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Stuart Cunningham Director  ARC Centre of Excellence  for Creative Industries and Innovation Queensland University of Technology Australian VOD:  Online Distribution  as Disruptive Technology in the Film Industry
Until 2010: Business as usual… ,[object Object],[object Object],[object Object],[object Object],[object Object]
Until 2010: Business as usual… ,[object Object],[object Object],[object Object]
Key findings: Web typically used as a promotional channel ,[object Object]
A rare VOD Success Story: “Somersault”
A rare VOD Success Story: “Somersault”
The real innovation online has been in…TV not films ,[object Object],[object Object],[object Object]
Australian VOD – no real innovation until NOW… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Australian VOD – no real innovation until NOW… ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Innovation: iTunes Australia experiments with Aussie content ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Innovative thinking & marketing at QuickFlix ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Innovative thinking & marketing at Hybrid TV ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Barriers to take-up ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Factors that will drive more rapid VOD uptake ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Increasing range of VOD delivery services in 2011 ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business Models  – DTO (download-to-own); Rentals (PPV); Subscription; Ad supported. ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Australian feature film content?  – visible titles in catalog counts  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Content is King.  Differentiation + value proposition are critical success factors to business survival. ,[object Object],[object Object],[object Object]

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Australian VOD: Online Distribution as Disruptive Technology in the Film Industry

  • 1. Stuart Cunningham Director ARC Centre of Excellence for Creative Industries and Innovation Queensland University of Technology Australian VOD: Online Distribution as Disruptive Technology in the Film Industry
  • 2.
  • 3.
  • 4.
  • 5. A rare VOD Success Story: “Somersault”
  • 6. A rare VOD Success Story: “Somersault”
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  • 8.
  • 9.
  • 10.
  • 11.
  • 12.
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