Top Social Media Strategy Stats
•
0 likes•91 views
Target audience engagement has become the top objective of social media marketing over lead generation and brand awareness. Different social media platforms require tailored messaging since groups like Facebook, LinkedIn, and Twitter attract diverse audiences. Nearly half of marketers use social media to increase engagement with targeted audiences and lead generation. Another primary objective is driving traffic to companies' websites.
Report
Share
Report
Share
Download to read offline
Recommended
Chapter 2 (social media marketing strategy)
The document discusses social media marketing planning and strategy. It begins by outlining where social media marketing planning fits within broader business and marketing plans. It then describes the typical stages of social media marketing maturity and lists the key steps in social media marketing planning, which include conducting a situation analysis, setting objectives, gathering audience insights, selecting social media channels, creating an experience strategy, establishing an activation plan, and measuring performance. The document provides details on each step and emphasizes the importance of developing a plan that tells a story, defines objectives and metrics, understands the marketplace, and establishes clear strategies. It also discusses considerations for social media policies and different organizational structures for managing social media marketing.
Social Media Marketing (Tuten & Solomon) - Chapter 2 PPT
This document outlines the key components of developing a social media marketing strategy and plan. It discusses that a social media marketing plan fits within an organization's overall marketing plan. It describes the phases of social media marketing maturity as trial, transition, and strategic. It lists the seven steps to develop a social media marketing plan as conducting a situation analysis, stating objectives, gathering audience insights, selecting social media platforms, creating an experience strategy, establishing an activation plan, and executing and measuring the campaign. It also discusses organizational structures to support social media marketing and components of an organizational social media policy.
ROI of Social Media - The Tenets of ROI
Achieving ROI in marketing with social media and traditional media requires consideration of the tenets of social media
EveryoneSocial _GenesysSocialSellingStudy144
Genesys invested in social selling and saw improved results. They implemented a social selling program in 2014 but saw limited success. In 2015, they developed a more structured "Selling the Genesys Way" model and provided tools like EveryoneSocial. This led to improved metrics in 2016 like a 42% larger deal size for social sellers and pipelines that were 2.2x greater. Social selling also increased win rates and allowed sellers to reach more decision makers. Genesys' experience demonstrates that a structured social selling program can provide significant business benefits.
Digital Diversification through PESO Model
The #PESO marketing model came from the world of PR, and now is an indispensable tool for all marketing professionals, regardless of your marketing background or specialty.
What are your thoughts on the PESO marketing model?
Falcon.io | 2021 Trends Virtual Summit - SoMe PR
This document discusses the integration of social media and public relations (PR). It notes that social media has merged PR and marketing, putting the public into PR and the market into marketing. The document outlines that brands are increasingly relying on social media for PR efforts and that the shift from traditional news to peer and influencer content on social media can be both positive and negative. It also provides examples of brands like Apple, Starbucks, and McDonald's that are effectively using social media for PR campaigns.
Introduction
This document discusses social media marketing and its role in business. It begins by explaining the purpose of marketing according to business thinkers like Drucker, focusing on understanding customer needs and delivering value. It then discusses how social media allows organizations to identify market opportunities, design offerings, and win customers. Finally, it introduces the concept of a social media value chain to understand the infrastructure, channels, software, and devices that enable social media marketing.
Bran dfog 2014_ceo_survey
The document discusses the results of a 2014 global survey by BRANDfog on the importance of social media engagement for C-suite executives and business leadership. Some key findings include:
- 75% of respondents believe that C-suite participation in social media leads to better leadership, up from 45% in 2012.
- Over two-thirds of respondents agree that social media engagement demonstrates transparency and builds brand trust.
- Over 80% of respondents see social media as an essential part of modern public relations and communications strategy for business leadership.
Recommended
Chapter 2 (social media marketing strategy)
The document discusses social media marketing planning and strategy. It begins by outlining where social media marketing planning fits within broader business and marketing plans. It then describes the typical stages of social media marketing maturity and lists the key steps in social media marketing planning, which include conducting a situation analysis, setting objectives, gathering audience insights, selecting social media channels, creating an experience strategy, establishing an activation plan, and measuring performance. The document provides details on each step and emphasizes the importance of developing a plan that tells a story, defines objectives and metrics, understands the marketplace, and establishes clear strategies. It also discusses considerations for social media policies and different organizational structures for managing social media marketing.
Social Media Marketing (Tuten & Solomon) - Chapter 2 PPT
This document outlines the key components of developing a social media marketing strategy and plan. It discusses that a social media marketing plan fits within an organization's overall marketing plan. It describes the phases of social media marketing maturity as trial, transition, and strategic. It lists the seven steps to develop a social media marketing plan as conducting a situation analysis, stating objectives, gathering audience insights, selecting social media platforms, creating an experience strategy, establishing an activation plan, and executing and measuring the campaign. It also discusses organizational structures to support social media marketing and components of an organizational social media policy.
ROI of Social Media - The Tenets of ROI
Achieving ROI in marketing with social media and traditional media requires consideration of the tenets of social media
EveryoneSocial _GenesysSocialSellingStudy144
Genesys invested in social selling and saw improved results. They implemented a social selling program in 2014 but saw limited success. In 2015, they developed a more structured "Selling the Genesys Way" model and provided tools like EveryoneSocial. This led to improved metrics in 2016 like a 42% larger deal size for social sellers and pipelines that were 2.2x greater. Social selling also increased win rates and allowed sellers to reach more decision makers. Genesys' experience demonstrates that a structured social selling program can provide significant business benefits.
Digital Diversification through PESO Model
The #PESO marketing model came from the world of PR, and now is an indispensable tool for all marketing professionals, regardless of your marketing background or specialty.
What are your thoughts on the PESO marketing model?
Falcon.io | 2021 Trends Virtual Summit - SoMe PR
This document discusses the integration of social media and public relations (PR). It notes that social media has merged PR and marketing, putting the public into PR and the market into marketing. The document outlines that brands are increasingly relying on social media for PR efforts and that the shift from traditional news to peer and influencer content on social media can be both positive and negative. It also provides examples of brands like Apple, Starbucks, and McDonald's that are effectively using social media for PR campaigns.
Introduction
This document discusses social media marketing and its role in business. It begins by explaining the purpose of marketing according to business thinkers like Drucker, focusing on understanding customer needs and delivering value. It then discusses how social media allows organizations to identify market opportunities, design offerings, and win customers. Finally, it introduces the concept of a social media value chain to understand the infrastructure, channels, software, and devices that enable social media marketing.
Bran dfog 2014_ceo_survey
The document discusses the results of a 2014 global survey by BRANDfog on the importance of social media engagement for C-suite executives and business leadership. Some key findings include:
- 75% of respondents believe that C-suite participation in social media leads to better leadership, up from 45% in 2012.
- Over two-thirds of respondents agree that social media engagement demonstrates transparency and builds brand trust.
- Over 80% of respondents see social media as an essential part of modern public relations and communications strategy for business leadership.
How to make the most of social media as a b2 b marketing tool redd marketin...
This document discusses how social media can be an effective marketing tool for B2B technology companies. It notes that 69% of B2B buyers use social networks for business, and that 90% of B2B companies use LinkedIn or Facebook. To make social media work, it recommends understanding which platforms your audience uses, having a clear marketing goal for each platform, publishing social media policies, integrating social media into your overall marketing strategy, and measuring the effectiveness of each platform.
Chapter 6 (social publishing)
This document discusses social publishing and content optimization strategies for social media. It describes different types of content that can be published, such as blog posts, videos, and photos. It also discusses how to make content authentic and create an editorial calendar. The document then covers on-site and off-site optimization techniques for search engines and social media, such as optimizing titles, meta tags and URLs. It provides examples of writing titles to attract social shares and outlines factors to consider for social news campaigns.
9.10.14
As little as 135 advocates will create more engagement and awareness than one million fans, which is why innovative companies like Save-A-Lot are powering their advocates to create and share brand content on social media. By activating customer advocates, brands can not only drive awareness and engagement online, but also drive in-store traffic.
During this webinar, Carlos Gil, Head of Digital and Social at Save-A-Lot, will share how Save-A-Lot activated advocates to increase awareness, engagement and in-store traffic in 5 steps.
During this webinar you will learn:
-How Save-A-Lot is powering advocates to drive engagement and awareness both on and offline
-5 tried-and-true steps to launch an Advocate Marketing program
-Proven best practices to grow your Advocate Marketing program
Unit 2 SMM Lecture Notes
The document outlines the key phases and steps in developing a social media marketing strategy. It discusses the trial, transition, and strategic phases of social media marketing maturity. It also details the 7 steps in social media marketing planning: situation analysis, objectives, target audience, social zones/vehicles, experience strategy, activation plan, and execution/measurement. Finally, it covers different organizational structures to support social media marketing and the importance of having social media policies in place.
Sosiaalisen median trendit valtteri färkkilä - noora verronen 2022
This document summarizes the results of a survey on the state of social media in 2022 in the Nordics. Some of the key findings include:
1) The most used social media channels in the Nordics are Facebook, LinkedIn, Instagram and YouTube. TikTok and Twitter are the fastest growing channels.
2) The top social media goals for organizations are customer acquisition, brand awareness, and engagement. The most tracked metrics are followers, engagement, and website traffic.
3) Content marketing and influencer marketing tactics have the biggest impact on business goals. The top challenges are measuring ROI, lack of resources, and developing strategy.
4) Over half of organizations outsource some social
Unlocking the World of Audience Relationship Management
This document discusses how brands can better leverage social media to drive business results. It recommends taking social media from an experimental stage to an integrated part of marketing that creates relevant customer connections. It also recommends establishing marketing processes to create tangible business impacts, like increased sales and loyalty. The document outlines L'Oreal Canada's social media approach which includes insight-based planning, optimized execution, and informed marketing measurement to better understand customers and measure social media's contribution to business goals.
7.9.15 webinar
It’s tempting for a new enterprise to get tool-heavy by investing in the latest shiny platform that offers one feature the rest don’t. This makes sense: as an enterprise, you want to run as efficiently as possible, using the best tools available. But after a while, an organization can get bogged down in tools, especially an organization that’s trying to scale. In effect, the tools that promise seamlessness can actually hamper efficiency. How do successful organizations streamline their social management? How many tools are too many? Can one tool really do it all?
In this webinar, learn from our experts:
-What to look for in a unified social business management platform.
-Strategies for social management that go beyond tools and platforms
-How to make the tool work for you, instead of you working for the tool
Chapter 4 Presentation Group 3
This document discusses how public relations professionals are using social media to influence key decision makers, generate business outcomes, and measure engagement. It outlines how PR aims to increase website traffic, leads, sales, and awareness while reducing costs. Professionals must understand how to use platforms like Twitter, Facebook, and Instagram effectively through tactics like curated content, original posts, and consumer-generated content. Social media allows PR to cultivate social capital and collaboration beyond traditional boundaries.
Napoleon - your brand management cat!
NapoleonCat is a social media management platform that allows users to monitor brand performance across platforms like Facebook, Twitter, and YouTube. It provides analytics, benchmarks against competitors, and helps optimize content strategy and measure content performance. The platform allows for collaborative work within organizations to publish securely, curate discussions, and track team performance. Standard subscription plans are available with a 14-day free trial.
The one thing you must get right while building a brand
This document discusses how social media has impacted marketing and provides strategies for using social media effectively. It questions whether social media has ended traditional marketing and explores how social media relates to and can be an effective part of the promotion mix. The document also outlines active and passive approaches for using social media and emphasizes the importance of innovation and keeping consumer promises when building a brand.
Social Media Marketing
1. Social media Marketing
2. Who is Monica Hart?/ poor google search results
3. Who is Derek Mehraban?/ optimal google search results
4. Social Media Marketing Platforms
5. Marketing
6. Web Marketing
7. Importance of Self Promotion
8. Search Engine Optimization, definition & Importance
9. Google Adwords
10. Social Media Marketing/ low cost-high returns
11. Social Media Marketing/ links= better search engine results
12. Social Media Marketing/ quality over quantity
13. Understand the latest social media platforms
14. Thank you, Stay connected
Social community and publishing in SMM Campaigns
This unit discusses social media marketing strategies in the zones of social community and social publishing. Social community involves relationship building through conversation and sharing on social networking sites, where brands can participate. Social publishing most closely replicates traditional publishing options for brands, allowing them to share content on sites like blogs and social networks and promote it via social media. Effective tactics within these zones include developing a social presence, engaging in earned and paid media, and using social publishing to share valuable content that drives traffic and engagement.
Building Social Media Programs with Confidence
1) Many marketers lack confidence and knowledge in using social media effectively. Two-thirds admit inadequate knowledge and two-thirds of non-users consider themselves knowledgeable.
2) The presentation provides strategies for building confidence and experience with social media programs. It emphasizes integrating social media into broader marketing strategies with a focus on customer interaction.
3) Key recommendations include developing social media programs with clear objectives, understanding target audiences and conversations, prioritizing channels, creating engaging content with the right voice, and listening to customers through various tools. Partnerships can also help leverage community experience.
10 Career Options Available to Fashion Business Management Graduates
10 Career Options Available to Fashion Business Management GraduatesIndian Institute of Art and Design
This document discusses the roles and responsibilities of fashion marketers and business leaders. They understand customer needs and monitor competitors. They develop strategies to increase sales and craft holistic toolkits to sustain fashion houses. They own fashion enterprises and innovate the global fashion industry. They create targeted content, campaigns, and social media strategies to generate sales. They also evaluate marketing efforts and provide strategic direction to analyze markets and boost sales.The Perfect Marriage Between Public
Public relations (PR) at it’s core is designed to manage the spread of information between an individual and an organization – bridge that together with social media and you’ve got yourself a dream team!
Chapter 14 (communicating customer value) (promotion mix) visual bee
The document discusses integrated marketing communications and the promotion mix. It defines the promotion mix as the specific blend of advertising, public relations, personal selling, and direct marketing tools that a company uses to communicate customer value and build customer relationships. It outlines the major promotion tools including advertising, sales promotion, public relations, personal selling, and direct marketing. It emphasizes the need for integrated marketing communications and provides steps in developing effective marketing communication such as identifying the target audience, determining communication objectives, designing the message, choosing media, and selecting the message source.
Social Media Marketing Trends 2022 // The Global Indie Insights
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Content Marketing and Social Media
This document summarizes a presentation on using social media for business. It discusses how social media allows for online conversations using tools like Facebook, Twitter and LinkedIn. It emphasizes creating and sharing content to build relationships and provides tips on setting goals, objectives and metrics to measure social media effectiveness. The purpose is to help businesses use social media strategies to connect with customers and drive traffic, followers and engagement.
Enterprise Social 2.0: Rip or ROI?
This document provides an agenda for a conference on integrating social media into business strategies for large corporations. It lists several speakers who will discuss topics like generating business growth through social engagement, implementing successful social media programs in banks, overcoming challenges to adoption, and measuring the return on investment from social media. The event aims to share secrets on using social media from top companies and help decision makers enhance performance.
Sprout social-index-2019
Marketers' top goals for social media are increasing brand awareness and driving sales/lead generation. While reach metrics are important, marketers also focus on engagement metrics like likes and comments to measure success. Facebook is the dominant social platform used by both marketers and consumers, though other networks like Instagram are more popular with younger demographics. Nearly half of marketers struggle to develop social strategies that fully support overall business goals.
State of Social Media Marketing
The document summarizes the findings of a survey on the state of social media marketing. Key findings include:
1) There is a misalignment between business objectives, how social marketing is measured, and how resources are invested. While marketers want to drive customer engagement and revenue, only 47% measure their efforts and many focus on growing followers rather than engagement.
2) Marketers recognize the importance of content marketing but few produce content regularly or measure its effectiveness. Only 16% said they published content daily with most publishing weekly or monthly.
3) Adoption of social customer relationship management tools is increasing but still relatively low, with only 16% currently using social CRM tools.
social media marketing (classroom ).pptx
This document discusses social media marketing and strategies for using different social media platforms. It notes that India has over 70 crore internet users and over 46 crore social media users. Globally, there are over 4.6 billion social media users. Different social media platforms attract different audiences - Facebook and YouTube are good for ads, Instagram and YouTube are popular among younger generations, and Pinterest has more women users. The document recommends developing strategies for brand awareness, engagement, monitoring feedback, and converting social followers into leads and sales on platforms. It also discusses tools for social media advertising and comparing search ads versus social ads.
More Related Content
What's hot
How to make the most of social media as a b2 b marketing tool redd marketin...
This document discusses how social media can be an effective marketing tool for B2B technology companies. It notes that 69% of B2B buyers use social networks for business, and that 90% of B2B companies use LinkedIn or Facebook. To make social media work, it recommends understanding which platforms your audience uses, having a clear marketing goal for each platform, publishing social media policies, integrating social media into your overall marketing strategy, and measuring the effectiveness of each platform.
Chapter 6 (social publishing)
This document discusses social publishing and content optimization strategies for social media. It describes different types of content that can be published, such as blog posts, videos, and photos. It also discusses how to make content authentic and create an editorial calendar. The document then covers on-site and off-site optimization techniques for search engines and social media, such as optimizing titles, meta tags and URLs. It provides examples of writing titles to attract social shares and outlines factors to consider for social news campaigns.
9.10.14
As little as 135 advocates will create more engagement and awareness than one million fans, which is why innovative companies like Save-A-Lot are powering their advocates to create and share brand content on social media. By activating customer advocates, brands can not only drive awareness and engagement online, but also drive in-store traffic.
During this webinar, Carlos Gil, Head of Digital and Social at Save-A-Lot, will share how Save-A-Lot activated advocates to increase awareness, engagement and in-store traffic in 5 steps.
During this webinar you will learn:
-How Save-A-Lot is powering advocates to drive engagement and awareness both on and offline
-5 tried-and-true steps to launch an Advocate Marketing program
-Proven best practices to grow your Advocate Marketing program
Unit 2 SMM Lecture Notes
The document outlines the key phases and steps in developing a social media marketing strategy. It discusses the trial, transition, and strategic phases of social media marketing maturity. It also details the 7 steps in social media marketing planning: situation analysis, objectives, target audience, social zones/vehicles, experience strategy, activation plan, and execution/measurement. Finally, it covers different organizational structures to support social media marketing and the importance of having social media policies in place.
Sosiaalisen median trendit valtteri färkkilä - noora verronen 2022
This document summarizes the results of a survey on the state of social media in 2022 in the Nordics. Some of the key findings include:
1) The most used social media channels in the Nordics are Facebook, LinkedIn, Instagram and YouTube. TikTok and Twitter are the fastest growing channels.
2) The top social media goals for organizations are customer acquisition, brand awareness, and engagement. The most tracked metrics are followers, engagement, and website traffic.
3) Content marketing and influencer marketing tactics have the biggest impact on business goals. The top challenges are measuring ROI, lack of resources, and developing strategy.
4) Over half of organizations outsource some social
Unlocking the World of Audience Relationship Management
This document discusses how brands can better leverage social media to drive business results. It recommends taking social media from an experimental stage to an integrated part of marketing that creates relevant customer connections. It also recommends establishing marketing processes to create tangible business impacts, like increased sales and loyalty. The document outlines L'Oreal Canada's social media approach which includes insight-based planning, optimized execution, and informed marketing measurement to better understand customers and measure social media's contribution to business goals.
7.9.15 webinar
It’s tempting for a new enterprise to get tool-heavy by investing in the latest shiny platform that offers one feature the rest don’t. This makes sense: as an enterprise, you want to run as efficiently as possible, using the best tools available. But after a while, an organization can get bogged down in tools, especially an organization that’s trying to scale. In effect, the tools that promise seamlessness can actually hamper efficiency. How do successful organizations streamline their social management? How many tools are too many? Can one tool really do it all?
In this webinar, learn from our experts:
-What to look for in a unified social business management platform.
-Strategies for social management that go beyond tools and platforms
-How to make the tool work for you, instead of you working for the tool
Chapter 4 Presentation Group 3
This document discusses how public relations professionals are using social media to influence key decision makers, generate business outcomes, and measure engagement. It outlines how PR aims to increase website traffic, leads, sales, and awareness while reducing costs. Professionals must understand how to use platforms like Twitter, Facebook, and Instagram effectively through tactics like curated content, original posts, and consumer-generated content. Social media allows PR to cultivate social capital and collaboration beyond traditional boundaries.
Napoleon - your brand management cat!
NapoleonCat is a social media management platform that allows users to monitor brand performance across platforms like Facebook, Twitter, and YouTube. It provides analytics, benchmarks against competitors, and helps optimize content strategy and measure content performance. The platform allows for collaborative work within organizations to publish securely, curate discussions, and track team performance. Standard subscription plans are available with a 14-day free trial.
The one thing you must get right while building a brand
This document discusses how social media has impacted marketing and provides strategies for using social media effectively. It questions whether social media has ended traditional marketing and explores how social media relates to and can be an effective part of the promotion mix. The document also outlines active and passive approaches for using social media and emphasizes the importance of innovation and keeping consumer promises when building a brand.
Social Media Marketing
1. Social media Marketing
2. Who is Monica Hart?/ poor google search results
3. Who is Derek Mehraban?/ optimal google search results
4. Social Media Marketing Platforms
5. Marketing
6. Web Marketing
7. Importance of Self Promotion
8. Search Engine Optimization, definition & Importance
9. Google Adwords
10. Social Media Marketing/ low cost-high returns
11. Social Media Marketing/ links= better search engine results
12. Social Media Marketing/ quality over quantity
13. Understand the latest social media platforms
14. Thank you, Stay connected
Social community and publishing in SMM Campaigns
This unit discusses social media marketing strategies in the zones of social community and social publishing. Social community involves relationship building through conversation and sharing on social networking sites, where brands can participate. Social publishing most closely replicates traditional publishing options for brands, allowing them to share content on sites like blogs and social networks and promote it via social media. Effective tactics within these zones include developing a social presence, engaging in earned and paid media, and using social publishing to share valuable content that drives traffic and engagement.
Building Social Media Programs with Confidence
1) Many marketers lack confidence and knowledge in using social media effectively. Two-thirds admit inadequate knowledge and two-thirds of non-users consider themselves knowledgeable.
2) The presentation provides strategies for building confidence and experience with social media programs. It emphasizes integrating social media into broader marketing strategies with a focus on customer interaction.
3) Key recommendations include developing social media programs with clear objectives, understanding target audiences and conversations, prioritizing channels, creating engaging content with the right voice, and listening to customers through various tools. Partnerships can also help leverage community experience.
10 Career Options Available to Fashion Business Management Graduates
10 Career Options Available to Fashion Business Management GraduatesIndian Institute of Art and Design
This document discusses the roles and responsibilities of fashion marketers and business leaders. They understand customer needs and monitor competitors. They develop strategies to increase sales and craft holistic toolkits to sustain fashion houses. They own fashion enterprises and innovate the global fashion industry. They create targeted content, campaigns, and social media strategies to generate sales. They also evaluate marketing efforts and provide strategic direction to analyze markets and boost sales.The Perfect Marriage Between Public
Public relations (PR) at it’s core is designed to manage the spread of information between an individual and an organization – bridge that together with social media and you’ve got yourself a dream team!
Chapter 14 (communicating customer value) (promotion mix) visual bee
The document discusses integrated marketing communications and the promotion mix. It defines the promotion mix as the specific blend of advertising, public relations, personal selling, and direct marketing tools that a company uses to communicate customer value and build customer relationships. It outlines the major promotion tools including advertising, sales promotion, public relations, personal selling, and direct marketing. It emphasizes the need for integrated marketing communications and provides steps in developing effective marketing communication such as identifying the target audience, determining communication objectives, designing the message, choosing media, and selecting the message source.
Social Media Marketing Trends 2022 // The Global Indie Insights
Compiled by Kurio & thenetworkone
The contributing experts and agencies are : Michał Kaliściak, Head of Content & Moderation, 180heartbeats +JUNG v MATT (PL), Kevin Fernandez, Social Media Producer, Adolescent Content (USA), Mar Camps, Digital Director, Atrevia (ES), Emily Ostrowska, Social Strategist, Culture (NZ), Adaobi Ugoago, Senior Creative Strategist, Day One Agency (USA), Silvia Tasso, Senior Digital Strategist & Francesca Trevisan, Digital Strategist, Different (IT), Jemma Parkin, Senior Account Manager, The Hallway (AU), Monika James, General Manager, Healthy Thinking Group Asia (SG), James Hebbert, Managing Director, Hylink UK (CH/UK), Lukas Hardy, Social Media Manager & Pancho González, Chief Creative Officer, Inbrax (CL), Oana Oprea, Head of Digital Planning, Jam Session (RO), Megan Perks, Executive Creative Director, Joe Public United (SA), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Rajesh Mehta, Chief Strategy Officer & Dhruv Gaur, Consultant, Digital Marketing, Medulla Communications (IN), Shannon Osborne, Head of Digital, Osaka Labs (UK), Lucas Florian, Unit Director, PIABO (DE), Kei Obusan, Senior Data and Insights Manager, Radarr (SG), Carol Chan, Managing Director, Comms8 (UK/HK), Presh Hunder, Social Media Manager & Jide Agbana, Product Marketing Manager, Enterfive (US / UK / NRA), Christopher Dimmock, SVP Integrated Strategy, Abelson Taylor (USA)
Content Marketing and Social Media
This document summarizes a presentation on using social media for business. It discusses how social media allows for online conversations using tools like Facebook, Twitter and LinkedIn. It emphasizes creating and sharing content to build relationships and provides tips on setting goals, objectives and metrics to measure social media effectiveness. The purpose is to help businesses use social media strategies to connect with customers and drive traffic, followers and engagement.
Enterprise Social 2.0: Rip or ROI?
This document provides an agenda for a conference on integrating social media into business strategies for large corporations. It lists several speakers who will discuss topics like generating business growth through social engagement, implementing successful social media programs in banks, overcoming challenges to adoption, and measuring the return on investment from social media. The event aims to share secrets on using social media from top companies and help decision makers enhance performance.
What's hot (19)
How to make the most of social media as a b2 b marketing tool redd marketin...
How to make the most of social media as a b2 b marketing tool redd marketin...
Sosiaalisen median trendit valtteri färkkilä - noora verronen 2022
Sosiaalisen median trendit valtteri färkkilä - noora verronen 2022
Unlocking the World of Audience Relationship Management
Unlocking the World of Audience Relationship Management
The one thing you must get right while building a brand
The one thing you must get right while building a brand
10 Career Options Available to Fashion Business Management Graduates
10 Career Options Available to Fashion Business Management Graduates
Chapter 14 (communicating customer value) (promotion mix) visual bee
Chapter 14 (communicating customer value) (promotion mix) visual bee
Social Media Marketing Trends 2022 // The Global Indie Insights
Social Media Marketing Trends 2022 // The Global Indie Insights
Similar to Top Social Media Strategy Stats
Sprout social-index-2019
Marketers' top goals for social media are increasing brand awareness and driving sales/lead generation. While reach metrics are important, marketers also focus on engagement metrics like likes and comments to measure success. Facebook is the dominant social platform used by both marketers and consumers, though other networks like Instagram are more popular with younger demographics. Nearly half of marketers struggle to develop social strategies that fully support overall business goals.
State of Social Media Marketing
The document summarizes the findings of a survey on the state of social media marketing. Key findings include:
1) There is a misalignment between business objectives, how social marketing is measured, and how resources are invested. While marketers want to drive customer engagement and revenue, only 47% measure their efforts and many focus on growing followers rather than engagement.
2) Marketers recognize the importance of content marketing but few produce content regularly or measure its effectiveness. Only 16% said they published content daily with most publishing weekly or monthly.
3) Adoption of social customer relationship management tools is increasing but still relatively low, with only 16% currently using social CRM tools.
social media marketing (classroom ).pptx
This document discusses social media marketing and strategies for using different social media platforms. It notes that India has over 70 crore internet users and over 46 crore social media users. Globally, there are over 4.6 billion social media users. Different social media platforms attract different audiences - Facebook and YouTube are good for ads, Instagram and YouTube are popular among younger generations, and Pinterest has more women users. The document recommends developing strategies for brand awareness, engagement, monitoring feedback, and converting social followers into leads and sales on platforms. It also discusses tools for social media advertising and comparing search ads versus social ads.
Beyond big3
This document provides 5 strategies for using LinkedIn and Pinterest effectively for marketing purposes. Strategy 1 is to increase social reach on each platform. On Pinterest, this involves creating boards with relevant pins and keywords and encouraging users to pin and repin items. On LinkedIn, it involves promoting the company page across employee profiles and groups. Examples are given of companies that successfully grew their reach, such as a retailer encouraging users to pin wish list items and a nonprofit creating an active discussion group.
Marketing profs 2012-state-of-social-media-marketing-v5os6sha
“At the end of the day, if you can measure
customers generated from social media, you’ve
won.”....this is all about it!
Digital pr case studies
Digital PR recognizes that the world is changing due to rising internet use. It focuses on building an online presence and managing reputation through tools like search engine optimization, social media, blogging, digital assets and monitoring. Case studies show how Digital PR helped with campaigns like launching a website, raising awareness of services, increasing online sales, crisis management, and making a charity challenge go viral. Digital PR's emphasis on online content, communities and visibility helps spread messages and engage audiences.
Nailing social media marketing roi
If you have started your social media marketing, you should know what is social media ROI.
Here are some useful information that you should have in mind.
The definitive-guide-to-social-media-marketing-marketo
A good guide for those of us that have been working in a more "traditional" communications Ad/Marketing role as to why social media is one of the most powerful ways to reach and engage with consumers today. And why it's one of the most effective (and perhaps cost-effective) channels to connect with your audience.
The definitive-guide-to-social-media-marketing-marketo
The impact of social media transcends almost every aspect of our daily lives—work, politics, breaking news, and more. Today, it’s almost universally used—by consumers and brands—and is one of the most effective channels to connect with your audience.
Social media marketing offers marketers a vast opportunity to engage with their buyers, across the entire customer lifecycle, on the platforms they actively tune into for information. It's critical that, as a marketer, you know how to leverage social media marketing to build your brand, drive demand, and engage your buyers. This comprehensive, 90+ page guide is full of checklists, worksheets, advice from over 15 industry thought leaders, and examples to help marketers at any level, from beginner to expert, create and implement an effective social media marketing strategy.
How to create a social media marketing strategy
How to choose what social media platforms are right for your brand
What content you need to support your social media marketing
How often to post on social media (and how to create an editorial calendar)
How to measure the effectiveness of your social media campaigns
What team and tools you need to support your social media strategy
Marketo - The Definitive Guide to Social Media Marketing
This document provides an overview of social media marketing and why it is important. Some key points:
- Social media usage has risen significantly globally with over 2 billion active users, making it critical for brands.
- Social media marketing allows brands to engage audiences across the customer journey from awareness to advocacy.
- Brands can use social media to drive awareness, influence, demand, customer service and retention.
- Influencers and social selling are effective ways to engage audiences on social media and drive conversions.
social media marketing
Social media marketing refers to gaining website traffic or attention through social media sites. It involves creating content that attracts attention and encourages sharing within social networks. This allows corporate messages to spread from user to user in a way that feels like it comes from a trusted third party rather than the brand itself, earning media attention. Popular social media platforms for marketing include Facebook, Twitter, LinkedIn, and YouTube. Social media monitoring allows measuring a brand's online conversation and identifying engagement opportunities.
Beyond Borders: How a Social Media Manager Skyrockets Your Brand Across Platf...
Discover how a skilled social media manager can revolutionize your brand's online presence. From breaking down barriers to maximizing visibility and fostering engagement, this article explores the pivotal role of social media managers in expanding brands across multiple platforms. Real-life case studies highlight the tangible benefits,offering actionable insights for businesses looking to thrive in today's digital landscape
The Transformation of Social Media into Search Engines.pptx
People are increasingly using social media platforms like Pinterest, Instagram, and TikTok as search engines to find products, brands, and information. As users spend more time on social media, these platforms are transforming into new ways for users to search for items and make purchasing decisions based on influencer recommendations. In order to maximize their presence as search engines, brands must optimize their social media content with hashtags, links, engaging posts, and paid advertising to connect with target audiences.
Untitled document (2).pdf
Social media marketing has become an essential part of marketing strategies. Job opportunities in social media marketing are diverse and include roles like social media manager and social media strategist. Top companies for social media marketers include Accenture, Amazon, and Dell. Salaries range from $50,000 to $65,000 depending on the role. The document then promotes Simply Learn's postgraduate program in digital marketing and how it can help one learn about topics like SEO, SEM, content marketing and more.
Inbound marketing influencer_marketing qube
This document provides an overview of influencer marketing and its benefits for brands. It defines what influencer marketing is, explaining the hierarchy from celebrities to micro-influencers. It outlines four key reasons why brands are increasingly using influencer marketing: 1) word of mouth helps customers decide what to buy, 2) consumers trust influencers more than brands, 3) it provides a cost-effective way for brands to create content, and 4) data shows it delivers ROI by driving referrals. The document also provides tips on how to succeed in influencer marketing, including integrating paid and earned media for maximum impact.
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of
SOCIAL MEDIA MARKETING
You may want to use this slide presentation over two days, with the social media slides (up to slide number 15) presented the first day, and the second half of the slide deck presented the second day.
Where does Social Media fit in the Marketing Mix?
https://www.youtube.com/watch?v=21cKRwC_h38&t=5s
https://www.youtube.com/watch?time_continue=2&v=wa0OXpdihmQ
Results from the February 2018 CMO Survey indicate that companies currently spend 12% of their marketing budgets on social media. This is up from 3.5% in 2009 when this question was first asked. This increase is expected to accelerate with social media spending predicted to reach 20.5% of marketing budgets in the next five years!
https://www.youtube.com/watch?v=sOfHtANrmbI
Create a holistic strategy focused on all three media types.
Owned Media: the channels a company owns (Company website, blog, YouTube channel, social media accounts)
Earned Media: the content and conversations around a brand that have been created and published by someone else (Press coverage, social media mentions, product/company reviews, blog posts)
The most valuable type of media, as it increases brand awareness with additional effort on the part of the marketer
Paid Media: marketing activity that is paid for (TV advertising, radio spots, print advertising, Google Adwords, Pay Per Click [PPC] campaigns,
search and display advertising, social media advertising)
Earned Media
Blogger decides to review your product or service.
Social Media followers share an influencer or brand’s post.
Press mentions
Organic searches results in higher rankings on Google, Bing and Yahoo!
Continuous Engagement =
Consistent Message dissemination
11
11
BENEFITS OF SOCIAL MEDIA MARKETING
• Brand awareness
Increased Exposure / Brand Awareness
Social media allows message sharing to a wide audience, making brands more accessible
for new customers and more recognizable for existing customers
The cell phone case industry is extremely competitive. Pretty much anyone can buy cases in bulk from Alibaba and resell them for a markup. So when a company is able to stand out and establish a brand, you can’t help but take notice.
Peel sells thin phone cases, with the major selling point being they’re both functional and stylish. So naturally, social media is a great avenue to showcase their products.
They use Facebook video ads to help tell the story of what separates their products from everyone else.
BENEFITS OF SOCIAL MEDIA MARKETING
• Increased traffic
Improved Conversions!
Increased Traffic
Every like, comment, share or reaction may lead to a click and eventually a conversion
78% of businesses said social media has increased website traffic
Without social media, your inbound traffic is limited to people already familiar with your brand and individuals searching for keywords you currently rank for. E ...
Spotlight on linkedin best practices
This document provides an overview of how LinkedIn Marketing Solutions uses a mix of organic and paid content strategies on LinkedIn to achieve marketing goals. It discusses how LinkedIn is the most effective platform for engaging professionals and that content is key, as people consume 9 billion content impressions per week on LinkedIn. It also outlines different paid content options like Sponsored Content, Sponsored InMail, and display ads that can be used at different stages of the purchase funnel. The document is meant to guide readers on developing an effective LinkedIn marketing plan.
The state of_social_marketing
The document provides a summary of key findings from a survey of 469 social media marketers. Some of the main findings include:
1) While marketers want to drive customer engagement and revenue, only 47% measure their social media efforts and many are still focused on growing followers rather than integration or ROI.
2) The top challenges for marketers are measuring ROI and managing social presence.
3) Only 16% currently use social CRM but it is growing, especially among larger budgets, as a way to better understand customers from social data.
4) Most marketers still rely on Facebook, Twitter, and LinkedIn but some are expanding to other channels like Pinterest or creating multiple profiles to
Social media marketing
This document discusses social media marketing. It defines social media marketing as using social media platforms to promote products and services. The history section outlines the evolution of social networking from the 1970s to today. It also discusses how over 90% of marketers now use social media strategies. The development section notes trends in social media usage, like 94% of businesses using it and 85% seeing increased exposure from it. Applications covered include Facebook, Twitter, LinkedIn, and more. Advantages include targeted ads, leads, and relationships while disadvantages include the ongoing time required to maintain accounts.
How Native Ads Reform the Future of Paid Digital Communication?
This document discusses the evolution of digital content and advertising for brands. It notes that mass media is declining as audiences prefer personalized experiences. Brands are shifting from interrupting media consumption with ads to becoming the media themselves by engaging audiences and owning the conversation. Native ads that blend with content are highlighted as the future of paid digital communication, replacing traditional ad breaks. The document advocates for brands to focus on creating engaging content tailored to different platforms and using native distribution strategies to drive traffic, increase engagement, and build long-term audience relationships.
Similar to Top Social Media Strategy Stats (20)
Marketing profs 2012-state-of-social-media-marketing-v5os6sha
Marketing profs 2012-state-of-social-media-marketing-v5os6sha
The definitive-guide-to-social-media-marketing-marketo
The definitive-guide-to-social-media-marketing-marketo
The definitive-guide-to-social-media-marketing-marketo
The definitive-guide-to-social-media-marketing-marketo
Marketo - The Definitive Guide to Social Media Marketing
Marketo - The Definitive Guide to Social Media Marketing
Beyond Borders: How a Social Media Manager Skyrockets Your Brand Across Platf...
Beyond Borders: How a Social Media Manager Skyrockets Your Brand Across Platf...
The Transformation of Social Media into Search Engines.pptx
The Transformation of Social Media into Search Engines.pptx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
Benefits of SOCIAL MEDIA MARKETINGYou may want to use .docx
How Native Ads Reform the Future of Paid Digital Communication?
How Native Ads Reform the Future of Paid Digital Communication?
More from Uncommon Works Marketing Group
B2B Case Study - Westfalia Technologies
Westfalia Technologies, a industrial manufacturer tripled their lead and sales with a comprehensive marketing, communications and public relations program that enhanced the organization’s image and position within the marketplace and the public.
Staci Cretu Letter of Recommendation
Letter of Recommendation from Westfalia Technologies, Inc. for Staci Cretu reflecting on her accomplishments during employment with.
Uncommon Works Marketing Group Capabilities
Uncommon Works Marketing Group provides strategic integrated marketing and communication (IMC) services for B2B and B2C companies throughout the United States. Like Albert Einstein, we believe that "excellence is doing a common thing in an uncommon way."
Why Choose Marketing Automation
Not sure if you are ready to take the leap into the world of marketing automation but you know you want to generate more leads, covert them to revenue and prove your marketing ROI? This presentation will help you understand more the why's of marketing automation.
Marketing Automation vs Mail Chimp and Constant Contact
There are key differences between marketing automation software and email service providers like Mail Chimp and Constant Contact. This document compares the differences between marketing automation and an ESP.
Marketing Automation vs CRM
Use this quick reference guide to understand the differences between marketing automation software and a CRM and how to use both to maximze your marketing results.
Conquer Order Fulfillment with the Union of Automated Storage and Layer Picking
Conquer Order Fulfillment with the Union of Automated Storage and Layer PickingUncommon Works Marketing Group
Many companies, just like yours, are struggling with order fulfillment due to current picking challenges. These challenges are arising from customers wanting orders quicker, resulting in fewer orders per SKU and a lack of warehouse space to store the product. The solution to these challenges is simple. It's automation. Track-and-Trace and Automation: Protecting Your Brand and Your Customers in C...
Track-and-Trace and Automation: Protecting Your Brand and Your Customers in C...Uncommon Works Marketing Group
Approximately 48 million people in the US fall victim to food borne illness each year. A warehouse execution system (WES) utilizing an automated storage and retrieval system (AS/RS) is one of the chief technologies making waves in the effort to reduce, if not prevent, recalls through their track- and- trace capabilities. 10 reasons to use warehouse automation
Warehouse automation has a plethora of benefits which allow companies to improve their bottom line and bring them into the black. If you are looking to update your current facility, or to build new, take these 10 reasons to automate into consideration.
More from Uncommon Works Marketing Group (9)
Marketing Automation vs Mail Chimp and Constant Contact
Marketing Automation vs Mail Chimp and Constant Contact
Conquer Order Fulfillment with the Union of Automated Storage and Layer Picking
Conquer Order Fulfillment with the Union of Automated Storage and Layer Picking
Track-and-Trace and Automation: Protecting Your Brand and Your Customers in C...
Track-and-Trace and Automation: Protecting Your Brand and Your Customers in C...
Recently uploaded
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal DebastosDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Journey of amplification and buzz creation through podcast marketing, appealing to brands and marketers looking to expand their reach.Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray, Vice President of SEO Strategy & Research at Amsive, explores optimizing strategies for sustainable growth and explores the impact of AI on the SEO landscape.
Top digital marketing institutein noida
As the call for for skilled experts continues to develop, investing in quality education and education from a reputable https://www.safalta.com/online-digital-marketing/best-digital-marketing-institute-in-noida Digital advertising institute in Noida can lead to a a success career on this eve
Pillar-Based Marketing Master Class - Ryan Brock
Pillar-Based Marketing Master Class - Ryan BrockDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this humorous and data-heavy Master Class, join us in a joyous celebration of life honoring the long list of SEO tactics and concepts we lost this year. Remember fondly the beautiful time you shared with defunct ideas like link building, keyword cannibalization, search volume as a value indicator, and even our most cherished of friends: the funnel. Make peace with their loss as you embrace a new paradigm for organic content: Pillar-Based Marketing. Along the way, discover that the results that old SEO and all its trappings brought you weren’t really very good at all, actually.
In this respectful and life-affirming service—erm, session—join Ryan Brock (Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works) and leave with:
• Clear and compelling evidence that most legacy SEO metrics and tactics have slim to no impact on SEO outcomes
• A major mindset shift that eliminates most of the metrics and tactics associated with SEO in favor of a single metric that defines and drives organic ranking success
• Practical, step-by-step methodology for choosing SEO pillar topics and publishing content quickly that ranks fastFrom Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair: The Top 10 Reasons Businesses Ditch SEO Tactics
Are you tired of seeing your business's online visibility plummet from hope to despair? When it comes to SEO tactics, many businesses find themselves grappling with challenges that lead them to abandon their strategies altogether. In a digital landscape that's constantly evolving, staying on top of SEO best practices is crucial to maintaining a competitive edge.
In this blog, we delve deep into the top 10 reasons why businesses ditch SEO tactics, uncovering the pain points that may resonate with you:
1. Algorithm Changes: The ever-changing algorithms can leave businesses feeling like they're chasing a moving target. Search engines like Google frequently update their algorithms to improve user experience and provide more relevant search results. However, these updates can significantly impact your website's visibility and ranking if you're not prepared.
2. Lack of Results: Investing time and resources without seeing tangible results can be disheartening. The absence of immediate results often leads businesses to lose faith in their SEO strategies. It's important to remember that SEO is a long-term game that requires patience and consistent effort.
3. Technical Challenges: From site speed issues to complex metadata implementation, technical hurdles can be daunting. Overcoming these challenges is crucial for SEO success, as technical issues can hinder your website's performance and user experience.
4. Keyword Competition: Fierce competition for top keywords can make it hard to rank effectively. Businesses often struggle to find the right balance between targeting high-traffic keywords and finding less competitive, niche keywords that can still drive significant traffic.
5. Lack of Understanding of SEO Basics: Many businesses dive into the complex world of SEO without fully grasping the fundamental principles. This lack of understanding can lead to several issues:
Keyword Awareness: Failing to recognize the importance of keyword research and targeting the right keywords in content.
On-Page Optimization: Ignorance regarding crucial on-page elements such as meta tags, headers, and content structure.
Technical SEO Best Practices: Overlooking essential aspects like site speed, mobile responsiveness, and crawlability.
Backlinks: Not understanding the value of high-quality backlinks from reputable sources.
Analytics: Failing to track and analyze data prevents businesses from optimizing their SEO efforts effectively.
6. Unrealistic Expectations and Timeframe: Entrepreneurs often fall prey to the allure of quick fixes and overnight success. Unrealistic expectations can overshadow the reality of the time and effort needed to see tangible results in the highly competitive digital landscape. SEO is a long-term strategy, and setting realistic goals is crucial for success.
#SEO #DigitalMarketing #BusinessGrowth #OnlineVisibility #SEOChallenges #BostonSEO
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Data-Driven Personalization: Build a Competitive Advantage by Knowing Your Customers Better Than Your CompetitionWTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
Dive deep into the cutting-edge strategies we're employing to revolutionize our web presence in the age of AI-driven search. As Gen Z reshapes the digital realm, discover how we can bridge the generational divide. Unlock the synergistic power of PPC, social media, and SEO, driving unparalleled revenues for our projects.
Yes, It's Your Fault Book Launch Webinar
From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.
Tired of the perpetual tug-of-war between your sales and marketing teams? Come hear Demandbase Chief Marketing Officer, Kelly Hopping and Chief Sales Officer, John Eitel discuss key insights from their new book, “Yes, It’s Your Fault! From Blame to Gain: Achieving Sales and Marketing Alignment to Drive B2B Growth.”
They’ll share their no-nonsense approach to bridging the sales and marketing divide to drive true collaboration — once and for all.
In this webinar, you’ll discover:
The underlying dynamics fueling sales and marketing misalignment
How to implement practical solutions without disrupting day-to-day operations
How to cultivate a culture of collaboration and unity for long-term success
How to align on metrics that matter
Why it’s essential to break down technology and data silos
How ABM can be a powerful unifier
Amazing and On Point - Ramon Ray, USA TODAY
Amazing and On Point - Ramon Ray, USA TODAYDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
How to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina KillgoDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The Secret to Engaging Modern Consumers: Journey Mapping and Personalization
In today's digital landscape, understanding the customer's journey and delivering personalized experiences are paramount. This masterclass delves into the art of consumer journey mapping, a powerful technique that visualizes the entire customer experience across touchpoints. Attendees will learn how to create detailed journey maps, identify pain points, and uncover opportunities for optimization. The presentation also explores personalization strategies that leverage data and technology to tailor content, products, and experiences to individual customers. From real-time personalization to predictive analytics, attendees will gain insights into cutting-edge approaches that drive engagement and loyalty.
Key Takeaways:
Current consumer landscape; Steps to mapping an effective consumer journey; Understanding the value of personalization; Integrating mapping and personalization for success; Brands that are getting It right!; Best Practices; Future TrendsHow To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim HaydenDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
As 2023 proved, the next few years may be shaped by market volatility and artificial intelligence services such as OpenAI's ChatGPT and Perplexity.ai. Your brand will increasingly compete for attention with Google, Apple, OpenAI, and Amazon, and customers will expect a hyper-relevant and individualized experience from every business at any moment. New state-legislated data privacy laws and several FTC rules may challenge marketers to deliver contextually relevant customer experiences, much less reach unknown prospective buyers. Are you ready?Let's discuss the critical need for data governance and applied AI for your business rather than relying on public AI models. As AI permeates society and all industries, learn how to be future-ready, compliant, and confidentlyscaling growth.
Key Takeaways:
Primary Learning Objective
1: Grasp when artificial general intelligence (""AGI"") will arrive, and how your brand can navigate the consequences. Primary Learning Objective
2: Gain an accurate analysis of the continuously developing customer journey and business intelligence. Primary Learning Objective
3: Grow revenue at lower costs with more efficient marketing and business operations.Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Everyone knows the power of stories, but when asked to come up with them, we struggle. Either we second guess ourselves as to the story's relevance, or we just come up blank and can't think of any. Unlocking Everyday Narratives: The Power of Storytelling in Marketing will teach you how to recognize stories in the moment and to recall forgotten moments that your audience needs to hear.
Key Takeaways:
Understand Why Personal Stories Connect Better
How To Remember Forgotten Stories
How To Use Customer Experiences As Stories For Your BrandFuture-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this dynamic session titled "Future-Proof Like Beyoncé: Syncing Email and Social Media for Iconic Brand Longevity," Carlos Gil, U.S. Brand Evangelist for GetResponse, unveils how to safeguard and elevate your digital marketing strategy. Explore how integrating email marketing with social media can not only increase your brand's reach but also secure its future in the ever-changing digital landscape. Carlos will share invaluable insights on developing a robust email list, leveraging data integration for targeted campaigns, and implementing AI tools to enhance cross-platform engagement. Attendees will learn how to maintain a consistent brand voice across all channels and adapt to platform changes proactively. This session is essential for marketers aiming to diversify their online presence and minimize dependence on any single platform. Join Carlos to discover how to turn social media followers into loyal email subscribers and ultimately, drive sustainable growth and revenue for your brand. By harnessing the best practices and innovative strategies discussed, you will be equipped to navigate the challenges of the digital age, ensuring your brand remains relevant and resonant with your audience, no matter the platform. Don’t miss this opportunity to transform your approach and achieve iconic brand longevity akin to Beyoncé's enduring influence in the entertainment industry.
Key Takeaways:
Integration of Email and Social Media: Understanding how to seamlessly integrate email marketing with social media efforts to expand reach and reinforce brand presence. Building a Robust Email List: Strategies for developing a strong email list that provides a direct line of communication to your audience, independent of social media algorithms. Data Integration for Targeted Campaigns: Leveraging combined data from email and social media to create personalized, targeted marketing campaigns that resonate with the audience. Utilization of AI Tools: Implementing AI and automation tools to enhance efficiency and effectiveness across marketing channels. Consistent Brand Voice Across Platforms: Maintaining a unified brand voice and message across all digital platforms to strengthen brand identity and user trust. Proactive Adaptation to Platform Changes: Staying ahead of social media platform changes and algorithm updates to keep engagement high and interactions meaningful. Conversion of Social Followers to Email Subscribers: Techniques to encourage social media followers to subscribe to email, ensuring a direct and consistent connection. Sustainable Growth and Minimized Platform Dependence: Strategies to diversify digital presence and reduce reliance on any single social media platform, thereby mitigating risks associated with platform volatility.Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era"" is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found OnlineDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In the face of the news of Google beginning to remove cookies from Chrome (30m users at the time of writing), there’s no longer time for marketers to throw their hands up and say “I didn’t know” or “They won’t go through with it”. Reality check - it has already begun - the time to take action is now. The good news is that there are solutions available and ready for adoption… but for many the race to catch up to the modern internet risks being a messy, confusing scramble to get back to "normal"Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Conferences like DigiMarCon provide ample opportunities to improve our own marketing programs by learning from others. But just because everyone is jumping on board with the latest idea/tool/metric doesn’t mean it works – or does it? This session will examine the value of today’s hottest digital marketing topics – including AI, paid ads, and social metrics – and the truth about what these shiny objects might be distracting you from.
Key Takeaways:
- How NOT to shoot your digital program in the foot by using flashy but ineffective resources
- The best ways to think about AI in connection with digital marketing
- How to cut through self-serving marketing advice and engage in channels that truly grow your businessGokila digital marketing| consultant| Coimbatore
Myself Gokila digital marketing consultant located in Coimbatore other various types of digital marketing services such as SEM
SEO SMO SMM CAMPAIGNS content writing web design for all your business needs with affordable cost
Digital Marketing Services | Techvolt Software :
Digital Marketing is a latest method of Marketing techniques widely used across the Globe. Digital Marketing is an online marketing technique and methods used for all products and services through Search Engine and Social media advertisements. Previously the marketing techniques were used without using the internet via direct and indirect marketing strategies such as advertising through Telemarketing,Newspapers,Televisions,Posters etc.
List of Services offered in Digital Marketing |Techvolt Software :
Techvolt Software offers best Digital Marketing services for promoting your products and services through online platform on the below methods of Digital marketing
1. Search Engine Optimization (SEO)
2. Search Engine Marketing (SEM)
3. Social Media Optimization (SMO)
4. Social Media Marketing (SMM)
5. Campaigns
Importance | Need of Digital Marketing (Online Promotions) :
1. Quick Promotions through Online
2. Generation of More leads and Business Enquiries via Search Engine and Social Media Platform
3. Latest Technology development vs Business promotions
4. Creation of Social Branding
5. Promotion with less investment
Benefits Digital Marketing Services at Techvolt software :
1. Services offered with Affordable cost
2. Free Content writing
3. Free Dynamic Website design*
4. Best combo offers on website Hosting,design along with digital marketing services
5. Assured Lead Generation through Search Engine and Social Media
6. Online Maintenance Support
Free Website + Digital Marketing Services
Techvolt Software offers Free website design for all customer and clients who is availing the digital marketing services for a minimum period of 6 months.
With Regards
Gokila digital marketer
Coimbatore
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
At Mozcon 2024 I shared this deck on bridging the divide between search and social. We began by acknowledging that search-first marketers are used to different rules of engagement than social marketers. We also looked at how both channels treat creative, audiences, bidding/budgeting, and AI. We finished by going through how they can win together including UTM audits, harvesting comments from both to inform creative, and allowing for non-login forums to be part of your marketing strategy.
I themed this deck using Baldur's Gate 3 characters: Gale as Search and Astarion as Social
Recently uploaded (20)
Podcast, The New Marketing Currency - Ozeal Debastos
Podcast, The New Marketing Currency - Ozeal Debastos
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
Lily Ray - Optimize the Forest, Not the Trees: Move Beyond SEO Checklist - Mo...
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
From Hope to Despair The Top 10 Reasons Businesses Ditch SEO Tactics.pptx
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
Data-Driven Personalization - Build a Competitive Advantage by Knowing Your C...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
WTS-Berlin-2024-Veronika-Höller-Innovate-NextGEN-SEO-Merging-AI-Multimedia-an...
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
Consumer Journey Mapping & Personalization Master Class - Sabrina Killgo
How To Navigate AI - The Future is Yours to Define - Tim Hayden
How To Navigate AI - The Future is Yours to Define - Tim Hayden
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Unlocking Everyday Narratives: The Power of Storytelling in Marketing - Chad...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Future-Proof Like Beyoncé - Syncing Email and Social Media for Iconic Brand L...
Mastering SEO for Google in the AI Era - Dennis Yu
Mastering SEO for Google in the AI Era - Dennis Yu
No Cookies, No Problem - Steve Krull, Be Found Online
No Cookies, No Problem - Steve Krull, Be Found Online
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Get Off the Bandwagon - Separating Digital Marketing Myths from Truth - Scott...
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Breaking Silos To Break Bank: Shattering The Divide Between Search And Social
Top Social Media Strategy Stats
- 1. S O C I A L M E D I A S T R A T E G Y Discover the top objectives of social media. Lead generation and brand awareness were once the top objectives of social media marketing however, target audience engagement has made it's way to the top. Different groups need a different message, even when the groups are all social, like Facebook, LinkedIn and Twitter. 36 31 18PERCENT PERCENT PERCENT of marketers want to see an increase in sales revenue from social media of content creators want to see an increase in content reach use social media to increase lead nurturing T O P 4 S O C I A L M E D I A O B J E C T I V E S 46% say lead generation is the objective of their social media strategy Increasing brand awareness comes in third at a close 42% With any online digital strategy your web site traffic is an important objective 49% of marketers are using social media to increase engagement with targeted audiences. www.uncommonmarketingworks.com | info@uncommonmarketingworks.com