The document discusses the history and current state of online video-on-demand (VOD) distribution in Australia. It notes that until recently, VOD has been a small market and distributors have had tight control over content. However, new services are launching in 2011 that may drive more innovation and uptake of VOD. Factors like improved broadband infrastructure and a wider range of delivery devices continue to be necessary for VOD to become a mainstream replacement for physical DVDs.