The document discusses the use of social media by brands and companies to interact with consumers of different ages. It finds that consumers of all ages want brands to have a presence on social media and feel they have a better relationship with brands they engage with online. Younger adults especially feel impressed by brands' social media presence, while older audiences appreciate brands using social media to demonstrate corporate social responsibility and improve communication with clients.

1. Brands in social media

2. Social media interaction is not age related How often do you interact with brands / companies on the social media?

3. Consumers want brands in social media Do you think a brand has to have (or needs to) a place in the social media?

4. Young adults like brands in social media Do you think you have a better relationship with brands companies present on the social media (when compared to companies not present on the social media)?

5. Younger adults audience are most impressed by brands being within social media About the companies you have a relationship with on the social media - do they offer you better services?

6. Mature audience ready to give feedback How do you agree with the following statements? Do you think companies should use the social media in order to: Get a feedback about their products / services?

7. Social media improves communication with clients of all ages How do you agree with the following statements? Do you think companies should use the social media in order to: Better the communication with clients?

8. Social media makes good communication tools How do you agree with the following statements? Do you think companies should use the social media in order to: Communicate the company’s news?

9. Mature audience appreciate Corporate social responsibility How do you agree with the following statements? Do you think companies should use the social media in order to: Get involved in the community or to be socially responsible? 60% of 35 – 54 olds for CSR in Social Media

10. Entertainment not of primary importance How do you agree with the following statements? Do you think companies should use the social media in order to: Entertain?

11. Social media might increase sales How do you agree with the following statements? Do you think companies should use the social media in order to: increase sales?

12. Social media discounts much appreciated How do you agree with the following statements? Do you think companies should use the social media in order to: Offer discounts/limited products?

13. Clients want new ways of communication with brands Do you think that companies should look for new ways how to interact with clients?