OTT TV refers to delivering internet-based multimedia content to televisions over broadband. It allows users to watch live TV, videos, and browse the web on their TVs. OTT TV is gaining popularity as it offers a more convenient way for people to watch their favorite programs from the comfort of their sofa. However, OTT TV faces challenges like lack of internet connectivity to TVs and limited bandwidth. OTT TV will significantly impact the media industry by enabling personalized TV and allowing users to access content anywhere on any device.