What additional services and revenue streams operator can get using hybrid solution (broadcast, Internet, home networking and IPTV)

1. Hyper-hybrid
www.adbglobal.com
Wojciech Doganowski
VP & GM IPTV Business Unit
Advanced Digital Broadcast
w.doganowski@adbglobal.com

2. Hybrid solutions are better way to serve customers
Multiple specialized devices
cost more and require user
to remember to switch
proactively between them
3

3. Hybrid solutions are better way to serve customers
Single hybrid device keeps
user’s eyeballs and ensures
the service provider is in
control
4

4. Other good examples – mass market
Mobile phone +
Photo/video camera
GPS
Media player
ADSL modem +
VoIP
WiFi access point
NAS
DVD player +
CD player
DLNA client
DTT tuner
LCD TV +
DVB tuner
DLNA
Internet widgets
5

5. But not this... It did not work – niche market
Refrigerator +
PC
TV
Etc
TV +
Internet browser
DVD player
...
IPTV STB +
ADSL modem
VoIP
WiFi access point
6

6. Media convergence...
7

7. Change habits? Why not. But why should I pay for it?
„I haven’t formed a [new] habit of watching.
But maybe if
I experienced it and liked it, I could see
myself doing it.
I don’t see myself paying to create a new habit that I
haven’t found a need for.”
Source: Parks Associates – How Hollywood Can Out-Apple Apple, ETC - Anytime Anywhere Consumer Research
...first we try, then we trust...
8

8. …throughout the whole home…
Whole-home PVR, « Follow me », etc.
First STB to receive DLNA 1.5 certification end 2007
9

9. …especially on the TVs
ADB-5810TWX
Hybrid PVR gateway
ADB-4820
Set-back box HDMI-CEC
Hooks behind flat screen
ADB-2810W
Entry-level IP-only STB
ADB’s software ported on TV
Basic features
Master STB PVR gateway, thinner client STBs, ultra-thin TV clients
ADB’s home NW products supports tuner sharing, DVR sharing
10

10. What we need to watch for...
New services to be well integrated
with main stream service
One-device
Seamless integration
Simple to use
TV watching is about channels not
portals
Zapping to new services
No long VOD lists
No navigation with 10
submenus
Cross promotion of new content
to build awareness
Banner adds
If you liked this try also...
Search hints
11

11. Access to existing Internet based VOD service
Operator
Cross promotion
Transactions processing
Revenue sharing
The
The
Internet
Internet
12

12. Promotion of VOD content on linear channels
13

13. Cross-promotion with Over-the-Top and Home content
Operator:
“If you like this,
try that from our VOD”
facebook.
The
The
Internet
Internet
14

14. Cross-promotion with Over-the-Top and Home content
15

15. Remember about the churn!
16

16. Real Service Launched
Internet Content: Solocoo portal
- video Advertisement
- pictures EPG
- radio Search
- social networks Share
Chat
Video on Demand:
Home Network:
- video
- pictures
- music
http://www.solocoo.tv/moviebox/
17

17. 18

18. Thank You!
www.adbglobal.com
Wojciech Doganowski
VP & GM IPTV Business Unit
Advanced Digital Broadcast
w.doganowski@adbglobal.com