U TURE OF T V
THE F
MOBILE TV, OTT,
MULTI-SCREEN,
SOCIAL TV
Hybrid TV & OTT- The Telco Way
Andrea Vopini & David Riccitelli (INSIDEOUT10)
Rome, 17 April 2013

About Us
✤ Based in Rome, Italy
✤ Streamed audio/video in 1996 for the 1st
time using RealAudio 1.0 and a Screen Capture
✤ Created our first start-up while still in High David Riccitelli
School
✤ Ended-up installing the Mobile TV in
Pakistan, starting a company in Egypt and
a commercial Spin-off in Austria
✤ Proud supplier of Telcos & ISP since y2000
Andrea Volpini

What is Hybrid TV?
It is a device or service that uses two networks (broadcast and
broadband) for data and application delivery. Typical hybrid devices are
Internet-connected TV sets and set-top-boxes, PCs with broadcast tuners
and mobile phones with broadcast receivers.
i (http://www.ebu.ch/CMSimages/en/leg_pp_HBB_EBUprinciples_150411_tcm6-71787.pdf)

Boombox TV: The Ultimate ‘80s Gadget For Teens Webtv: The 1st Device That Connects To The Tv In The 90’s

“A bit of our history...

Mina: Online Record
1st Multicast Event (Tiscali, Wind and Telecom) - 250.000 concurrent users and 15 ml hits!
2001

“ Back then we were convinced that the Future of
TV would have been 100% Digital and that
Traditional Broadcasters would have been
completely disrupted and brutally swiped out
in only few years by us (...the Web guys).
WE WERE WRONG!

“The future isn’t either
traditional or digital: it’s a loop
between the two.
Television fans want to get
involved and be counted. It’s
how creative we are in
engaging those fans - and
keeping them connected even
as they move away from the
traditional network - that will
determine how potent and
profitable we will be in the
future.
Kevin Reilly, President of Entertainment
FOX Broadcasting (...the cool guy)

HE IS RIGHT!
BUT...
DISRUPTION ALSO IS
ON ITS WAY

Disrupters don’t just play
and experiment. They kill.
Computers were
really radically
disruptive; mobile
devices are so
disruptive that
they even
disrupted
computers,
they’re a bigger
deal than
the dead
bookstores.
Acclaimed sci-fi writer Bruce Sterling on his closing remark this year at SXSW

After helping all major carriers in
Italy to broadcast RAI over their
networks we began supplying RAI
for their own indepedent
broadband infrastructure.
Rai.tv offers:
- 16 Live TV channels,
- 16 Tematic TV channels,
- 7 Live Radios + 3 Web Radios
- over 1.000 VOD programs (~ 450
hours of new contents every
month)
Rai.tv serves over 4 million unique
users a month (...and growing)

“Let’s get some figures...

MICROSOFT Sony Nintendo Apple Connected Blu-Ray
Xbox 360 Playstation 3 Wii TV TV Disk Player
Internet Disk Player
Games Games Games BB STB
Connected w/ Internet
Console Console Console (Streamer)
TV Set Connection
44.6 ml 41.6 ml 75 ml 44.6 ml 10 ml 5 ml
Worldwide Worldwide Worldwide Worldwide in Europe in Europe
Primary Home Connected Devices
CE Devices
Sourced From Decipher - Www.decipher.co.uk

TV set Internet-enabled
TV set DTT
Embedded"
(Sony Bravia, "
Philips Net TV, ...)"
OTT TV
BOXES"
Traditional Set Top BB STB Ibrido (DTT, Lettori Blu-ray/ BB STB Game console BB STB Open
Boxes: Sat, Cable, IP) DVD" Apple TV" Es: xBos 360, Es: Roku"
Cable, Sat, DTT , like: Tivo, CuboVision" PS3"
hybrid,IPTV" "
Broadcast: Internet IP"
Satellite, Cable" (Unmanaged)"
TELCO IPTV" BroadBand "
Network"
The New Content Gate Keepers
A quick overview of your Subs’ Living Room and their available network connections

Home On the Move
Reaching the widest Audience by supporting: Leveraging on:
a) the most popular TV sets via Widgets/Apps a) Digital Identity & SSO (MSISD, IP, Social, ...)
& b) the STB Open communities (ie Roku) b) Broadband Network (Premium WEB TV)
Dedicated STB SmartPhones
Connected TV Tablet
3rd Party STB Broad Band Web
Bigger picture: TV Everywhere
A Seamless User Experience Accross Multiple Devices

In 2013 we will
watch the
equivalent of
833 days
of online
video
every single
second!
Sourced From CISCO 2012 Report

The Connected Consumer

The New
Rules of
Online
Media
Consumption
Social TV
Context
Personalization
Communicate
Transmedia
Commerce

Second Screen
Engagement
enables
deep social
interactions, major
traffic
opportunities
and a new
wave of Ads
Social TV
Context
Personalization
Communicate
Transmedia
Commerce

Wikipedia,
Freebase,
IMDB
and the Web
Knowledge Graph
adds relevant
content
augmentations
to the video
experience
Social TV
Context
Personalization
Communicate
Transmedia
Commerce
Semantic Enrichment Powered By

The TV reads your
Social Graph,
mix it with time,
location, device,
network, weather
your horoscope
and more to
create...
your “filtered”
viewing experience
Social TV
Context
Personalization
Communicate
Transmedia
Commerce

Establishing
conversations
on-the-fly
over Facebook,
Twitter, Skype or
TVoip
with friends and
connected peers
Social TV
Context
Personalization
Communicate
Transmedia
Commerce

Non-linear
storytelling
accross multiple
devices
platforms and
formats
that can use
second-screen
technologies
Social TV
Context
Personalization
Communicate
Transmedia
Commerce

Purchasing
products - via
micropayments
and tCommerce
combining video,
augmented reality,
location and
mobile payments
Social TV
Context
Personalization
Communicate
Transmedia
Commerce

DISRUPTION
OR...DEMOCRATIZATION?
WE WERE WRONG!

What Does This Mean for You?
✤ Our first IPTV Project began in 2002-3 when we
designed and built a POC of the Libero IPTV that was
launched by the end of 2007 (on Microsoft IPTV)
✤ Libero TV was officially shut-down in June 2012 -
the overall business model did not work!
✤ Since then we continued supplying Carriers from around Europe as well as
Broadcasters with Streaming & IPTV solutions; things went quite differently:
✤ Cubovision is an established business for Telecom Italia, Rai.tv serves 510.000
daily viewers over Web and Mobile,
✤ BT Vision became in 2011 the fastest-growing Pay-TV Service in the UK
beating BSKyB for the first time.
✤ Telcos have invested huge loads of money on IPTV but will OTT Providers
end up capturing all the value? And how shall they react?

Lessons Learned:
There is no “One size fits all”
business model
Multiplatform Managed OTT-TV
is a promising opportunity for
Telco ready to combine their
direct-to-consumer services
with white-label online video
services for independent
content providers
Business models primarly
depend on content owners
L. Tomassini ”the Inventor” Of CuboVision, (after Leaving Telecom Italia) Now Runs His Sucessfull Business Serving
CPs With OTT TV Solutions

Telco 3.0 in the Digital TV World #1
What You Can Offer
Cloud 3Screens
Services IP/MSISDN
Billing Location/
Profiling
CRM Presence
SSO
QOS
Multiplatform Content Disruptive
Monetization Convergence
client fixed &
base Strategy
mobile
Reporting

Telco 3.0 in the Digital TV World #2
What You Can Offer
Strong Middleware
Cloud Services
Value Added Infrastructure

“Back to our story...

10 years
after broadcasting
Mina...
and a great bunch of Mobile TV,
Broadband TV and IPTV
projects deployed accross
Europe, Middle East, Asia and
Africa we ended up in...
2011

Mission
To provide affordable,
scalable and highly
reliable streaming services
to broadband Customers
using the same platform
of the MobileTV while
minimizing impacts on
the core network
infrastructure and
lowering operational
costs

Our Middleware, integrated
with Helix Media Delivery
and designed for Telco
APIs
DRM
Playout Management 2012
CDN Provider
Balancing CDN/PDN
Profiling Cloud Delivery!
Infrastructure!
Channel Management
Playlist Management
VOD & Live Ingestion
Authentication & SSO

Rome, April 2013
Thank You!
Grazie!
Danke schön!
!‫$#"ا‬
More info on our OTT-TV
sales@interactegypt.me

CREDITS
this presentation is the result of many inspiring ideas and amazing work from
media experts and journalists, here is the list:
La Rai sul Web, aspetti tecnologici by G. Alberico (Centro Ricerche RAI)
Pandodaily.com: "Disrupters don’t just play and experiment. They kill"
Gigaom.com: "Here’s what our web addiction looks like in 2016"
Transformative Telecommunication Trends and A Converged View of The
Future (McCann)
BBC Presentation The Future of TV by Richard Kastelein
A Telco Road to OTT TV by Antonio Pavolini
any idea, graphics or meme belonging to us is available
for sharing, copying and re-mixing under
creative commons license 3.0