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OTT	
  Video	
  Services	
  
Trends	
  and	
  Technologies	
  
Introduction	
  
!   Jamie	
  Roberts	
  
!   Senior	
  Solution	
  Architect	
  
! VoD,	
  IPTV,	
  CDN,	
  Content	
  Management	
  	
  
!   System	
  Design,	
  Implementation	
  and	
  Deployment	
  
Presentation	
  Topics	
  
!   Over	
  the	
  Top	
  
!   Video	
  and	
  TV	
  Trends	
  
!   Technologies	
  
!   Opportunities	
  
!   Summary	
  
Over	
  the	
  Top	
  
!   What	
  is	
  Over	
  the	
  Top	
  (OTT)	
  services	
  
OTT	
  is	
  a	
  service	
  such	
  as	
  delivery	
  of	
  video,	
  audio	
  and	
  other	
  
media	
  content	
  utilizing	
  the	
  Internet	
  provided	
  by	
  a	
  network	
  
operator	
  but	
  not	
  directly	
  a	
  business	
  offering	
  from	
  that	
  
provider.	
  
The	
  Internet	
  service	
  provider	
  is	
  not	
  in	
  control	
  of	
  or	
  
responsible	
  for	
  distribution	
  of	
  the	
  content.	
  Neither	
  are	
  they	
  
concerned	
  with	
  control	
  of	
  viewing	
  	
  and	
  copyrights.	
  
The	
  ISP	
  just	
  delivers	
  the	
  content	
  packets	
  and	
  generally	
  does	
  
not	
  receive	
  revenue	
  from	
  delivering	
  this	
  content	
  which	
  
comes	
  from	
  third	
  party	
  online	
  providers:	
  
Over	
  the	
  Top	
  
!   Video	
  Services	
  
Internet	
  TV	
  
Anytime,	
  Catch-­‐up	
  	
  
Video	
  on	
  Demand	
  -­‐	
  movies	
  
Multi-­‐screen	
  play	
  
Mobile	
  media	
  
	
  
Presentation	
  Topics	
  
!   Over	
  the	
  Top	
  
!   Video	
  and	
  TV	
  Trends	
  
!   Technologies	
  
!   Opportunities	
  
!   Summary	
  
	
  
Video	
  and	
  TV	
  Trends	
  
!   the	
  television	
  industry	
  is	
  evolving	
  
Small & Portable
Big & Fixed
WITHIN 5 YEARS 90% OF
ALL NETWORK TRAFFIC
WILL BE VIDEO
›  By	
  2020,	
  50	
  billion	
  devices	
  will	
  be	
  
connected.	
  
›  New	
  consumer	
  behaviors	
  such	
  as	
  
social	
  networking	
  and	
  multi-­‐
screen	
  video	
  consumption	
  are	
  
growing	
  steadily.	
  
›  Network	
  traffic	
  will	
  grow	
  a	
  
hundredfold,	
  capacity	
  must	
  keep	
  
pace	
  with	
  video	
  as	
  the	
  main	
  driver	
  
›  Communication	
  Service	
  Providers	
  
(CSPs)	
  face	
  mounting	
  cost	
  arising	
  
from	
  capital	
  investment	
  to	
  meet	
  
enormous	
  OTT	
  demand	
  on	
  their	
  
networks.	
  
›  ISP	
  revenue	
  is	
  not	
  nearly	
  enough.	
  
THE NETWORKED
SOCIETY - 50 BILLION
CONNECTED DEVICES
A NEW ERA OF
DEVICES IN ALL SIZES
Video	
  and	
  TV	
  Trends	
  
!   Network	
  traffic	
  is	
  changing	
  
Industry	
  estimates	
  place	
  global	
  IP	
  traffic	
  
quadrupling	
  over	
  the	
  next	
  4	
  years.	
  
• 	
  CAGR	
  of	
  32%	
  
• 	
  90%	
  will	
  be	
  Video	
  
• 	
  60%	
  will	
  be	
  Internet	
  Video	
  
By	
  2013	
  online	
  video	
  will	
  account	
  for	
  90	
  
percent	
  of	
  all	
  consumer	
  IP	
  traffic.	
  	
  
Source:	
  Cisco	
  Visual	
  Networking	
  Index	
  (VNI)	
  
The	
  compound	
  annual	
  growth	
  rate	
  is	
  
projected	
  to	
  be	
  a	
  staggering	
  32%	
  from	
  
2010-­‐2015.	
  
Source:	
  Cisco	
  Visual	
  Networking	
  Index	
  
"Online	
  video	
  traffic	
  is	
  poised	
  to	
  continue	
  its	
  spectacular	
  
ascent	
  for	
  2012,	
  be	
  it	
  from	
  IPTV,	
  OTT,	
  video	
  conferencing,	
  or	
  
other	
  video	
  applications	
  like	
  video	
  gaming.	
  
Gartner's	
  bandwidth-­‐estimating	
  model	
  indicates	
  that	
  data	
  
growth	
  per	
  user	
  can	
  easily	
  reach	
  30%	
  to	
  50%	
  a	
  
year,	
  particularly	
  due	
  to	
  video."	
  	
  
—	
  Akshay	
  Sharma,	
  Research	
  Director,	
  Gartner	
  
Presentation	
  Topics	
  
!   Over	
  the	
  Top	
  
!   Video	
  and	
  TV	
  Trends	
  
!   Technologies	
  
!   Opportunities	
  
!   Summary	
  
Technologies	
  
!   Internet	
  connected	
  devices	
  and	
  protocols	
  
Devices:	
  	
  
•  Internet	
  TVs,	
  PCs,	
  laptops,	
  tablet,	
  smart-­‐phone,	
  game	
  
consoles,	
  STB	
  
Protocols:	
  
•  HTTP	
  PDL	
  
•  HTTP	
  ABR,	
  Adobe	
  HDS,	
  Apple	
  HLS,	
  Microsoft	
  IISSS	
  
•  HTML5,	
  MPEG-­‐DASH,	
  HTTP	
  Pseudostreaming	
  
•  FMIS	
  –	
  RTMP/RTP	
  
	
  
Opportunities	
  
!   Network	
  Operators	
  (–	
  communication	
  service	
  
providers	
  CSPs)	
  must	
  embrace	
  OTT	
  and	
  pursue	
  
new	
  strategies	
  to	
  create	
  revenue	
  streams.	
  
Opportunities	
  
! Telcos	
  can	
  realize	
  improved	
  QoS	
  and	
  the	
  
end-­‐user	
  will	
  benefit	
  from	
  better	
  QoE.	
  
!   Telco	
  CDNs	
  are	
  set	
  to	
  change	
  the	
  delivery	
  
landscape.	
  
Raising	
  the	
  bar	
  for	
  online	
  video	
  quality	
  standards	
  
Because	
  telco	
  CDNs	
  are	
  able	
  to	
  cache	
  and	
  deliver	
  video	
  closer	
  to	
  the	
  end	
  user,	
  they	
  are	
  
able	
  to	
  provide	
  viewers	
  with	
  improved	
  resolution	
  and	
  reliability	
  that,	
  in	
  turn,	
  lead	
  to	
  a	
  
better	
  quality	
  of	
  experience	
  (QoE).	
  As	
  viewers	
  become	
  conditioned	
  to	
  this	
  improved	
  
picture	
  quality,	
  it	
  will	
  become	
  the	
  baseline	
  for	
  acceptable	
  QoE.	
  
Prompting	
  OTT	
  video	
  providers	
  to	
  partner	
  with	
  ISPs	
  
OTT	
  content	
  owners	
  may	
  look	
  to	
  ISP	
  partners	
  to	
  provide	
  guaranteed	
  QoS	
  levels	
  as	
  a	
  way	
  to	
  
level	
  the	
  playing	
  field	
  with	
  established	
  Pay-­‐TV	
  providers	
  (who	
  can	
  exploit	
  fully-­‐managed	
  
networks)	
  and	
  more	
  effectively	
  monetize	
  OTT	
  video.	
  
This	
  will	
  be	
  disruptive,	
  service	
  providers	
  will	
  be	
  able	
  to	
  guarantee	
  end-­‐to-­‐	
  end	
  quality	
  for	
  OTT	
  
video	
  just	
  as	
  they	
  currently	
  do	
  for	
  their	
  own	
  IPTV	
  services.	
  
Presentation	
  Topics	
  
!   Over	
  the	
  Top	
  
!   Video	
  and	
  TV	
  Trends	
  
!   Opportunities	
  
!   Technologies	
  
!   Summary	
  
Summary	
  
!   The	
  Internet	
  is	
  liberating	
  the	
  way	
  we	
  watch	
  TV.	
  
Consumers	
  are	
  no	
  longer	
  locked	
  into	
  walled	
  garden	
  DVB	
  
or	
  IPTV	
  packages.	
  More	
  and	
  more	
  consumers	
  will	
  switch	
  
over	
  to	
  OTT	
  internet	
  TV	
  and	
  online	
  VoD.	
  
!   Emergence	
  of	
  the	
  Telco	
  CDNs	
  will	
  be	
  one	
  of	
  many	
  trends	
  
as	
  they	
  embrace	
  and	
  monetize	
  OTT	
  and	
  offer	
  optimized	
  
delivery	
  services	
  for	
  premium	
  content	
  providers.	
  
!   Many	
  Digital-­‐TV	
  broadcasters	
  are	
  	
  adding	
  OTT	
  delivery	
  of	
  
content	
  alongside	
  Satellite	
  and	
  IPTV.	
  
!   OTT	
  is	
  not	
  just	
  about	
  YouTube	
  and	
  Netflix	
  any	
  content	
  
publisher,	
  broadcaster,	
  enterprise	
  or	
  community,	
  club	
  will	
  
make	
  use	
  of	
  accelerated	
  services.	
  
OTT	
  Video	
  Services	
  
May	
  28th	
  

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Ott video services

  • 1. OTT  Video  Services   Trends  and  Technologies  
  • 2. Introduction   !   Jamie  Roberts   !   Senior  Solution  Architect   ! VoD,  IPTV,  CDN,  Content  Management     !   System  Design,  Implementation  and  Deployment  
  • 3. Presentation  Topics   !   Over  the  Top   !   Video  and  TV  Trends   !   Technologies   !   Opportunities   !   Summary  
  • 4. Over  the  Top   !   What  is  Over  the  Top  (OTT)  services   OTT  is  a  service  such  as  delivery  of  video,  audio  and  other   media  content  utilizing  the  Internet  provided  by  a  network   operator  but  not  directly  a  business  offering  from  that   provider.   The  Internet  service  provider  is  not  in  control  of  or   responsible  for  distribution  of  the  content.  Neither  are  they   concerned  with  control  of  viewing    and  copyrights.   The  ISP  just  delivers  the  content  packets  and  generally  does   not  receive  revenue  from  delivering  this  content  which   comes  from  third  party  online  providers:  
  • 5. Over  the  Top   !   Video  Services   Internet  TV   Anytime,  Catch-­‐up     Video  on  Demand  -­‐  movies   Multi-­‐screen  play   Mobile  media    
  • 6. Presentation  Topics   !   Over  the  Top   !   Video  and  TV  Trends   !   Technologies   !   Opportunities   !   Summary    
  • 7. Video  and  TV  Trends   !   the  television  industry  is  evolving   Small & Portable Big & Fixed WITHIN 5 YEARS 90% OF ALL NETWORK TRAFFIC WILL BE VIDEO ›  By  2020,  50  billion  devices  will  be   connected.   ›  New  consumer  behaviors  such  as   social  networking  and  multi-­‐ screen  video  consumption  are   growing  steadily.   ›  Network  traffic  will  grow  a   hundredfold,  capacity  must  keep   pace  with  video  as  the  main  driver   ›  Communication  Service  Providers   (CSPs)  face  mounting  cost  arising   from  capital  investment  to  meet   enormous  OTT  demand  on  their   networks.   ›  ISP  revenue  is  not  nearly  enough.   THE NETWORKED SOCIETY - 50 BILLION CONNECTED DEVICES A NEW ERA OF DEVICES IN ALL SIZES
  • 8. Video  and  TV  Trends   !   Network  traffic  is  changing   Industry  estimates  place  global  IP  traffic   quadrupling  over  the  next  4  years.   •   CAGR  of  32%   •   90%  will  be  Video   •   60%  will  be  Internet  Video   By  2013  online  video  will  account  for  90   percent  of  all  consumer  IP  traffic.     Source:  Cisco  Visual  Networking  Index  (VNI)   The  compound  annual  growth  rate  is   projected  to  be  a  staggering  32%  from   2010-­‐2015.   Source:  Cisco  Visual  Networking  Index   "Online  video  traffic  is  poised  to  continue  its  spectacular   ascent  for  2012,  be  it  from  IPTV,  OTT,  video  conferencing,  or   other  video  applications  like  video  gaming.   Gartner's  bandwidth-­‐estimating  model  indicates  that  data   growth  per  user  can  easily  reach  30%  to  50%  a   year,  particularly  due  to  video."     —  Akshay  Sharma,  Research  Director,  Gartner  
  • 9. Presentation  Topics   !   Over  the  Top   !   Video  and  TV  Trends   !   Technologies   !   Opportunities   !   Summary  
  • 10. Technologies   !   Internet  connected  devices  and  protocols   Devices:     •  Internet  TVs,  PCs,  laptops,  tablet,  smart-­‐phone,  game   consoles,  STB   Protocols:   •  HTTP  PDL   •  HTTP  ABR,  Adobe  HDS,  Apple  HLS,  Microsoft  IISSS   •  HTML5,  MPEG-­‐DASH,  HTTP  Pseudostreaming   •  FMIS  –  RTMP/RTP    
  • 11. Opportunities   !   Network  Operators  (–  communication  service   providers  CSPs)  must  embrace  OTT  and  pursue   new  strategies  to  create  revenue  streams.  
  • 12. Opportunities   ! Telcos  can  realize  improved  QoS  and  the   end-­‐user  will  benefit  from  better  QoE.   !   Telco  CDNs  are  set  to  change  the  delivery   landscape.   Raising  the  bar  for  online  video  quality  standards   Because  telco  CDNs  are  able  to  cache  and  deliver  video  closer  to  the  end  user,  they  are   able  to  provide  viewers  with  improved  resolution  and  reliability  that,  in  turn,  lead  to  a   better  quality  of  experience  (QoE).  As  viewers  become  conditioned  to  this  improved   picture  quality,  it  will  become  the  baseline  for  acceptable  QoE.   Prompting  OTT  video  providers  to  partner  with  ISPs   OTT  content  owners  may  look  to  ISP  partners  to  provide  guaranteed  QoS  levels  as  a  way  to   level  the  playing  field  with  established  Pay-­‐TV  providers  (who  can  exploit  fully-­‐managed   networks)  and  more  effectively  monetize  OTT  video.   This  will  be  disruptive,  service  providers  will  be  able  to  guarantee  end-­‐to-­‐  end  quality  for  OTT   video  just  as  they  currently  do  for  their  own  IPTV  services.  
  • 13. Presentation  Topics   !   Over  the  Top   !   Video  and  TV  Trends   !   Opportunities   !   Technologies   !   Summary  
  • 14. Summary   !   The  Internet  is  liberating  the  way  we  watch  TV.   Consumers  are  no  longer  locked  into  walled  garden  DVB   or  IPTV  packages.  More  and  more  consumers  will  switch   over  to  OTT  internet  TV  and  online  VoD.   !   Emergence  of  the  Telco  CDNs  will  be  one  of  many  trends   as  they  embrace  and  monetize  OTT  and  offer  optimized   delivery  services  for  premium  content  providers.   !   Many  Digital-­‐TV  broadcasters  are    adding  OTT  delivery  of   content  alongside  Satellite  and  IPTV.   !   OTT  is  not  just  about  YouTube  and  Netflix  any  content   publisher,  broadcaster,  enterprise  or  community,  club  will   make  use  of  accelerated  services.  
  • 15. OTT  Video  Services   May  28th