1) Online video content and IPTV markets in Europe are growing rapidly, with the online video market expected to nearly match the size of the IPTV market by 2011. 2) Broadcasters and studios are distributing film and TV content online through various business models like transactional, subscription, and ad-supported services. 3) While physical DVD sales still dominate, digital distribution of content online and through IPTV is increasing quickly and new business models are shaping the industry.