Every year for the past few years seems to have been heralded as “The Year of the Connected TV”. Few doubt that the big screen in the living room will be an important channel for everything the web has to offer, but there are question marks over the extent to which Connected or Smart TV, as it stands, has captured the imagination and viewing hours of consumers today.
Is it the year of connected TV already, or is it still to be realised?
In this report we find out the views of the GB general public. We find out who has them, do they actually connect, what their experience is and what services do they really want.
The latest in Mindshare's 'Future Of...' series focuses on connected TV.
Our view is that the connectivity that viewers enjoy on the sofa via the second screen will prove of more significance to media and marketing than the connected TV itself.
Yahoo! Connected TV - Developer Event - Device CommunicationYahooConnectedTV
New Yahoo! Connected TV App Development Kit (ADK) with Device Communication:
Download the new Yahoo! Connected TV ADK:
http://developer.yahoo.com/connectedtv/download/index.html
Device Communication is a powerful two-way protocol for connecting mobile devices to Yahoo! Connected TV.
More info is available on the Yahoo! Connected TV Developer Page:
http://developer.yahoo.com/connectedtv/
This whitepaper discusses internet-connected televisions and the challenges faced by brands. It finds that while connected TV sales are increasing and many see potential, significant uncertainty remains among industry members. The questions raised highlight challenges around content, business models, finding content on connected TVs, and regulating the new landscape. Most respondents do not think connected TVs will be a passing fad, but adoption rates remain low currently.
Thank you to all who attended our session at the 2011 TV Next conference. For those who missed it, here are our slides. For more info, follow us on Twitter: @ConnectedTV
This document discusses the future of television in 2020. It argues that television is undergoing a transformation from linear broadcasting to an on-demand, interactive medium that is highly networked and integrated with the internet. This convergence will lead television to become a more personalized, social, immersive, and mobile experience. However, television will still retain a unique experience of passive viewing that brings people together.
Millennials are shifting how they view television content, preferring to watch high-quality shows instantly and on mobile devices. As technology advances, content will need to be available across all platforms. The future of television is providing customizable, on-demand viewing experiences across any screen.
Let Them Watch More TV: How to Easily Overcome the Login ProblemMatt Wolfrom
This document discusses the challenges of simplified sign-on solutions for TV everywhere access. It notes that up to 50% of potential viewers abandon the login process due to its difficulty. Simplified solutions like home-based authentication could reduce abandonment by 80% while increasing unique viewers by 20%. However, significant technical and strategic hurdles have obstructed their widespread implementation, including the challenges of integrating complex backends between programmers and operators. Advances in technology and rising consumer demand are now making it easier than ever for TV providers to offer simplified solutions through partnerships that provide existing integrations across multiple parties.
The latest in Mindshare's 'Future Of...' series focuses on connected TV.
Our view is that the connectivity that viewers enjoy on the sofa via the second screen will prove of more significance to media and marketing than the connected TV itself.
Yahoo! Connected TV - Developer Event - Device CommunicationYahooConnectedTV
New Yahoo! Connected TV App Development Kit (ADK) with Device Communication:
Download the new Yahoo! Connected TV ADK:
http://developer.yahoo.com/connectedtv/download/index.html
Device Communication is a powerful two-way protocol for connecting mobile devices to Yahoo! Connected TV.
More info is available on the Yahoo! Connected TV Developer Page:
http://developer.yahoo.com/connectedtv/
This whitepaper discusses internet-connected televisions and the challenges faced by brands. It finds that while connected TV sales are increasing and many see potential, significant uncertainty remains among industry members. The questions raised highlight challenges around content, business models, finding content on connected TVs, and regulating the new landscape. Most respondents do not think connected TVs will be a passing fad, but adoption rates remain low currently.
Thank you to all who attended our session at the 2011 TV Next conference. For those who missed it, here are our slides. For more info, follow us on Twitter: @ConnectedTV
This document discusses the future of television in 2020. It argues that television is undergoing a transformation from linear broadcasting to an on-demand, interactive medium that is highly networked and integrated with the internet. This convergence will lead television to become a more personalized, social, immersive, and mobile experience. However, television will still retain a unique experience of passive viewing that brings people together.
Millennials are shifting how they view television content, preferring to watch high-quality shows instantly and on mobile devices. As technology advances, content will need to be available across all platforms. The future of television is providing customizable, on-demand viewing experiences across any screen.
Let Them Watch More TV: How to Easily Overcome the Login ProblemMatt Wolfrom
This document discusses the challenges of simplified sign-on solutions for TV everywhere access. It notes that up to 50% of potential viewers abandon the login process due to its difficulty. Simplified solutions like home-based authentication could reduce abandonment by 80% while increasing unique viewers by 20%. However, significant technical and strategic hurdles have obstructed their widespread implementation, including the challenges of integrating complex backends between programmers and operators. Advances in technology and rising consumer demand are now making it easier than ever for TV providers to offer simplified solutions through partnerships that provide existing integrations across multiple parties.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
Google TV aims to bring the internet to the television by allowing users to search web, apps, and programming guides from their TV. However, it faces challenges from lack of content partnerships and awkward web browsing experience on TVs. While the concept of interactive TV is promising, multi-tasking is better done on separate devices rather than directly on the TV shared by others. Competitors like Apple TV and Roku offering walled gardens or less intrusive models like Yahoo may have stronger formulas. Ultimately, the future of television likely involves continued growth of multi-tasking with social media but done individually on separate devices instead of directly on the shared TV screen.
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
1. TV consumption in Europe has continued to increase, with viewing times rising slightly in most major markets between 2008-2011.
2. The TV landscape has expanded dramatically, with over 9,000 channels now available in the EU, up from just 375 a decade ago. Connected and mobile devices are also increasingly used to access TV content.
3. While technology and devices are evolving rapidly, content remains the main driver of TV viewing. Linear TV viewing remains important, especially for live events, though social TV and second screen engagement are on the rise.
The document discusses the history of interactive television (iTV) and how web-enabled TV widgets may finally provide the "killer app" that widespread adoption has so far eluded. While past attempts at iTV like WebTV failed due to high costs and poor usability, TV widgets provide familiar interactivity through applications and could benefit from consumer experience with interactive features on internet, mobile, and media devices. However, for TV widgets to truly succeed, they will need to address challenges like providing compelling content and an easy user experience on the television.
Your future TV experience won't look anything like it does today, but are people really cutting the cord? Will we ever have a la carte cable TV? Which disruptions are shaping the future of television? Presentation to Refresh Dallas on June 14, 2012.
With growing influence of web and more time spend by users staying connected - what would be the future of television? This is my guess how the Television will adapt to going influence of Internet.
This document is TiVo's Q4 2016 Video Trends Report which analyzes survey results from over 3,000 consumers regarding their pay-TV, streaming, and viewing habits. Some key findings include: 17% of respondents no longer have pay-TV service, with price being the top reason for cutting cord. Nearly half of respondents could potentially leave their current pay-TV provider in the next 6 months. Respondents want more flexible channel options and a combined streaming interface from providers to improve value and reduce churn. Overall satisfaction remains high but price and customer service generate the most dissatisfaction.
The document discusses the future of television as new technologies disrupt the traditional TV industry. It notes that media giants, tech companies, and internet innovators are revolutionizing TV. Experts predict more change in the next 5-10 years than the last 25 combined. Social media, user-generated content, and second screen engagement are shifting power away from traditional media elites. Television will become more social, participatory, and focused on live/event revenue as linear TV integrates with the internet and second screens. Viewership data and social TV engagement will be highly valuable for advertisers and drive new monetization models in an increasingly interactive digital television landscape.
Video Services: Customer Experience in the Fast-Evolving Digital SpaceCognizant
Drawn from our recent primary research study, we present four ways that communications service providers can improve their competitive stance - today and tomorrow.
The document discusses how the future of television is changing rapidly due to disruptive technologies and consumer behavior shifts. It argues that bundled television will go the way of albums as distribution models are disrupted and consumer choice increases. New digital producers are emerging on platforms like YouTube, driving down production costs and allowing for more direct relationships with viewers. While most television executives do not yet see the changes, the document predicts that the disruption of television will accelerate significantly in 2012.
The document discusses the onset of connected TV and the opportunities it provides. It outlines that nearly all devices will be internet connected, with 75% of internet traffic being multimedia. This will lead to a surge in internet-enabled TVs, Blu-Ray players, and games consoles. Connected TV will revolutionize the definition of television and create new opportunities for advertising by allowing for more advertising types, creativity across platforms, audience segmentation, measurement and targeted ads.
The document discusses the increasing time spent by people watching online video as well as gaming and using the internet, which has seen large yearly increases from 2011-2013. It also talks about how television is becoming just another screen to watch content on. Some of the most popular online video services are growing significantly. This signals changes in how advertising dollars are spent and challenges for traditional broadcasters and television providers. The future of television advertising is moving increasingly digital as viewing habits change.
A prophets view on the nearby future of TV: connected TV. How television becomes smart and connected by adding computer & internet features. Presentation by Björn Joos, partner at prophets.
Google analyzed a TV and online video campaign to reach light TV viewers. The campaign used YouTube and the Google Display Network to supplement TV exposure. The results showed that online video delivered efficient and effective reach to light TV viewers, reaching 13.8% of adults 18-49 overall. Specifically, online video reached 32% of viewers not reached by TV and delivered over half its impressions to light and light-medium TV viewers in a more balanced way than TV alone.
Millennials are driving cord-cutting trends and shifting consumption to digital platforms like streaming video services. Traditional TV viewing is declining as consumers spend more time with mobile devices and digital media. This has disrupted the TV industry, with viewership declining across all age groups and platforms like Netflix and Amazon gaining household penetration at the expense of cable TV subscriptions. Marketers are following viewers to digital platforms, shifting ad spending from TV to online.
The document discusses how interactive TV is now affordable due to lower costs of content creation, deployment, and operation. It argues that using broadband networks rather than broadcast spectrum to deliver interactivity reduces costs. The wTVML markup language allows reusing internet infrastructures for authoring interactive TV content at web-level costs. Generating sufficient user traffic through compelling content is also key to achieving a return on investment. Overall, the convergence of broadband and broadcast technologies has addressed prior barriers and enables widespread adoption of affordable interactive TV.
Youtube being the Second largest Search engine, Why a Brand should move to Youtube, A Great study by Nielsen proving a point that why TV advertising may not get the potential reach unless you Integrate it with YOUTUBE
The Secret Life of Streamers: Devices, Content, Location , and Quality Digital Strategist
This document analyzes viewing habits and device usage for streaming video content. It finds that while TVs remain the dominant screen for long-form viewing at home, smartphones and tablets see significant usage both in and out of the home. Streaming viewing is fragmented across multiple devices, with the average home using 1.7 screens for streaming. Content completion rates remain high regardless of device or time of day.
The Future of TV - Connected Devices and OTT DisruptionMichael Goodman
Contrary to the views of many commentators, TV is not
dying, but it is changing. The growing base of internet
connected media devices in the home is providing an
opportunity for non-traditional video service providers and
technology companies to challenge the dominance of
incumbent Pay and Free TV operators. This complimentary report provides TV Connect attendees
with selected insights and research highlights from Strategy
Analytics’ leading experts in the digital media and
technology space.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
Google TV aims to bring the internet to the television by allowing users to search web, apps, and programming guides from their TV. However, it faces challenges from lack of content partnerships and awkward web browsing experience on TVs. While the concept of interactive TV is promising, multi-tasking is better done on separate devices rather than directly on the TV shared by others. Competitors like Apple TV and Roku offering walled gardens or less intrusive models like Yahoo may have stronger formulas. Ultimately, the future of television likely involves continued growth of multi-tasking with social media but done individually on separate devices instead of directly on the shared TV screen.
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
1. TV consumption in Europe has continued to increase, with viewing times rising slightly in most major markets between 2008-2011.
2. The TV landscape has expanded dramatically, with over 9,000 channels now available in the EU, up from just 375 a decade ago. Connected and mobile devices are also increasingly used to access TV content.
3. While technology and devices are evolving rapidly, content remains the main driver of TV viewing. Linear TV viewing remains important, especially for live events, though social TV and second screen engagement are on the rise.
The document discusses the history of interactive television (iTV) and how web-enabled TV widgets may finally provide the "killer app" that widespread adoption has so far eluded. While past attempts at iTV like WebTV failed due to high costs and poor usability, TV widgets provide familiar interactivity through applications and could benefit from consumer experience with interactive features on internet, mobile, and media devices. However, for TV widgets to truly succeed, they will need to address challenges like providing compelling content and an easy user experience on the television.
Your future TV experience won't look anything like it does today, but are people really cutting the cord? Will we ever have a la carte cable TV? Which disruptions are shaping the future of television? Presentation to Refresh Dallas on June 14, 2012.
With growing influence of web and more time spend by users staying connected - what would be the future of television? This is my guess how the Television will adapt to going influence of Internet.
This document is TiVo's Q4 2016 Video Trends Report which analyzes survey results from over 3,000 consumers regarding their pay-TV, streaming, and viewing habits. Some key findings include: 17% of respondents no longer have pay-TV service, with price being the top reason for cutting cord. Nearly half of respondents could potentially leave their current pay-TV provider in the next 6 months. Respondents want more flexible channel options and a combined streaming interface from providers to improve value and reduce churn. Overall satisfaction remains high but price and customer service generate the most dissatisfaction.
The document discusses the future of television as new technologies disrupt the traditional TV industry. It notes that media giants, tech companies, and internet innovators are revolutionizing TV. Experts predict more change in the next 5-10 years than the last 25 combined. Social media, user-generated content, and second screen engagement are shifting power away from traditional media elites. Television will become more social, participatory, and focused on live/event revenue as linear TV integrates with the internet and second screens. Viewership data and social TV engagement will be highly valuable for advertisers and drive new monetization models in an increasingly interactive digital television landscape.
Video Services: Customer Experience in the Fast-Evolving Digital SpaceCognizant
Drawn from our recent primary research study, we present four ways that communications service providers can improve their competitive stance - today and tomorrow.
The document discusses how the future of television is changing rapidly due to disruptive technologies and consumer behavior shifts. It argues that bundled television will go the way of albums as distribution models are disrupted and consumer choice increases. New digital producers are emerging on platforms like YouTube, driving down production costs and allowing for more direct relationships with viewers. While most television executives do not yet see the changes, the document predicts that the disruption of television will accelerate significantly in 2012.
The document discusses the onset of connected TV and the opportunities it provides. It outlines that nearly all devices will be internet connected, with 75% of internet traffic being multimedia. This will lead to a surge in internet-enabled TVs, Blu-Ray players, and games consoles. Connected TV will revolutionize the definition of television and create new opportunities for advertising by allowing for more advertising types, creativity across platforms, audience segmentation, measurement and targeted ads.
The document discusses the increasing time spent by people watching online video as well as gaming and using the internet, which has seen large yearly increases from 2011-2013. It also talks about how television is becoming just another screen to watch content on. Some of the most popular online video services are growing significantly. This signals changes in how advertising dollars are spent and challenges for traditional broadcasters and television providers. The future of television advertising is moving increasingly digital as viewing habits change.
A prophets view on the nearby future of TV: connected TV. How television becomes smart and connected by adding computer & internet features. Presentation by Björn Joos, partner at prophets.
Google analyzed a TV and online video campaign to reach light TV viewers. The campaign used YouTube and the Google Display Network to supplement TV exposure. The results showed that online video delivered efficient and effective reach to light TV viewers, reaching 13.8% of adults 18-49 overall. Specifically, online video reached 32% of viewers not reached by TV and delivered over half its impressions to light and light-medium TV viewers in a more balanced way than TV alone.
Millennials are driving cord-cutting trends and shifting consumption to digital platforms like streaming video services. Traditional TV viewing is declining as consumers spend more time with mobile devices and digital media. This has disrupted the TV industry, with viewership declining across all age groups and platforms like Netflix and Amazon gaining household penetration at the expense of cable TV subscriptions. Marketers are following viewers to digital platforms, shifting ad spending from TV to online.
The document discusses how interactive TV is now affordable due to lower costs of content creation, deployment, and operation. It argues that using broadband networks rather than broadcast spectrum to deliver interactivity reduces costs. The wTVML markup language allows reusing internet infrastructures for authoring interactive TV content at web-level costs. Generating sufficient user traffic through compelling content is also key to achieving a return on investment. Overall, the convergence of broadband and broadcast technologies has addressed prior barriers and enables widespread adoption of affordable interactive TV.
Youtube being the Second largest Search engine, Why a Brand should move to Youtube, A Great study by Nielsen proving a point that why TV advertising may not get the potential reach unless you Integrate it with YOUTUBE
The Secret Life of Streamers: Devices, Content, Location , and Quality Digital Strategist
This document analyzes viewing habits and device usage for streaming video content. It finds that while TVs remain the dominant screen for long-form viewing at home, smartphones and tablets see significant usage both in and out of the home. Streaming viewing is fragmented across multiple devices, with the average home using 1.7 screens for streaming. Content completion rates remain high regardless of device or time of day.
The Future of TV - Connected Devices and OTT DisruptionMichael Goodman
Contrary to the views of many commentators, TV is not
dying, but it is changing. The growing base of internet
connected media devices in the home is providing an
opportunity for non-traditional video service providers and
technology companies to challenge the dominance of
incumbent Pay and Free TV operators. This complimentary report provides TV Connect attendees
with selected insights and research highlights from Strategy
Analytics’ leading experts in the digital media and
technology space.
TV Everywhere This is the fun part, where I get to predic.docxmarilucorr
TV Everywhere
This is the fun part, where I get to predict the future based on what’s going on today, what I’ve learned
during years of working in the industry, and my thoughts on what it is that consumers want and don’t
want. It’s not an exact science by any means and every day something new happens to move my view of
the future in one direction or another. But I think the basics still hold. The first thing I see becoming a
reality is TV Everywhere (TVE), which is basically what you have now if you have Netflix: you can watch
your pay TV service on any device at any time. If you’ve paused a show on your iPad and want to resume
it on the TV, you can do that seamlessly. The technology is there to make this happen, save one crucial
part: the ability to measure ratings on various devices, which would allow the networks to keep the
same ad revenue. It’s something the industry has been waiting on for a while now, ever since it was first
announced that Nielsen was trying to make it happen back in February 2013. And while there have been
hints and updates that progress was being made— including an October 2014 announcement that
Nielsen was working with Adobe to make online ratings happen, nothing final has been released as of
March 2015. That’s why so many MVPDs are holding back on their current TVE offerings. A study
conducted by Digitalsmiths in early 2014 revealed that more than half of their respondents were
unaware that their provider even had a TVE app, although Comcast recently reported that 30% of their
customers are regular users of their Xfinity TV Go TVE app, which has 11 million downloads. There are
two possible options for TV Everywhere: a system where the MVPDs proprietary TV Everywhere apps
prevail, or one where the networks proprietary OTT apps do. I’m betting on the former, and here’s why.
A Built-In Audience of Millions.
Any new OTT service, whether it’s a skinny bundle like Sling TV or a network app like HBO Now, must
first build an audience from scratch. The MVPD’s however, already have a huge built-in audience for
their apps: the millions of people who are already paying for their service. All the MVPDs have to do is
convince them to download a free TVE app and start using it. There’s nothing to give up, nothing to
replace, and (most notably) nothing to pay for. That’s an incredibly strong selling point.
All Those Ad Dollars.
Thanks to this built-in potential audience of millions, selling ads on the operator TVE apps will be much
easier when compared to other OTT TV apps. As the networks start to see the ad revenue flow in, they’ll
become less resistant to the idea of striking deals to put their shows on the operator apps. They may
even go crazy and allow viewers to have access to their home DVR or VOD systems through these apps.
Stranger things have happened.
Ease Of Use.
Because operator TVE apps are integrated into the user’s existing pay-TV system, they (theo ...
Mindshare POV: HBB TV Coming To AustraliaCiarán Norris
HBB TV (Hybrid Broadcast Broadband TV) is a European initiative that aims to standardize the delivery of entertainment across connected TVs and set-top boxes. It would allow services like social networking, video-on-demand, and games to work across devices. Broadcasters hope this will help them compete with online streaming services like Netflix. However, for HBB TV to succeed, it requires consumers to buy new devices, use the new interactive features, and there is a risk that faster broadband or new competitors could make the system obsolete. While HBB TV could improve TV with new interactivity, its long term viability will depend on how consumer behavior evolves with new technologies.
Delloite: UK TNT TV plus -perspective 2011Brian Crotty
Portable screens like tablets and smartphones are proliferating, which could drive increased TV viewing in the following ways:
1) A growing number of portable screens will increase the opportunities for people to watch TV outside of the home, such as during commutes or waiting periods.
2) Most TV watched on portable screens will be pre-loaded content similar to a personal video recorder, as streaming capabilities are still limited by network speeds.
3) Increased access to portable TV viewing is likely to encourage more overall TV viewing, as technological advances that increase TV consumption have typically led to additive effects on viewing.
The document analyzes audiovisual consumption trends in Spain based on a survey of 1,400 internet users. Some key findings:
- Smartphone use for watching videos is widespread, with over half of smartphone owners viewing content on their devices. YouTube is by far the most used app.
- Smartphones are used primarily for on-the-go consumption, allowing users to watch videos wherever and whenever they want. They fill small gaps when other screens are unavailable.
- Mobile data plans are large enough (over 1GB per month for 59% of users) to support mobile video viewing. However, only 22% of plans currently offer high-speed 4G access.
- Short videos under 10 minutes
The document discusses how viewers are increasingly consuming video content on devices other than TVs, such as smartphones, laptops, and tablets. It finds that TV viewership has declined 13% globally in the past year as viewers shift to watching content on connected devices. Media companies must adapt to this change by developing content that can be shared across multiple screens. While reports of TV's demise are premature, the way people watch content is undergoing profound changes. Media companies must enhance their digital capabilities to better understand consumer behaviors and tailor their offerings accordingly across different devices to remain competitive against new digital entrants.
The document provides an overview of the history and evolution of television, including the transition to digital TV and the rise of interactivity and connected/smart TV capabilities. It discusses how digital TV offers improvements in quality and efficiency through signal compression. It also outlines different types of interactivity, such as one-way and two-way, and describes emerging trends like connected TV, second screening, social TV, and the growing number of smart TV apps and platforms. The document concludes that while smart TV may be the future, it's difficult to predict exactly what form television will take as consumer usage continues to change.
TV & Video: An Analysis of Consumer Habit Ericsson
From the Ericsson ConsumerLab: http://www.ericsson.com/thinkingahead/consumerlab
We have entered a new era in television. On-demand packages delivered via
Over The Top (OTT), cable or IPTV are being embraced by people around the world.
These new technologies
and services not only improve
people’s viewing experience –
they also change the fundamental ways in which we approach entertainment.
Understand develop technologies in the television and filmJade Medley
This document discusses various technologies used in the television and film industries. It covers consumer products like mobile phones and editing software. It also discusses technologies like satellites that enabled cable TV and the transition from analogue to digital transmission. Further topics include high definition video, 3D, pay-per-view, on-demand viewing, streaming content, and digital recorders. Both advantages and disadvantages are provided for many of these technologies.
The document discusses innovations in next generation TV devices and how they are providing glimpses of the future of television. It describes new features of devices like Roku, Chromecast, and Google TV that include innovative remote controls, universal search functions, personalized interfaces, and cloud DVR capabilities. These developments indicate that television interfaces will become more intuitive and integrated in the coming years, allowing on-demand viewing across multiple screens and devices.
The document discusses various technologies related to television, including satellite and cable television, major television providers, the history of the BBC, how television viewing has changed from analogue to digital, and the rise of internet streaming services. It also covers technologies like HD, 3D, pay-per-view, video on demand, digital video recorders, and the factors that enabled online streaming to become practical for consumers.
Viewers are consuming television content in new ways through online platforms and devices like games consoles. Research shows viewers want more interactivity during their TV experience. All types of viewers, including adults, teenagers, TV companies and advertisers would benefit from a new device that allows searching for and accessing any program whenever wanted from one central source while enabling social interaction. Such a device could incorporate TV, computer, DVD and games console functions and help secure the future of TV manufacturing companies and internet service providers through increased customers and usage.
Viewers are consuming television content in new ways through online platforms and devices like games consoles. Research shows viewers want more interactivity during their TV experience. Many groups would benefit from a new device that incorporates TV, computer, DVD and games consoles capabilities allowing users to search, access, and share content on demand while interacting with friends. Such a device could secure the future of TV companies, broadcasters, advertisers and manufacturing companies by increasing consumption and converging online and TV advertising.
This document discusses the convergence of mobile, TV, and internet media. It outlines four trends for TV in the next five years: 1) Connected TV adoption will be faster than ever due to mobile phones; 2) Second screen engagement on mobile devices will drive new interactive and monetization models for TV; 3) The TV ad business will be redefined through data mining and new ad injection systems; 4) There will be constant competition and changes to established players and models as new gatekeepers emerge in the living room. The future of media will be a feedback loop between traditional and new digital platforms and experiences.
Zahid Hussain - Internet Tv Aug 2008 Polandguest4d4d00
This document discusses a study on the acceptability of internet TV by consumers in the UK. The study evaluated the perceived usefulness, ease of use, attitude, and actual use of internet TV accessed through six technological devices: computer terminals, mobile phones, iPods, Sony PSPs, Nintendo DSs, and PDAs. The study found that computer terminals and mobile phones were seen as the most useful devices for internet TV, though consumers were skeptical about ease of use due to small screens compared to conventional TVs. The implications discussed include changes to device design to accommodate internet TV, and reforms to legal and regulatory frameworks governing the broadcasting and telecommunications industries.
This document analyzes video viewing trends in Q4 2011 based on data from Ooyala. Some key findings include:
- Video plays on tablets, mobile devices, and connected TVs nearly doubled in Q4 from Q3. Engagement also increased across all devices as viewers watched longer videos per play.
- Connected TV devices and gaming consoles saw the highest engagement, with viewers 70% more likely to watch 3/4 of longer videos (>10 min). Tablet viewers were also highly engaged.
- Both iOS and Android platforms grew significantly in Q4 for mobile video plays and hours watched. iPhone growth was boosted by the October release of the iPhone 4S.
- Facebook remained
The document discusses 7 dynamics that are transforming TV as the industry shifts to delivering television programming over the internet. These dynamics are: 1) Reach across screens, 2) Internet TV streaming, 3) TV distribution and the cloud, 4) Measurement, 5) Programmatic ad technology, 6) Addressable advertising, and 7) Viewer engagement. The convergence of traditional linear TV and internet video is having a profound impact on how television is delivered, advertised, and experienced by viewers. This transformation presents both risks and opportunities for TV programmers, distributors, and advertisers.
Marketing Magazine Consumer and Marketer Video Study Commissioned by Videolog...Ryan Ladisa
Consumers are leading marketers towards cross-screen video convergence:
- Canadians now consume video across many connected devices like smartphones, tablets, and internet-enabled TVs, blurring the lines between TV and online video.
- While most viewing still occurs on traditional TVs, simultaneous "second-screen" viewing is common, with over half of Canadians using other devices while watching TV.
- Marketers are optimistic about video's growth but have yet to fully develop video advertising strategies that take advantage of cross-device viewing. Perceived challenges around measurement and targeting may be holding them back.
Similar to The year of connected TV June 2012 (20)
The Harris Buzz Report is conducted monthly and establishes the levels of buzz surrounding the latest news and product releases within technology, telecoms, media and entertainment.
When looking at national level the latest movies top the ranking in discussion buzz this month. The third instalments of The Hobbit and Taken top the list together with controversial comedy The Interview and Oscar-nominated Stephen Hawking biopic, The Theory of Everything.
Outside of movies, we see the proposed Paramount Pictures resort edges ahead of the gaming and technology news.
Free to download, the Harris Buzz Report is conducted monthly and establishes the levels of buzz surrounding the latest news and product releases within technology, telecoms, media and entertainment.
Using three key Buzz metrics, each report examines; the level of awareness and familiarity with each product release or news story, the degree of discussion amongst peers and the scale of excitement it generates.
Fieldwork for this wave (48) was conducted in January 2015.
Buzz - the monthly report that establishes the levels of buzz surrounding the latest news and product releases within technology, telecoms, media and entertainment.
When looking at the whole population, the new Call of Duty is the most discussed topic this month. COD: Advanced Warfare ranks highest in discussion buzz from all COD video games to date.
The second and the third highest discussion levels belong to news in movies, namely Interstellar movie and the title of new Star Wars movie.
Halo: TMCC has been discussed the most from all Halo video games measured to date.
One in three Brits drinks at home alone with 15% regularly polishing off a bottle of wine to themselves, according to our exclusive recent poll for The Grocer.
That means many are regularly knocking back around 10 units of alcohol in one sitting, instead of the recommended daily maximum of two to three units for women, or three to four for men. Despite this, only 14% confess to drinking in excess, suggesting the government’s advice on alcohol has failed to get through to some consumers.
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The year of connected TV June 2012
1. june 2012, GB research on connected/smart TV
the year of connected TV?Steve Evans Entertainment & Technology
sevans@harrisinteractive.com
07849 172 341
2. background
Every year for the past few years seems to have been heralded as “The Year of the Connected TV”.
Few doubt that the big screen in the living room will be an important channel for everything the web
has to offer, but there are question marks over the extent to which Connected or Smart TV, as it
stands, has captured the imagination and viewing hours of consumers today.
Is it the year of connected TV already, or is it still to be realised?
In this report we find out the views of the GB general public. We find out who has them, do they
actually connect, what their experience is and what services do they really want.
Please note, in this report we focus on connected and smart
TVs, i.e. sets that have a direct wired or wireless connection
to the Internet. This definition is important as it is does not
include other means of connecting TV sets online, such as via
set-top boxes or via PCs and portable devices. This definition
was made very clear to respondents in the survey.
3. coverage
summary of key findings
detailed findings
o connection and usage
o importance and impact on live TV
o what people want from a connected TV
o general attitudes
o who would make “the best” connected TV
interviews
total 2,095
male 1,032
female 1,063
16-24 207
25-34 413
35-44 397
45-54 325
55+ 753
based on a robust quantitative
survey using the Harris PollTM
Online Omnibus
2,095 GB respondents aged 16+,
of which we identified 523
connected TV users
fieldwork May 2012
sample weighted to be
representative of GB general
population demographics
3
4. summary
of key findings
Over 1 in 10 of us now have a Connected TV according to various
market sources – but our survey finds that only half of owners
actually connect it to the Internet and fewer still use it on a regular
basis
Usage is limited because many don’t currently see a need to use it,
find it too technical to use or they do not find the services sufficiently
compelling to put down their laptops, smartphones and tablets – this
is hampering the uptake of connected TV right now
But while current usage is hindered by technical issues and lack of
compelling services, both the public as a whole and users feel
strongly that the connected TV will definitely form a strong part of
living room experience in the near future
Although usage is restricted for many different reasons, there are a
significant proportion of users for whom the Connected TV has
become a very important channel for their viewing experience – and
users over-spike considerably for less linear TV nowadays
Catch-up and on-demand TV top the list of services people most
want to access via a Connected TV – this report shows a full ranking
of consumer demand for over 30 services, from iPlayer to Angry Birds
Gesture and voice control is recognised by many current users as
potentially enhancing the connected TV experience, but the public
are yet to really see the benefit
Apple may release their long-rumoured television set this year, but
it’s other brands, most notably Sony and Samsung, that the public
trusts most to build quality connected sets. Of course this could
change should Apple do something special in this market, sold with
all their marketing clout.
So is 2012 “the year of connected TV”? Well, not quite yet it seems.
But the future looks rosy with cloud gaming via the connected TV
around the corner and the potential of Apple entering the market.
If that were to happen then watch this space...
5. 7 things that
could give
connected TV
a massive
boost
2
5
More tablet & smartphone interactivity
Most Connected TVs feature tablet and smartphone compatibility but exciting initiatives like
Microsoft Xbox’s upcoming SmartGlass and Nintendo’s Wii U hint at a future where the
second handheld screen becomes an integral part of the main screen experience. While these
two initiatives are locked down to a games console, Connected TV makers should take note to
keep up with such innovations.
Cloud gaming and gaming in general
Gaming embedded on Connected TVs has been to date a fairly miserable experience. Cloud
gaming powered by remote servers could change this, and radically so, allowing console
quality games to be streamed to the TV set without the need for a console itself. While there
are concerns about streaming lag, there’ll be a myriad of games that will work extremely well.
7 Apple entering the market
The Apple TV set-top box has been, at best, a moderate success, certainly far from the
phenomena that is iPhone and iPad. A full TV set from Apple has been long-rumoured. If it
does appear, one thing that is almost certain is that points 1, 2, 3 and 4 above will be
executed beautifully. That might really shake the market for Connected TVs.
4 Being a true hub of all your content
Most Connected TVs offer DLNA support and most newer models have catch-up and on-
demand service integration. But Connected TVs being a true hub of all your family’s media,
including videos, music and photos, pulled in from different devices? This is still a work in
progress for Connected TV.
6 Intuitive control & recognising who’s viewing
Voice and gesture control, as pioneered by Kinect, could revolutionise the way we control our
living room experience and throw away the need for the remote control. This report
highlights that the general public are yet to really embrace the idea, but most current users of
Connected TV services are much more in favour. Connected TV is too difficult to use right
now, so initiatives like this could help a great deal. Camera-based recognition of who is
viewing (and understanding their preferences) is another exciting area of development.
3 Beautiful interfaces
Each new generation of Connected TV improves dramatically. To date the interfaces have
been functional and, in some cases, even ugly. Beautiful and intuitive interfaces are more
than an aesthetic attraction, they pull people in and encourage use and exploration.
1 More & better content, opening it up to the whole of the net
“There’s an App for that” is a phrase that rings true and highlights the ubiquity and user
friendliness of apps, games, services and media on your typical smartphone. Connected TV
has the ability to do likewise but to date the use of the Connected TV as a portal for
everything is far from realised. Things are improving each year, but right now this is a key
reason why more people are using their phones and tablets to access what they need, leaving
the Connected TV unconnected. The Internet has an incredible amount to offer and yet
Connected TVs allow access to only a fraction of what’s possible.
7. 51%
3%
40%
5%
actually connected to
Internet among owners
conclusions
Only half of those with a
connected TV actually have it
connected to the Internet
We identified over 500 connected TV
owners in our online sample. Half say
their set is connected. 2 in 5 of those with
a connected TV have never connected it
online.
The reasons why many connected TV
owners do not use the online functions
are provided overleaf.
There is a mixed picture here with half
using and half not.
Q: Do you connect your TV directly to the Internet or not?
Base: all owning connected TV (523) 7
yes, it is
connected
used to be
connected
not
sure
never been
connected
8. reasons why 2 in 5 owners
don’t connect it to Internet
conclusions
Connected TV services need to
be more compelling and easier
to use to increase take-up
A lack of need to use connected TV services
is the main reason why many have never
connected their set to the Internet. Indeed
1 in 4 say they’ve never really thought
about it despite owning a connected TV.
These services need to be more compelling
for people to put away their laptops,
computers and, increasingly, their tablets.
And there are too many consumers who
simply do not understand the technology at
their disposal well enough – connected TV
services need to be easier to use and access
to establish a stronger hold on our living
room attention.
Q: Why don’t you connect the TV to the Internet?
Base: all with Connected TV but do not currently use (194) 8
46%
44%
30%
24%
24%
21%
16%
12%
11%
9%
9%
8%
6%
5%
4%
4%
3%
Have no need to use the services
Have a laptop that I use instead
Have a PC/Mac that I use instead
Not really thought about it
Not interested in the services
Don't know enough about it
Not sure how to connect
TV is too far from router
People get annoyed if used TV for it
I don't spend a lot of time online
Don't have right cable/equipment
Don't have wifi in home
Have a tablet that I use instead
Tried to connect but it didn't work
Someone else in home takes care of this
Have a games console that I use instead
Wifi signal too weak to connect
9. 71%
11%
3%
15%
use of connected services
among the 51% of owners
who are connected up
conclusions
Just because a connected TV
is connected to the Internet
doesn’t necessarily mean its
functions are being used
7 out of 10 of those with a connected TV
which is actually connected say they use
the online services available. And you will
see overleaf that the frequency of usage
is very light for a fair proportion of these
users.
This reduces the effective base of
connected TV users, further adding to the
argument that these services need to be
more compelling to increase usage of this
device.
Q: Do you ever use the online services (sometimes called widgets or apps) that are available to use via your TV directly connected to the Internet?
Base: all with Connected TV currently connected up to the Internet (316) 9
yes, use
used to use
used only once
or twice
never used
10. 38%
7%
13%
14%
28%
usage frequency
conclusions
2 in 5 users use connected
services very regularly (weekly
or more often), but even more
use it very infrequently (every
few months or even less often)
Again this effectively reduces the base of
connected TV users. We saw before that
half of owners connect, that 7 out of 10
who do connect use it and now we see over
2 in 5 connected users really hardly ever use
it.
10
weekly or
more
about
fortnightly
less often
about
monthly
every few
months
Q: Do you ever use the online services (sometimes called widgets or apps) that are available to use via your TV directly connected to the Internet?
Base: all users (269)
11. 24%
18%
41%
11%
2%2% 4%
usage experience
conclusions
While only a fraction of owners
use their connected TV
services regularly, most users
have a positive perception of
the experience
Bear in mind, however, this is a
perception of current users. Those who
don’t bother nowadays to connect (as we
saw before) have a more negative or
indifferent experience.
11
extremely
good
very good
very
poor
good
poor
extremely
poor
Q: What do you think of the online services available to use via your TV directly connected to the Internet?
Base: all with Connected TV who ever use it (287)
not
sure
13. 81%
15%
4% conclusions
It is a mixed picture because
while half the owners aren’t
connected and fewer still
use it, it has become an
important way of watching
TV for most of those who do
Over 4 in 5 of those who own a
connected TV and who have it
connected to the Internet say using it
has become an important way of
watching TV for them.
We see this reinforced overleaf, where
we see those using a connected TV are
watching far less live broadcast TV
nowadays.
Q: Please tell us if you agree or disagree with the following statements about connected TV.
Base: all current users (233) 13
agree
disagree
not
sure
users agree or disagree with...
“it has become an important
way of watching TV for me”
importance among users
14. which consumer segments say they
are watching less live, linear TV
50%
71%
48%
56%
44%
66%
60%
49%
44%
43%
52%
59%
43%
44%
75%
60%
48%
41%
39%
Total (2,040)
Connected TV users (269)
Female (1,024)
16-24 (204)
35-44 (384)
55+ (734)
AB (710)
C2 (228)
Early adopters (415)
Late adopters (345)
14
average 50%
are watching less
live, linear TV
Base: varies, see parentheses
conclusions
Half the public say they are
watching less live TV
nowadays, but we see the
use of connected TV
greatly exacerbates the
effect
With so much catch-up and on-
demand content available (as well as
an ever increasing list of other
distractions), it’s not surprising to
see connected TV users among the
most likely to be switching away
from linear TV.
Males, younger people and the
earlier adopters also spike above
average for watching less live TV
nowadays.
16. we asked people familiar with the concept of Connected TV
what online services and apps they would most like to use
17. what people want
to do with a connected TV
46%
38%
33%
33%
32%
29%
28%
27%
24%
23%
21%
20%
20%
17%
16%
BBC iPlayer
ITV Player
4OD
YouTube
Online shopping
General browsing
News sites (BBC News etc.)
Email read/compose
Demand 5
LOVEFiLM
Facebook generally
Sky TV on Demand
Netflix
Video chat like Skype etc.
Apple iTunes
13%
13%
12%
12%
12%
11%
11%
10%
9%
8%
8%
7%
6%
6%
5%
4%
Yahoo!
Sony Entertainment Network
Google+
Picture viewing/sharing
Spotify
Game apps like Angry Birds etc
Facebook games
Other music streaming
Instant Messaging
Twitter
Social games (DrawSomething etc)
MSN Player
BitTorrent filesharing
Social chat during TV
Blinkbox
Myspace
Q: Which of the following online services would you really like to use via a connected TV (having the Internet directly on the TV set in your home)?
Base: all familiar with connected TV (2,040)
conclusions
catch-up TV services and
YouTube are the most popular
services for Connected TVs –
see overleaf how users
compare to non-users
18. what people want
to do with a connected TV
62%
61%
51%
54%
40%
38%
43%
33%
45%
41%
25%
27%
39%
24%
24%
46%
37%
32%
32%
34%
30%
28%
27%
24%
23%
21%
20%
19%
17%
15%
BBC iPlayer
ITV Player
4OD
YouTube
Online shopping
General browsing
News sites (BBC News etc.)
Email read/compose
Demand 5
LOVEFiLM
Facebook generally
Sky TV on Demand
Netflix
Video chat like Skype etc.
Apple iTunes
24%
23%
28%
19%
26%
22%
23%
21%
18%
18%
14%
20%
19%
13%
18%
14%
12%
12%
11%
11%
11%
11%
10%
9%
9%
7%
8%
6%
5%
6%
4%
3%
Yahoo!
Sony Entertainment Network
Google+
Picture viewing/sharing
Spotify
Game apps like Angry Birds etc
Facebook games
Other music streaming
Instant Messaging
Twitter
Social games (DrawSomething etc.)
MSN Player
BitTorrent filesharing
Social chat during TV
Blinkbox
Myspace
Q: Which of the following online services would you really like to use via a connected TV (having the Internet directly on the TV set in your home)?
Base: all users (269) and non-owners who are familiar with Connected TV (1,517)
conclusions
when we take into
account users and non-
users, we see services
like LOVEFiLM & Netflix
gain more prominence
users
non-userswho are familiar with Connected TV
20. 75%
9%
16%
attitudes
will it soon become
universal?
conclusions
While the current connected
TV offer hasn’t really caught
on for the majority of
owners, most people tend to
agree it is the future of the
living room
3 in 4 (and practically nearly all users)
say nearly all TV sets will be connected
to the Internet in the near future.
So while 2012 may not yet be the year
of connected TV, the general
impression from the public is that soon
it will be. Not just yet perhaps.
Q: Please tell us if you agree or disagree with the following statements about connected TV.
Base: all familiar with connected TV (2,040); all users (269) 20
agree
disagree
not sure
agree or disagree with...
“in the near future, nearly all TV sets
will be connected to the Internet”
95%
agree
among
users
21. 37%
40%
23%
attitudes
would voice or gesture
control have an impact?
conclusions
Fuelled by the success of
Kinect (and Wii), more and
more services will be
gesture and voice controlled
– and this is recognised by
users as a good thing
The mainstream public may need more
time to catch up with the benefits of
voice and gesture control.
Around 2 in 3 current users, on the
other hand, are more positive about
these new ways of controlling the
connected TV.
21
agree
disagree
not sure
agree or disagree with...
“It will be better if it
can be controlled by
voice (talking to the
screen) rather than
using a remote
control”
62%
agree
among
users
agree or disagree with...
“It will be better if it
can be controlled by
moving your hands
(motion control like
Wii and Kinect)
rather than using a
remote control”
33%
45%
22%
agree
disagree
not sure
65%
agree
among
users
Q: Please tell us if you agree or disagree with the following statements about connected TV.
Base: all familiar with connected TV (2,040); all users (269)
22. 62%
16%
22%
attitudes
would more services
make it better?
conclusions
More services are needed to
boost the uptake of
connected TV
More services and, perhaps, better
services are the two things that hold
connected TV back right now.
Many people don’t bother to connect,
for many different reasons. More and
better services that are easy and
compelling to use is what is needed to
lift connected TV
22
agree
disagree
not sure
agree or disagree with...
“It will be better if more online
services are made available”
93%
agree
among
users
Q: Please tell us if you agree or disagree with the following statements about connected TV.
Base: all familiar with connected TV (2,040); all users (269)
24. conclusions
While the long-rumoured
Apple television may really
stir this market, it is the
traditional manufacturers that
the public think would make
the best connected sets
Sony and Samsung top the list of who
the public would make the best
connected set. The view of users is
shown overleaf.
A TV set from Apple has long been
rumoured and many think it may be
released this year. That is sure to create a
buzz in this sector. Currently Apple ranks
4th in the list.
Q: Which of the following list of companies do you think would make the best Internet-connected
television set? You can select a maximum of two. Base: all familiar with connected TV (2,040) 24
30%
26%
22%
17%
10%
9%
9%
5%
5%
4%
3%
3%
2%
Sony
Samsung
Panasonic
Apple
LG
Microsoft
Google
Toshiba
Philips
Amazon
Facebook
Sharp
Intel
perception of who would make
“the best” connected TV
25. perception of who would make
“the best” connected TV
conclusions
Among users, Samsung
and Sony become the
clear favoured brands
Users also give a little more
attention to Amazon and
Facebook, but these two are
dwarfed by Samsung and Sony.
Apple receives no more attention
from users than non-users.
Q: Which of the following list of companies do you think would make the best Internet-connected television set?
You can select a maximum of two. Base: all users (269) and non-owners who are familiar with Connected TV (1,517) 25
34%
36%
11%
17%
11%
6%
9%
5%
5%
13%
9%
3%
4%
30%
25%
23%
18%
11%
10%
8%
5%
5%
3%
2%
3%
2%
Sony
Samsung
Panasonic
Apple
LG
Microsoft
Google
Toshiba
Philips
Amazon
Facebook
Sharp
Intel
users
non-userswho are familiar with Connected TV
26. our contact details
pete cooke – sector head
pcooke@harrisinteractive.com
07989 387 093
steve evans – entertainment & technology
sevans@harrisinteractive.com
07849 172 341
denholm scotford – business development
dscotford@harrisinteractive.com
07989 388 164
http://www.harrisinteractive.com/uk/