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The one thing you must get right while building a brand

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Sameer Mathur
Sameer Mathur

This document discusses how social media has impacted marketing and provides strategies for using social media effectively. It questions whether social media has ended traditional marketing and explores how social media relates to and can be an effective part of the promotion mix. The document also outlines active and passive approaches for using social media and emphasizes the importance of innovation and keeping consumer promises when building a brand.

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The one thing you must Get Right While building a brand
Are we driving towards an end of marketing era?
Has social media sabotaged the very roots of marketing ?
How is Social media Related to marketing ?
Is it really effective ?
What is a Promotion mix ?
2 strategies to use social media.
Active approach
Passive approach
What should we do ?
Fundamental Qualities
THE CONSUMER PROMISE
INNOVATION
The one thing you must get right while building a brand
The one thing you must get right while building a brand
The one thing you must get right while building a brand
The one thing you must get right while building a brand
The one thing you must get right while building a brand
The one thing you must get right while building a brand
The one thing you must get right while building a brand
The one thing you must get right while building a brand
The one thing you must get right while building a brand

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The one thing you must get right while building a brand