The document discusses the nature and process of social research. It addresses key elements like the role of theory, values and assumptions. The social research process involves literature reviews, developing concepts and research questions, sampling, data collection, analysis and reporting findings. However, social research is messy and researchers may face unexpected issues, so familiarity with principles is important. Potential pitfalls include ambiguous questions or unethical practices. Social research aims to increase knowledge and address practical issues through various types of research questions.