2. Online Marketing: This refers to the
use of digital tools in order to plan and
execute aimed at achieving the
objectives of an organization
strategies.
3. Neuromarketing: Is the application of
neuroscientific techniques for
marketing, in order to analyze the
behavior of the human brain against
advertising and thus incentives to
develop strategies for predictable
behavior.
4. Social Marketing: is oriented towards
changing attitudes within the
organization by creating instances of
promotion through the implementation
of social works, then positioning the
brand as a precursor of welfare for the
community, especially the most
vulnerable.
5. Green Marketing: Is promoting
products that have been designed
caring for the environment. This has
been necessary due to the growing
awareness of sustainable
development.
6. Experiential Marketing: This
technique can be one of the most
creative, then try to create situations
around the purchase of a product
(before, during or after the purchase).
It makes use of the senses and not the
advertising message itself.
7. Integrated Marketing: Also it is known
as Marketing or Holistic Ubiquitous and
called these forms because attempts
to bring together in one campaign
combined strategies of all the means
that a target could come into contact.
It's a costly strategy but get a very
good publicity.
8. Blended Marketing: When the
traditional offline marketing merge
with the digital marketing, the result
is the Blended Marketing. To be
successful a mixture of complementary
formats each other is performed
9. BTL: is a mix of several marketing
techniques that employ forms of mass
communication not as target specific
segments.
10. Social networks: Social Media Or as it
is known in the advertising
environment is the strategic use of
social networks to spread the word
virally. Under this concept also seeks
to create communities of fans (not
necessarily clients) around a brand.
11. Viral Marketing: Use digital media
(especially social networks) to spread
the brand (by Brand Awareness) as
quickly as possible, taking advantage
of the viral effect of a strategic
message as computer viruses act, one
transmits to ten, each of those ten to
ten and makes it thus exponentially
other.
12. Now that you know the different ways to
market, it's time to talk to your
advertising manager and apply new
concepts. All tested and effective for
your business.