The document summarizes research from the Pew Research Center on mobile device usage and social media usage among different generations. It finds that millennials heavily rely on mobile devices and social media in their daily lives more so than older generations. Specifically, 25% of smartphone owners, particularly those ages 18-29, use their smartphone as their primary means of accessing the internet. Millennials also lead other generations in frequent social media activities like updating their status daily and commenting on others' posts. The document concludes that social networks have become more influential in millennials' lives and will likely continue to play a large role as they age.

1. The Mobile Difference Educause - Webinar July 14, 2011 Lee Rainie: Director, Pew Internet Project Email: [email_address] Twitter: @Lrainie

3. Population

4. Race and ethnicity

5. Male education level

6. Female education level

7. Community type

9. Self-definition = technology aptitude

10. Connected college students Source: Pew Research Center's Internet & American Life Project 2010 tracking surveys. All include landline and cell phone interviews. N for all adults=9,769; n for 18-24 year old non-students=717; n for four-year undergrads=246, n for grad students=112, n for community college students=164.

11. Digital devices Millennials (18-34) Gen X (35-46) Younger Boomers (47-56) Older Boomers (57-65) Silent Generation (66-74) G.I. Generation (75+) All online adults (18+) Cell phone 94% 89% 86% 77% 70% 41% 83% Desktop computer 55% 67% 62% 61% 48% 29% 57% Laptop computer 70% 63% 58% 49% 32% 14% 56% iPod or MP3 player 69% 57% 36% 24% 10% 5% 44% Game console 63% 63% 38% 19% 8% 3% 42% e-Book reader 12% 14% 14% 12% 6% 5% 12% Tablet, like iPad 12% 9% 8% 7% 2% 1% 8%

12. Source: Pew Research Center's Internet & American Life Project, April 26-May 22, 2011 Tracking Survey. N=2,277 adults 18 and older, including 755 reached via cell phone.

16. 25% of smartphone owners use it as primary device to go online All smartphone owners (n=688) 25% Gender Men (n=349) 24 Women (n=339) 26 Age 18-29 (n=177) 42 30-49 (n=256) 21 50+ (n=240) 10 Race/Ethnicity White, non-Hispanic (n=417) 17 Black/Latino(n=206) 38 Household Income Less than $30,000 (n=131) 40 $30,000-$49,999 (n=118) 29 $50,000+ (n=334) 17 Education level High school grad (n=169) 33 Some college (n=171) 27 College grad (n=308) 13

17. Source: Pew Research Center's Internet & American Life Project, April 26-May 22, 2011 Tracking Survey. N=2,277 adults 18 and older, including 755 reached via cell phone.

18. College students and social networking % of internet users in each group Source: Pew Research Center's Internet & American Life Project 2010 tracking surveys. All include landline and cell phone interviews. N for all adults=9,769; n for 18-24 year old non-students=717; n for four-year undergrads=246, n for grad students=112, n for community college students=164.

19. Source: Pew Research Center's Internet & American Life Project, October 20-November 28, 2010 Social Networking survey.

20. Source: Pew Research Center's Internet & American Life Project, April 26-May 22, 2011 Tracking Survey. N=2,277 adults 18 and older, including 755 reached via cell phone.

23. What does this mean? Evaluators Social networks are more influential - 2

25. Will Millennials’ use of tech change as they age? July 9, 2010

26. Will Millennials’ use of tech change as they age? By 2020, members of Gen Y will have grown out of much of their use of social networks and transparency-engendering online tools. As they age and find new commitments, their enthusiasm for widespread information-sharing will abate. 29% experts 28% full sample By 2020, members of Gen Y will continue to disclose personal information to stay connected. Even as they mature, have families, and take on more significant responsibilities, their enthusiasm for widespread information sharing will carry forward. 67% experts 69% full sample