The document outlines an agenda for a Big Data breakfast event hosted by Rocket Fuel, including welcome remarks, a panel discussion on big data and AI, and a presentation by the CEO of Rocket Fuel on how the company uses big data and artificial intelligence for digital media. The event features speakers from Rocket Fuel and other companies discussing topics like the growth of big data, applications of big data in marketing, and how big data is changing the advertising industry.
Notes from the Observation Deck // A Data Revolution gngeorge
Notes from the Observation Deck will provide you with an examined look at the interesting phenomena and trends taking place around us today. We present them to you with the hope of sparking broader conversations, debates and ideas. Please use this as a resource for knowledge, inspiration and enjoyment.
Since 2005, when the term “Big Data” was launched, Big Data has become an increasingly topical theme. In terms of technological development and business adoption, the domain of Big Data has made powerful advances; and that is putting it mildly.
In this initial report on Big Data, the first of four, we give answers to questions concerning what exactly Big Data is, where it differs from existing data classification, how the transformative potential of Big Data can be estimated, and what the current situation (2012) is with regard to adoption and planning.
VINT attempts to create clarity in these developments by presenting experiences and visions in perspective: objectively and laced with examples. But not all answers, not by a long way, are readily available. Indeed, more questions will arise – about the roadmap, for example, that you wish to use for Big Data. Or about governance. Or about the way you may have to revamp your organization. About the privacy issues that Big Data raises, such as those involving social analytics. And about the structures that new algorithms and systems will probably bring us.
http://www.ict-books.com/books/inspiration-trends
Value and values: AI and the path to a more human webWP Engine
This webinar will showcase the results of an international research study commissioned by WP Engine through Dr. Chris Brauer at the University of London, which explored the perceptions of consumers and enterprises about the use of AI through the lens of both value and values.
Register for the on-demand version here: https://hs.wpengine.com/webinar-ai-path-to-more-human-web
Digital Leadership Interview : Gavin Starks, CEO of the Open Data Institute (...Capgemini
"Large organizations should think about releasing their data and rely on third parties to innovate on their behalf rather than trying to innovate internally."
Notes from the Observation Deck // A Data Revolution gngeorge
Notes from the Observation Deck will provide you with an examined look at the interesting phenomena and trends taking place around us today. We present them to you with the hope of sparking broader conversations, debates and ideas. Please use this as a resource for knowledge, inspiration and enjoyment.
Since 2005, when the term “Big Data” was launched, Big Data has become an increasingly topical theme. In terms of technological development and business adoption, the domain of Big Data has made powerful advances; and that is putting it mildly.
In this initial report on Big Data, the first of four, we give answers to questions concerning what exactly Big Data is, where it differs from existing data classification, how the transformative potential of Big Data can be estimated, and what the current situation (2012) is with regard to adoption and planning.
VINT attempts to create clarity in these developments by presenting experiences and visions in perspective: objectively and laced with examples. But not all answers, not by a long way, are readily available. Indeed, more questions will arise – about the roadmap, for example, that you wish to use for Big Data. Or about governance. Or about the way you may have to revamp your organization. About the privacy issues that Big Data raises, such as those involving social analytics. And about the structures that new algorithms and systems will probably bring us.
http://www.ict-books.com/books/inspiration-trends
Value and values: AI and the path to a more human webWP Engine
This webinar will showcase the results of an international research study commissioned by WP Engine through Dr. Chris Brauer at the University of London, which explored the perceptions of consumers and enterprises about the use of AI through the lens of both value and values.
Register for the on-demand version here: https://hs.wpengine.com/webinar-ai-path-to-more-human-web
Digital Leadership Interview : Gavin Starks, CEO of the Open Data Institute (...Capgemini
"Large organizations should think about releasing their data and rely on third parties to innovate on their behalf rather than trying to innovate internally."
O'Reilly eBook: Creating a Data-Driven Enterprise in Media | eubolrVasu S
An O'Reilly eBook about Creating a Data-Driven Enterprise in Media DataOps Insights from Comcast, Sling TV, and Turner Broadcasting.
https://www.qubole.com/resources/ebooks/ebook-creating-a-data-driven-enterprise-in-media
Carousel30: Big data for digital marketersCarousel30
Carousel30's white paper that explains the most relevant aspects of big data for digital marketers.
It’s hard to read a blog, pick up a magazine, or have a conversation about business these days without the term “Big Data” coming up in some form or another. What it is exactly and how it relates to you as a digital marketer can be harder to determine. The purpose of this white paper is to talk about Big Data in terms that relate to marketing and advertising, and more specifically that relate to the digital marketer. There is much more information (or data, if you will) on this subject than this white paper allows, but the objective is to encourage further research and discovery on the areas of the subject that are most relevant to you and your current challenges within your organization or company.
Many of the references cited within this white paper provide deeper insights into specific aspects and we recommend reading them in their entirety, especially when they refer to areas of interest to you. We hope that this provides a good introduction to Big Data and is the beginning of a new step in the sophistication of your digital marketing and advertising efforts.
Big data for the next generation of event companiesRaj Anand
Only on rare occasions do we consider the amount of data that our every action produces. It’s pretty overwhelming just to think about every interaction on every app on every device in our bag or pocket, in every environment and every location.
But then there’s more. We also use access cards, transportation passes and gym memberships. We have hobbies, we travel, buy groceries, books and maybe warm beverages on rainy days. We are part of multiple communities. Looking around billions of people are doing the same. Our every action produces data about us. This is big.
We believe taking an interest in this wealth of data will be the key to success for next generation Event Companies.
We are living in a fast changing world, where it’s ever more important to foresee trends and seize opportunities. A global perspective is not a strategic advantage anymore it is a necessity.
Event companies are facilitators , they create common grounds for brands and audiences, by thoughtfully connecting goals and means. Having a deep understanding of customer behaviour, group psychology, digital habits, brand interaction, communication, and awareness through unlocking the power of big data will ensure next generation event companies thrive on strategy.
Big Data: The Force That’s Good for Consumers and SocietyExperian_US
Craig Boundy, CEO of Experian North America, discusses how big data is being used as a force for good. Good for consumers, good for business, and good for society. He shares his perspective how Experian’s work in data and analytics has real-life applications.
This presentation is an exploration of what Information Technology will look like in 2021. We have spread our predictions across three categories: IT Trends, IT Practice and Impacts on Everyday Life.
20 Emerging influencers in 2020 for big dataRiver11river
You might have not heard most of these names yet, but you surely will soon. This list is designed to recognize emerging talent in the fields of data and analytics – mostly entrepreneurs and up-and-coming talent who are informing, educating and inspiring others through data. They come from different sectors and backgrounds – from data architecture to visualization. The one thing that unites them is their passion for data.
Digital Futures Webinar with Amaze CSO Rick Curtis Jan 2014amazeplc
Amaze's Chief Strategy Officer, Rick Curtis gives his thoughts on what will be hot in digital over the next 24 months and beyond. Rick discussed the following areas:
• The trends that will change the way businesses function and how we live our lives through 2014 and beyond
• What businesses should be thinking about as they compete in the continually evolving technological landscape
• What businesses need to be doing in order to remain competitive in a future being driven by Connectivity, Context and Collaboration.
To view a recording of this webinar, please click here:
https://vimeo.com/amazeplc/review/83694979/18dc31fd96
In the age of information overload, having a social media measurement practice is the key to successful execution of your social strategy. In this session, Debra Askanase looked at what data points tell you that your community cares and is willing to take action, a methodology to figuring what data is relevant to your outcomes, where to find the metrics that matter, and why setting up the right metrics can make the difference between knowing that people visited a page on your website, and if your social media actions sent them there.
“ Artificial intelligence and Big Data are two burgeoning technologies, full of promise for businesses in all industries. However, the real revolutionary potential of these two technologies is probably their convergence. Discover the possibilities offered by the alliance between Big Data and AI. “
source : www.lebigdata.fr
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The Human Side of Analytics. PRESENTATION: The Human Side of Data - Given by Colin Strong - @colinstrong - Managing Director - Verve, Author of Humanizing Big Data. #MarTech DAY2
Health Tech: Here Come the Internet Kids!Luminary Labs
60+ designers, developers, data mavens, and innovators transforming health and healthcare.
Because someone else can go out and design the better internet ad.
Trendcasting for 2019 - What Will the Tuture of Tech HoldBrian Pichman
Join Brian Pichman of the Evolve Project as he highlights this year’s most significant technology trends and what it means for 2019. What changes are on the horizon? What technologies falling to the wayside? What technologies are on the verge of significant changes? What technologies should we expect to see flourish in the upcoming year?
Big Data; Big Potential: How to find the talent who can harness its powerLucas Group
Big Data is in its infancy but it holds great promise. The key to success is finding and keeping the talent with the skills necessary to obtain and analyze the data, ask the right questions, and present findings in a compelling fashion that makes sense for your organization.
Add rocket fuel to your digital marketing (Innotech Austin 2014)Ed Hewett
Devices have changed, marketing has evolved, and customers are speaking out; but are we listening? Marketers faced with accelerating complexity and competitive forces may find it difficult to tune in. Luckily, we can close the gap—digital marketing technologies ignite opportunities presented by the evolving digital world.
In this session we review how to:
·improve connectedness with customers
·integrate customer touch points
·simplify the message
O'Reilly eBook: Creating a Data-Driven Enterprise in Media | eubolrVasu S
An O'Reilly eBook about Creating a Data-Driven Enterprise in Media DataOps Insights from Comcast, Sling TV, and Turner Broadcasting.
https://www.qubole.com/resources/ebooks/ebook-creating-a-data-driven-enterprise-in-media
Carousel30: Big data for digital marketersCarousel30
Carousel30's white paper that explains the most relevant aspects of big data for digital marketers.
It’s hard to read a blog, pick up a magazine, or have a conversation about business these days without the term “Big Data” coming up in some form or another. What it is exactly and how it relates to you as a digital marketer can be harder to determine. The purpose of this white paper is to talk about Big Data in terms that relate to marketing and advertising, and more specifically that relate to the digital marketer. There is much more information (or data, if you will) on this subject than this white paper allows, but the objective is to encourage further research and discovery on the areas of the subject that are most relevant to you and your current challenges within your organization or company.
Many of the references cited within this white paper provide deeper insights into specific aspects and we recommend reading them in their entirety, especially when they refer to areas of interest to you. We hope that this provides a good introduction to Big Data and is the beginning of a new step in the sophistication of your digital marketing and advertising efforts.
Big data for the next generation of event companiesRaj Anand
Only on rare occasions do we consider the amount of data that our every action produces. It’s pretty overwhelming just to think about every interaction on every app on every device in our bag or pocket, in every environment and every location.
But then there’s more. We also use access cards, transportation passes and gym memberships. We have hobbies, we travel, buy groceries, books and maybe warm beverages on rainy days. We are part of multiple communities. Looking around billions of people are doing the same. Our every action produces data about us. This is big.
We believe taking an interest in this wealth of data will be the key to success for next generation Event Companies.
We are living in a fast changing world, where it’s ever more important to foresee trends and seize opportunities. A global perspective is not a strategic advantage anymore it is a necessity.
Event companies are facilitators , they create common grounds for brands and audiences, by thoughtfully connecting goals and means. Having a deep understanding of customer behaviour, group psychology, digital habits, brand interaction, communication, and awareness through unlocking the power of big data will ensure next generation event companies thrive on strategy.
Big Data: The Force That’s Good for Consumers and SocietyExperian_US
Craig Boundy, CEO of Experian North America, discusses how big data is being used as a force for good. Good for consumers, good for business, and good for society. He shares his perspective how Experian’s work in data and analytics has real-life applications.
This presentation is an exploration of what Information Technology will look like in 2021. We have spread our predictions across three categories: IT Trends, IT Practice and Impacts on Everyday Life.
20 Emerging influencers in 2020 for big dataRiver11river
You might have not heard most of these names yet, but you surely will soon. This list is designed to recognize emerging talent in the fields of data and analytics – mostly entrepreneurs and up-and-coming talent who are informing, educating and inspiring others through data. They come from different sectors and backgrounds – from data architecture to visualization. The one thing that unites them is their passion for data.
Digital Futures Webinar with Amaze CSO Rick Curtis Jan 2014amazeplc
Amaze's Chief Strategy Officer, Rick Curtis gives his thoughts on what will be hot in digital over the next 24 months and beyond. Rick discussed the following areas:
• The trends that will change the way businesses function and how we live our lives through 2014 and beyond
• What businesses should be thinking about as they compete in the continually evolving technological landscape
• What businesses need to be doing in order to remain competitive in a future being driven by Connectivity, Context and Collaboration.
To view a recording of this webinar, please click here:
https://vimeo.com/amazeplc/review/83694979/18dc31fd96
In the age of information overload, having a social media measurement practice is the key to successful execution of your social strategy. In this session, Debra Askanase looked at what data points tell you that your community cares and is willing to take action, a methodology to figuring what data is relevant to your outcomes, where to find the metrics that matter, and why setting up the right metrics can make the difference between knowing that people visited a page on your website, and if your social media actions sent them there.
“ Artificial intelligence and Big Data are two burgeoning technologies, full of promise for businesses in all industries. However, the real revolutionary potential of these two technologies is probably their convergence. Discover the possibilities offered by the alliance between Big Data and AI. “
source : www.lebigdata.fr
From the MarTech Conference in London, UK, October 20-21, 2015. SESSION: The Human Side of Analytics. PRESENTATION: The Human Side of Data - Given by Colin Strong - @colinstrong - Managing Director - Verve, Author of Humanizing Big Data. #MarTech DAY2
Health Tech: Here Come the Internet Kids!Luminary Labs
60+ designers, developers, data mavens, and innovators transforming health and healthcare.
Because someone else can go out and design the better internet ad.
Trendcasting for 2019 - What Will the Tuture of Tech HoldBrian Pichman
Join Brian Pichman of the Evolve Project as he highlights this year’s most significant technology trends and what it means for 2019. What changes are on the horizon? What technologies falling to the wayside? What technologies are on the verge of significant changes? What technologies should we expect to see flourish in the upcoming year?
Big Data; Big Potential: How to find the talent who can harness its powerLucas Group
Big Data is in its infancy but it holds great promise. The key to success is finding and keeping the talent with the skills necessary to obtain and analyze the data, ask the right questions, and present findings in a compelling fashion that makes sense for your organization.
Add rocket fuel to your digital marketing (Innotech Austin 2014)Ed Hewett
Devices have changed, marketing has evolved, and customers are speaking out; but are we listening? Marketers faced with accelerating complexity and competitive forces may find it difficult to tune in. Luckily, we can close the gap—digital marketing technologies ignite opportunities presented by the evolving digital world.
In this session we review how to:
·improve connectedness with customers
·integrate customer touch points
·simplify the message
How to Capture, Nurture & Ensure High Quality LeadsUberflip
Quality leads are integral to ensuring your Sales team's time and effort is effectively spent.
From your method of capturing new contacts to the moment you hand off that list of qualified leads, there are several steps to ensure Sales is reaching out to the right prospects with the highest probability of success and potential impact on revenue.
In this presentation, you'll learn how to:
→ Capture quality leads with content.
→ Nurture these leads into potential buyers.
→ Ensure more effective lead qualification.
Rocket Fuel: Programmatic Advertising - Extreme Personalization in Digital Ma...AMASanDiego
Track: Paid Acquisition
Topic: PROGRAMMATIC ADVERTISING
Title: Extreme Personalization in Digital Marketing
Speaker: MARK TORRANCE, CTO, Rocket Fuel
Most marketing is one-to-many: marketers have just a few messages, and they AB test them to figure out which one works best for general audiences. This blunt-force targeting doesn’t really work to move the marketing needle. Every customer is different; each person has different interests, behaviors, readiness to buy, and ability to be influenced at different times and in different contexts. Each person has different “buttons” to push that influence how they respond – emotional, psychographic, and personal triggers that motivate them. Everyone responds differently to certain images or messages. The most advanced digital marketing platforms, based on programmatic technology, can take the entire rich human web of behavior, experience, and personality into account to automatically target individuals with highly-relevant ads at the most opportune moments.
This session will show how to combine the best of programmatic – AI, big data and machine learning – with a highly detailed understanding of consumer behavior to do ‘extreme ad personalization’. Learn clear strategies and actionable best practices to get such extreme personalization right. Well see case studies and live demos of this concept, sharing brand marketer ads targeted by personality, location, interests, demographics and context. You’ll get to witness data points illustrating the effectiveness of extreme-targeted ads compared to blunt-targeted ads.
- See more at: http://sdama.org/events/2015-art-of-marketing-conference/#session-details
Rocket fuel cross device and ptv 12-9-15 sharedv2Rocket Fuel Inc.
Thank you for joining the Chicago Rocket Fuel Cross Device and Programmatic TV lunch & learn on Wednesday, December 12 at the Old Crow Smokehouse! For your review is the presentation deck of this event. Thank you again for joining us!
CES - C Space Storytelling Session - Programmatic TV AdvertisingRocket Fuel Inc.
Featuring Randy Wootton from Rocket Fuel, Michael Giardina from Glenfiddich, James Shears from DISH, and Jarod Caporino from Resolute Digital.
Hear how real-time bidding helped Glenfiddich and Resolute Digital take advantage of audiences targeted on a household level to maximize performance in Q4, and what this new method of buying means for the future of TV.
Maintaining large-scale distributed systems is a herculean task and Hadoop is no exception. The scale and velocity that we operate at Rocket Fuel presents a unique challenge. We observed 5 fold PB growth in our data and 5 fold number of machines, all in just a year’s time. As Hadoop became a critical infrastructure at Rocket Fuel, we had to ensure scale and high availability so our reporting, data mining, and machine learning could continue to excel. We also had to ensure business continuity with disaster recovery plans in the face of this drastic growth. In this presentation, we will discuss what worked well for us and what we learned 9the hard way). Specifically, we will (a) describe how we automated installation and dynamic configuration using Puppet and InfraDB (b) describe the performance tuning for scaling Hadoop (c) talk about the good, bad, and ugly of scheduling and multi-tenancy (d) detail some of the hard-fought issues (e) brief our Business-Continuity Plans and Disaster Recovery (f) touch upon how we monitor our Monster Hadoop cluster, and finally, (g) share our experience of Yarn-at-Scale at Rocket Fuel.
How did you know this Ad will be relevant for me?!Rocket Fuel Inc.
Predicting the most relevant ad at any point in time for every individual is how Rocket Fuel optimizes ROI for an advertiser. One of the factors influencing this prediction is a consumer's online interactions and behavioral profile. With more than 45 billion interactions being processed daily, this data runs into several Petabytes in our Hadoop warehouse. Running machine-learning algorithms and Artificial Intelligence on this vast scale requires many practical issues to be addressed. First, behavioral patterns are shortlived, so to accurately reflect the tendencies of a consumer, we need to curate and refresh his or her profiles as quickly as possible while avoiding multiple scans over the raw data and dealing with issues like transient system outages. Second, we must address the difficulty of building models utilizing behavioral profiles without overwhelming our Hadoop cluster. At this scale, frequent refreshes of several models can place an undue burden on even a thousand-node cluster. In this talk, we will dive into (a) the practical challenges involved in designing a highly scalable and efficient solution to build behavioral profiles using Hadoop framework and (b) techniques for ensuring reliability and availability of mission critical machine learning pipelines.
Keynote: using the digital marketing ecosystem for digital monetization - Rol...Roland Siebelink
This presentation describes the changes taking place in the marketing ecosystem due to the growth of digital marketing in general and of programmatic advertising in particular. It walks through the ecosystem from both an advertiser/goods producer and a publisher/content producer perspective and presents tips for optimum monetization in different business models.
Roland Siebelink is Head of Quality & Productivity at Rocket Fuel and a former winner of the Silicon Valley Founder Showcase. Before Rocket Fuel he was CEO of TopicMarks (acquired by Tagged), Global Head of Strategy at Swiss Life and CEO of Avalu.
Are Programmatic Direct and Automated Guaranteed the same? What about Private Marketplace vs Programmatic Direct, how are they different? This chart helps to explain all the various digital media buying approaches and how they are all different.
Relationship Between Big Data & AI
Human intelligence builds up on what we read, observe, learn, sense and experience. It's our ability to store large amount of data, accumulated over years and co-relating a few data points to answer a certain question, that makes us intelligent.
Similarly for machines to replicate human intelligence, they'll need to absorb large amount of data to make an intelligent decision............... (read more)
It’s an amazing time to be a marketer—but also an incredibly challenging one. Consumer attention is fractured across countless channels and screens while data grows exponentially. Meanwhile, CMOs and agencies are under tremendous pressure to produce more results with less budget.
But super-intelligent programmatic marketing can help you meet these demands head-on, and come out with better results than ever before. Rocket Fuel's VP of Marketing Rhonda Shantz will walk through how marketers can take advantage of programmatic today, including how to:
-Engage a consumer across all of his/her devices to drive him/her from awareness to conversion and beyond.
-Target people, not devices.
-Leverage machine learning for higher conversions and deeper marketer insight to make more meaningful connections across the consumer journey.
-Connect offline CRM data to access anonymous online profiles to address offline consumers in any programmatic channel.
Big Data Spain - Nov 17 2016 - Madrid Continuously Deploy Spark ML and Tensor...Chris Fregly
In this talk, I describe some recent advancements in Streaming ML and AI Pipelines to enable data scientists to rapidly train and test on streaming data - and ultimately deploy models directly into production on their own with low friction and high impact.
With proper tooling and monitoring, data scientist have the freedom and responsibility to experiment rapidly on live, streaming data - and deploy directly into production as often as necessary. I’ll describe this tooling - and demonstrate a real production pipeline using Jupyter Notebook, Docker, Kubernetes, Spark ML, Kafka, TensorFlow, Jenkins, and Netflix Open Source.
Data Science is the Sexiest job in 21st century. Big Data Concept is going to rule the 21st century. Here is the presentation to give complete information and overview of data science big data.
What is big data ? | Big Data ApplicationsShilpaKrishna6
Big data is similar to ‘small data’ but bigger in size. It is a term that describes the large volume of data both structured and unstructured. Big data generates value from the storage and processing of very large quantities of digital information that cannot be analyzed with traditional computing techniques
BI, AI/ML, Use Cases, Business Impact and how to get startedKarthick S
This deck contains insights on Impact of Business Intelligence, Visualization, Artificial Intelligence, Machine Learning, Deep Learning, Use Cases and how to get started...
Big Data and The Future of Insight - Future FoundationForesight Factory
As Big Data sweeps through consumer-facing businesses, we ask:
- If Big Data is truly a revolution, then what (and whom) will it eliminate or elevate?
- What value will still be derived from conventional market research and brand-building techniques?
- If every brand is backed by Big Data, can every brand prosper?
For more information please contact info@futurefoundation.net or visit www.futurefoundation.net
Palestra sobre conceitos Big data no evento IDETI em SP. Aborda o que é Big data, debate alguns beneficios e desafios. Debate também o papel do CDO- Chief Data Officer.
The REAL Impact of Big Data on PrivacyClaudiu Popa
The awesome promise of Big Data is tempered by the need to protect personal information. Data scientists must expertly navigate the legislative waters and acquire the skills to protect privacy and security. This talk provides enterprise leaders with answers and suggests questions to ask when the time comes to consider the vast opportunities offered by big data.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
The world of search engine optimization (SEO) is buzzing with discussions after Google confirmed that around 2,500 leaked internal documents related to its Search feature are indeed authentic. The revelation has sparked significant concerns within the SEO community. The leaked documents were initially reported by SEO experts Rand Fishkin and Mike King, igniting widespread analysis and discourse. For More Info:- https://news.arihantwebtech.com/search-disrupted-googles-leaked-documents-rock-the-seo-world/
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Memorandum Of Association Constitution of Company.pptseri bangash
www.seribangash.com
A Memorandum of Association (MOA) is a legal document that outlines the fundamental principles and objectives upon which a company operates. It serves as the company's charter or constitution and defines the scope of its activities. Here's a detailed note on the MOA:
Contents of Memorandum of Association:
Name Clause: This clause states the name of the company, which should end with words like "Limited" or "Ltd." for a public limited company and "Private Limited" or "Pvt. Ltd." for a private limited company.
https://seribangash.com/article-of-association-is-legal-doc-of-company/
Registered Office Clause: It specifies the location where the company's registered office is situated. This office is where all official communications and notices are sent.
Objective Clause: This clause delineates the main objectives for which the company is formed. It's important to define these objectives clearly, as the company cannot undertake activities beyond those mentioned in this clause.
www.seribangash.com
Liability Clause: It outlines the extent of liability of the company's members. In the case of companies limited by shares, the liability of members is limited to the amount unpaid on their shares. For companies limited by guarantee, members' liability is limited to the amount they undertake to contribute if the company is wound up.
https://seribangash.com/promotors-is-person-conceived-formation-company/
Capital Clause: This clause specifies the authorized capital of the company, i.e., the maximum amount of share capital the company is authorized to issue. It also mentions the division of this capital into shares and their respective nominal value.
Association Clause: It simply states that the subscribers wish to form a company and agree to become members of it, in accordance with the terms of the MOA.
Importance of Memorandum of Association:
Legal Requirement: The MOA is a legal requirement for the formation of a company. It must be filed with the Registrar of Companies during the incorporation process.
Constitutional Document: It serves as the company's constitutional document, defining its scope, powers, and limitations.
Protection of Members: It protects the interests of the company's members by clearly defining the objectives and limiting their liability.
External Communication: It provides clarity to external parties, such as investors, creditors, and regulatory authorities, regarding the company's objectives and powers.
https://seribangash.com/difference-public-and-private-company-law/
Binding Authority: The company and its members are bound by the provisions of the MOA. Any action taken beyond its scope may be considered ultra vires (beyond the powers) of the company and therefore void.
Amendment of MOA:
While the MOA lays down the company's fundamental principles, it is not entirely immutable. It can be amended, but only under specific circumstances and in compliance with legal procedures. Amendments typically require shareholder
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
Personal Brand Statement:
As an Army veteran dedicated to lifelong learning, I bring a disciplined, strategic mindset to my pursuits. I am constantly expanding my knowledge to innovate and lead effectively. My journey is driven by a commitment to excellence, and to make a meaningful impact in the world.
Enterprise Excellence is Inclusive Excellence.pdfKaiNexus
Enterprise excellence and inclusive excellence are closely linked, and real-world challenges have shown that both are essential to the success of any organization. To achieve enterprise excellence, organizations must focus on improving their operations and processes while creating an inclusive environment that engages everyone. In this interactive session, the facilitator will highlight commonly established business practices and how they limit our ability to engage everyone every day. More importantly, though, participants will likely gain increased awareness of what we can do differently to maximize enterprise excellence through deliberate inclusion.
What is Enterprise Excellence?
Enterprise Excellence is a holistic approach that's aimed at achieving world-class performance across all aspects of the organization.
What might I learn?
A way to engage all in creating Inclusive Excellence. Lessons from the US military and their parallels to the story of Harry Potter. How belt systems and CI teams can destroy inclusive practices. How leadership language invites people to the party. There are three things leaders can do to engage everyone every day: maximizing psychological safety to create environments where folks learn, contribute, and challenge the status quo.
Who might benefit? Anyone and everyone leading folks from the shop floor to top floor.
Dr. William Harvey is a seasoned Operations Leader with extensive experience in chemical processing, manufacturing, and operations management. At Michelman, he currently oversees multiple sites, leading teams in strategic planning and coaching/practicing continuous improvement. William is set to start his eighth year of teaching at the University of Cincinnati where he teaches marketing, finance, and management. William holds various certifications in change management, quality, leadership, operational excellence, team building, and DiSC, among others.
Attending a job Interview for B1 and B2 Englsih learnersErika906060
It is a sample of an interview for a business english class for pre-intermediate and intermediate english students with emphasis on the speking ability.
LA HUG - Video Testimonials with Chynna Morgan - June 2024Lital Barkan
Have you ever heard that user-generated content or video testimonials can take your brand to the next level? We will explore how you can effectively use video testimonials to leverage and boost your sales, content strategy, and increase your CRM data.🤯
We will dig deeper into:
1. How to capture video testimonials that convert from your audience 🎥
2. How to leverage your testimonials to boost your sales 💲
3. How you can capture more CRM data to understand your audience better through video testimonials. 📊
"𝑩𝑬𝑮𝑼𝑵 𝑾𝑰𝑻𝑯 𝑻𝑱 𝑰𝑺 𝑯𝑨𝑳𝑭 𝑫𝑶𝑵𝑬"
𝐓𝐉 𝐂𝐨𝐦𝐬 (𝐓𝐉 𝐂𝐨𝐦𝐦𝐮𝐧𝐢𝐜𝐚𝐭𝐢𝐨𝐧𝐬) is a professional event agency that includes experts in the event-organizing market in Vietnam, Korea, and ASEAN countries. We provide unlimited types of events from Music concerts, Fan meetings, and Culture festivals to Corporate events, Internal company events, Golf tournaments, MICE events, and Exhibitions.
𝐓𝐉 𝐂𝐨𝐦𝐬 provides unlimited package services including such as Event organizing, Event planning, Event production, Manpower, PR marketing, Design 2D/3D, VIP protocols, Interpreter agency, etc.
Sports events - Golf competitions/billiards competitions/company sports events: dynamic and challenging
⭐ 𝐅𝐞𝐚𝐭𝐮𝐫𝐞𝐝 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:
➢ 2024 BAEKHYUN [Lonsdaleite] IN HO CHI MINH
➢ SUPER JUNIOR-L.S.S. THE SHOW : Th3ee Guys in HO CHI MINH
➢FreenBecky 1st Fan Meeting in Vietnam
➢CHILDREN ART EXHIBITION 2024: BEYOND BARRIERS
➢ WOW K-Music Festival 2023
➢ Winner [CROSS] Tour in HCM
➢ Super Show 9 in HCM with Super Junior
➢ HCMC - Gyeongsangbuk-do Culture and Tourism Festival
➢ Korean Vietnam Partnership - Fair with LG
➢ Korean President visits Samsung Electronics R&D Center
➢ Vietnam Food Expo with Lotte Wellfood
"𝐄𝐯𝐞𝐫𝐲 𝐞𝐯𝐞𝐧𝐭 𝐢𝐬 𝐚 𝐬𝐭𝐨𝐫𝐲, 𝐚 𝐬𝐩𝐞𝐜𝐢𝐚𝐥 𝐣𝐨𝐮𝐫𝐧𝐞𝐲. 𝐖𝐞 𝐚𝐥𝐰𝐚𝐲𝐬 𝐛𝐞𝐥𝐢𝐞𝐯𝐞 𝐭𝐡𝐚𝐭 𝐬𝐡𝐨𝐫𝐭𝐥𝐲 𝐲𝐨𝐮 𝐰𝐢𝐥𝐥 𝐛𝐞 𝐚 𝐩𝐚𝐫𝐭 𝐨𝐟 𝐨𝐮𝐫 𝐬𝐭𝐨𝐫𝐢𝐞𝐬."
Digital Transformation and IT Strategy Toolkit and TemplatesAurelien Domont, MBA
This Digital Transformation and IT Strategy Toolkit was created by ex-McKinsey, Deloitte and BCG Management Consultants, after more than 5,000 hours of work. It is considered the world's best & most comprehensive Digital Transformation and IT Strategy Toolkit. It includes all the Frameworks, Best Practices & Templates required to successfully undertake the Digital Transformation of your organization and define a robust IT Strategy.
Editable Toolkit to help you reuse our content: 700 Powerpoint slides | 35 Excel sheets | 84 minutes of Video training
This PowerPoint presentation is only a small preview of our Toolkits. For more details, visit www.domontconsulting.com
The Parable of the Pipeline a book every new businessman or business student ...
Big Data RF
1. AI + BIG DATA Rocket Fuel Inc. The Big Data Breakfast
2. AGENDA
9.00 Registration & Networking Breakfast
9.45 Welcome: Dominic Trigg, MD EU, Rocket Fuel
9.50 Vincent Potier, Former MD, Vonage
10.15 George John PhD AI, CEO & Founder, Rocket Fuel
11.00 Q&A Panel (all of the above)
11.15 Summary & Close
3. BIG DATA in 2013 – Is it relevant?
“There is no doubt that 2012 was a big year for big data. …it is digital’s DNA and it
matters a great deal.”
Monty Munford, Technology Columnist, The Telegraph
“It’s no longer about big data, it’s about what you can do with the data. It’s about
the apps that layer on top of data stored, and the insights these apps can provide.”
Leena Rao, Senior Editor, TechCrunch
“Collectively, this data is enabling humanity to sense, measure, understand, and
affect aspects of our existence in ways our ancestors could never have imagined.”
Rick Smolan, Author of ‘The Human Face of Big Data’
5. » Founded: 2008: Last year we grew from $45m- $107m
» People: 303 126% growth YOY
» Offices: Currently 15 ….
» Data Centers: 5 (US, Europe, Asia)
» Customers: 1,193 ….
» Campaigns: 3,320 ….
» Daily Bid Impressions: 26.237 Billion
» Strategic Alliance with Dentsu in Japan for PerformanceX
152
11
4
26
3
2941
5
2
1
2
6
2
1
4
A few words about Rocket Fuel…
A TECHNOLOGY COMPANY
Making sense of BIG DATA
8. = 504,216,244,224,000,000,000,000,000 Segments
Data segments on an Exchange
an opportunity + a problem
Attribute # of Segments
Age 18
Gender 2
HHI 16
Geo 43,000
Lifestyles 100
Interests 800
Attribute # of Segments
Psychographics 42
Past Purchases 990
Age of Children 17
Contextual 100,000
Time of Day 720
Ad Size 5
= 145,710 Segments
A Combinational Explosion!
9. So our stance is to let machines weigh in ….
Technology purpose-built to harness big data
computing and simplify marketing complexity
10. PRODUCT EVOLUTION
Transition from tactical Media Vendor to Strategic Solutions Provider
DR Booster ‘09
Core Technology ‘08
Audience Accelerator ’09-’10
Brand Booster ‘10
Social Booster (Facebook) ’11Mobile ‘10
Video ‘10
Vertical Solutions ’11 – ‘12
Rocket Fuel Connect ‘11
Expanding product footprint
to go deeper and broader
Dynamic Creative ‘12
Insights Booster ‘12
Boosted FBX ‘12
13. GEORGE JOHN
Geek + Trekkie as a kid…
BS, MS, and PhD Specialising in
Computer Science Stanford, and AI
and statistics…
Won the National Science
Foundation fellowship NASA… on
Mars Rover!
Prior to RF he led groups at IBM,
Epiphany, salesforce.com and Yahoo!
George ?
14. VINCENT POTIER
Vincent used carear to travel world.
LATAM , France Asia and UK
20yrs+ global senior marketing/
commercial, Inc. Lycos Vizzavi,
Vonage
Now own boss advising agencies and
ad networks how to build business.
Vincent changed a EU directive.
Learnt Portuguese in 45 days and
Spanish in 60 .
But..as a Frenchman his musical
taste is quite poor…. film knowledge
is obsessive.
Vincent?
19. One fact…
• “Every 2 days we
create as much
information as we did
up to 2003” Eric
Schmidt, 2010
• That’s about 5
exabytes of data
• Today the number
would be higher
• Big data is not big, it
is exponential
Library of Alexandria
20. And a few numbers…
230 million tweets a day
100 terabytes of data uploaded daily
294 billion emails sent a day (2011)
Source: IBM study, 2012
4.8 trillion online ad impressions
2.7 zettabytes of data exist in the digital universe
35 zettabytes of data generated
annually by 2020
21. Why big data?
• Digital universe
• Processing, computing power, hardware, servers &
data centres proliferation: Internet world
• User generated digital activity
• Digital advertising
• Ability to store, share and analyse
22. What is big data?
• A collection of data sets
• So large and complex that it becomes impossible to
use traditional data-processing techniques
• Has to be captured, curated, stored, analysed,
processed, shared, visualised
• The result though is amazing: be able to spot trends,
answers, correlations invisible to humans
26. There are obvious applications
RTB
Segments
clustering
Overlays
of data
sources
Social
monitoring
Attribution
modelling
Multi-channel
budget
optimisation
Data analytics
& visualisation
“Biddability”
of media
34. One very important quote…
“We tend to overestimate the effect of a
technology in the short term and
underestimate the effect in the long term”
Nicholas Negroponte
36. So what does it mean for big data?
• It is not “a technology”
• It is an effect of technology
• It is not a yes or no
• It is here
• It is an enabler… for better judgement
• It is not a replacement for human intelligence
38. Big data without human intelligence is
nothing…
• Because marketing is about
predicting and influencing
certain human behaviours
• Bid data analytics without
humans is…nothing
• At mass level, businesses
will be able to spot trends,
use segmentation more
efficiently…
• At segment level, it will be
really complicated
39. Those changes will have an impact on
us, all of us…
I’m a planner, I’m good
at finding insights
I’m a media buyer: I understand
RTB, data sets, predictive
modelling…
I’m a media-buyer, I have a set
of preferred partners
I’m a marketing manager, I base my
decisions on knowledge of my
consumer
I’m a marketing manager, I have
studied maths, statistical and
probability theory; and I can code…
I’m a marketing director, I understand technology,
programmatic buying, attribution modelling, and
those new budget allocation software algorithms:
what do you have to tell me?
40. So, what will change in marketing?
• The definition of media will become murky
• The difference between advertising and
marketing will be blurred
• Agency ecosystem will evolve
• Skill requirements will change
• Marketing will be less of a right brain
discipline
• Technology is here to stay
41. The end of best practice
“As the cable and wiring powering marketing
become more automated, data and algorithm-
based, good marketing will have to be less
formulaic: better data will make intuitive and
creative marketers priceless”
42. In a world of cookies, the end of
cookie-cutter marketing
Market
research
Qual
research
Quant
research
Agency
brief
Creative
concept
Creative
testing
Ad
testing
Producti
on
Media
buy
Media
plan
Launch Results
43. Welcome, brave new marketing!
Social monitoring Big data
Real life
observation
Judgement &
experience
Research
Insights
Integrated
Strategy
Testing
and
trialling
Progressive, integrated, segmented multi channel multi platform
implementation founded on a distribution of content through
multiplicity of interacting channels
Tools
Channels Media
Content
CRM data Third part data
Product
innovation
49. BIG DATA, ACCORDING TO MCKINSEY
Credit: McKinsey Global Institute June 2011 “Big Data: The next frontier for innovation, competition, and productivity”
50. BIG DATA DEFINED
1.
2.
3.
4.
Petabyte scale, now or soon
Data is gathered boldly – not “what is
the minimum that I need” but “what is
the maximum I can handle”
Stored and processed flexibly and
cheaply, to support both planned and
unplanned exploration
Delivers results
51. ENCODING DATA
WOULD A ROSE IN BINARY NOT SMELL AS
SWEET?
Try coding yourself at www.codeskulptor.org
53. PETA / HOW TO BORE YOUR FRIENDS
Credit: Wikipedia
Prefix Scale EG Bytes EG Real World Greek Origin
Kilo 1000 email “thousand”
Mega 1000^2 photo “great”
Giga 1000^3 movie Earth 150Gm to Sun “giant”
Tera 1000^4 1yr card transactions World uses 15TW “monster”
Peta 1000^5 Rocket Fuel Inc. Human Brain 2.5PB ~penta/”five”
Exa 1000^6 All internet mail Universe .43Es old ~hexa/”six”
Zetta 1000^7 Ocean is 1.4 ZL Zeta – 7th letter
Yotta 1000^8 Sun’s output 385 YW “eight”
54. STORAGE: DISRUPTION EVERY 4 YEARS
Walmart famous
for largest data
warehouse: 6TB
I have 6TB at
home, 6PB at
Rocket Fuel
Credit: www.mkomo.com/cost-per-gigabyte
55. DATABASES: THEN AND NOW
One giant pricey
machine, database
carefully
guarded
against
growth or
improvement
“BIG IRON”
DATABSES
HADOOP
DATA GRIDS
Hundreds of cheap
machines flexibly
managing
all the data
that could
be
imagined
to be useful, already
56. LOOKING RETRO: RELATIONAL DATABASES
WHAT’S A RELATION
You learned this in maths.
A relation is a set of tuples.
EG, “less than” relation
includes :
[1,2]
[-5,18]
but not
[1,0]
WHAT’S A RELATION IN A DATABASE
Uses tuples (records, rows) to store
descriptions of things or events,
where keys (names) allow links
between concepts.
Customer relation might include
[John, 29, single, heavy user]
[Sara, 54, married, light user]
Responses relation might include
[John, 2012-01-12, lead, funnel3a]
57. ASKING QUESTIONS OF SQL
SELECT COUNT(*)
FROM RESPONSES
WHERE
TYPE = “lead”
and
date >= “2012-01-01”
and
date <= “2012-01-31”
HOW MANY LEADS
HAVE BEEN
CAPTURED THIS
MONTH?
SELECT DISTINCT(C.NAME)
FROM CUSTOMERS C,
RESPONSES R
WHERE
C.name = R.name
and
R.TYPE = “lead”
and
R.date >= “2012-01-01”
and
R.date <= “2012-01-31”
LIST THE NAMES OF
THIS MONTH’S
LEADS
Note: pseudo-SQL used for readability
Uh…
BUILD A MODEL
THAT PREDICTS THE
EFFECTIVENESS OF
A CAMPAIGN
58.
59. HADOOP IS READY FOR ANY OFFLINE
ANALYTICS
Flexible and fault-tolerant
Jobs assigned (mapped) to
workers
Results assembled (reduced)
as workers complete
Can write jobs in SQL or
programming languages
Buy a few more servers
when need scale/speed
60. EVOLUTION OF DATA ENTRY/CAPTURE
50 people x
50 words/min x
6 letters/word x
240 min/day =
3.6MB/day
5mm web visitors x
5 page views x
30 elements/page x
512 bytes/element =
384 GB/day
Clerical Data Entry
Data Capture,
Machine Logs,
“Data Exhaust”
10 cameras x
15 frames per second x
1Megapixel x
256 colors/pixel =
13 TB/day
Ambient Sensors
Credit: Wikipedia Credit: Wikipedia Credit: Koozoo
61. AN INTERNET OF BIG DATA
“From the dawn of civilization until 2003, humankind generated five
exabytes of data. Now we produce five exabytes every two days… and
the pace is accelerating.” -- Eric Schmidt, Chairman, Google
64. FROM DATA TO DECISIONS
“There is no point in collecting and
storing all this data if the algorithms
are not able to find useful patterns
and insights in the data….”
Jon Kleinberg, Cornell
Source: Tech’s New Wave, Driven by Data, by Steve Lohr 2012-09-08
70. MODELS
Response score =
3.2891 * #days since last use of
account
1.08 if male
1.92 if female
Logit(past response rate)
.29 * city response rate
.02 * hour of day response rate
7.42 if in data segment “tech savvy”
71. “NoSQL” DATABASES SUPPORT REAL-
TIME SYSTEMS
High-volume and low-
latency services require giant
in-memory databases
Examples in media:
Storing delivery vs budget
information,
Storing user profiles
Syncing across datacenters
75. HOW WE WORK WITH ADVERTISERS
“We need 20,000 new subscribers next
quarter”
“Run these ads, €1mm € 3.33 CPM, and
hit a target CPA of € 50”
300MM+ people, 26+ Bln ads, Every day
30ksubscribers
CPA = € 33
ADVERTISER
AGENCY
76. WHAT’S DIFFERENT
Untargeted/
Frequency Caps
Demo & Context
Segments
Multi-Dimensional
Targeting &
Optimization
Behavioral
Segments &
Geo-targeting
Artificial Intelligence
/ Autopilot
Effectiveness
The Online Ad Evolution
Age of Measurement Age of Targeting Age of Artificial Intelligence
77. RE-IMAGINED INTERFACE
“THE SKILL SHOULD BE IN THE MACHINE”
Drives campaigns completely autonomously
Needs only description of goal and budget
THEN.. AND NOW...
• Guess-driven targeting, bidding, and budgets
• Manual report-driven optimization
78. 26+ BILLION TIMES A DAY
Goal:
Leads
& sales
Goal:
Coupon
downloads
Goal:
Leads
& Sales
Site/PageGeo/WeatherTime of DayBrand AffinityDemo
Impression Scorecard
Demo
Brand Affinity
Time of Day
Geo/Weather
Site/Page
Ad Position
In-market
Behavior
Response
Impression Scorecard
Demo
Brand Affinity
Time of Day
Geo/Weather
Site/Page
Ad Position
In-Market
Behavior
Response
X
Impression Scorecard
Demo
Brand Affinity
Time of Day
Geo/Weather
Site/Page
Ad Position
In-Market
Behavior
Response
X
+100
+40
-20
+20
+15
+10
+40
+35
+9.7%
+40
-70
-20
+10
+15
-25
-40
-18
+0.7%
+10
-10
-20
+20
+10
-35
-25
+10
+1.4%
82. AUTOMATED SELF-LEARNING
Continuous Adaptation With Real-Time Profile & Campaign Data
Age/Gender
Occupation
IncomeEthnicity
Purchase Intent
Online
Purchases
Offline
Purchases
Browsing
Behavior
Site Actions
Zip CodeCity/DMA
Search
Sites
Search
Categories
Recency
Search
Keywords
Web Site/Page
Referral URL
Site
Category
Bizographics
Social
Interests Lifestyle
Positive Lift
Marginal Impact
Negative Lift
x
+
-
-7
+17
X
-2
+8
+14
X
-9
-13
-12
X
+19
+13
+11
X
+11
X
X
X
+25
+6
X
-7 +17
-2
+28
X
+11
X
X
-9
+14
+17 +19
+8 +11
X
X
-9
+17
-23
+6
X
+17
-7
X
-2
-13
-12
X
+13
+6
+11
X
X
X
-9 X
+17
X
+19
+8
+14
+18
-23
+17
-12
+11
-9
+8 +14
X
+11
-13
-12
+13
+11
X
X
-7
+17 +8
+18X
+11
X -12-10
+6
+14
X
+8
+11
-10+13
+28 +6
+13
+19
X
+8
+11
-10
+13
-12
+17
X
-7
+8
X
60
87. RECOMMENDED READING
Rick Smolan
The Human
Face of Big
Data
Nate Silver
The Signal
and the
Noise
Michael
Lewis
Moneyball
Chris Steiner
Automate
This: How
Algorithms
Came to Rule
Our World