The document discusses the onset of connected TV and the opportunities it provides. It outlines that nearly all devices will be internet connected, with 75% of internet traffic being multimedia. This will lead to a surge in internet-enabled TVs, Blu-Ray players, and games consoles. Connected TV will revolutionize the definition of television and create new opportunities for advertising by allowing for more advertising types, creativity across platforms, audience segmentation, measurement and targeted ads.

1. The Onset of Connected TV
Presented by Jon Hewson, Advertising Business Director, EMEA
jon.hewson@rovicorp.com
Copyright ® 2011 Rovi Corporation. Company Confidential.

2. Contents
• About Rovi
• TV’s Future
• Connected TV Deployment Projections
• Advertising Opportunities
• Summary
Page 2 Copyright ® 2011 Rovi Corporation. Company Confidential.

3. About Rovi
Copyright ® 2011 Rovi Corporation. Company Confidential.

4. Rovi Vision
Rovi Powers the Discovery and Enjoyment of Digital Entertainment
 Create – innovate with new features to enhance the user experience
 Discover – With data, recommendations and guides, uncover what’s on and
when, what’s relevant, what’s trending, what’s new
 Acquire – help your customers find their media quickly, easily, without hassle
 Enjoy – increase consumer enjoyment through simplicity, choice, and access to
content anytime, anywhere
Page 4 Copyright ® 2011 Rovi Corporation. Company Confidential.

5. Rovi power digital entertainment
Rovi helps people connect to movies, TV shows, music,
photos and other entertainment content
• Guide advertising technology active in over
67 million homes worldwide
• Rovi represents advertising in up to 16.5M
US homes
• Approximately 122 million viewers use our
guide technologies
• 163 million+ CE devices with guide
technologies
• 7 million+ CE devices using content networking
technologies
• Information on 3 million+ TV programs since
1954
• Information on 2 million album releases and
20 million tracks
• Information on 460,000+ movie titles
Page 5 Copyright ® 2011 Rovi Corporation. Company Confidential.

6. Rovi are Enabling The Multi-Platform Future
• Nearly All Devices Will Be Internet Connected
 Users Will Want Content On Any Device,
Anywhere
 Consumers want a similar experience, whether on
the PC, in the living room, online or mobile
• Finding and discovering content – whether TV
shows, music, movies, personal or user-
generated – is becoming increasingly difficult
• Increased fragmentation, time-shifting
technologies and TV channel availability are
creating challenges for advertisers
Copyright ® 2011 Rovi Corporation. Company Confidential.

7. TV’s Future
Copyright ® 2011 Rovi Corporation. Company Confidential.

8. Reports of the demise of Television
may have been exaggerated.....
Copyright ® 2011 Rovi Corporation. Company Confidential.

9. The definition of TV has changed
Page 9 Copyright ® 2011 Rovi Corporation. Company Confidential.

10. The Changing TV Landscape
Your TV will start to look like your phone…
Page 10 Copyright ® 2011 Rovi Corporation. Company Confidential.

11. What is TV now?
• TV = Movie theater • TV = Games Arcade
• TV = Video Store • TV = Record Store
• TV = Radio • TV = Stereo
Page 11 Copyright ® 2011 Rovi Corporation. Company Confidential.

12. Samsung Smart TV
Page 12 Copyright ® 2011 Rovi Corporation. Company Confidential.

13. Smart TV Driver #1
75% of Internet traffic is multimedia*
• By 2013, Cisco predicts
that 90% of all traffic on
the Internet will be
Video/Audio
• Today, majority of
Internet Video/Audio is
consumed on a PC
• But, consumers want
this content on the big
screen TV in the living
room
*Source: Wired Magazine, 8/2010
Page 13 Copyright ® 2011 Rovi Corporation. Company Confidential.

14. Smart TV Driver #2
Internet TV is going mainstream
• All Major CE brands have launched Internet-connected TVs and Blu-ray
players
• Major retailers showcasing connected devices
Page 14 Copyright ® 2011 Rovi Corporation. Company Confidential.

15. Smart TV Driver #3
Internet is coming to TV as Smart TV and Apps
• Consumer comfort with apps on mobile will likely extend to the TV screen
• Compelling content cases such as LoveFilm, Blinkbox, Picture Box,
YouTube, BBC iPlayer and Spotify will drive consumers to connect their TVs
to the internet
2005 2010-2011
Page 15 Copyright ® 2011 Rovi Corporation. Company Confidential.

16. Connected TV
Deployment
Projections
Copyright ® 2011 Rovi Corporation. Company Confidential.

17. Projected surge in IP connected devices
UK Installed Base (M Units)
60
2010 2015
50 48.3
40
30.7
30 27.1
20.0
20 17.0 17.0 16.8
10
1.3 1.5 1.3
0
Smartphones Connected TV BD Players Games Consoles Tablets
* Source Futuresource Consulting Ltd
Copyright ® 2011 Rovi Corporation. Company Confidential. 17

18. Connected CE Device Penetration Forecast: W. Europe
Connected TV**
Game
Consoles*
Connected Blu-Ray
Players**
* Excludes PS2 and adjusted for ** IP-enabled, but not necessarily
multiple console ownership connected or actively used.
* Source Futuresource Consulting Ltd
Page 18 Copyright ® 2011 Rovi Corporation. Company Confidential. 18

19. Connected TV Market Development: UK
Millions of units Annual Shipments (m)
10.5 10.8
10.5
10.0 10.1 10.1
9.2
* Source Futuresource Consulting Ltd
Page 19 Copyright ® 2011 Rovi Corporation. Company Confidential.

20. Advertising
Opportunities
Copyright ® 2011 Rovi Corporation. Company Confidential.

21. A Multitude of new TV Advertising opportunities
• More advertising types • Better audience segmentation
• More creativity across platforms • Better measurement & reporting
• More consumers to reach • Better targeting
• More global reach
Copyright ® 2011 Rovi Corporation. Company Confidential.

22. In Summary
Revolutionary changes are taking place in Television …but they
will create enormous opportunities for viewing and for advertising
Page 22 Copyright ® 2011 Rovi Corporation. Company Confidential.

23. Questions ?
Thank you.
This document contains confidential information of Rovi Corporation and may not be shared with any party other than the
recipient. The information in this document is provided for informational use only and is subject to change without notice.
Rovi assumes no responsibility or liability for any errors or inaccuracies that may appear in this document or for any omissions.
No part of this publication may be reproduced, stored in a retrieval system, transmitted, adapted, translated in any form or by
any means without prior written authorization of Rovi.
Copyright ® 2011 Rovi Corporation. Company Confidential.