The latest in Mindshare's 'Future Of...' series focuses on connected TV.
Our view is that the connectivity that viewers enjoy on the sofa via the second screen will prove of more significance to media and marketing than the connected TV itself.
Every year for the past few years seems to have been heralded as “The Year of the Connected TV”. Few doubt that the big screen in the living room will be an important channel for everything the web has to offer, but there are question marks over the extent to which Connected or Smart TV, as it stands, has captured the imagination and viewing hours of consumers today.
Is it the year of connected TV already, or is it still to be realised?
In this report we find out the views of the GB general public. We find out who has them, do they actually connect, what their experience is and what services do they really want.
This document discusses the future of television in 2020. It argues that television is undergoing a transformation from linear broadcasting to an on-demand, interactive medium that is highly networked and integrated with the internet. This convergence will lead television to become a more personalized, social, immersive, and mobile experience. However, television will still retain a unique experience of passive viewing that brings people together.
Millennials are shifting how they view television content, preferring to watch high-quality shows instantly and on mobile devices. As technology advances, content will need to be available across all platforms. The future of television is providing customizable, on-demand viewing experiences across any screen.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
This whitepaper discusses internet-connected televisions and the challenges faced by brands. It finds that while connected TV sales are increasing and many see potential, significant uncertainty remains among industry members. The questions raised highlight challenges around content, business models, finding content on connected TVs, and regulating the new landscape. Most respondents do not think connected TVs will be a passing fad, but adoption rates remain low currently.
Google TV aims to bring the internet to the television by allowing users to search web, apps, and programming guides from their TV. However, it faces challenges from lack of content partnerships and awkward web browsing experience on TVs. While the concept of interactive TV is promising, multi-tasking is better done on separate devices rather than directly on the TV shared by others. Competitors like Apple TV and Roku offering walled gardens or less intrusive models like Yahoo may have stronger formulas. Ultimately, the future of television likely involves continued growth of multi-tasking with social media but done individually on separate devices instead of directly on the shared TV screen.
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
Every year for the past few years seems to have been heralded as “The Year of the Connected TV”. Few doubt that the big screen in the living room will be an important channel for everything the web has to offer, but there are question marks over the extent to which Connected or Smart TV, as it stands, has captured the imagination and viewing hours of consumers today.
Is it the year of connected TV already, or is it still to be realised?
In this report we find out the views of the GB general public. We find out who has them, do they actually connect, what their experience is and what services do they really want.
This document discusses the future of television in 2020. It argues that television is undergoing a transformation from linear broadcasting to an on-demand, interactive medium that is highly networked and integrated with the internet. This convergence will lead television to become a more personalized, social, immersive, and mobile experience. However, television will still retain a unique experience of passive viewing that brings people together.
Millennials are shifting how they view television content, preferring to watch high-quality shows instantly and on mobile devices. As technology advances, content will need to be available across all platforms. The future of television is providing customizable, on-demand viewing experiences across any screen.
Fallon Brainfood: TV 2.0 – Scenarios for the Future of TelevisionAki Spicer
What happens when the television we've all come to know and love begins to embrace the audience expectations wrought upon it by the Internet, mobile and social participation? You get TV 2.0: a more personal, social and participatory engagement.
Fallon's Aki Spicer, Director of Digital Strategy, Rocky Novak, Director of Digital Development, and Jacob Abernathy, Creative Technologist will reveal their hopeful vision for television's future, and outline 5 scenarios that demonstrate how TV 2.0 will evolve the ad model and commercial creativity.
*Originally presented to Minnesota Broadcasters Association in Dec 2010.
This whitepaper discusses internet-connected televisions and the challenges faced by brands. It finds that while connected TV sales are increasing and many see potential, significant uncertainty remains among industry members. The questions raised highlight challenges around content, business models, finding content on connected TVs, and regulating the new landscape. Most respondents do not think connected TVs will be a passing fad, but adoption rates remain low currently.
Google TV aims to bring the internet to the television by allowing users to search web, apps, and programming guides from their TV. However, it faces challenges from lack of content partnerships and awkward web browsing experience on TVs. While the concept of interactive TV is promising, multi-tasking is better done on separate devices rather than directly on the TV shared by others. Competitors like Apple TV and Roku offering walled gardens or less intrusive models like Yahoo may have stronger formulas. Ultimately, the future of television likely involves continued growth of multi-tasking with social media but done individually on separate devices instead of directly on the shared TV screen.
The ‘Future of TV’ outlines Mindshare's view on the evolution of TV and video, and the likely implications for broadcasters and advertisers.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
Your future TV experience won't look anything like it does today, but are people really cutting the cord? Will we ever have a la carte cable TV? Which disruptions are shaping the future of television? Presentation to Refresh Dallas on June 14, 2012.
1. TV consumption in Europe has continued to increase, with viewing times rising slightly in most major markets between 2008-2011.
2. The TV landscape has expanded dramatically, with over 9,000 channels now available in the EU, up from just 375 a decade ago. Connected and mobile devices are also increasingly used to access TV content.
3. While technology and devices are evolving rapidly, content remains the main driver of TV viewing. Linear TV viewing remains important, especially for live events, though social TV and second screen engagement are on the rise.
With growing influence of web and more time spend by users staying connected - what would be the future of television? This is my guess how the Television will adapt to going influence of Internet.
Let Them Watch More TV: How to Easily Overcome the Login ProblemMatt Wolfrom
This document discusses the challenges of simplified sign-on solutions for TV everywhere access. It notes that up to 50% of potential viewers abandon the login process due to its difficulty. Simplified solutions like home-based authentication could reduce abandonment by 80% while increasing unique viewers by 20%. However, significant technical and strategic hurdles have obstructed their widespread implementation, including the challenges of integrating complex backends between programmers and operators. Advances in technology and rising consumer demand are now making it easier than ever for TV providers to offer simplified solutions through partnerships that provide existing integrations across multiple parties.
The Secret Life of Streamers: Devices, Content, Location , and Quality Digital Strategist
This document analyzes viewing habits and device usage for streaming video content. It finds that while TVs remain the dominant screen for long-form viewing at home, smartphones and tablets see significant usage both in and out of the home. Streaming viewing is fragmented across multiple devices, with the average home using 1.7 screens for streaming. Content completion rates remain high regardless of device or time of day.
The document discusses the future of television as new technologies disrupt the traditional TV industry. It notes that media giants, tech companies, and internet innovators are revolutionizing TV. Experts predict more change in the next 5-10 years than the last 25 combined. Social media, user-generated content, and second screen engagement are shifting power away from traditional media elites. Television will become more social, participatory, and focused on live/event revenue as linear TV integrates with the internet and second screens. Viewership data and social TV engagement will be highly valuable for advertisers and drive new monetization models in an increasingly interactive digital television landscape.
This document discusses Google TV and its potential for success. It categorizes different connected TV solutions like game consoles, connected TVs, Blu-ray players, and digital media players. While Google enters a market with many technology solutions, its presence in web advertising provides potential for scale. However, the document questions whether search is really the main problem for TV that Google indicates, and notes Google will need major content partners to attract large numbers of consumers since premium content is driving demand for connected TVs.
The document discusses how the future of television is changing rapidly due to disruptive technologies and consumer behavior shifts. It argues that bundled television will go the way of albums as distribution models are disrupted and consumer choice increases. New digital producers are emerging on platforms like YouTube, driving down production costs and allowing for more direct relationships with viewers. While most television executives do not yet see the changes, the document predicts that the disruption of television will accelerate significantly in 2012.
The document discusses innovations in next generation TV devices and how they are providing glimpses of the future of television. It describes new features of devices like Roku, Chromecast, and Google TV that include innovative remote controls, universal search functions, personalized interfaces, and cloud DVR capabilities. These developments indicate that television interfaces will become more intuitive and integrated in the coming years, allowing on-demand viewing across multiple screens and devices.
The document discusses the history of interactive television (iTV) and how web-enabled TV widgets may finally provide the "killer app" that widespread adoption has so far eluded. While past attempts at iTV like WebTV failed due to high costs and poor usability, TV widgets provide familiar interactivity through applications and could benefit from consumer experience with interactive features on internet, mobile, and media devices. However, for TV widgets to truly succeed, they will need to address challenges like providing compelling content and an easy user experience on the television.
Millennials are driving cord-cutting trends and shifting consumption to digital platforms like streaming video services. Traditional TV viewing is declining as consumers spend more time with mobile devices and digital media. This has disrupted the TV industry, with viewership declining across all age groups and platforms like Netflix and Amazon gaining household penetration at the expense of cable TV subscriptions. Marketers are following viewers to digital platforms, shifting ad spending from TV to online.
The document discusses the increasing time spent by people watching online video as well as gaming and using the internet, which has seen large yearly increases from 2011-2013. It also talks about how television is becoming just another screen to watch content on. Some of the most popular online video services are growing significantly. This signals changes in how advertising dollars are spent and challenges for traditional broadcasters and television providers. The future of television advertising is moving increasingly digital as viewing habits change.
Multiplatform Managed OTT-TV is a promising opportunity for Telco ready to combine their direct-to-consumer services with white-label online video services for independent content providers - This presentation is a quick summary of our last 10+ yrs experience in this sector.
Social TV presentation on IBC 2008 conferenceMartijn Staal
Also see See http://www.tno.nl/connectv
My colleague Omar Niamut and I worked on a presentation that he gave on the IBC 2008 about our social TV pilot (connectv)
This document is TiVo's Q4 2016 Video Trends Report which analyzes survey results from over 3,000 consumers regarding their pay-TV, streaming, and viewing habits. Some key findings include: 17% of respondents no longer have pay-TV service, with price being the top reason for cutting cord. Nearly half of respondents could potentially leave their current pay-TV provider in the next 6 months. Respondents want more flexible channel options and a combined streaming interface from providers to improve value and reduce churn. Overall satisfaction remains high but price and customer service generate the most dissatisfaction.
A prophets view on the nearby future of TV: connected TV. How television becomes smart and connected by adding computer & internet features. Presentation by Björn Joos, partner at prophets.
Qualcomm is developing a new streaming adapter reference design that supports 4K video streaming and LTE Broadcast. This could enable streaming of 4K content from services like Netflix without needing a wired broadband connection. The adapter uses Qualcomm's Snapdragon processors and Android OS. CE makers like Apple, Google and Roku could use this design to add 4K and LTE Broadcast capabilities to their own streaming devices.
Content providers are working to integrate online streaming services with traditional TV by indexing content across sources. However, a true "holy grail" device or service that seamlessly combines all online and traditional TV content has not been achieved yet.
Sony plans to restructure by spinning off its less profitable TV and
The document discusses the onset of connected TV and the opportunities it provides. It outlines that nearly all devices will be internet connected, with 75% of internet traffic being multimedia. This will lead to a surge in internet-enabled TVs, Blu-Ray players, and games consoles. Connected TV will revolutionize the definition of television and create new opportunities for advertising by allowing for more advertising types, creativity across platforms, audience segmentation, measurement and targeted ads.
Connected Home: Fight for the Digital LvingroomMichael Goodman
This report examines the battle for the digital living room with an emphasis on the growth of connected devices in consumers’ homes and the impact this will have on the media industry.
The TV Everywhere Ecosystem and how OTT Video Redefining the LandscapeMukul Krishna
This presentation looks at how OTT video is helping redefine the TV Everywhere landscape. It explores the various ecosystems involved such as traditional VOD and its components and then goes into TVE/OTT ecosystems and the ramifications including unmanaged devices and churn management for Pay TV providers
After Campaign 2016, Can Consumer Advertisers Learn Anything From Political C...MediaPost
Possible lessons from the campaign trail will be explored by Will Feltus, SVP for media research at National Media, the Alexandria, Virginia media agency that has handled national television planning and placement for the last three successful Republican presidential campaigns. The rare agency executive who manages both consumer and political accounts, Feltus argues that consumer and political marketing are very different. But once those differences are understood, Feltus believes both consumer and political advertisers can learn from one another.
Google has announced plans to roll out "Google Shopping", a new shopping advertising format on Google search results pages. The new format will use product feed data from advertisers to display more prominent shopping ads with images and product information. This represents an effort by Google to further monetize its search platform and reinvigorate growth, as it is no longer dependent on traditional text-based search ads alone. Initial trials of the product listing ads that will power Google Shopping have shown above average click-through rates for advertisers. The new format has the potential to become a staple placement alongside traditional sponsored search links.
Your future TV experience won't look anything like it does today, but are people really cutting the cord? Will we ever have a la carte cable TV? Which disruptions are shaping the future of television? Presentation to Refresh Dallas on June 14, 2012.
1. TV consumption in Europe has continued to increase, with viewing times rising slightly in most major markets between 2008-2011.
2. The TV landscape has expanded dramatically, with over 9,000 channels now available in the EU, up from just 375 a decade ago. Connected and mobile devices are also increasingly used to access TV content.
3. While technology and devices are evolving rapidly, content remains the main driver of TV viewing. Linear TV viewing remains important, especially for live events, though social TV and second screen engagement are on the rise.
With growing influence of web and more time spend by users staying connected - what would be the future of television? This is my guess how the Television will adapt to going influence of Internet.
Let Them Watch More TV: How to Easily Overcome the Login ProblemMatt Wolfrom
This document discusses the challenges of simplified sign-on solutions for TV everywhere access. It notes that up to 50% of potential viewers abandon the login process due to its difficulty. Simplified solutions like home-based authentication could reduce abandonment by 80% while increasing unique viewers by 20%. However, significant technical and strategic hurdles have obstructed their widespread implementation, including the challenges of integrating complex backends between programmers and operators. Advances in technology and rising consumer demand are now making it easier than ever for TV providers to offer simplified solutions through partnerships that provide existing integrations across multiple parties.
The Secret Life of Streamers: Devices, Content, Location , and Quality Digital Strategist
This document analyzes viewing habits and device usage for streaming video content. It finds that while TVs remain the dominant screen for long-form viewing at home, smartphones and tablets see significant usage both in and out of the home. Streaming viewing is fragmented across multiple devices, with the average home using 1.7 screens for streaming. Content completion rates remain high regardless of device or time of day.
The document discusses the future of television as new technologies disrupt the traditional TV industry. It notes that media giants, tech companies, and internet innovators are revolutionizing TV. Experts predict more change in the next 5-10 years than the last 25 combined. Social media, user-generated content, and second screen engagement are shifting power away from traditional media elites. Television will become more social, participatory, and focused on live/event revenue as linear TV integrates with the internet and second screens. Viewership data and social TV engagement will be highly valuable for advertisers and drive new monetization models in an increasingly interactive digital television landscape.
This document discusses Google TV and its potential for success. It categorizes different connected TV solutions like game consoles, connected TVs, Blu-ray players, and digital media players. While Google enters a market with many technology solutions, its presence in web advertising provides potential for scale. However, the document questions whether search is really the main problem for TV that Google indicates, and notes Google will need major content partners to attract large numbers of consumers since premium content is driving demand for connected TVs.
The document discusses how the future of television is changing rapidly due to disruptive technologies and consumer behavior shifts. It argues that bundled television will go the way of albums as distribution models are disrupted and consumer choice increases. New digital producers are emerging on platforms like YouTube, driving down production costs and allowing for more direct relationships with viewers. While most television executives do not yet see the changes, the document predicts that the disruption of television will accelerate significantly in 2012.
The document discusses innovations in next generation TV devices and how they are providing glimpses of the future of television. It describes new features of devices like Roku, Chromecast, and Google TV that include innovative remote controls, universal search functions, personalized interfaces, and cloud DVR capabilities. These developments indicate that television interfaces will become more intuitive and integrated in the coming years, allowing on-demand viewing across multiple screens and devices.
The document discusses the history of interactive television (iTV) and how web-enabled TV widgets may finally provide the "killer app" that widespread adoption has so far eluded. While past attempts at iTV like WebTV failed due to high costs and poor usability, TV widgets provide familiar interactivity through applications and could benefit from consumer experience with interactive features on internet, mobile, and media devices. However, for TV widgets to truly succeed, they will need to address challenges like providing compelling content and an easy user experience on the television.
Millennials are driving cord-cutting trends and shifting consumption to digital platforms like streaming video services. Traditional TV viewing is declining as consumers spend more time with mobile devices and digital media. This has disrupted the TV industry, with viewership declining across all age groups and platforms like Netflix and Amazon gaining household penetration at the expense of cable TV subscriptions. Marketers are following viewers to digital platforms, shifting ad spending from TV to online.
The document discusses the increasing time spent by people watching online video as well as gaming and using the internet, which has seen large yearly increases from 2011-2013. It also talks about how television is becoming just another screen to watch content on. Some of the most popular online video services are growing significantly. This signals changes in how advertising dollars are spent and challenges for traditional broadcasters and television providers. The future of television advertising is moving increasingly digital as viewing habits change.
Multiplatform Managed OTT-TV is a promising opportunity for Telco ready to combine their direct-to-consumer services with white-label online video services for independent content providers - This presentation is a quick summary of our last 10+ yrs experience in this sector.
Social TV presentation on IBC 2008 conferenceMartijn Staal
Also see See http://www.tno.nl/connectv
My colleague Omar Niamut and I worked on a presentation that he gave on the IBC 2008 about our social TV pilot (connectv)
This document is TiVo's Q4 2016 Video Trends Report which analyzes survey results from over 3,000 consumers regarding their pay-TV, streaming, and viewing habits. Some key findings include: 17% of respondents no longer have pay-TV service, with price being the top reason for cutting cord. Nearly half of respondents could potentially leave their current pay-TV provider in the next 6 months. Respondents want more flexible channel options and a combined streaming interface from providers to improve value and reduce churn. Overall satisfaction remains high but price and customer service generate the most dissatisfaction.
A prophets view on the nearby future of TV: connected TV. How television becomes smart and connected by adding computer & internet features. Presentation by Björn Joos, partner at prophets.
Qualcomm is developing a new streaming adapter reference design that supports 4K video streaming and LTE Broadcast. This could enable streaming of 4K content from services like Netflix without needing a wired broadband connection. The adapter uses Qualcomm's Snapdragon processors and Android OS. CE makers like Apple, Google and Roku could use this design to add 4K and LTE Broadcast capabilities to their own streaming devices.
Content providers are working to integrate online streaming services with traditional TV by indexing content across sources. However, a true "holy grail" device or service that seamlessly combines all online and traditional TV content has not been achieved yet.
Sony plans to restructure by spinning off its less profitable TV and
The document discusses the onset of connected TV and the opportunities it provides. It outlines that nearly all devices will be internet connected, with 75% of internet traffic being multimedia. This will lead to a surge in internet-enabled TVs, Blu-Ray players, and games consoles. Connected TV will revolutionize the definition of television and create new opportunities for advertising by allowing for more advertising types, creativity across platforms, audience segmentation, measurement and targeted ads.
Connected Home: Fight for the Digital LvingroomMichael Goodman
This report examines the battle for the digital living room with an emphasis on the growth of connected devices in consumers’ homes and the impact this will have on the media industry.
The TV Everywhere Ecosystem and how OTT Video Redefining the LandscapeMukul Krishna
This presentation looks at how OTT video is helping redefine the TV Everywhere landscape. It explores the various ecosystems involved such as traditional VOD and its components and then goes into TVE/OTT ecosystems and the ramifications including unmanaged devices and churn management for Pay TV providers
After Campaign 2016, Can Consumer Advertisers Learn Anything From Political C...MediaPost
Possible lessons from the campaign trail will be explored by Will Feltus, SVP for media research at National Media, the Alexandria, Virginia media agency that has handled national television planning and placement for the last three successful Republican presidential campaigns. The rare agency executive who manages both consumer and political accounts, Feltus argues that consumer and political marketing are very different. But once those differences are understood, Feltus believes both consumer and political advertisers can learn from one another.
Google has announced plans to roll out "Google Shopping", a new shopping advertising format on Google search results pages. The new format will use product feed data from advertisers to display more prominent shopping ads with images and product information. This represents an effort by Google to further monetize its search platform and reinvigorate growth, as it is no longer dependent on traditional text-based search ads alone. Initial trials of the product listing ads that will power Google Shopping have shown above average click-through rates for advertisers. The new format has the potential to become a staple placement alongside traditional sponsored search links.
Coming to SXSW Interactive? Let Mindshare North America be your guide. We've put together a list of must-see sessions, restaurants, transit tips, and more.
This document appears to be a copyright notice repeated multiple times. It states that the copyright for this content belongs to 22squared and the year of the copyright is 2010. The document does not contain any other substantive information beyond the repeated copyright notice.
Breaking through the clutter: Using content, analytics and paid to achieve RO...22squared
The competition for consumer attention between brands is at an all-time high, and social media platforms get more complicated everyday, making it a daunting task for brands and small businesses to understand what it takes to drive awareness, engagement and sales. To achieve true ROI via platforms like Facebook, Twitter, Instagram and Pinterest, you need art and science. 22squared's Chris Tuff will simplify the newest platform technologies and offerings, discuss the nuances of the new marketing analytics, and provide 10 strategies for brands to create compelling content that spans multiple platforms and leverages paid to reach the right audiences, move product and drive true ROI.
- Chris Tuff, SVP, Director of Earned & Emerging Media, 22squared
- @christuff
- @22squared
- #socialfresh
- http://socialfreshconference.com
This document contains repeated copyright notices from the year 2010 attributed to 22squared. No other substantive information is provided beyond asserting copyright ownership over the content.
On January 24, Apple commemorated the 30th anniversary of the Mac. Got us to thinking all those other technologies 30 years back (and the numbers behind them).
Reminisce & enjoy!
The latest in Mindshare's 'Future Of...' series focuses on connected TV.
Our view is that the connectivity that viewers enjoy on the sofa via the second screen will prove of more significance to media and marketing than the connected TV itself.
The ‘Future of Mobile’ focuses in on location based services and the opportunities mobile presents for brands at the point-of-sale.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
From insights on Generation Z, to the new developments around VR and robotics, check out Mindshare NA's insights and takeaways from SXSW Interactive 2016.
Facebook APIs: There's More Under the Hood than Anyone Knows22squared
June 28, 2011, AllFacebook Expo presentation by Chris Tuff, VP/Social Media Director at 22squared (http://www.mediabistro.com/afexpo/program.asp).
Facebook APIs: There's More Under the Hood than Anyone Knows
What’s available through Facebook’s APIs? No one really knows. Many think that the only available statistics lie in Facebook Insights, but since Facebook opened up their Insights API, a treasure trove of data is available to agencies and brands. API dashboards from companies like AllFacebook, Socialbakers and PageLever serve as the new focus groups and using their tools, agencies are able to identify a brands’ active and engaged fanbase and parallel those segments to determine if they’re reaching brands’ target consumer, if they’re targeting these consumers with paid Facebook ads and if not, what adjustments need to be made to their engagement strategy and idea of that brands’ target consumer. This session will also examine the role of social media as it relates to brands as a whole, and explain why there is so much value for brands on Facebook. We’ll go on to discuss confusion around ad APIs and Facebook Connect APIs (what brands can access within consumer profiles), and share what else Facebook tools and insights can bring to both social media marketing and brand positioning.
Connected Personal Objects — Planningness 2012 Workshop OutputGuthrie Dolin
Connected Personal Objects: Getting Intimate with the Internet of Things — Work Session Output
This year at Planning-ness we asked participants to think of a personal object. Imagine how you might embed sensors, log interesting data and connect it to the internet for analysis. Consider what insights this new information would bring to light and what behaviors, or ideas those could inspire. See what they came up with...
Here's a link to the original presentation:
http://www.slideshare.net/gdolin/connected-personalobjects-planningness2012
Coming to SXSW Interactive? Let Mindshare North America be your guide. We've got tips on transportation, dining options, and most importantly of all: recommendations on which sessions you shouldn't miss.
The document discusses how to build brand advocacy in a consumer-driven world using a "Friendship Model". It introduces the model as a way to view the relationship between brands and customers as friendships. The key aspects of the model are playing a meaningful role in customers' lives, identifying actions to increase advocates, and creating momentum to get customers talking about and engaging with the brand. The document argues that treating customers like friends can significantly increase brand advocacy.
This is part of Mindshare's ongoing Future Of... research programme which explores the development of the media and technological landscape, and assesses the likely impact on advertisers and media businesses.
eMarketer Webinar: Programmatic Video—The Dramatic Rise of Connected TV, Apps...eMarketer
Programmatic isn’t just for banners anymore. Video is a fast-growing part of the programmatic ecosystem, and advertisers are purchasing programmatic video ads to run on devices from desktops to mobile phones to connected TVs. Topics in this webinar include: eMarketer’s latest forecast of programmatic ad spending; Why connected TV is a gateway to buying programmatic video on other platforms; How recent programmatic ad platform acquisitions by major media players including Facebook, Yahoo, AOL, Google and Comcast will play out for buyers and sellers; Inventory quality issues and other obstacles holding back programmatic video advertising.
This is the twelfth in a series of presentations using statistics and stories to show how the media world is evolving from day to day.
Written by Dan Calladine, Head of Media Futures, Carat Global Management
dan.calladine[at]carat.com
www.carat.com
www.vizeum.com
www.iprospect.com
www.isobar.com
www.aemedia.com
A few weeks ago, I had the privilege of attending SXSW Interactive. In a nutshell, SXSWi is where all the geeks converge and talk about everything and anything digital. Surprisingly, me, my iPhone and my Mac laptop fit in well there. Who would've thought?
Anyway, this was my first year to go, so there was definitely a learning curve. There were so many speakers and topics to cover, it was quite overwhelming. But all in all, I had a blast and even learned a thing or two.
So here it goes, the thing or two I learned. Most of the stuff you might already have heard before, but it serves as a good reminder of how we should approach marketing, especially in the digital space. I've also conveniently left out all the things I learned from 5pm on (man, can geeks party).
- Kevin Botfeld, Associate Creative Director and Writer, 22squared
This document discusses the challenges of new generation TV. It outlines four priorities: TV meeting the internet by carrying new connected usages on all TV screens; content recommendation and socialization to help consumers find content; personal data aggregation to help users track themselves; and scouting new digital innovation topics. It then discusses trends like connected TV, smart TV, interactive TV, social TV and content recommendation challenges in the new media landscape.
Estudio de conocimiento iptv por accentureAndres Lopez
The document summarizes the results of an international study on IPTV (internet protocol television). Some key findings:
- Nearly half of respondents did not know what IPTV meant. The most common definitions related to watching TV on a computer or an improved version of cable TV.
- When asked how to improve TV, the most popular options were creating your own channel and having a larger selection of movies.
- Most respondents were not willing to pay an extra fee for a service allowing on-demand content from their TV, computer or mobile device.
- Concerns about subscribing to internet-based TV included potential costs, internet reliability, and not getting favorite channels.
Meine Präsentation zu den Trends an der Schnittselle von TV und Internet auf dem Media Future Day des TPC am 26.01.2012. http://www.tpcag.ch/de/news/wegweisender-media-future-day-2012.html
WILL SMART TVS BE INTELLIGENT?
Content has always been king. The way that we consume it however, is changing at break-neck speeds. Cable companies used to be able to control what people saw and when they saw it. But with emerging technologies, it’s becoming increasingly simple for people to access the content they want through streaming ser- vices like Netflix, Hulu, as well as directly through content creators that have reached an inflection point and are breaking away from cable companies (e.g. HBO, CBS).
This simple access to content is motivating more and more people to cancel their cable agreements, which frees up their spending money to purchase the exact content they want. If a consumer wants to watch Breaking Bad, it’s very easy for them to exclusively purchase that show without having to have a slew of unwant- ed content bundled with it. Instead of tuning in every week at a specific time to watch a show, they can now binge-watch a show all at once, adapting their media consumption to their unique schedules.
Smart TVs are becoming more sophisticated with technology that allows easy access to streaming content and interconnectivity between devices in the home. This is driving a war between companies like Apple, Amazon, and Google who want their platforms and content featured on Smart TVs. As Smart TVs gain capabilities, the home screen interface will become very valuable real estate for apps, similar to how mobile phone home screens are valued. There will be intense competition between companies for coveted spots on Smart TV app stores and home screens. High quality apps that provide a good user experience will be most likely to succeed and remain installed long-term as consumers upgrade Smart TVs less frequently than mobile phones.
The document discusses research into multiscreen usage and the evolving television viewing experience. Some key findings include: 1) Two-thirds of consumers have 3 screens, and tablet usage increased 55% from the previous year; 2) Television and PC/laptop account for 87% of total screen time; 3) A third of consumers watch short-form TV content on other screens like smartphones and tablets. The research suggests that while live TV viewing still dominates, other screens are increasingly becoming part of the TV experience either to discuss or share content. Ultimately, the document concludes that no single screen will dominate, as consumers will choose the screen based on when and where they want to watch.
English version: Screentest: which screen will play the starring role in the ...MEDIALAAN RESEARCH
Multiscreen-research by TNS, commissioned by VMMTV, the research department of VMMa.
Contact us by tim.vandoorslaer@vmmtv.be if you want to know more about this study.
This document discusses 6 online trends: (1) People are always connected through mobile devices; (2) Online gaming is popular for all ages; (3) Online video is rising, especially on mobile; (4) People plan their internet use; (5) The internet has changed consumer behavior by providing more information and options; (6) Creativity and innovation are keys to success online. It then provides details and statistics to support these trends, such as the rise in mobile internet and video usage, and how the internet has influenced consumer shopping journeys.
The document summarizes a presentation given at the Web Game Conf 2011 conference about emerging trends in the video game industry. The presentation discusses three trends: [1] the rise of ubiquitous gaming experiences across multiple devices; [2] the growth of connected TVs and cloud gaming; and [3] how game frameworks are becoming smarter through real-time user data tracking and targeted advertising.
This document discusses the convergence of traditional and new media. It explores how communication methods like television, the internet, and mobile platforms are combining through network convergence and protocols like TCP/IP. This allows for possibilities like using apps to watch videos on TV or shop online from the couch. Both traditional media and new platforms see opportunities in this convergence, like distributing content across devices, but also face challenges in adapting to changes. The future will involve greater fragmentation of content across many platforms and devices.
This document provides an overview of the current state and future trends of the TV industry. It discusses how the industry is being impacted by new technologies like internet TV, smart TVs, and mobile TV. Viewing habits are shifting towards on-demand and online content accessed across multiple devices. The future of TV is focused on internet delivery, social capabilities, and new formats like Ultra HD. Advertising is evolving from traditional commercials to content marketing across digital platforms. The TV industry is facing disruption but also opportunities to engage audiences in new ways.
Jordan Bitterman on The Makegood: The Future of VideoThe Makegood
Video is increasingly being watched on mobile devices and through streaming services. Major innovations are enabling video to be portable and watched anywhere. By 2016, video will be widely available across devices through expanded content deals and improved software platforms, allowing users to control their viewing experience from any screen. Familiar companies are emerging as leaders in this new landscape through mobile-first approaches and innovations in screens, acquisition, and search functionality.
Adding online video to the media mix - finalAce Singh
This document discusses the increasing trend of online video consumption and provides recommendations for incorporating online video into marketing strategies. It notes that video consumption has gone digital, with people spending more time online and using multiple screens. Adding online video to marketing mixes can increase reach, frequency, engagement, targeting, and accountability while improving ROI. Online video provides opportunities through in-banner ads, pre-roll, mid-roll and post-roll ads, and viral seeding of video content. The document argues for organizing marketing efforts beyond silos and predicts that video and social media will drive significant growth in digital media spending in Southeast Asia over the next few years.
Estudio elaborado por Nielsen en el que se analizan los hábitos de consumo de contenidos audiovisuales de los estadounidenses durante el último trimestre de 2011. (inglés)
This document discusses the rise of connected devices and multi-screen viewing. It notes that over 560 million connectable devices were sold globally in 2010, with smartphones accounting for 45% of sales. By 2015, it is estimated that 60% of all household devices will be connectable. The document explores how different screens like TVs, computers, phones and tablets are competing for video viewing time. It also examines opportunities and challenges around ensuring complementarity between connected devices, developing user-friendly multi-screen experiences, and the relationship between over-the-top content and managed networks. The remainder of the document outlines the agenda for a conference on these topics.
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Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...Niswey
50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp.
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This presentation is a curated compilation of PowerPoint diagrams and templates designed to illustrate 20 different digital transformation frameworks and models. These frameworks are based on recent industry trends and best practices, ensuring that the content remains relevant and up-to-date.
Key highlights include Microsoft's Digital Transformation Framework, which focuses on driving innovation and efficiency, and McKinsey's Ten Guiding Principles, which provide strategic insights for successful digital transformation. Additionally, Forrester's framework emphasizes enhancing customer experiences and modernizing IT infrastructure, while IDC's MaturityScape helps assess and develop organizational digital maturity. MIT's framework explores cutting-edge strategies for achieving digital success.
These materials are perfect for enhancing your business or classroom presentations, offering visual aids to supplement your insights. Please note that while comprehensive, these slides are intended as supplementary resources and may not be complete for standalone instructional purposes.
Frameworks/Models included:
Microsoft’s Digital Transformation Framework
McKinsey’s Ten Guiding Principles of Digital Transformation
Forrester’s Digital Transformation Framework
IDC’s Digital Transformation MaturityScape
MIT’s Digital Transformation Framework
Gartner’s Digital Transformation Framework
Accenture’s Digital Strategy & Enterprise Frameworks
Deloitte’s Digital Industrial Transformation Framework
Capgemini’s Digital Transformation Framework
PwC’s Digital Transformation Framework
Cisco’s Digital Transformation Framework
Cognizant’s Digital Transformation Framework
DXC Technology’s Digital Transformation Framework
The BCG Strategy Palette
McKinsey’s Digital Transformation Framework
Digital Transformation Compass
Four Levels of Digital Maturity
Design Thinking Framework
Business Model Canvas
Customer Journey Map
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I dive into how businesses can stay competitive by integrating AI into their core processes. From identifying the right approach to building collaborative teams and recognizing common pitfalls, this guide has got you covered. AI transformation is a journey, and this playbook is here to help you navigate it successfully.
The APCO Geopolitical Radar - Q3 2024 The Global Operating Environment for Bu...APCO
The Radar reflects input from APCO’s teams located around the world. It distils a host of interconnected events and trends into insights to inform operational and strategic decisions. Issues covered in this edition include:
7. There are question marks over consumer appetite for CTV
Reported Connection Rates
Reasons for purchasing last TV set (%)
of Connected Devices (% HH)
Better picture quality 36
PS3 (wireless) 80
Bigger screen size 32
Wanted digital-ready TV 20
New Samsung (wireless) 75
Bargain price 15
Wanted a new TV to save space 10
Xbox 360 50
Bought a console 5
Wanted a more energy-efficient TV 5
Samsung (total) 50
Wanted TV capable of accessing internet 3
3DTV 2
Source: Mintel 2011 Source: Informa / Videonet
7
9. The number of homes with „open‟ CTV access will be
relatively small over next 5 years
Connected Households by TV platform 2016F (m, %)
Sky
6.0
(23%)
Unconnected 10.6
(41%)
3.6
(14%) Virgin
1.3 4.6
(5%) (18%)
Other Freeview
Source: Enders / Mindshare estimates
9
10. By contrast, second screen usage has grown organically
Do you multi-screen in tandem with TV?
How often? What are you doing?
Daily 23 Browsing online 81
3-4 Times per week 9 Social Media 48
2-3 times per week 9 Gaming 22
Once a week or less 14 Related Content 21
Never 44 Chatting online 19
Source: Oliver & Ohlbaum Consumer Survey 2011
10
12. Connected TV penetration & usage will lag behind Second Screens
Most of the opportunities that Connectivity creates are better suited to the Second Screen
12
13. A Connected TV opens the door to many opportunities
Companion content
On demand content
Social Interaction
Content sharing
Transactions
13
14. But the fundamental role of TV remains the same
Passive Entertainment Social focal point The big screen, quality
experience
14
15. Companion content on the second screen goes with the
grain of natural viewing behaviour
15
16. Personal nature of social makes it better suited to
second screen
‘Having social
applications on your
phone or tablet is
perfect. If you had it on
your TV, you would be
distracted from the main
attraction (the TV show)’
‘General’ Social
16
17. Social TV commentary is more complementary and less
intrusive on the second screen
Social TV commentary
‘My concern would be the conflict within
families between those using the screen for
social things and those using it for
entertainment.’
18. Social TV recommendations on the second screen can
be more personalised
‘I would prefer it if the TV
could link to other devices so
those wanting to chat online
could do so without
impacting the viewing
experiences of others’
Social programme recommendation
19. Viewers are keen on transactions prompted from the TV
Wow! Nice one… At
last an idea that
would really, truly
benefit me through TV
Content driven transactions
19
20. The opportunity for browsing makes the second screen
the natural place for transactions
The whole advantage of
the Internet is the ability
to shop around and find
the best deal, not just buy
what you see first
Second screen ad tags (Zeebox)
20
22. Question is who will control the second screen experience?
Programme Broadcaster Platform 3rd Party Social Network
22
23. Connected TV penetration & usage will lag behind Second Screens
Most of the opportunities that Connectivity creates are better suited to the Second Screen
Connected TV usage will mostly focus on Video
23
24. Consumers still primarily want TV from their TVs
61 Preferred apps on a Connected TV platform (% agreement)
48
36
34
30
28 27 26
24
13
10
7 6
4
BBC Normal Skype YouTube 4OD ITV Facebook LoveFilm Amazon iTunes Tesco Flickr Twitter John
iPlayer TV Player Lewis
Q. Please select the four apps you would like to use on a Smart TV
24
25. TV usage will continue to grow, driven by video viewing
TV Usage (Mins per day, Inds)
262
246 10 Other
5 4 27 VOD
18
15 PVR timeshift
219 210 Live
2011 2016F Source: BARB / Mindshare estimates
25
26. Services that depend on inter-device connectivity will
gain traction
Home network Content bookmarking Remote control
content sharing
26
27. Limited appetite for „long tail‟ of apps on the connected TV
‘The TV serves a
purpose; it does
what it says it does
and does not need
to do anything more
than that – that’s
what computers are
for.’
27
28. The applications of connectivity will migrate to
different screens
Transactions
On demand content
Social Interaction
Content sharing
Companion content
28
29. Connected TV penetration & usage will lag behind Second Screens
Most of the opportunities that Connectivity creates are better suited to the Second Screen
Connected TV usage will mostly focus on Video
For advertisers, the real opportunity lies on the second screen
29
30. Addressable advertising is made possible through CTV,
and viewers are broadly open to the idea
‘faceless’ 3rd parties
vs
Trust in brand Decline of serendipity
& ‘event’ ads
30
31. But there are many structural challenges to overcome
Data
Analysis
Trading Creative
31
32. Addressability outside of the pay operators will be
constrained
Connected Households by TV platform 2016F (m, %)
Sky
• Harder to build viewer data
6.0
(23%)
Unconnected 10.6
(41%)
• Likely limited to VOD
3.6
(14%) Virgin
1.3 4.6
(5%) (18%)
Other Freeview
Source: Enders / Mindshare estimates
32
33. We estimate that
addressable advertising
will make up
less than 8%
of TV ad revenue by 2016
33
34. Second screen presents greater opportunity for advertisers
• Platform agnostic
• Greater potential reach
• Diversity of applications
34
37. …and the ad break
Synchronised second screen brand ad
37
38. …and the ad break
Synchronised
second screen
DR ad
38
39. Connected TV penetration & usage will lag behind Second Screens
Most of the opportunities that Connectivity creates are better suited to the Second Screen
Connected TV usage will mostly focus on Video
For advertisers, the real opportunity lies on the second screen
39