On-demand delivery of video content over broadband will undoubtedly be one of the
most disruptive changes in the television industry over the next decade, with widereaching ramifications across the media, telecoms and technology industries. In this
article, two Value Partners Management Consulting professionals discuss the likely impact of VOD on viewing patterns, advertising spend, and business models, and explore the key issues for the many stakeholders in the VOD value chain.
The document is a presentation by Nick Verkroost of Value Partners on Project Canvas, an initiative in the UK to establish an open internet-connected TV platform. The presentation provides an introduction to Project Canvas, explaining the drivers behind it, an overview of the technical standard and user experience, and findings from a market impact assessment of Canvas. It analyzes how Canvas could positively impact the TV, video-on-demand, and internet service provider markets in the UK while securing investment in digital terrestrial television. The presentation concludes with lessons learned from Project Canvas including the need for public sector involvement to drive industry standards and engagement across the value chain.
Preben Schack is a senior director at Cisco who focuses on service provider video technologies. The document discusses how the video industry is shifting from service providers to experience providers due to changes in technology, consumer behavior, and market dynamics. Specifically, it notes that online video traffic is growing rapidly and consumers want a unified video experience across multiple devices and platforms. This is driving providers to transform their business models and video value chains to offer more open, flexible, and monetized experiences and services.
- The company has strengths in global content negotiation, connectivity through fiber/LTE networks, and a large distribution network that position it well to capture opportunities in video consumption.
- It aims to develop a differentiated value proposition through exclusive content, multi-device packages, and integrated operator billing and services.
- The growth of internet video traffic and connected devices is reshaping the content landscape, providing an opportunity for telcos to become trusted providers of internet video.
The document discusses the online video platform (OVP) market. It provides an overview of the market and outlines key trends, including convergence in the market and consolidation and partnerships between companies. The OVP market is still evolving, especially in emerging markets, and presents opportunities for revenue growth from services. The market is expected to grow from $212 million in 2010 to $364 million in 2015, driven by increasing broadband penetration and the rise of mobile video. North America and Latin America currently make up the largest segment of the market.
The document discusses the evolution of connected TV and the initiatives of Telkom Indonesia to meet customer demands in this area. It outlines how TV has evolved from traditional cable to integrated IP video experiences across multiple devices. It also discusses the challenges of connected TV relating to broadband connectivity, user experience, and content features. Customer demand is highlighted as being for time-shifted and on-demand content. Telkom's initiatives are presented as converging their services across platforms and devices to provide integrated multi-service experiences to customers on TV, PC and mobile through their SmartTV, TelkomVision and Speedy products and promotions.
Delivery to the Internet: Reaching Audiences Any Time, Any PlaceOnFrame Ltd
Broadcast is no longer the only show
in town when it comes to delivering
TV and film content to the masses. In
recent years the consumption of such
content over Internet-enabled devices
has exploded.
From connected TV and consoles to tablets and mobiles, there is a rush to dominate the Internet
TV service proposition and offer TV anytime, anyplace and in high definition.
For consumers, this is a great time as TV and film services become richer, more customisable and
“always on”.
For content owners it’s a mixed bag of increased opportunity and increased operational pain. Content
owners can no longer bet on a single Internet TV platform - they must sweat value from their content by
leveraging multiple deals to stay in the game. The fulfilment and delivery side of things can be incredibly
painful and costly with content preparation and repurposing costs often negating the commercial upsides
for smaller deals. However, the same technologies that have enabled Internet TV have enabled file-based
workflows and digital delivery that help overcome this.
This document discusses how online video and content are driving increased network traffic and bandwidth demands. It notes that video will account for 90% of network traffic by 2012. It then summarizes BTI Systems' content-aware networking solution, which can cache popular content locally to reduce bandwidth usage by 20-40% and cut growth in bandwidth needs by 60%. This improves the subscriber experience while lowering network costs.
Cloudwiredtv provides a hybrid cloud broadcasting solution that allows content to be delivered to any device. Their HD-MDN platform uses adaptive encoding to stream HD quality video to phones, tablets, set-top boxes, TVs and more. This allows broadcasters and network operators to deliver content across multiple screens and generate new revenue streams through video subscriptions and packages. The challenge is optimizing delivery across different networks and devices to provide high quality streaming.
The document is a presentation by Nick Verkroost of Value Partners on Project Canvas, an initiative in the UK to establish an open internet-connected TV platform. The presentation provides an introduction to Project Canvas, explaining the drivers behind it, an overview of the technical standard and user experience, and findings from a market impact assessment of Canvas. It analyzes how Canvas could positively impact the TV, video-on-demand, and internet service provider markets in the UK while securing investment in digital terrestrial television. The presentation concludes with lessons learned from Project Canvas including the need for public sector involvement to drive industry standards and engagement across the value chain.
Preben Schack is a senior director at Cisco who focuses on service provider video technologies. The document discusses how the video industry is shifting from service providers to experience providers due to changes in technology, consumer behavior, and market dynamics. Specifically, it notes that online video traffic is growing rapidly and consumers want a unified video experience across multiple devices and platforms. This is driving providers to transform their business models and video value chains to offer more open, flexible, and monetized experiences and services.
- The company has strengths in global content negotiation, connectivity through fiber/LTE networks, and a large distribution network that position it well to capture opportunities in video consumption.
- It aims to develop a differentiated value proposition through exclusive content, multi-device packages, and integrated operator billing and services.
- The growth of internet video traffic and connected devices is reshaping the content landscape, providing an opportunity for telcos to become trusted providers of internet video.
The document discusses the online video platform (OVP) market. It provides an overview of the market and outlines key trends, including convergence in the market and consolidation and partnerships between companies. The OVP market is still evolving, especially in emerging markets, and presents opportunities for revenue growth from services. The market is expected to grow from $212 million in 2010 to $364 million in 2015, driven by increasing broadband penetration and the rise of mobile video. North America and Latin America currently make up the largest segment of the market.
The document discusses the evolution of connected TV and the initiatives of Telkom Indonesia to meet customer demands in this area. It outlines how TV has evolved from traditional cable to integrated IP video experiences across multiple devices. It also discusses the challenges of connected TV relating to broadband connectivity, user experience, and content features. Customer demand is highlighted as being for time-shifted and on-demand content. Telkom's initiatives are presented as converging their services across platforms and devices to provide integrated multi-service experiences to customers on TV, PC and mobile through their SmartTV, TelkomVision and Speedy products and promotions.
Delivery to the Internet: Reaching Audiences Any Time, Any PlaceOnFrame Ltd
Broadcast is no longer the only show
in town when it comes to delivering
TV and film content to the masses. In
recent years the consumption of such
content over Internet-enabled devices
has exploded.
From connected TV and consoles to tablets and mobiles, there is a rush to dominate the Internet
TV service proposition and offer TV anytime, anyplace and in high definition.
For consumers, this is a great time as TV and film services become richer, more customisable and
“always on”.
For content owners it’s a mixed bag of increased opportunity and increased operational pain. Content
owners can no longer bet on a single Internet TV platform - they must sweat value from their content by
leveraging multiple deals to stay in the game. The fulfilment and delivery side of things can be incredibly
painful and costly with content preparation and repurposing costs often negating the commercial upsides
for smaller deals. However, the same technologies that have enabled Internet TV have enabled file-based
workflows and digital delivery that help overcome this.
This document discusses how online video and content are driving increased network traffic and bandwidth demands. It notes that video will account for 90% of network traffic by 2012. It then summarizes BTI Systems' content-aware networking solution, which can cache popular content locally to reduce bandwidth usage by 20-40% and cut growth in bandwidth needs by 60%. This improves the subscriber experience while lowering network costs.
Cloudwiredtv provides a hybrid cloud broadcasting solution that allows content to be delivered to any device. Their HD-MDN platform uses adaptive encoding to stream HD quality video to phones, tablets, set-top boxes, TVs and more. This allows broadcasters and network operators to deliver content across multiple screens and generate new revenue streams through video subscriptions and packages. The challenge is optimizing delivery across different networks and devices to provide high quality streaming.
This document provides an overview of BigBand Networks and its switched digital video technology. It discusses:
1) BigBand's founders and leadership team, including Amir Bassan-Eskenazi and Ran Oz.
2) BigBand's business, including its NASDAQ listing, 450 employees across centers, recognition as a video innovator, and large customer base of cable operators.
3) The need for more last mile bandwidth as video consumption increases with HD, on-demand, and personalized content, and how BigBand's switched digital video technology addresses this need by flexibly allocating bandwidth.
This PPT gives a general overview of Web 2.0, discusses why and how Web 2.0 can be utilized to create great business opportunities. Examples and simple how-to-do list were included in the reading.
Sigap bi po-ditvr brazilian interactive portable digital tv recommendation ...Elaine Cecília Gatto
Using the Brazilian digital television system, the possibility of offering new services and programs, and consequently more available content, will make it difficult for the users to select their favorite programs. The Recommendation Systems become a tool to solve these difficulties and they are able to improve interactivity between the user and the digital television filtering information filtering and personalizing the content offer. This paper describes a recommendation system for Brazilian interactive portable digital television focused on the cell phone which makes this functionality possible and creates TV program recommendation according to user TV programs preferences when using television in the cell phone.
The time is now to release the potential of next generation IPTV - EricssonEricsson France
Next-generation IPTV has the potential to transform television viewing by blending broadcast and on-demand content with interactivity and mobility. It allows high-quality viewing on any device while preserving content rights and parental controls. However, its benefits have yet to be fully realized due to regulations in many markets that limit IPTV to basic broadcast services. Updated policies are needed to unleash next-generation IPTV's innovative capabilities.
Leveraging Digital Content Services to Increase Customer Lifetime Valuenewbaymarketing
Major industry trends such as the explosion of user generated content, access to and delivery of premium content, cloud-based storage, device innovation, ubiquitous broadband connectivity and social networking, are all converging – creating an opportunity for new digital content experiences. By taking the right approach, operators and device makers can deliver a lifetime of digital content experiences, creating compelling, digital content service offerings that extend the customer relationship beyond the handset.
During this webinar, Steve French, VP Global Marketing at NewBay, will explore:
- Convergence of industry trends and what this means for traditional telecom players like operators and device makers
- Defining the new user content ecosystem
- Understanding the various digital content services
- New players and their business models
- Monetizing user content services
Please check out this exclusive presentation from Cisco's Pankaj Gupta, Director of Video Solutions for SP Marketing, on "Achieving Video Nirvana!" presented at OTTcon.
Consumer behavior, content consumption and business models are changing across the video ecosystem, and online video appears to be the primary source of disruption. In fact, Cisco's annual market research report discloses that, by 2013, ninety percent of all consumer IP traffic will be video. In this presentation, the Cisco speaker will address the real-world dilemmas for service provider company executives as they confront the transformations taking place in the video market. The speaker will cite real-world examples of how service providers and their ecosystem partners are developing strategies to address and profit from the coming dominance of online video.
The document discusses opportunities and challenges in the broadcasting and telecommunications sector, including delivering high quality video to multiple devices. It describes Molabtvx's hybrid cloud broadcasting infrastructure and media grid interoperability solutions which allow operators and broadcasters to deliver content to any device anywhere. The technology provides live TV streaming, video on demand, storage and streaming to multiple screens with encryption and advanced encoding. Case studies show deployments in Asia delivering over 250 TV channels to 100,000 subscribers.
Robert Dépatie, President and CEO of Videotron Ltd, discussed the company's progress over the past year, challenges and opportunities in a changing environment, and the role of government in Quebec. Key points included Videotron achieving strong financial results and customer gains in 2007, introducing Canada's fastest consumer internet services, and achieving their best customer satisfaction levels. Dépatie noted that economic models need to shift to reflect changes in customer demand and technologies.
Telemundo introduced improved mobile platforms, including redesigned iPhone and Android apps, to provide Spanish-language news and content to rapidly growing mobile audiences. The apps and WAP sites receive over 1.6 million monthly impressions across 11 U.S. markets. Advertisers can purchase banner, interstitial, expandable, interactive video, and other ad formats to reach Hispanic mobile users. Providing engaging experiences across platforms including mobile, online, TV and events allows brands to connect with customers and build loyalty in a unique way.
This document discusses various digital media technologies including digital television broadcasting standards, digital radio standards, IPTV, and mobile TV. It provides an overview of technologies like DVB-T, ATSC, ISDB, DAB, and DVB-H and discusses television broadcast standards and the transition from analog to digital television broadcasting around the world. It also mentions the convergence of television, internet, and telecommunications networks and services.
The document discusses digital television standards and IPTV technology. It begins by explaining analog television standards like NTSC, PAL, and SECAM. It then covers the basics of digital television like standard definition TV (SDTV) and high definition TV (HDTV). The remainder of the document outlines the technology behind Internet Protocol Television (IPTV), including encoding, packetization, multiplexing, channel coding, and decoding. It also discusses IPTV business models and the ecosystem of content delivery.
The document discusses the need for service providers to offer live TV as part of their multiscreen video services in order to meet rising customer expectations. It notes that consumers are increasingly interested in watching live sports and events on multiple devices. While many providers currently offer on-demand and online TV options, integrating live linear programming and a seamless viewing experience across all screens is key. Challenges include navigating complex content rights and regulations as well as delivering high-quality live streams across different platforms and networks.
Valuable Technologies, Inc. is a global leader in digital cinema transmission that is leveraging the moviebeam platform originally developed by Disney and Cisco. The company was formed in 2008 by acquiring the moviebeam technology assets and content relationships. Moviebeam uses a unique "store-and-play" technology that allows movies to be stored locally on set-top boxes, enabling an "all-you-can-view" video on demand model for hotels at a lower cost than traditional pay-per-view. This new model provides benefits to both hotels and guests.
See how the buildout of medianets—media-optimized IP networks—unleashes new capabilities and cost savings through every aspect of rich media production, contribution, distribution, and consumption, from the point of ingest all the way
to the customer screens.
This document summarizes a presentation given by Dene Schonknecht of Microsoft and Daren Forsyth of the BBC about their alliance. The BBC aims to make its content universally available across all platforms and wants partnerships to help achieve this goal. Microsoft sees alliances as important to focus its efforts on entertainment and delivering media across platforms. The alliance was formed over 18 months of discussions to collaborate given the convergence of media and technology industries and both organizations' business models rely on partnerships.
Projeto de CCTT de EDF - turma 06F - CEJAcejacriciuma
Este projeto propõe a reflexão sobre o consumismo através da confecção e doação de brinquedos tradicionais. Os alunos irão estudar a história de brinquedos populares, compará-los aos industrializados e produzi-los para doação a uma instituição pública.
This document provides an overview of BigBand Networks and its switched digital video technology. It discusses:
1) BigBand's founders and leadership team, including Amir Bassan-Eskenazi and Ran Oz.
2) BigBand's business, including its NASDAQ listing, 450 employees across centers, recognition as a video innovator, and large customer base of cable operators.
3) The need for more last mile bandwidth as video consumption increases with HD, on-demand, and personalized content, and how BigBand's switched digital video technology addresses this need by flexibly allocating bandwidth.
This PPT gives a general overview of Web 2.0, discusses why and how Web 2.0 can be utilized to create great business opportunities. Examples and simple how-to-do list were included in the reading.
Sigap bi po-ditvr brazilian interactive portable digital tv recommendation ...Elaine Cecília Gatto
Using the Brazilian digital television system, the possibility of offering new services and programs, and consequently more available content, will make it difficult for the users to select their favorite programs. The Recommendation Systems become a tool to solve these difficulties and they are able to improve interactivity between the user and the digital television filtering information filtering and personalizing the content offer. This paper describes a recommendation system for Brazilian interactive portable digital television focused on the cell phone which makes this functionality possible and creates TV program recommendation according to user TV programs preferences when using television in the cell phone.
The time is now to release the potential of next generation IPTV - EricssonEricsson France
Next-generation IPTV has the potential to transform television viewing by blending broadcast and on-demand content with interactivity and mobility. It allows high-quality viewing on any device while preserving content rights and parental controls. However, its benefits have yet to be fully realized due to regulations in many markets that limit IPTV to basic broadcast services. Updated policies are needed to unleash next-generation IPTV's innovative capabilities.
Leveraging Digital Content Services to Increase Customer Lifetime Valuenewbaymarketing
Major industry trends such as the explosion of user generated content, access to and delivery of premium content, cloud-based storage, device innovation, ubiquitous broadband connectivity and social networking, are all converging – creating an opportunity for new digital content experiences. By taking the right approach, operators and device makers can deliver a lifetime of digital content experiences, creating compelling, digital content service offerings that extend the customer relationship beyond the handset.
During this webinar, Steve French, VP Global Marketing at NewBay, will explore:
- Convergence of industry trends and what this means for traditional telecom players like operators and device makers
- Defining the new user content ecosystem
- Understanding the various digital content services
- New players and their business models
- Monetizing user content services
Please check out this exclusive presentation from Cisco's Pankaj Gupta, Director of Video Solutions for SP Marketing, on "Achieving Video Nirvana!" presented at OTTcon.
Consumer behavior, content consumption and business models are changing across the video ecosystem, and online video appears to be the primary source of disruption. In fact, Cisco's annual market research report discloses that, by 2013, ninety percent of all consumer IP traffic will be video. In this presentation, the Cisco speaker will address the real-world dilemmas for service provider company executives as they confront the transformations taking place in the video market. The speaker will cite real-world examples of how service providers and their ecosystem partners are developing strategies to address and profit from the coming dominance of online video.
The document discusses opportunities and challenges in the broadcasting and telecommunications sector, including delivering high quality video to multiple devices. It describes Molabtvx's hybrid cloud broadcasting infrastructure and media grid interoperability solutions which allow operators and broadcasters to deliver content to any device anywhere. The technology provides live TV streaming, video on demand, storage and streaming to multiple screens with encryption and advanced encoding. Case studies show deployments in Asia delivering over 250 TV channels to 100,000 subscribers.
Robert Dépatie, President and CEO of Videotron Ltd, discussed the company's progress over the past year, challenges and opportunities in a changing environment, and the role of government in Quebec. Key points included Videotron achieving strong financial results and customer gains in 2007, introducing Canada's fastest consumer internet services, and achieving their best customer satisfaction levels. Dépatie noted that economic models need to shift to reflect changes in customer demand and technologies.
Telemundo introduced improved mobile platforms, including redesigned iPhone and Android apps, to provide Spanish-language news and content to rapidly growing mobile audiences. The apps and WAP sites receive over 1.6 million monthly impressions across 11 U.S. markets. Advertisers can purchase banner, interstitial, expandable, interactive video, and other ad formats to reach Hispanic mobile users. Providing engaging experiences across platforms including mobile, online, TV and events allows brands to connect with customers and build loyalty in a unique way.
This document discusses various digital media technologies including digital television broadcasting standards, digital radio standards, IPTV, and mobile TV. It provides an overview of technologies like DVB-T, ATSC, ISDB, DAB, and DVB-H and discusses television broadcast standards and the transition from analog to digital television broadcasting around the world. It also mentions the convergence of television, internet, and telecommunications networks and services.
The document discusses digital television standards and IPTV technology. It begins by explaining analog television standards like NTSC, PAL, and SECAM. It then covers the basics of digital television like standard definition TV (SDTV) and high definition TV (HDTV). The remainder of the document outlines the technology behind Internet Protocol Television (IPTV), including encoding, packetization, multiplexing, channel coding, and decoding. It also discusses IPTV business models and the ecosystem of content delivery.
The document discusses the need for service providers to offer live TV as part of their multiscreen video services in order to meet rising customer expectations. It notes that consumers are increasingly interested in watching live sports and events on multiple devices. While many providers currently offer on-demand and online TV options, integrating live linear programming and a seamless viewing experience across all screens is key. Challenges include navigating complex content rights and regulations as well as delivering high-quality live streams across different platforms and networks.
Valuable Technologies, Inc. is a global leader in digital cinema transmission that is leveraging the moviebeam platform originally developed by Disney and Cisco. The company was formed in 2008 by acquiring the moviebeam technology assets and content relationships. Moviebeam uses a unique "store-and-play" technology that allows movies to be stored locally on set-top boxes, enabling an "all-you-can-view" video on demand model for hotels at a lower cost than traditional pay-per-view. This new model provides benefits to both hotels and guests.
See how the buildout of medianets—media-optimized IP networks—unleashes new capabilities and cost savings through every aspect of rich media production, contribution, distribution, and consumption, from the point of ingest all the way
to the customer screens.
This document summarizes a presentation given by Dene Schonknecht of Microsoft and Daren Forsyth of the BBC about their alliance. The BBC aims to make its content universally available across all platforms and wants partnerships to help achieve this goal. Microsoft sees alliances as important to focus its efforts on entertainment and delivering media across platforms. The alliance was formed over 18 months of discussions to collaborate given the convergence of media and technology industries and both organizations' business models rely on partnerships.
Projeto de CCTT de EDF - turma 06F - CEJAcejacriciuma
Este projeto propõe a reflexão sobre o consumismo através da confecção e doação de brinquedos tradicionais. Os alunos irão estudar a história de brinquedos populares, compará-los aos industrializados e produzi-los para doação a uma instituição pública.
The document provides information about the organizers and sponsors of the Asian International Model United Nations Conference 2009 (AIMUN 2009). It introduces Peking University as the host institution and its School of International Studies. It also introduces the Peking University Model United Nations Association as the student group organizing the conference. Finally, it introduces the main sponsors - the Peking University Education Foundation and China Universities Alumni Association. The document serves to welcome participants and provide background on the conference organizers and supporters.
The College of Science at Northeastern University encourages students to create their own co-op. These slides will help outline the expectations of creating such a position.
The document provides a summary of Maria Adela Sgircea's education and experience from 2007-2011. It lists that she obtained a Bachelor of Architecture degree from Politehnica University in Timisoara, Romania from 2005-2011. It also notes international experience studying at the Escuela Tecnica Superior de Arquitectura in Granada, Spain from 2009-2010. During her studies, she participated in various competitions and exhibitions and gained work experience through internships and volunteer work. Her skills include various computer programs, languages, and design/documentation techniques.
Seit dem Übergang zu Weide- und Agrargesellschaften hat die Menschheit sehr stark zu hierarchischer Organisation tendiert und war hiermit bis in das 20. Jahrhundert hinein sehr erfolgreich.
In den letzten Jahrzehnten häufen sich allerdings Anzeichen, dass diese Art der Organisationsstruktur nicht für die schnelllebige Welt von heute geeignet ist. Die Arbeit von Forschern wie z.B. Clayton Christensen deutet darauf hin, dass dies auf ein grundsätzliches Problem hierarchischer Organisationen zurückzuführen ist.
Gerade im Zusammenhang mit agilen Vorgehensweisen in Projekten zeigen sich hier sehr große Reibungsverluste, die auch nach 10 Jahren agiler Entwicklung noch immer verhindern, dass das volle Potential dieser Vorgehensweise ausgeschöpft wird.
Wir glauben, dass diese Probleme zurückzuführen sind auf dem dieser Organisationsform unterliegenden Modell und den zugehörigen Annahmen, und das nur durch Ändern von Modell und Organisationsform ein dauerhafter Erfolg möglich ist.
Nur eine agile Organisationsform erlaubt eine reibungslose Integration von agilen Projekten und damit die besten Ergebnisse im Einsatz agiler Vorgehensweisen.
Dieser Vortrag beleuchtet die grundlegenden Probleme hierarchischer Organisationsformen und zeigt warum agile Organisationen deutlich besser an die heutige Zeit angepasst sind.
Parce qu’en ce moment on en parle, parce qu’on parle partout de Netflix, parce que tu ne comprends pas exactement ce que c’est que la SVOD ou Netflix ?!
T’inquiète pas Barnabé, lit ce qui suit !
This document discusses constituents and phrases. It defines a phrase as a syntactic arrangement consisting of parts, usually two constituents. Examples of phrases and their constituents are provided, such as "the man" with constituents "the" and "man". Phrases can contain other phrases as constituents to form hierarchical structures. Noun phrases are discussed in detail, including their possible constituents like determiners, adjectives, prepositional phrases, relative clauses, and appositives. The ordering and functions of different types of constituents in noun phrases are explained through numerous examples.
The document provides details about Rohit Ranjan's internship project on the marketing, sales and retail division of Whirlpool India Ltd. It includes an acknowledgment, approval from his mentor, and declaration sections. The project analyzes Whirlpool's product range including refrigerators, washing machines, microwaves, water purifiers and air conditioners. It also covers the company profile, market analysis using various frameworks, and conclusions from the project. The objective was to understand customer purchasing behaviors and factors influencing purchases of Whirlpool products.
Motion Picture Magazine, February, 1925 No 1Chuck Thompson
Motion Picture Magazine, February, 1925 No 1. Here is an historical view of Hollywood from 1925. See the gossip and news of the era. What people were talking about then. Gloucester, Virginia Links and News website. Visit us for extraordinary content.
Key OTT (Over-The-Top) Market Trends in 2015 by Michael Ritchie.
In broadcasting, over-the-top content (OTT) refers to delivery of audio, video, and other media over the Internet without the involvement of a multiple-system operator in the control or distribution of the content. The Internet provider may be aware of the contents of the Internet Protocol packets but is not responsible for, nor able to control, the viewing abilities, copyrights, and/or other redistribution of the content.
Consumers can access OTT content through internet-connected devices such as desktop and laptop computers, gaming consoles (such as the PlayStation 4, WiiU, and Xbox One), set-top boxes (such as the Roku), smartphones (including Android phones, iPhones, and Windows phones), smart TVs (such as Google TV), and tablets.
1. The document compares several major OTT video services including Netflix, Amazon Prime, iTunes, Hulu, and YouTube. It discusses their positioning in the market, content catalogs, pricing models, users/usage, revenues, device availability, and international presence.
2. Content acquisition is key for OTT services given the competitive landscape. Transactional VOD services like iTunes and Amazon VOD are welcomed by studios as an additional sales channel. SVOD services must spend heavily on exclusive content through output deals to attract subscribers willing to pay monthly fees. Hulu has an advantage through content owner stakes but faces challenges as owners strike deals with pay TV providers.
3. Technical challenges include navigating the fragmentation of connected devices
CIO Survival Guide -Sony Handbook to IP Video Surveillance Jan08Magesh Srinivasan
This handbook was created for Intersec 2008. The purpose was to demystify IP Video Surveillance technology to customers who would like to transition from analogue based CCTV platform.
Analyse par niji de l’impact de netflix sur le marché françaisNiji
Quelques jours après l’arrivée de Netflix en France, Niji vous propose de tout comprendre sur ce nouveau service et évaluer les possibles impacts de l’entrée d’un tel acteur sur l’écosystème télécom & médias en France.
Aspects of technology impacting consumers and businesses - Convergence of ent...Dejo George
A presentation on evolution of technology and its impact on business especially content owners. The presentation looks at how business need to reconfigure to avail or leverage the technology evolution and thus maximise their opportunity with consumers. The presentation also describes what are the future trends that one needs to watch out for and be prepared maximise the opportunity
The document discusses trends in over-the-top (OTT) video services and technologies. It notes that OTT video delivered over the internet, such as services from Netflix and Hulu, is growing rapidly and will account for most internet traffic in the coming years. This poses challenges and opportunities for network operators to improve delivery of video content and find new revenue sources from OTT. The rise of OTT video also allows more consumer choice in how and what devices they use to access video content.
This document summarizes the international experience and examples of video on the internet. It discusses how internet video has changed between 2006 and 2010, with the rise of IP-based delivery and user-generated content on sites like YouTube and Facebook. It also outlines how new players like Vodafone and the Tribeca Film Festival are distributing video online. Finally, it provides an overview of KIT digital, a leading provider of video asset management and publishing solutions that enables clients to distribute video across multiple screens.
This document summarizes the international experience and examples of video on the internet. It discusses how internet video has changed between 2006 and 2010, with the rise of IP-based delivery and user-generated content on sites like YouTube and Facebook. It also outlines how new players like Vodafone and the Tribeca Film Festival are distributing video online. Finally, it provides an overview of KIT digital, a leading provider of video asset management and publishing solutions that enables clients to distribute video across multiple screens.
The continued growth in video on demand (VOD) delivered over the internet is inevitable as consumers increasingly expect to control their viewing. As watching video over the internet becomes mainstream, consumers are getting more demanding. Until recently, viewers on PCs would forgive nbuffering mid-video, or occasional lack of service availability, recognising that the service was delivered on a ‘best efforts’ basis. However, as more online video services are launched and internet VOD moves to the TV, audiences will increasingly expect internet VOD to match the reliability of broadcast TV. This perspective builds on our work with infrastructure providers, broadcasters and regulators, to examine the ability of the UK’s broadband networks to deliver VOD with the quality of service (QoS) required to satisfy consumers. We consider what Internet Service Providers (ISPs) and content/application providers need to do to adapt their technical and business models to meet future consumer demands, and the role of future net neutrality legislation in shaping this market. By Chris Cowan, partner, and Kim Chua, manager, of Value Partners London.
The document discusses the history of interactive television (iTV) and how web-enabled TV widgets may finally provide the "killer app" that widespread adoption has so far eluded. While past attempts at iTV like WebTV failed due to high costs and poor usability, TV widgets provide familiar interactivity through applications and could benefit from consumer experience with interactive features on internet, mobile, and media devices. However, for TV widgets to truly succeed, they will need to address challenges like providing compelling content and an easy user experience on the television.
The television industry in India is estimated to reach $8 billion by 2012, while the film industry is expected to reach $2.8 billion by 2015. Television remains the dominant media in India, accounting for 63% of the media and entertainment market in 2010. The television market has three main segments - television advertising, television subscription, and television content. The industry is poised for further growth with increasing digitization, expanding pay-TV penetration in rural areas, and the need for more specialized content. The film industry has grown at an average of 12% annually but saw declines in 2009-2010; it is projected to recover with expanded multiplex chains and higher quality films.
Digital media Series - caching & opportunity landscape - mobile videoSujit Mishra
This document discusses the opportunity for network operators to implement transparent caching to optimize bandwidth usage and improve quality of experience for users streaming mobile video. Transparent caching involves storing popular over-the-top web content in local caches within the network to reduce content response times. It has benefits of optimizing bandwidth, improving quality of experience, and bringing new revenue opportunities with low capital costs. The document also reviews the history of content caching technologies and how internal CDNs and transparent caching can complement each other in a holistic media delivery architecture.
This document summarizes Alfresco Day and discusses Alfresco's use in Connected Devices projects. It outlines Alfresco's role as a data repository for a J2EE architecture handling major content providers' volumes. Content is provided by third parties like Sony, BBC, and RSS feeds. Alfresco allows for integration with social networks and feed management. The document discusses why Alfresco was chosen, including its open source status, maturity, cost benefits, customizability, and performance/scalability.
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1. PERSPECTIVE
Harnessing the Value of VOD
On-demand delivery of video content over broadband will undoubtedly be one of the
Tabitha Elwes most disruptive changes in the television industry over the next decade, with wide-
Partner reaching ramifications across the media, telecoms and technology industries. In this
article, we discuss the likely impact of VOD on viewing patterns, advertising spend,
Kim Chua and business models, and explore the key issues for the many stakeholders in the VOD
Manager value chain.
Viewing gets personal
Early evidence indicates that consumers love VOD, particularly if it is free – and even more so when it is available
on their TVs (not just their PCs) at the touch of a button.
• BBC iPlayer’s viewing has grown steadily since its launch
in Christmas Day 2007, and by March 2009 total views Case Study: Hulu
1
had passed 390 million .
• Over 33 m Unique Monthly Viewers
• Virgin Media introduced iPlayer on its platform in May
• 380m views in March 2009 (2.5/week/UU)
2008, and the response confirms the popularity of VOD –
over half of its subscribers use the VOD service, and those • 75% of users watch Hulu off -site
subscribers alone watched an average of one VOD show
2
a day in December 08 ; iPlayer accounted for 15m views • 5-6 unskippable ads per 30 min programme
in March 2009, equivalent to 10 per month per VOD user .
3 plus sponser pre -roll
• Revs ~$70m, 15% margin year 1, est $180m
• In the US, Hulu, the JV between NBC Universal and Fox, year 2
has enjoyed early success with revenues of US$70m and
a margin of 15% in its first year, demonstrating that an • Expected to launch in the UK in September
ad-funded, professional content service can be successful.
However, the VOD market is still in the early stages of development - for VOD to become mainstream and mass
market, a number of technical and service enablers need to be in place.
• In the near term we need to see improvements in the delivery of content over the internet through increased
broadband speeds, use of Content Delivery Networks (CDNs), improvements in compression technologies and
buffering, all of which will improve quality of service
• The consumer hardware needs to be more widely available, particularly next generation set top boxes and
integrated digital television sets that will enable VOD to be delivered to the TV
• More content has to be available and models for archive and special interest content need to be developed
• Economic models such as subscription, micro-payments and targeted advertising need to develop to
counter piracy and allow both rights owners and platforms to monetise content effectively
• In the medium term, we see the need for services to evolve to embrace personalisation, social elements
such as recommendations and chat, and technologies to enable targetting.
1
BBC Annual Report and Accounts 2008/09e
2
Virgin Media Investor Presentation 11 Nov 2008
3
bbc.co.uk
1
2. PERSPECTIVE
Technical and service innovations to drive VOD uptake
NOW (2009) 2010 - 12 2012 onwards
Growth VOD • Improved picture quality and delivery • 20% of HH using
usage to TV increase access and viewing VOD?
• Improved video search and EPGs
change audience expectations
• Tension between “closed” (cable /
DTH) and open access (broadband,
Canvas…)
• Dynamic search on EPGs
• Experimentation with (links to social networks,
different models recommendation engines)
• Targeted ad servers
• Sub-scale demand
• Merging of PVR and On
Demand experiences
• Rising b’band speeds & QoS • Investment in NGNs
• Improved streaming (CDNs,
Technology compression)
Drivers • VOD Stubs (e.g. Canvas,
Darwin) Time
• Rising broadband • More content, personalisation
penetration
• Digitisation of cable Today
• Launch of video iPod
• Download over
internet
Although there are issues to be resolved, we believe that many of these technical and service changes are
imminent. For example, in the UK, one of the most advanced and competitive digital media markets, we observe
the following:
• Digital Britain sets out the ambition for all households to be able to receive broadband at 2Mbps by 2012
(Universal Service Commitment)
• Infrastructure providers such as Akamai and BT’s Content Connect are rolling out CDN and CDN-style services
to improve content delivery
• Various consumer devices to bring internet VOD to the TV are in development; notable examples are Project
Canvas (a potential JV between BBC, ITV, and BT); Project Darwin (from Sky, using their HD box); IP Vision,
providing a hybrid DTT and over the top VOD content service; Apple TV; games consoles such as
Microsoft Xbox and Nintendo Wii, and next generation Ethernet enabled iDTVs from the likes of Sony and
Samsung
• Terrestrial broadcasters are investing to develop their catch up services; Anthony Rose, Head of Digital Media
Technology at the BBC, has set out his plans for iPlayer to be personalised and his vision for iPlayer “going social”;
commercial players are rumoured to be in discussion with video platforms such as Hulu and You Tube
• There is early experimentation with inserting advertising in VOD streams – Virgin is trialling this with John
Lewis, Royal Mail and Kelloggs, and Sky is developing the capability to insert targeted, un-skippable adverting
into video delivered via their PVRs
• BARB is evolving its viewing measurement to include VOD viewing from 2011
Our view is that all of these changes will drive the take-up of VOD. We believe that in five years, over 50% of
households could have the capability to access VOD on one or more of their TV sets, and that up to 10% of
UK viewing could migrate from linear broadcast to on-demand. Beyond this, we expect the proportion of on-
demand viewing to keep increasing as viewers alter their viewing behaviour and as VOD functionality becomes
ubiquitous. Indeed, we believe that within a ten year horizon 20% of viewing could be on-demand using a mix
of PVRs, Push VOD and genuine VOD.
2
3. PERSPECTIVE
The hits will get hotter…
So how will VOD affect the shows people watch? To date early indications are that the bulk of demand is for free
or advertising funded catch up programming. Demand is strongest just after linear broadcast and declines rapidly
thereafter.
We think two types of programming will win out. First, the traditionally prime-time, mass market hits will
concentrate even more viewing as people are no longer constrained by schedules and no longer need to choose
between shows during prime time. This could erode demand for day time and post prime time programming.
Top 20 programmes by viewing share, now and projected
Programme viewing /
value (indexed
highest =100)
“Although the tail is very interesting ….
100 You better have a head … It’s a 90/10
model … you need both a head and a tail
to make the model work” • iPlayer analysis suggest interest in
Eric Schmidt, CEO Google clusters of genres (impact on
75 archive)?
• Some programmes “outperform”
relative to channel share (e.g.
50 BBC3 shows, John Stewart, The
Office US)
25 2008 • Implications not just for
commissioning but also for
marketing and branding
2013
0
Rank by viewing share
Secondly, there is early evidence of success when on demand is linked to 360 degree digital exploitation targeting
special interest groups. This works particularly well with programmes aimed at youth demographics, who are early
adopters of VOD, have high expectations about consuming content on their own terms and who are interested in
creating special interest communities around certain content.
Skins Series 3 viewing by distribution method
• Skins, the teen drama broadcast on E4, has increasing
proportion of viewing from non linear delivery – whilst linear Linear
Non linear
viewing fell compared to the previous series, viewing via non E4 701
linear sources increased significantly
E4+1 181
• Heroes in the US is watched more online or via PVR than
PVR 343
through live TV, and has spawned a plethora of successful
spin-offs such as Heroes Evolutions, the reality game based On Demand 94
around the series
4OD 180
We believe that this polarisation of viewing hot-spots will
translate into what broadcasters and content aggregators are Total 882 617 1,499
willing to pay for content.
Source: C21 Media 1 April 09
3
4. PERSPECTIVE
Reversal of viewing fragmentation
Our view is that increased consumer take-up of VOD could favour the terrestrial broadcaster with their portfolio of
digital channels.
The reasons for this are as follows:
• Audiences will be less prone to channel-surfing and ‘just watching what’s on’ if they are able to choose to watch
their favourite programmes (or their friends’ recommendations) at their convenience. Digital channels which rely
on channel-flicking for much of their viewing, will suffer
• The top broadcasters will benefit from the power of cross-promotion, from linear to on-demand, driving viewers
to their on-demand services and raising the profile and awareness of other shows
• Personalisation and social network functionality within each on-demand service will increase stickiness and the
amount of viewing through each service
• Viewers will have limited tolerance to learn, use and personalise multiple VOD interfaces and services, and most
will limit themselves to service provided by trusted broadcasters and platforms.
We note that our expectations for change in viewing share due to VOD are different from what might be inferred
from changing viewing patterns due to the introduction of PVRs. Data on viewing habits from Sky households
before and after they acquired Sky+ showed, first, that PVR increased overall viewing, and, second, that this viewing
4
was captured by second tier channels (i.e. channels outside the top four) . In fact, the Hallmark channel, with its line-
up of US drama, was the most channel that benefited most as a result of PVR timeshifting.
Whilst some of these lessons can be translated to the VOD world, such as the increase in overall viewing, we think
that the spontaneous nature of VOD compared to the premeditated nature of PVR affects the types of programmes
and channels which will benefit from VOD. The psychology of PVR is ‘record to watch later’ which is quite different
from the instant-gratification psychology of VOD, which is around ‘what appeals to me now’.
Therefore, channels with a high reliance on repeats and undifferentiated ‘in fill’ programming will be the key losers
in an on-demand world.
Expected changes in viewing share
Number of hours of viewing (Illustrative)
1 Increase in viewing • iPlayer users watch an extra hour
after prime- time
VOD More viewing on • Post acquisition of Sky+ viewers
2
VOD… increase viewing by 13.6%
Multi-channel
• Sky +: appointment to view
channels least time shifted, 2nd
Channel 5 tier TV (missed in past) is
Channel 4 … at the expense recorded (top 4 channel’s share
3
Channel 3 of which channels? declines from 63% to 54%)...
• …but for terrestrials cross
Channel 2
promotion could offset reduction
in linear with increased share in
Channel 1 on-demand of digital portfolio
2009 2015
4
Starcom 2008
4
5. PERSPECTIVE
Today’s crisis of monetisation
The television industry is in crisis, hit both by the economic recession as well as by longer-term structural changes
which are shifting advertising spend to online; a move that has been particularly marked in the UK.
Currently, the economics of on-demand are poor in comparison to linear broadcast. Lessons from the US (Hulu and
ABC.com) suggest that on demand content can carry only about a quarter of the advertising minutage of television (a
reflection of lower reach but potentially lower audience tolerance to advertising in the on-demand space). Although
CPTs are higher, they are only 25% - 50% higher (and the gap is expected to narrow) and so do not compensate for
lower inventory. On this basis, a viewer watching a show on-demand is only worth 30% - 40% of a viewer watching
a show linearly.
Comparison of today’s economics of on-demand compared to linear
Inventory CPT Value / thousand viewers
Index vs linear Index vs linear Index vs linear
Linear 1.0 Linear 1.0 Linear 1.0
VOD 0.25 VOD 1.25 0.25 1.5 VOD 0.31 0.37
This creates a dilemma for commercial broadcasters; they don’t want to lose share in an on-demand world but in
driving share they potentially erode their economics. However, it must be remembered that VOD advertising is still
at an extremely early stage of development; and there may be factors that can improve the economics of VOD.
Monetising VOD… by growing VOD advertising
Online VOD advertising is embryonic; advertisers still see it as ‘experimental’ rather than a core plank of their media
mix. Furthermore, current VOD advertising offers advertisers and media buyers only a tiny fraction of its ultimate
potential. To fulfil its advertising potential, a number of enablers need to be developed:
• A universally recognised and trusted viewing measurement system to measure viewing via VOD; in the UK BARB
is planning to roll this out in 2011
• Moving online VOD to the TV
• Technologies to enable advertisers to serve targeted advertising to viewers based on their profiles, viewing
habits or internet habits. This would combine the best of online advertising with the best of television advertising:
immersive rich media video ads served to a highly targeted and relevant audience
These enablers will help to improve the economics of VOD:
• Increasing advertiser uptake: as advertising through VOD becomes more widely recognised and measurable,
more advertisers will be willing to shift adspend to this medium
• Increasing inventory: audiences have lower tolerance for ads in a ‘lean forward’ PC environment; on the TV the
tolerance is likely to be closer to linear TV levels
• Increasing CPTs: today’s online VOD CPTs have a scarcity premium, but no premium to reflect sophisticated
audience targeting and interactivity
5
6. PERSPECTIVE
Going forwards, we expect the boundaries between TV advertising and VOD advertising to blur, as VOD becomes
more mainstream.
Changing dynamics of TV and Digital Video advertising
Changing dynamics of TV and Digital Video Advertising
TV Advertising Blurring of boundaries
esp for catch up? Digital Advertising
• Historically distinct market
• Growth to date from new entrants
• Growth slowing (cyclicality / structural Digital and primarily press
change?) Video
• Video expected to be high growth
• Latent demand and elasticities vary of digital spot
by market and channel type
• Will digital video be subsumed
• Values shifting (polarising in ad into TV advertising market?
windows, growth of sponsorship)
•Likely to be sold on CPM and
sponsorship rather than CPC, CPA
•More akin to TV: focussed on brand
building rather than direct response
•What would the role of targeting /
Source: Value Partners analysis verticals be?
Monetising VOD… through Micropayments
VOD may also pave the way towards new business models, to reduce the industry’s reliance on advertising. For
example, as online VOD moves to the TV, there may be the opportunity to introduce micropayments for VOD content
(the production community is pushing hard for this). Commercial broadcasters could charge very small amounts,
5p or 10p per show (the price of a text), for catch-up and archive content, or offer new supplementary content (eg
‘behind the scenes’ footage). For this model to work, there would need to be an easy to use and trusted payments
collection process to enable single-click content purchasing. Alternatively, an ‘unlimited viewing’ option at £2–£3
per month could be offered and the proceeds split between the players.
Issues, challenges, and opportunities
For all players in the broadcasting ecology the growth of VOD means changes; some of it quite significant. For many
this creates opportunities, but VOD is a discontinuity; success is not a given.
For terrestrial broadcasters
On-demand changes the broadcaster-viewer relationship, from an impersonal 1-to-many broadcast approach to a
one-to-one interactive and personal relationship.
• How does this affect what programmes are commissioned and how programmes are made?
• What re-skilling and re-orientation is required for broadcasters to maximise value from VOD advertising and to
build their new one to one relationship with the viewer?
• How does this affect broadcasters’ multichannel strategy?
• How might this affect distribution costs?
6
7. PERSPECTIVE
For multichannel broadcasters
On-demand changes the economics of multichannel broadcasting:
• Does on-demand affect the viability of some channels?
• How does this affect the multichannel business model (eg free and ad funded vs subscription)?
• How does this affect the amount broadcasters pay for secondary rights?
• How does this affect the amount broadcasters are willing to pay for DTT and DTH transmission?
For producers
On-demand changes the producer-broadcaster-audience relationship
• How will on-demand affect the types of content commissioned by broadcasters? E.g genres, budgets, level of
interactivity?
• How will this affect the sharing and windowing of rights with broadcasters?
• Does on-demand open up opportunities to reach audiences without broadcasters as the ‘gatekeeper’?
For pay TV operators
On-demand offers audiences added choice and functionality – this could be an opportunity or a threat.
• Does on-demand pose a threat to basic tier pay TV subscribers?
• How can on-demand be harnessed to enhance the pay customer proposition?
• Can on-demand delivery help to manage the distribution costs of the business?
For ISPs
On-demand will increase the load on ISP networks, both in terms of new customers and increased traffic from each
customer.
• How can ISPs monetise this - can ISPs charge content providers for the safe delivery of content? Can ISPs charge
customers for receiving content?
• Does this open up opportunities for ISPs to move into content aggregation, rather than remaining a ‘dumb pipe’?
For equipment manufacturers
Consumers will need to buy new equipment in order to access VOD on their TVs – on demand creates a whole new
reason for people to upgrade their set-top boxes or television set.
• How quickly will demand for on-demand devices grow?
• Will the on-demand world be dominated by one standard, or is there room for a number of standards to co-exist?
• How can equipment manufacturers position themselves to create maximum value from the ‘upgrade wave’?
7
8. PERSPECTIVE
About Value Partners
Value Partners’ media practice across innovation, international For more information on the issues
has worked with leading blue expansion, and operational raised in this note please contact
chip media companies for over effectiveness. It comprises two tabitha.elwes@valuepartners.com,
15 years, with a particular focus sister companies: Value Partners kim.chua@valuepartners.com or one
on broadcasting, digital media Management Consulting and of our offices below.
and publishing. Incorporating Value Team IT Consulting and Find all the contacts details on www.
the former Spectrum Strategy Solutions. valuepartners.com
Consultants, Value Partners is at
the forefront of the convergence With 15 offices across Europe, Milan
trend, which means we can help Asia, South America and Rome
our clients to adapt their business MENA, Value Partners expertise London
models in an increasingly and spans corporate strategy and Munich
complex business environment, financial business planning, cost Helsinki
to maximise impact and returns transformation and organisational Istanbul
from digital media. We provides development, commercial Dubai
support across six key areas: planning, technology decisions, São Paulo
Strategy, Policy and Regulation, and change management. Its Rio de Janeiro
Operational Improvement, 3,000 professionals from 25 Buenos Aires
Technology, Programme nations, combine methodological Mumbai
Management and Commercial approach and analytical Shanghai
Due Diligence. frameworks with hands-on Beijing
attitude and practical industry Hong Kong
Founded, in 1993 Value Partners is experience developed in Singapore
a global management consulting executive capacity within their
firm that works with multinational sectors of focus: media, telecoms
corporations and high-potential and IT, luxury goods, financial
entrepreneurial businesses services, energy, manufacturing
to identify and pursue value and hi-tech.
enhancement initiatives
8