Social Actions, Uncertainty and Big Data
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11TH INTERNATIONAL CONFERENCE OF SOCIOCYBERNETICS Complexity and Social Action: Interaction and Multiple Systems 2nd to 6th of July, Algarve University in Faro (Portugal)
![11TH INTERNATIONAL CONFERENCE OF SOCIOCYBERNETICS
2nd to 6th of July, Algarve University in Faro (Portugal)
SOCIAL ACTIONS, UNCERTAINTY AND BIG DATA
Fabio [.] Giglietto [@uniurb.it]
Deparment of Communication Studies| LaRiCA | Università di Urbino Carlo Bo](https://image.slidesharecdn.com/rc51faro-120702084149-phpapp01/85/social-actions-uncertainty-and-big-data-1-320.jpg)
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Social Actions, Uncertainty and Big Data
- 1. 11TH INTERNATIONAL CONFERENCE OF SOCIOCYBERNETICS 2nd to 6th of July, Algarve University in Faro (Portugal) SOCIAL ACTIONS, UNCERTAINTY AND BIG DATA Fabio [.] Giglietto [@uniurb.it] Deparment of Communication Studies| LaRiCA | Università di Urbino Carlo Bo
- 2. Summary • Structure of time in psychic and social systems; • Memory and double contingency; • What is Big Data?; • Big Data and the resolution of our memory; • The quantified self; • Expectations and goal achievements; • Conclusions & future works.
- 3. Structure of time in psychic and social systems PAST FUTURE set of constrains possible futures
- 4. Memory and double contingency SYSTEM A SYSTEM B COMMUNICATION EXPECTATIONS EXPECTATIONS PAST FUTURE PAST FUTURE set of constrains possible futures set of constrains possible futures DOUBLE CONTINGENCY
- 5. The stock market example PAST FUTURE set of constrains possible futures SYSTEM A EXPECTATIONS PAST FUTURE set of constrains possible futures PAST FUTURE set of constrains possible futures
- 6. What is Big Data? “When I go to a restaurant, and look at leftovers on my plate, I don't see food, I see information. If the restaurant were Google, they wouldn't just take that plate and scrape it off into the trash. There would be a camera in the kitchen, photographing every plate coming back, with analysis of what people liked and disliked, and what portions were too big, helping to optimize future servings“ (Jon Orwant – Engineering Manager at Google)
- 7. Toward the HD memory Low-Def Memory High-Def Memory
- 8. The quantified (observing) self
- 9. Expectations and goals achievement set of constrains possible futures PAST FUTURE GOAL SET HD MEMORY EXPECTATIONS PEER SUPPORT GOAL
- 10. Conclusions & future works • Profile on SNSs are already affecting the structure of expectations; • Understanding the long term consequences of HD form of memory on psychic and social systems; • HD memory as generalized symbolic media of communication?
Editor's Notes
- Past, present and future are, in fact, the main structural elements of time and both psychic and social systems embrace this structure to shape their decision making. However, as pointed out by NiklasLuhmann, the structure of time hides a paradox. We cannot, in fact, directly experience neither the past, nor the future or the present. The past is, by definition, already gone, the future is not yet there and the present vanishes at the same time we think about it. Although essentially paradoxical, this structure of time is the way systems orient themselves. Systems could not directly experience past, future or present but they indeed use this concepts in their everyday life.
- The past is a collection of constrains that limits the possible futures. Even if the past could not be changed its memory keeps constantly changing present after present. As the future becomes past, both the actualized choice, the expectations and the possibilities left behind becomes part of the collection of future constrains. The uncertainty that characterize the future as horizon of open possibilities is further complicated by social expectations. In other terms the system with its past, present, future and expectations must deal with the fact that other systems with their respective past, present, future and expectations will act following the very same structure of time. Sometimes, as in the stock market, the future results of our present actions are inextricably related with someone else choice that is not possible to know in advance.