This document summarizes Rovi Corporation's digital entertainment advertising capabilities. Rovi can reach millions of households across multiple interactive TV platforms, including internet-connected smart TVs and set-top boxes. Rovi provides targeted advertising solutions on platforms like Samsung Smart TV using horizontal and vertical banners, as well as rich media microsites. The advertising is highly measurable and helps brands reach an engaged audience.

1. Digital Entertainment Advertising
Reach millions of households across multiple interactive TV platforms
Presented by Jon Hewson, Advertising Business Director, EMEA
jon.hewson@rovicorp.com
Copyright ® 2011 Rovi Corporation. Company Confidential.

2. Contents
• About Rovi
• Smart TV Advertising
• Digital & Mobile Advertising
Page 2 Copyright ® 2011 Rovi Corporation. Company Confidential.

3. About Rovi
Copyright ® 2011 Rovi Corporation. Company Confidential.

4. About Rovi
• Stock Ticker: ROVI
• Estimated Full Year: 2011 Adjusted
Pro Forma Revenue: Between $770-
810M as disclosed on the Form 8-K
filed on July 7, 2011
• Global Issued and Pending
Patents: 5,100
• Employees Worldwide: 2100+
• Headquarters: Santa Clara, CA
• Major locations: San Francisco;
Burbank; San Diego; Tulsa, Radnor;
Ann Arbor; New York; Bedford;
London; Maidenhead; Luxembourg;
Tokyo; Seoul; Hong Kong; Shanghai;
Hsinchu; Tomsk, Russia; Aachen,
Germany
Page 4 Copyright ® 2011 Rovi Corporation. Company Confidential.

5. Rovi Vision
Rovi Powers the Discovery and Enjoyment of Digital Entertainment
 Create – innovate with new features to enhance the user experience
 Discover – With data, recommendations and guides, uncover what’s on and
when, what’s relevant, what’s trending, what’s new
 Acquire – help your customers find their media quickly, easily, without hassle
 Enjoy – increase consumer enjoyment through simplicity, choice, and access to
content anytime, anywhere
Page 5 Copyright ® 2011 Rovi Corporation. Company Confidential.

6. Rovi power digital entertainment
Rovi helps people connect to movies, TV shows, music,
photos and other entertainment content
• Guide advertising technology active in over
67 million homes worldwide
• Rovi represents advertising in up to 16.5M
US homes
• Approximately 122 million viewers use our guide
technologies
• 163 million+ CE devices with guide technologies
• 7 million+ CE devices using content networking technologies
• Information on 3 million+ TV programs since 1954
• Information on 2 million album releases and
20 million tracks
• Information on 460,000+ movie titles
• Roxio products installed on over 350M devices
• DivX: 100M downloads per year of player
• RoxioNow: Expected to power entertainment services on
30M connected devices
Page 6 Copyright ® 2011 Rovi Corporation. Company Confidential.

7. Distribution & Markets, US
One of the largest interactive TV footprints on the
market today
• Rovi sells TV guide advertising in up to 30M US homes (incl Comcast)
• Top markets include:
- New York
- Los Angeles
- Philadelphia
- Dallas
- Atlanta
- Washington, DC
- Tampa
- Minneapolis
- St. Louis
- Baltimore
- Kansas City
Page 7 Copyright ® 2011 Rovi Corporation. Company Confidential.

8. Reaching Multiple Smart TV Platforms
Rovi Advertising Network delivers highly measurable smart
TV advertising that helps agencies and brand marketers
reach millions of households across multiple platforms.
Internet-connected Devices
Pay TV Internet-connected TVs
Page 8 Copyright ® 2011 Rovi Corporation. Company Confidential.

9. Advertising Clients (U.S.A)
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10. Smart TV
Advertising
Copyright ® 2011 Rovi Corporation. Company Confidential.

11. Samsung Smart TV – YouTube
A video of the user experience with our Connected TV Advertising can be viewed @;
http://www.youtube.com/watch?v=fANzYr_AwYo
Page 11 Copyright ® 2011 Rovi Corporation. Company Confidential.

12. Samsung Smart Hub
Advertising is accessed in
the main Samsung user
interface via; Your Video,
Rovi TV Listings App and as
well as in rotation in a
horizontal menu banner
Copyright ® 2011 Rovi Corporation. Company Confidential.

13. 127 Hours Microsite Flow
SmartHub Main Horizontal Banner Vertical Banner 127 Hours Microsite Main
About Page Full Screen Trailer Where to Buy DVD/BluRay
Copyright ® 2011 Rovi Corporation. Company Confidential.

14. 127 Hours Horizontal Banner
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15. 127 Hours Vertical Banner
Copyright ® 2011 Rovi Corporation. Company Confidential.

16. 127 Hours Microsite Main
Copyright ® 2011 Rovi Corporation. Company Confidential.

17. 127 Hours About Page
Copyright ® 2011 Rovi Corporation. Company Confidential.

18. 127 Hours Full-Screen Trailer
Copyright ® 2011 Rovi Corporation. Company Confidential.

19. 127 Hours Where to Purchase
Copyright ® 2011 Rovi Corporation. Company Confidential.

20. Samsung Smart Hub – Entry Point
Page 20 Copyright ® 2011 Rovi Corporation. Company Confidential.

21. Microsite – Main
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22. Microsite – BMW Models
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23. Microsite – BMW Commercial
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24. Microsite – BMW TV
Page 24 Copyright ® 2011 Rovi Corporation. Company Confidential.

25. Microsite – Test Drive BMW
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26. Microsite – Test Drive BMW - Confirmation
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27. BMW Representative
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28. Microsite –BMW Brochure
Page 28 Copyright ® 2011 Rovi Corporation. Company Confidential.

29. Benefits to Advertisers
When viewers visit to seek & discover content advertiser content ceases
to be an advert & instead becomes an option, thereby equating to content
Advertising with Rovi allows marketers to:
 Transcend time-shifting & extend messaging beyond the 30 spot
 Deliver unique call-to-action messaging, across multiple platforms
 Gain premium exposure in an uncluttered advertising environment
 Reach engaged and active consumers, sitting forward using their frontal node
 Convey a powerful large screen brand proposition:- sight, sound, motion &
emotion
 Compliment & extend messaging beyond the :30 spot
 Immerse consumers in an interactive rich media experience
 Drive tune-in to programming/content & target specific demos
 Prove performance through IP based measurement & reporting
Connect with an attentive & captive audience
Copyright ® 2011 Rovi Corporation. Company Confidential.

30. Digital & Mobile
Advertising
Copyright ® 2011 Rovi Corporation. Company Confidential.

31. www.sidereel.com
Copyright ® 2011 Rovi Corporation. Company Confidential.

32. What is SideReel?
SideReel is the #1 way to find, track and watch shows online, get episode
and news updates, and share your favorite shows with friends.
#1 ranked independent TV site (comScore)
#1 referrer of TV show purchases/rentals on iTunes & Amazon
1.3M daily visits
12M monthly unique visitors
250M monthly page views
750M monthly ad impressions
1.5M registered users
24,000 shows
SOURCE: September 2010 Google Analytics tracking data and July 2010 comScore Key Measures report
32 Copyright ® 2011 Rovi Corporation. Company Confidential.

33. Core Functions
1 Find a show 2 Track a show
3 Watch your episode 4 Stay up-to-date
33 Copyright ® 2011 Rovi Corporation. Company Confidential.

34. Who uses SideReel?
SideReelers are the new TV taste-makers: young, web-savvy, discerning
Buy media and
products online.
Many friends online
with whom they
share opinions.
Trust SideReel for
news and
recommendations.
34 Copyright ® 2011 Rovi Corporation. Company Confidential.

35. AllRovi.com
Copyright ® 2011 Rovi Corporation. Company Confidential.

36. AllRovi.com
Copyright ® 2011 Rovi Corporation. Company Confidential.

37. Music & Move Home Pages
Copyright ® 2011 Rovi Corporation. Company Confidential.

38. AllRovi.com - Music Home
Copyright ® 2011 Rovi Corporation. Company Confidential.

39. Search Results
Copyright ® 2011 Rovi Corporation. Company Confidential.

40. Artist / Movie Details Page
Copyright ® 2011 Rovi Corporation. Company Confidential.

41. Rovi Mobile Music App
Copyright ® 2011 Rovi Corporation. Company Confidential.

42. Thank you.
This document contains confidential information of Rovi Corporation and may not be shared with any party other than the
recipient. The information in this document is provided for informational use only and is subject to change without notice.
Rovi assumes no responsibility or liability for any errors or inaccuracies that may appear in this document or for any omissions.
No part of this publication may be reproduced, stored in a retrieval system, transmitted, adapted, translated in any form or by
any means without prior written authorization of Rovi.
Copyright ® 2011 Rovi Corporation. Company Confidential.