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The Mediatisation of Politics: 
what happens when government and journalism 
become networked? 
Prof Charlie Beckett 
Lisbon Dec 2014
What does journalism do for politics? 
• Information 
[facts, records, statistics, events, 
policies] 
• Deliberation 
[debate, analysis, comment, opinion] 
• Accountability 
[investigation, audit, voice for 
citizen, campaigns]
Politicians/executive 
News Media 
Public
Political reporting is now networked 
Journalism, social media & data 
Politicians/executive 
Citizens
Networked politics 
• SATURATION 
• ACCELERATION 
• DISINTERMEDIATION 
• VOLUME AND VARIETY
Media for democracy 
• “…the information revolution makes possible 
for the first time in history something we have 
only dreamt about: A global society where 
people anywhere and everywhere can 
discover their shared values, communicate 
with each other and do not need to meet or 
live next door to each other to join together 
with people in other countries in a single 
moral universe to bring about change….”
Media against democracy 
• “It used to be thought – and I include myself 
in this – that help was on the horizon. New 
forms of communication would provide new 
outlets to by-pass the increasingly shrill tenor 
of traditional media. In fact, the new forms 
can be even more pernicious, less balanced, 
more intent on the latest conspiracy theory 
multiplied by five”
 The average length of articles about the Prime Minister in the Guardian and 
Times halved between 1945 and 2009 but the average number of articles 
mentioning the Prime Minister doubled (Langer 2011). 
 Television news sound bites related to US Presidential campaigns shrank from 
just over 43 seconds in 1968 to just under 9 seconds in 1988 and less than 8 
seconds in 2004 (Hallin 1994; Bucy 2007). 
 In its first four-year term, the Blair administration issued 32,000 press releases 
(cited in Dean 2012). 
 The number of civil service information officers doubled in the Cabinet Office 
between 1979 and 2006, tripled at the MoD and Prime Minister’s office, and 
quadrupled at the Home Office (Davis 2007).
The vicious cycle of mediatisation 
More, faster 
media 
Increased 
spin control 
More cynical 
public 
More 
Politics 
becomes 
media 
orientated 
aggressive 
social media 
& journalism
Does it matter? 
• Spin: Truthfulness and trust undermined? 
• Politicization of civil servants? 
• ‘Tail wags the dog’: policy follows a media 
agenda? 
• Focus on immediate results, not long-term? 
• Chilling of policy deliberation? 
• Journalism not trusted
The (politician’s) problem with 
political journalism is..? 
• Unaccountable power 
• Bias – partisan press 
• Obsession with process - personality, trivia 
• Cynicism 
• Lack of information or expertise 
• Speed – no time to reflect 
• Distraction – social media & commodification = 
shortened attention span
The (journalist’s) problem with 
political journalism is..? 
• Lack of resources for (political) journalism 
• Government secrecy 
• Government and party spin and manipulation 
• Disintermediation: increased role of social 
networks & public relations 
• Lack of public attention (social 
media/commercialisation)
The (public’s) problem with 
political journalism is..? 
• Too complicated 
• Too cynical 
• Too belligerent, biased 
• Too much process 
• Boring 
• Irrelevant – ‘Westminster 
bubble’ 
• Too simplistic 
• Not critical enough 
• Too complicit – not critical 
or radical enough 
• Sensationalist 
• Not informed enough about 
realities of policy-making
Democratisation?
The song
47%: Citizen + journalist = 
transparency
Potential of ‘new’ media for 
democracy 
• Gives citizen direct voice 
• Gives citizen direct access to information 
• Allows citizen to organise and campaign 
• Allows the public to critique mainstream 
media
Dangers of new media democracy 
• Fragmentation/polarisation 
• Bad information/propaganda 
• Distraction 
• Short attention span
#Ferguson tweets by party affiliation
Filter bubbles then?
More democratic? 
“Journalism will continue to become more plural 
in its forms, its functions, and its practitioners. 
It will become more difficult to distinguish it 
from advocacy political communications, 
public relations alternative and participatory 
civic information, personal commentary, 
poplar culture and so on” 
Dahlgren 2009
The political role of networked 
journalism 
• Job of the political journalist becomes to filter, 
curate and make relevant the right 
information for the right people 
• To be public-centred, customer-focused, 
reliable, transparent and credible 
• While continuing to uphold the traditional 
functions of acting as an independent 
reporter, investigator and critic of government
The real problem for mainstream 
politics and journalism is… 
How to keep the attention of the citizen and to 
have a legitimate, active public role in an age 
where political parties are no longer a viable 
vehicle for democracy and where the political 
system no longer offers credible policy 
narratives around fundamental problems such 
as the European economic crisis and the 
profound shifts in community identity posed by 
immigration and globalisation? 
In an era of social networked communication 
what is the role of news media and the 
politicians in engaging the public with the task 
of living together and meeting challenges such 
as climate change or generational health needs?
Keep in touch: 
Prof Charlie Beckett 
Twitter: @CharlieBeckett 
My blog: http://blogs.lse.ac.uk/polis/ 
Email: c.h.beckett@lse.ac.uk 
I am also on Facebook, Slideshare and 
Medium

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Mediatisation of Politics (lisbon)

  • 1. The Mediatisation of Politics: what happens when government and journalism become networked? Prof Charlie Beckett Lisbon Dec 2014
  • 2.
  • 3.
  • 4. What does journalism do for politics? • Information [facts, records, statistics, events, policies] • Deliberation [debate, analysis, comment, opinion] • Accountability [investigation, audit, voice for citizen, campaigns]
  • 5.
  • 7. Political reporting is now networked Journalism, social media & data Politicians/executive Citizens
  • 8.
  • 9. Networked politics • SATURATION • ACCELERATION • DISINTERMEDIATION • VOLUME AND VARIETY
  • 10. Media for democracy • “…the information revolution makes possible for the first time in history something we have only dreamt about: A global society where people anywhere and everywhere can discover their shared values, communicate with each other and do not need to meet or live next door to each other to join together with people in other countries in a single moral universe to bring about change….”
  • 11.
  • 12. Media against democracy • “It used to be thought – and I include myself in this – that help was on the horizon. New forms of communication would provide new outlets to by-pass the increasingly shrill tenor of traditional media. In fact, the new forms can be even more pernicious, less balanced, more intent on the latest conspiracy theory multiplied by five”
  • 13.
  • 14.  The average length of articles about the Prime Minister in the Guardian and Times halved between 1945 and 2009 but the average number of articles mentioning the Prime Minister doubled (Langer 2011).  Television news sound bites related to US Presidential campaigns shrank from just over 43 seconds in 1968 to just under 9 seconds in 1988 and less than 8 seconds in 2004 (Hallin 1994; Bucy 2007).  In its first four-year term, the Blair administration issued 32,000 press releases (cited in Dean 2012).  The number of civil service information officers doubled in the Cabinet Office between 1979 and 2006, tripled at the MoD and Prime Minister’s office, and quadrupled at the Home Office (Davis 2007).
  • 15. The vicious cycle of mediatisation More, faster media Increased spin control More cynical public More Politics becomes media orientated aggressive social media & journalism
  • 16. Does it matter? • Spin: Truthfulness and trust undermined? • Politicization of civil servants? • ‘Tail wags the dog’: policy follows a media agenda? • Focus on immediate results, not long-term? • Chilling of policy deliberation? • Journalism not trusted
  • 17. The (politician’s) problem with political journalism is..? • Unaccountable power • Bias – partisan press • Obsession with process - personality, trivia • Cynicism • Lack of information or expertise • Speed – no time to reflect • Distraction – social media & commodification = shortened attention span
  • 18. The (journalist’s) problem with political journalism is..? • Lack of resources for (political) journalism • Government secrecy • Government and party spin and manipulation • Disintermediation: increased role of social networks & public relations • Lack of public attention (social media/commercialisation)
  • 19. The (public’s) problem with political journalism is..? • Too complicated • Too cynical • Too belligerent, biased • Too much process • Boring • Irrelevant – ‘Westminster bubble’ • Too simplistic • Not critical enough • Too complicit – not critical or radical enough • Sensationalist • Not informed enough about realities of policy-making
  • 21.
  • 23.
  • 24.
  • 25. 47%: Citizen + journalist = transparency
  • 26. Potential of ‘new’ media for democracy • Gives citizen direct voice • Gives citizen direct access to information • Allows citizen to organise and campaign • Allows the public to critique mainstream media
  • 27. Dangers of new media democracy • Fragmentation/polarisation • Bad information/propaganda • Distraction • Short attention span
  • 28. #Ferguson tweets by party affiliation
  • 30.
  • 31. More democratic? “Journalism will continue to become more plural in its forms, its functions, and its practitioners. It will become more difficult to distinguish it from advocacy political communications, public relations alternative and participatory civic information, personal commentary, poplar culture and so on” Dahlgren 2009
  • 32. The political role of networked journalism • Job of the political journalist becomes to filter, curate and make relevant the right information for the right people • To be public-centred, customer-focused, reliable, transparent and credible • While continuing to uphold the traditional functions of acting as an independent reporter, investigator and critic of government
  • 33. The real problem for mainstream politics and journalism is… How to keep the attention of the citizen and to have a legitimate, active public role in an age where political parties are no longer a viable vehicle for democracy and where the political system no longer offers credible policy narratives around fundamental problems such as the European economic crisis and the profound shifts in community identity posed by immigration and globalisation? In an era of social networked communication what is the role of news media and the politicians in engaging the public with the task of living together and meeting challenges such as climate change or generational health needs?
  • 34.
  • 35. Keep in touch: Prof Charlie Beckett Twitter: @CharlieBeckett My blog: http://blogs.lse.ac.uk/polis/ Email: c.h.beckett@lse.ac.uk I am also on Facebook, Slideshare and Medium

Editor's Notes

  1. But actually no-one knows if he actually said it at all – so from it’s birth political journalism has been as much about myth as fact
  2. So I think that networked journalism is itself a more democratic form of journalism because it shifts power and engages public participation. It changes the media model from this
  3. What I am going to argue is that with media change we are moving towards this model T
  4. More information and data and comment and reporting than every before – throughout the process from policy-making to publication Fast news cycles because of Internet and 24 hours TV news – public expectations of immediacy and transparency have increased Loss of control for both politicians and the traditional news media as new sources arise – public can talk amongst themselves and create their own informatin There is simply more sources – including civil society organisations such as universities but also because of open data and open govt
  5. As journalism becomes more open does it foster great democratic engagement?