recording, please visit http://shorebird-rpo.com/free-webinars/item/people-culture-whats-it-all-about
This presentation I have prepared for my Bachelors in Mass Communication Students to develop their observation and understanding about linguistic features of media text
Essay On Mass Media
Essay about Mass Media
Essay on Mass Media Society
Mass Media Essay
Essay on Mass Media
Mass Media Essay
Essay On Mass Media
What Is Mass Media? Essay
Essay on Mass Media
Mass Media in America Essay
Social Media and PoliticsLearning objectivesLearning objec.docxjensgosney
Social Media and Politics
Learning objectives
Learning objectives include an understanding of the following:
· The role of social media in democracy
· The role of social media in advancing political reforms
· How social media create polarization
Introduction
Social Media are now a central component of democracy. The media are increasingly associated with political organizing, elections campaigns, accountability, and generally a more engaged citizenry. Social media are a dominant platform through which everyday citizens can share, organize, and communicate their ideas. People regularly use the media to acquire information about leaders and public policy related areas like the environment, education, health and so on. Many public offices now have websites that include social media functions in their communication with the public. Collectively, social media provide a public sphere where individuals can interact with likeminded people on political issues and provide criticism and support for leaders. However, while social media platforms make many issues accessible to increasingly large groups, the media have the potential to create polarization. Specifically, many blogs are quite subjective while some forms of media promote hatred and intolerance. Additionally, it is also difficult to examine the extent to which social media really alters public opinion as more research is needed. Lastly, questions remain on how much time users are prepared to devote their time on the social media for political problems.
Social Media and Elections
Popular social networks have transformed the use of the internet as a political tool for democratic transitions. Barack Obama’s historic in 2008 win was attributed to a new media strategy inspired by popular networks such as MySpace and Facebook. The campaign’s website My.BarackObama.com, allows supporters to join local groups, create events, sign up for updates and set up personal fund-raising pages. The campaign was spearheaded by Chris Hughes, a co-founder of Facebook. The social networks helped Obama raise more than two million donations of less than $200 each (Stelter, 2008). This success was based on huge investments on social media. The campaign spent $3 million on online advertising that targeted potential voters and online tools providing details of voting locations (Stelter, 2008).
Similarly, social media was extensively used in Canada’s 2011 elections. The elections were dubbed the “social media elections” or “election 2.0.” Harris (2011) observed that the social media served as “a one-stop shopping for parodies, speech remixes, gotcha moments, unconventional ads, and attacks so fiery, they risk scorching your computer monitor.” Two "vote mob" videos simultaneously held spots in the Top 10 on YouTube. A satirical video juxtaposing a Harper speech with an address by Star Wars' evil Emperor Palpatine drew more than 114,000. The University of Guelph's "vote mob" videos were viewed more than 33,000 .
Drafted first chapter of Welcome to the Fifth Estate by Geoff Livingston before editorial review. This document discusses Fifth Estate, Long Tail and social media control theories.
A History of Fake News
https://geopoliticalfutures.com/?utm_source=GPF%20-%20Media&utm_campaign=23d5498191-180518_Weekly_Graphic_GPF_Free_99_Sub&utm_medium=email&utm_term=0_368360ed47-23d5498191-249724713&mc_cid=23d5498191&mc_eid=4db72a5228
The term “fake news” entered American political discourse
during the 2016 election with both Democrats
and Republicans charging each other and the media
with generating fake news. Ever since, there have been countless
stories about how public opinions are manipulated for
political gain. In March, it was revealed that a consulting firm
called Cambridge Analytica acquired Facebook user data and
used it to try to influence voters in the run-up to the election.
Just a few weeks later lawmakers in Malaysia approved a law
making it a crime to spread fake news, punishable by up to six
years in prison. Fake news has become a global issue that affects
the core of contemporary information technology. It has
gone from a charge hurled during an American political campaign
to an issue shaping global political discourse.
Welcome to TechSoup New Member Orientation and Q&A (May 2024).pdfTechSoup
In this webinar you will learn how your organization can access TechSoup's wide variety of product discount and donation programs. From hardware to software, we'll give you a tour of the tools available to help your nonprofit with productivity, collaboration, financial management, donor tracking, security, and more.
Instructions for Submissions thorugh G- Classroom.pptxJheel Barad
This presentation provides a briefing on how to upload submissions and documents in Google Classroom. It was prepared as part of an orientation for new Sainik School in-service teacher trainees. As a training officer, my goal is to ensure that you are comfortable and proficient with this essential tool for managing assignments and fostering student engagement.
This is a presentation by Dada Robert in a Your Skill Boost masterclass organised by the Excellence Foundation for South Sudan (EFSS) on Saturday, the 25th and Sunday, the 26th of May 2024.
He discussed the concept of quality improvement, emphasizing its applicability to various aspects of life, including personal, project, and program improvements. He defined quality as doing the right thing at the right time in the right way to achieve the best possible results and discussed the concept of the "gap" between what we know and what we do, and how this gap represents the areas we need to improve. He explained the scientific approach to quality improvement, which involves systematic performance analysis, testing and learning, and implementing change ideas. He also highlighted the importance of client focus and a team approach to quality improvement.
Unit 8 - Information and Communication Technology (Paper I).pdfThiyagu K
This slides describes the basic concepts of ICT, basics of Email, Emerging Technology and Digital Initiatives in Education. This presentations aligns with the UGC Paper I syllabus.
2. What is Popular
Culture
Pop Culture is the cultural activities or
commercial products reflecting, suited to, or
aimed at the tastes of the general masses
of people
3. Presidents & Pop Culture
Ronald Reagan- first actor to become president
5. Pop Culture Icon Barack
Obama
Shepard Fairey’s “Hope” poster
Merchandise sales from his 2008
campaign totaled $37 million
Spent $6.7 million for
merchandise in 2012 campaign
vs Romney’s $1.7 million
7. Saturday Night Live
Saturday Night Live’s political skits on Sarah
Palin in 2008 had a huge impact on how people
viewed the vice presidential candidate
http://www.youtube.com/watch?v=FdDqSvJ6aHc
8. Controversial Politics in
Social Media
Facebook’s usage of screening technology that
monitors chats for words and phrases and usage
of vulgar language
Louisiana state law requiring sex offenders to list
their status on Facebook
9. Photoshop for Democracy By: Jenkins
The New Relationship Between Politics and Popular
Culture draws a connection between grassroots fan
Jenkins
movements to the 2004 political campaign, examining how
politicians and political activists have applied the tools and
activities of fans to their own work. He uses this analysis to
implicitly argue for a communal action that incorporates
news media and entertainment. Referring to the 2004
campaign, Jenkins claims that “ Popular culture shaped
how the public processed and acted upon political
discourse” (219).
Spring of 2004, a group called True Majority Action
released a video depicting George W. Bush being fired by
Donald Trump. The video was a compilation of video clips
from The Apprentice, and instances where Bush has been
on television looking shocked. True Majority Action was a
group that strives to increase voter participation in the
2004 election, and support a progressive agenda. True
Majority Action used competition to stir an emotion in
consumers.
10. http://www.youtube.com/watch?v=5fKPKhXFxs4&feature=
player_embedded
True Majority Action gave them a platform to express their
attitude towards Bush’s previous administration, which is
an example of participatory culture.
The increase in participation, collective intelligence, and
media convergence shouldn’t be taken as a revolution by
any means; it is a shift in the way the public
communicates in the “global” community. Through
experimentation of technology, popular culture shaped
conventional politics, parody news shows informed the
youth, all of which encouraged the entire country to take
action.
11. The Revolution will not be televised
We are currently standing on the threshold of a
new era in history, revolutionary events are
occurring as we speak, by products of the
participatory media culture we are all a part of.
Jenkins quotes "The political role of the Internet is
expanding without diminishing the power of
broadcast media"(225). For example, This
revolutionary invention in the history of
convergence culture is called the "blog”, which is a
form of personal and subcultural expression
involving summarizing and linking to other social
networking sites such as Facebook, or twitter and
other outlets.
12. Bloggers of course are not without
their own set of flaws. "Bloggers
make no claims on objectivity;
they deal often with rumors or just
personal opinions.
Blogging may on one level be
facilitating the flow of ideas across
the media landscape; on other
levels, they are ensuring an ever
more divisive political debate.
Despite these thoughts, blogs
may single handedly be the most
influential tool in popular media
culture as well as being the
driving force being grassroots of
communication.
13. Fans, Consumers, Citizens
An example of “popular culture” would be the “30sec Bush video”
contest, an effort to encourage people around the world to make their
political voice heard; using their own creativity to explain why “Bush
should not be elected” (230).
In a democracy, every citizen has their own say on the leader of the
country. Therefore, activists, fans use Photoshop (a graphics software
package) to manipulate images and create their political statements.
These images were very powerful, since they often took a pop culture
idea and spun it to make a political statement. The ease of distribution
the internet allowed, made it possible for your voice to be heard across
the world.
Photoshop Democracy became part of the “popular culture” because
images send a much stronger message across than words ever could.
The “Photoshop” movement influenced young Americans to be more
conscious and involved in politics/
http://www.youtube.com/watch?v=ZVdTzPEYvH4&feature=player_embe
14. Entertaining the Monitorial Citizen
Monitorial Citizen: A citizen that is no
longer “fully informed” due to how
complex and fast-changing the world is
today. This results in Media being the
main source of information about specific
events going on around the world.
15. “The Work of Art in the Age of
Mechanical Reproduction” by
Walter Benjamin
In this essay written in 1936, he argues that
mass-production and mass-circulation would
have a profoundly democratic impact.
He claims that mechanical reproduction ruins
the “aura” surrounding art works.
Relating this to popular culture, he also claims
that people would rather offer judgment on
sports teams and Hollywood movies that on
artworks in museums.
“Does making politics into a kind of popular
culture allow consumers to apply fan expertise
to their civic responsibilities?”
16. Pew Foundation Statistics
(2004) & Jon Katz
In 2000, 39% of respondents regularly got campaign
information from newscasts.
In 2004, the same number had fallen to 23%.
In the same period of time the percentage of people under the
age of thirty who received campaign information from comedy
shows had grown from 9% to 21%.
This study showed that young people got information from
entertainment media instead of news media.
Jon Katz :
He argues that as early as 1994 young people felt that
entertainment reflected their perspective on current
events.
17. The Daily show
During the 2004 Democratic and Republican
National Conventions, Comedy Central
offered more hours of coverage than other
leading news channels such as ABC, CBS,
NBC.
They claim that people that watch this show
are more interested in the presidential
campaign.
Jon Stewart(The Daily Show) vs. Tucker
Carlson(CNN’s Crossfire)
Carlson apparently wanted Stewart to
tell jokes and promote his book, but he
refused to play that role.
Stewart charged the news program with
corrupting the political process.
18. Playing Politics in Alphaville
Alphaville
One of the oldest and most densely populated towns in
“The Sims Online”
In 2004, after releasing the game online there was a
great demand and the game quickly gained popularity.
There was an online election to see who would control
the imaginary’s town government.
A 20 year old was running against a middle-schooler.
Alphaville’s presidential elections attracted national
and even international media attention.
At the end the older guy won the elections but the
newspaper “Alphaville Herald” published a transcript of
an internet chat session that suggested that the
election process may have been rigged from the very
beginning.
They came to the conclusion that even in
play, American democracy felt broken.
19. The Making of Citizens(2000)
In this book, David Buckingham
examines the factors that tend to
discourage young people from
consuming news.
Children find the language of politics
unfamiliar.
They feel powerless in their
everyday lives.
They have difficulty imagining having
political power.
20. Vote Naked
In this final section of this chapter, Jenkins
focuses on the connection that it will take for
people to be comfortable with politics.
He describes the “vote naked” campaign as a
way for everyone to be more fully engaged with
the elections.
It is all about conducting the most public of
actions within the privacy of our own home.
He concludes by saying that if we want to bridge
between red and blue America, we need to find
that kind of common ground and expand upon it.
21. The Politics of Participation
In 2004 Al Gore helped launch the cable network
Current.
Its goal was to “encourage the active participation of
young people as citizen journalists.”
In support of this network, Gore stated, “We are about
empowering this generation of young people in the 18-
34 population to engage in a dialogue of democracy
and to tell their stories of what’s going on in their
lives, in the dominant medium of our time. The Internet
opened a floodgate for young people, whose passions
are finally being heard, but TV hasn’t followed suit.”
The network’s aim was to give young people a
voice, and to democratize television.
22. What is “Democratizing
Television?”
Jenkins suggests that to democratize television, (just one example of
media convergence), a network would have to be democratic in the
following:
Content: focusing on the kinds of information that a democratic society
needs to function
Effect: mobilizing young people to participate more fully in the
democratic process
Values: fostering rational discourse and a stronger sense of social
contract
Process: expanding access to the means of media production and
distribution
The New York Times’ Marshall Stella said, “..television began as a one
way street winding from producers to consumers, but that street is now
two-way. A man with one machine (a TV) is doomed to isolation, but a
man with two machines (a TV and a computer) can belong to a
community.”
23. Jenkins on Convergence
Convergence doesn’t depend on any specific medium
It represents a paradigm shift – a move from medium-
specific information to information that flows across many
channels of media
It supports increased interdependence of communication
systems, and at the same time, multiple ways of accessing
media content
It enhances the complex relationships between corporate
media and participatory culture
24. Despite the idealistic idea to “democratize
television” as a way to empower the
public, convergence also just makes sense
for the media industry.
Convergence creates multiple ways of
selling content to consumers
It cements consumer loyalty
It changes the way people think of their
relationship to media
http://www.youtube.com/watch?v=YmwwrGV_aiE&feat
ure=youtube_gdata_player
25. Questions
1. How do you feel about your relationship with
media and media convergence? Do you like being
uber-connected, or do you sometimes think it’s too
much?
2. How do you feel the Internet, namely
Facebook, Twitter and blogs affect your feelings
about politics?
3. What role do you think President Obama's
presence in popular culture played in winning him
two terms in office?