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U TURE OF T V
                            THE F
                                   MOBILE TV, OTT,
                                   MULTI-SCREEN,
                                     SOCIAL TV




Hybrid TV & OTT- The Telco Way
Andrea Vopini & David Riccitelli (INSIDEOUT10)

Rome, 17 April 2013
About Us
✤ Based in Rome, Italy
✤ Streamed audio/video in 1996 for the 1st
time using RealAudio 1.0 and a Screen Capture
✤ Created our first start-up while still in High   David Riccitelli
School
✤ Ended-up installing the Mobile TV in
Pakistan, starting a company in Egypt and
a commercial Spin-off in Austria
✤ Proud supplier of Telcos & ISP   since y2000




                                                  Andrea Volpini
What is Hybrid TV?
     It is a device or service that uses two networks (broadcast and
broadband) for data and application delivery. Typical hybrid devices are
Internet-connected TV sets and set-top-boxes, PCs with broadcast tuners
               and mobile phones with broadcast receivers.

 i      (http://www.ebu.ch/CMSimages/en/leg_pp_HBB_EBUprinciples_150411_tcm6-71787.pdf)
Boombox TV: The Ultimate ‘80s Gadget For Teens   Webtv: The 1st Device That Connects To The Tv In The 90’s
“A bit of our history...
Mina: Online Record
1st Multicast Event (Tiscali, Wind and Telecom) - 250.000 concurrent users and 15 ml hits!

2001
“   Back then we were convinced that the Future of
    TV would have been 100% Digital and that
    Traditional Broadcasters would have been
    completely disrupted and brutally swiped out
    in only few years by us (...the Web guys).




                  WE WERE WRONG!
“The future isn’t either
 traditional or digital: it’s a loop
 between the two.

 Television fans want to get
 involved and be counted. It’s
 how creative we are in
 engaging those fans - and
 keeping them connected even
 as they move away from the
 traditional network - that will
 determine how potent and
 profitable we will be in the
 future.

 Kevin Reilly, President of Entertainment
 FOX Broadcasting (...the cool guy)
HE IS RIGHT!




      BUT...
DISRUPTION ALSO IS
    ON ITS WAY
Disrupters don’t just play
and experiment. They kill.
Computers were
really radically
disruptive; mobile
devices are so
disruptive that
they even
disrupted
computers,
they’re a bigger
deal than
the dead
bookstores.
  Acclaimed sci-fi writer Bruce Sterling on his closing remark this year at SXSW
After helping all major carriers in
Italy to broadcast RAI over their
networks we began supplying RAI
for their own indepedent
broadband infrastructure.

Rai.tv offers:
- 16 Live TV channels,
- 16 Tematic TV channels,
- 7 Live Radios + 3 Web Radios
- over 1.000 VOD programs (~ 450
hours of new contents every
month)

Rai.tv serves over 4 million unique
users a month (...and growing)
“Let’s get some figures...
MICROSOFT                Sony               Nintendo      Apple      Connected    Blu-Ray
  Xbox 360            Playstation 3            Wii          TV           TV       Disk Player



                                                                       Internet   Disk Player
    Games                Games               Games        BB STB
                                                                      Connected   w/ Internet
    Console              Console             Console     (Streamer)
                                                                        TV Set    Connection



  44.6 ml             41.6 ml              75 ml         44.6 ml        10 ml        5 ml
 Worldwide           Worldwide           Worldwide      Worldwide     in Europe   in Europe



Primary Home Connected Devices
CE Devices

Sourced From Decipher - Www.decipher.co.uk
TV set Internet-enabled

                       TV set DTT
                       Embedded"
                                                                                                   (Sony Bravia, "
                                                                                                 Philips Net TV, ...)"




                                                                                                                         OTT TV
                                                                                                                         BOXES"


            Traditional Set Top     BB STB Ibrido (DTT, Lettori Blu-ray/
    BB STB 
    Game console
   BB STB Open 

                  Boxes: 
              Sat, Cable, IP)
     DVD"            Apple TV"   Es: xBos 360,     Es: Roku"
             Cable, Sat, DTT ,      like: Tivo, CuboVision"                                   PS3"
               hybrid,IPTV"                     "




                               Broadcast: 
                            Internet IP"
                              Satellite, Cable"                      (Unmanaged)"




                                            TELCO IPTV"               BroadBand "
                                                                       Network"




The New Content Gate Keepers
A quick overview of your Subs’ Living Room and their available network connections
Home                                        On the Move
  Reaching the widest Audience by supporting:                      Leveraging on:
  a) the most popular TV sets via Widgets/Apps   a) Digital Identity & SSO (MSISD, IP, Social, ...)
    & b) the STB Open communities (ie Roku)         b) Broadband Network (Premium WEB TV)



   Dedicated STB                                   SmartPhones



    Connected TV                                        Tablet




    3rd Party STB                                Broad Band Web




Bigger picture: TV Everywhere
A Seamless User Experience Accross Multiple Devices
In 2013 we will
                                      watch the
                                   equivalent of


                                     833   days
                                      of online
                                          video
                                   every single
                                       second!
Sourced From CISCO 2012 Report
The Connected Consumer
The New
     Rules of
       Online
       Media
Consumption
   Social TV
    Context
Personalization
Communicate
  Transmedia
   Commerce
Second Screen
       Engagement
           enables
        deep social
interactions, major
              traffic
      opportunities
         and a new
       wave of Ads

     Social TV
      Context
Personalization
Communicate
  Transmedia
   Commerce
Wikipedia,
         Freebase,
              IMDB
      and the Web
  Knowledge Graph
     adds relevant
            content
    augmentations
       to the video
        experience

         Social TV
          Context
Personalization
Communicate
  Transmedia
   Commerce
Semantic Enrichment Powered By
The TV reads your
      Social Graph,
    mix it with time,
   location, device,
  network, weather
    your horoscope
       and more to
            create...
     your “filtered”
viewing experience

      Social TV
       Context
Personalization
Communicate
  Transmedia
   Commerce
Establishing
    conversations
          on-the-fly
   over Facebook,
  Twitter, Skype or
              TVoip
   with friends and
  connected peers

     Social TV
      Context
Personalization
Communicate
  Transmedia
   Commerce
Non-linear
       storytelling
  accross multiple
           devices
    platforms and
           formats
      that can use
   second-screen
     technologies

     Social TV
      Context
Personalization
Communicate
  Transmedia
   Commerce
Purchasing
    products - via
  micropayments
  and tCommerce
 combining video,
augmented reality,
     location and
 mobile payments

    Social TV
     Context
Personalization
Communicate
  Transmedia
   Commerce
DISRUPTION




OR...DEMOCRATIZATION?
  WE WERE WRONG!
What Does This Mean for You?
✤ Our first IPTV Project began in 2002-3 when we
designed and built a POC of the Libero IPTV that was
launched by the end of 2007 (on Microsoft IPTV)
  ✤ Libero TV was officially shut-down   in June 2012 -
  the overall business model did not work!
✤ Since then we continued supplying Carriers from around Europe as well as
Broadcasters with Streaming & IPTV solutions; things went quite differently:
✤ Cubovision is an established business for Telecom Italia, Rai.tv serves 510.000
daily viewers over Web and Mobile,
✤ BT Vision became in 2011 the fastest-growing Pay-TV Service in the UK
beating BSKyB for the first time.
✤ Telcos have invested huge loads of money on IPTV but will OTT Providers
end up capturing all the value? And how shall they react?
Lessons Learned:

                                                              There is no “One size fits all”
                                                              business model

                                                              Multiplatform Managed OTT-TV
                                                              is a promising opportunity for
                                                              Telco ready to combine their
                                                              direct-to-consumer services
                                                              with white-label online video
                                                              services for independent
                                                              content providers

                                                              Business models primarly
                                                              depend on content owners


L. Tomassini ”the Inventor” Of CuboVision, (after Leaving Telecom Italia) Now Runs His Sucessfull Business Serving
CPs With OTT TV Solutions
Telco 3.0 in the Digital TV World #1
What You Can Offer




          Cloud                                              3Screens
         Services                                           IP/MSISDN
                             Billing        Location/
                                                             Profiling
                              CRM           Presence
                                                               SSO


    QOS

                     Multiplatform       Content         Disruptive
                                       Monetization     Convergence
                        client                            fixed &
                        base            Strategy
                                                          mobile
        Reporting
Telco 3.0 in the Digital TV World #2
What You Can Offer




                Strong Middleware

                     Cloud Services

              Value Added Infrastructure
“Back to our story...
10 years
after broadcasting
Mina...
and a great bunch of Mobile TV,
Broadband TV and IPTV
projects deployed accross
Europe, Middle East, Asia and
Africa we ended up in...




2011
Mission

To provide affordable,
scalable and highly
reliable streaming services
to broadband Customers
using the same platform
of the MobileTV while
minimizing impacts on
the core network
infrastructure and
lowering operational
costs
Our Middleware, integrated
                              with Helix Media Delivery
                                and designed for Telco



       APIs
                                                          DRM
Playout Management     2012
                                        CDN Provider

                                                                 

Balancing CDN/PDN
      Profiling                         Cloud Delivery!
                                        Infrastructure!
Channel Management
Playlist Management
VOD & Live Ingestion
Authentication & SSO
Rome, April 2013


      Thank You!
        Grazie!
     Danke schön!
         !‫$#"ا‬

More info on our OTT-TV
sales@interactegypt.me
CREDITS
this presentation is the result of many inspiring ideas and amazing work from
                 media experts and journalists, here is the list:



   La Rai sul Web, aspetti tecnologici by G. Alberico (Centro Ricerche RAI)
   Pandodaily.com: "Disrupters don’t just play and experiment. They kill"
   Gigaom.com: "Here’s what our web addiction looks like in 2016"
   Transformative Telecommunication Trends and A Converged View of The
   Future (McCann)
   BBC Presentation The Future of TV by Richard Kastelein
   A Telco Road to OTT TV by Antonio Pavolini




                 any idea, graphics or meme belonging to us is available
                        for sharing, copying and re-mixing under
                              creative commons license 3.0

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Hybrid TV & OTT TV for Telco 3.0

  • 1. U TURE OF T V THE F MOBILE TV, OTT, MULTI-SCREEN, SOCIAL TV Hybrid TV & OTT- The Telco Way Andrea Vopini & David Riccitelli (INSIDEOUT10) Rome, 17 April 2013
  • 2. About Us ✤ Based in Rome, Italy ✤ Streamed audio/video in 1996 for the 1st time using RealAudio 1.0 and a Screen Capture ✤ Created our first start-up while still in High David Riccitelli School ✤ Ended-up installing the Mobile TV in Pakistan, starting a company in Egypt and a commercial Spin-off in Austria ✤ Proud supplier of Telcos & ISP since y2000 Andrea Volpini
  • 3. What is Hybrid TV? It is a device or service that uses two networks (broadcast and broadband) for data and application delivery. Typical hybrid devices are Internet-connected TV sets and set-top-boxes, PCs with broadcast tuners and mobile phones with broadcast receivers. i (http://www.ebu.ch/CMSimages/en/leg_pp_HBB_EBUprinciples_150411_tcm6-71787.pdf)
  • 4. Boombox TV: The Ultimate ‘80s Gadget For Teens Webtv: The 1st Device That Connects To The Tv In The 90’s
  • 5. “A bit of our history...
  • 6. Mina: Online Record 1st Multicast Event (Tiscali, Wind and Telecom) - 250.000 concurrent users and 15 ml hits! 2001
  • 7. Back then we were convinced that the Future of TV would have been 100% Digital and that Traditional Broadcasters would have been completely disrupted and brutally swiped out in only few years by us (...the Web guys). WE WERE WRONG!
  • 8. “The future isn’t either traditional or digital: it’s a loop between the two. Television fans want to get involved and be counted. It’s how creative we are in engaging those fans - and keeping them connected even as they move away from the traditional network - that will determine how potent and profitable we will be in the future. Kevin Reilly, President of Entertainment FOX Broadcasting (...the cool guy)
  • 9. HE IS RIGHT! BUT... DISRUPTION ALSO IS ON ITS WAY
  • 10. Disrupters don’t just play and experiment. They kill. Computers were really radically disruptive; mobile devices are so disruptive that they even disrupted computers, they’re a bigger deal than the dead bookstores. Acclaimed sci-fi writer Bruce Sterling on his closing remark this year at SXSW
  • 11. After helping all major carriers in Italy to broadcast RAI over their networks we began supplying RAI for their own indepedent broadband infrastructure. Rai.tv offers: - 16 Live TV channels, - 16 Tematic TV channels, - 7 Live Radios + 3 Web Radios - over 1.000 VOD programs (~ 450 hours of new contents every month) Rai.tv serves over 4 million unique users a month (...and growing)
  • 12. “Let’s get some figures...
  • 13. MICROSOFT Sony Nintendo Apple Connected Blu-Ray Xbox 360 Playstation 3 Wii TV TV Disk Player Internet Disk Player Games Games Games BB STB Connected w/ Internet Console Console Console (Streamer) TV Set Connection 44.6 ml 41.6 ml 75 ml 44.6 ml 10 ml 5 ml Worldwide Worldwide Worldwide Worldwide in Europe in Europe Primary Home Connected Devices CE Devices Sourced From Decipher - Www.decipher.co.uk
  • 14. TV set Internet-enabled
 TV set DTT Embedded" (Sony Bravia, " Philips Net TV, ...)" OTT TV BOXES" Traditional Set Top BB STB Ibrido (DTT, Lettori Blu-ray/
 BB STB 
 Game console
 BB STB Open 
 Boxes: 
 Sat, Cable, IP)
 DVD" Apple TV" Es: xBos 360, Es: Roku" Cable, Sat, DTT , like: Tivo, CuboVision" PS3" hybrid,IPTV" " Broadcast: 
 Internet IP" Satellite, Cable" (Unmanaged)" TELCO IPTV" BroadBand " Network" The New Content Gate Keepers A quick overview of your Subs’ Living Room and their available network connections
  • 15. Home On the Move Reaching the widest Audience by supporting: Leveraging on: a) the most popular TV sets via Widgets/Apps a) Digital Identity & SSO (MSISD, IP, Social, ...) & b) the STB Open communities (ie Roku) b) Broadband Network (Premium WEB TV) Dedicated STB SmartPhones Connected TV Tablet 3rd Party STB Broad Band Web Bigger picture: TV Everywhere A Seamless User Experience Accross Multiple Devices
  • 16. In 2013 we will watch the equivalent of 833 days of online video every single second! Sourced From CISCO 2012 Report
  • 18. The New Rules of Online Media Consumption Social TV Context Personalization Communicate Transmedia Commerce
  • 19. Second Screen Engagement enables deep social interactions, major traffic opportunities and a new wave of Ads Social TV Context Personalization Communicate Transmedia Commerce
  • 20. Wikipedia, Freebase, IMDB and the Web Knowledge Graph adds relevant content augmentations to the video experience Social TV Context Personalization Communicate Transmedia Commerce Semantic Enrichment Powered By
  • 21. The TV reads your Social Graph, mix it with time, location, device, network, weather your horoscope and more to create... your “filtered” viewing experience Social TV Context Personalization Communicate Transmedia Commerce
  • 22. Establishing conversations on-the-fly over Facebook, Twitter, Skype or TVoip with friends and connected peers Social TV Context Personalization Communicate Transmedia Commerce
  • 23. Non-linear storytelling accross multiple devices platforms and formats that can use second-screen technologies Social TV Context Personalization Communicate Transmedia Commerce
  • 24. Purchasing products - via micropayments and tCommerce combining video, augmented reality, location and mobile payments Social TV Context Personalization Communicate Transmedia Commerce
  • 26. What Does This Mean for You? ✤ Our first IPTV Project began in 2002-3 when we designed and built a POC of the Libero IPTV that was launched by the end of 2007 (on Microsoft IPTV) ✤ Libero TV was officially shut-down in June 2012 - the overall business model did not work! ✤ Since then we continued supplying Carriers from around Europe as well as Broadcasters with Streaming & IPTV solutions; things went quite differently: ✤ Cubovision is an established business for Telecom Italia, Rai.tv serves 510.000 daily viewers over Web and Mobile, ✤ BT Vision became in 2011 the fastest-growing Pay-TV Service in the UK beating BSKyB for the first time. ✤ Telcos have invested huge loads of money on IPTV but will OTT Providers end up capturing all the value? And how shall they react?
  • 27. Lessons Learned: There is no “One size fits all” business model Multiplatform Managed OTT-TV is a promising opportunity for Telco ready to combine their direct-to-consumer services with white-label online video services for independent content providers Business models primarly depend on content owners L. Tomassini ”the Inventor” Of CuboVision, (after Leaving Telecom Italia) Now Runs His Sucessfull Business Serving CPs With OTT TV Solutions
  • 28. Telco 3.0 in the Digital TV World #1 What You Can Offer Cloud 3Screens Services IP/MSISDN Billing Location/ Profiling CRM Presence SSO QOS Multiplatform Content Disruptive Monetization Convergence client fixed & base Strategy mobile Reporting
  • 29. Telco 3.0 in the Digital TV World #2 What You Can Offer Strong Middleware Cloud Services Value Added Infrastructure
  • 30. “Back to our story...
  • 31. 10 years after broadcasting Mina... and a great bunch of Mobile TV, Broadband TV and IPTV projects deployed accross Europe, Middle East, Asia and Africa we ended up in... 2011
  • 32. Mission To provide affordable, scalable and highly reliable streaming services to broadband Customers using the same platform of the MobileTV while minimizing impacts on the core network infrastructure and lowering operational costs
  • 33. Our Middleware, integrated with Helix Media Delivery and designed for Telco APIs DRM Playout Management 2012 CDN Provider   Balancing CDN/PDN Profiling Cloud Delivery! Infrastructure! Channel Management Playlist Management VOD & Live Ingestion Authentication & SSO
  • 34. Rome, April 2013 Thank You! Grazie! Danke schön! !‫$#"ا‬ More info on our OTT-TV sales@interactegypt.me
  • 35. CREDITS this presentation is the result of many inspiring ideas and amazing work from media experts and journalists, here is the list: La Rai sul Web, aspetti tecnologici by G. Alberico (Centro Ricerche RAI) Pandodaily.com: "Disrupters don’t just play and experiment. They kill" Gigaom.com: "Here’s what our web addiction looks like in 2016" Transformative Telecommunication Trends and A Converged View of The Future (McCann) BBC Presentation The Future of TV by Richard Kastelein A Telco Road to OTT TV by Antonio Pavolini any idea, graphics or meme belonging to us is available for sharing, copying and re-mixing under creative commons license 3.0