1. Not Live Enough:
Why Maximizing Multiscreen Services With
Live TV Is Key To Meeting Customer Expectations
A Light Reading Webinar
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3. Today s Presenters
Adi Kishore
Senior Analyst
Heavy Reading
Derek Bell
Director, Product Management
QuickPlay Media

4. Agenda
• Consumers Want Multiscreen: Survey Findings
• Service Providers & Multiscreen Video Strategies
• Multiscreen Trends & The Need For Live TV
• Case Studies & Real World Experiences
• Summary/Conclusions
• Q & A

5. Consumers
Are
Interested
In
Several
Mul3screen
Op3ons
n= 438
5

6. While
UGC
Con3nues
To
Drive
Viewership,
Movies
&
TV
Shows
Are
Now
A
Substan3al
Percentage
Q: What kind of content do you watch MOST on the Internet?
n = 444
6

7. Interes3ngly,
Service
Providers
May
Not
Be
Universally
Blamed
For
Video
Issues
Online
Primarily responsible for Internet video delays, low quality, interruptions
Buffering (24%) and re-buffering (32%)
delays clearly rated most frustrating aspects
of Internet video
n= 442
7

8. But
ISPs
Are
In
A
Sensi3ve
Posi3on
With
Regard
To
Subscribers
OTT
Experience
-- More Than 1 in 8 Would Definitely Switch Providers For Better QoE--
Would change ISP if another offered better Internet video experience
n= 442
8

9. Most
Service
Providers
Are
Offering
Or
Planning
Mul3screen
Services
Today
n=93
© Heavy Reading 2012

10. Investment in a new technology eco-system is required to
ensure high QoE across devices
Video Device
Content Management System
Adaptation/ Registry
Tracking and Measurement
Preparation
Data Mining And Analysis
Content
Video Delivery Protection
QoE Monitoring and Control
Ad Insertion Home Gateway
User Interface User Interface User Interface
Mobile PC TV
10

11. Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
11

12. QuickPlay
Media
is
a
leading
provider
of
cloud-­‐based
managed
service
solu9ons
for
the
distribu9on
of
premium
video
to
IP-­‐connected
devices
" Over
25
mul3screen
services
launched
and
in
market
" Service
providers,
device
manufacturers,
media
companies
" Global
presence:
United
States,
Canada,
UK,
France,
Hong
Kong,
Singapore
Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
12

13. ✔
Video
on
Demand
(VOD)
✔
PC
✔
Smartphone
✔
Tablet
✔
Connected
TV
✔
Game
Console
Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
13

14. High
demand
for
Live
TV
" 51%
of
mobile
TV
subscribers
reported
Live
TV
as
most
preferred
format
for
viewing
Spor9ng
Events
driving
Mul9screen
TV
Adop9on
" BBC
–
12
million
view
requests
from
mobiles
and
tablets
during
Olympics
" Half
of
UK
mobile
TV
users
surveyed
reported
watching
at
least
some
of
the
2012
Olympics
on
mobile
(Source: UK Mobile TV Survey, 2012, QuickPlay Media)
Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
14

15. 84%
of
those
who
had
watched
Olympics
or
the
2012
Euro
Cup
Championships
on
a
smartphone
or
tablet
reported
sustained
increase
in
post
event
mobile
viewing
(Source: UK Mobile TV Survey, 2012, QuickPlay Media)
Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
15

16. Today’s
Mul9-­‐screen
is
not
good
LIVE
enough
!
Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
16

17. Seamless
TV
viewing
experience
no
maTer
where
you
are
or
what
device
you
use
Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
17

18. ✔
VOD
✔
Live
Linear
✔
PC
✔
Live
Events
✔
Smartphone
✔
In
home
AND
✔
Tablet
✔
Outside
home
✔
Connected
TV
✔
One
bill
✔
Game
Console
✔
Simple
Discovery
Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
18

19. Content
Rights
&
Regula9ons
Authen9ca9on
Models
Cost/Complexity
User
Experience
Business
Models
Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
19

20. Layers
of
content
rights
and
regula9ons
making
things
even
more
complicated:
" Linear
Live
TV
" Local
live
TV
" In
home
vs.
out
of
home
" Geo
restric3ons
" Blackouts
" Syndicated
programing
" Segment
restric3ons
" Device
" Closed
Cap3oning
Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
20

21. " Mul3ple
subscrip3ons
" Varia3ons
by
device
" En3tlement
passthru
" Pay
per
use
" Coupon
Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
21

22. Ingest
mul9ple
source
signals
" Investment
in
source
integra3on
and
infrastructure
Delivery
variables
" Adap3ve
streaming,
HD
variants,
live
signal
delays
" Development
and
opera3onal
investment
Distribu9on
integra9ons
" Carrier
network
op3miza3on
" CDN
intergra3on
and
licensing
Device
experience
" Smartphones,
Tablets,
TVs,
Game
Consoles,
STBs
" Soeware,
development
and
opera3onal
investment
Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
22

23. Create
an
integrated
viewing
experience
" Make
on
demand
content
available
and
discoverable
during
and
aeer
live
viewing
" Display
recommenda3ons
for
related
on
demand
content
" Pause
and
resume
across
devices
to
create
seamless
viewing
experience
of
on
demand
content
Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
23

24. Bundling
" Drive
value
into
exis3ng
service
packages
" Zero
rate
data
Ad
funded
" Expand
adop3on
poten3al
through
“freemium”
offerings
" Roadmap
to
mone3za3on
Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
24

25. What
are
your
biggest
obstacles
to
rolling
out
mul9screen
services:
q Content
Rights
q Authen9ca9on
q Cost/Complexity
q User
Experience
q Business
Models
Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
25

26. Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
26

27. Mul9screen
today:
Live
Linear
&
Lessons
Learned
Prime9me
shows
" Not
all
video
players
can
handle
" Over
25
live
channels
HD
" Specialized
events:
Olympics
and
" Specific
device
detec3on
is
needed
Super
Bowl
" Must
get
DRM
right
or
customer
" 34
prime3me
shows
experience
suffers
" 4
plaiorms
Challenge:
Deliver
mul9screen
London
Olympics
in
HD
" Limit
HD
to
LTE
devices
" SD
level
streaming
for
all
others
" Turn
up
in
3
weeks
" Must
have
industry
approved
DRM
Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
27

28. Mul9screen
today:
Live
linear
Lessons
Learned
television
programming
" Work
closely
with
CDN
provider
to
" 3
live
channels
scale
the
solu3on
" 6000
hrs
of
VOD
content
" Develop
grey
market
orienta3on
" Over
2600+
unique
devices
to
provide
best
quality
Challenge:
Provide
Live
TV
for
unlimited
subscribers
" High
usage
amongst
commuters
in
Hong
Kong
" 1000s
of
flavors
of
Android
devices
Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
28

29. evolved
Mul9media
Broadcast
Mul9cast
Service
(eMBMS)
" Reduces
the
unicast
load
" U3lizes
LTE
spectrum
and
3GPP
ecosytem
" Ideal
for
event
based
viewing
where
sprectrum
can
be
allocated
" Enhance
in-­‐venue
experience
Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
29

30. " High
demand
for
live
mul3screen
services,
especially
for
high
profile
events
" Lots
of
regulatory
and
technical
challenges
to
make
it
seamless
" A
service
requires
many
components
to
deliver
high
quality
video
" The
industry
is
evolving
at
a
rapid
pace
and
picking
experienced
partners
will
be
a
key
to
delivering
a
successful
service
Proprietary
&
Confiden3al
-­‐
QuickPlay
Media
Inc.
All
rights
reserved.
30

31. Q&A Session
Adi Kishore
Senior Analyst
Heavy Reading
Derek Bell
Director, Product Management
QuickPlay Media

32. Thank you for attending!
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