By Aaron Smith, Senior Researcher, Pew Research Center, JUNE 5, 2013, www.pewresearch.org
Key figure:
"56% of American adults now own a smartphone of some kind; Android and iPhone owners account for half of the cell phone user population. Higher income adults and those under age 35 lead the way when it comes to smartphone ownership."
The document summarizes key findings from the Pew Internet & American Life Project report "Mobile Access 2010" regarding Americans' use of wireless internet and mobile devices. Some of the main findings include:
- As of May 2010, 59% of American adults go online wirelessly using a laptop or cell phone, up from 51% in 2009.
- Younger adults, African Americans, and Latinos lead in mobile data use, though usage is growing fastest among 30-49 year olds.
- Six in ten use wireless internet on laptops, four in ten on cell phones, with half using both. Mobile phones and laptops are the primary wireless devices.
17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.
86% of smartphone owners used their phone in the past month to look up information in real-time to help with daily tasks like meeting friends, solving problems, or settling arguments. A Pew Research Center survey found that 70% of cell phone owners used their phone for one of several "just-in-time" information searches in the past 30 days such as coordinating meetings, finding business information, or getting traffic updates. Younger cell phone users and smartphone owners were more likely to conduct these searches. The report provides details on the demographic differences in just-in-time mobile phone usage.
The document summarizes research from the Pew Research Center on mobile device usage and social media usage among different generations. It finds that millennials heavily rely on mobile devices and social media in their daily lives more so than older generations. Specifically, 25% of smartphone owners, particularly those ages 18-29, use their smartphone as their primary means of accessing the internet. Millennials also lead other generations in frequent social media activities like updating their status daily and commenting on others' posts. The document concludes that social networks have become more influential in millennials' lives and will likely continue to play a large role as they age.
Rise of the Apps Culture - Pew Internet Project Sustainly
This new report from PIP documents the growth of an Apps culture among US cellphone users.
Keypoints:
35% of adult cell phone users in the U.S. have apps on their phones
11% of phone users don't know if they have apps
29% of cell phone owners have downloaded apps
13% have paid to download apps
The document summarizes key findings from the Pew Internet & American Life Project report "Mobile Access 2010" regarding Americans' use of wireless internet and mobile devices. Some of the main findings include:
- As of May 2010, 59% of American adults go online wirelessly using a laptop or cell phone, up from 51% in 2009.
- Younger adults, African Americans, and Latinos lead in mobile data use, though usage is growing fastest among 30-49 year olds.
- Six in ten use wireless internet on laptops, four in ten on cell phones, with half using both. Mobile phones and laptops are the primary wireless devices.
17% of cell phone owners do most of their online browsing on their phone, rather than a computer or other device. Most do so for convenience, but for some their phone is their only option for online access.
86% of smartphone owners used their phone in the past month to look up information in real-time to help with daily tasks like meeting friends, solving problems, or settling arguments. A Pew Research Center survey found that 70% of cell phone owners used their phone for one of several "just-in-time" information searches in the past 30 days such as coordinating meetings, finding business information, or getting traffic updates. Younger cell phone users and smartphone owners were more likely to conduct these searches. The report provides details on the demographic differences in just-in-time mobile phone usage.
The document summarizes research from the Pew Research Center on mobile device usage and social media usage among different generations. It finds that millennials heavily rely on mobile devices and social media in their daily lives more so than older generations. Specifically, 25% of smartphone owners, particularly those ages 18-29, use their smartphone as their primary means of accessing the internet. Millennials also lead other generations in frequent social media activities like updating their status daily and commenting on others' posts. The document concludes that social networks have become more influential in millennials' lives and will likely continue to play a large role as they age.
Rise of the Apps Culture - Pew Internet Project Sustainly
This new report from PIP documents the growth of an Apps culture among US cellphone users.
Keypoints:
35% of adult cell phone users in the U.S. have apps on their phones
11% of phone users don't know if they have apps
29% of cell phone owners have downloaded apps
13% have paid to download apps
ThinkNow Research - Mobile Trends Study 2014ThinkNow
The question isn’t whether or not Hispanic consumers adapt to mobile technology faster than their non-Hispanic counterparts. We know they do. The same goes for the frequency of mobile phone use. The questions are… To what degree? and For what purposes? Find out in this insightful new study by ThinkNow Research
The document summarizes findings from a Pew Research Center survey on social media usage in 2013. Some key findings include:
- Facebook remains the most popular social media platform, used by 71% of online adults. However, usage of other platforms like Instagram, Pinterest, and LinkedIn is growing.
- 42% of online adults now use multiple social media sites, with Facebook being the primary platform for most.
- Facebook and Instagram have high levels of user engagement, with over half of users on each site visiting daily.
The ThinkNow Mobile App Report is a nationwide survey that looks at how Americans use and perceive their mobile device apps. The report includes the following insights:
# The majority of mobile devices users download applications at least once a month.
# Younger people are more likely to download an app to share with others
# Users access their apps an average of 8x a day
# And More...
United States digital access update February 2014Prayukth K V
The document discusses trends in broadband and technology adoption in the United States from 2000-2013. It finds that while adoption of technologies like home broadband, smartphones, and tablets has increased significantly, certain groups including low-income households, older Americans, and those with less education still lag behind in adoption rates. The digital divide has evolved and is now focused on broadband access, which is seen as essential. While mobile access through smartphones is growing, home broadband remains important. The U.S. ranks in the middle internationally in terms of home broadband but higher for wireless broadband adoption.
The document discusses trends in technology usage and media consumption among youth and young adults in North America based on research from Youthography, a marketing agency. Some key findings include:
- Canadians aged 14-34 spend more time online than watching TV, with social networking and listening to music being top online activities.
- Mobile phone ownership is high, though traditional phones are still more common than smartphones. Texting is the most used mobile feature.
- Video games and online/streaming content are very popular forms of entertainment. Younger demographics are early adopters of new technologies.
On July 24th, 2010, Kristen Purcell will be teaching part of the Digital Libraries à la Carte course at Tilburg University in the Netherlands. The international course is offered each summer by the Tilburg Innovation Centre for Electronic Resources, or TICER. Kristen will share data on the growing mobile landscape both globally and in the US, highlight key aspects of today’s changing information ecology, and explore with librarians how they can leverage these two trends in their work.
Amanda Lenhart spoke at the 2012 Lawlor Summer Seminar (http://storify.com/TheLawlorGroup/summer-seminar-day-one) in Minneapolis, where she discussed the rise in smartphone ownership among youth, the demographics of mobile phone ownership and the changes wrought as youth begin to have access anytime, anywhere to people and information.
The document summarizes a Pew Research Center report on non-internet users in the United States. It finds that as of 2013, 15% of American adults do not use the internet, with 34% citing lack of relevance and 32% citing difficulty of use as the top reasons for not going online. While most non-users do not want to start, over 60% say they would need assistance to do so. The group most likely to be offline is adults over age 65, with 44% overall and 62% of those born in 1936 or earlier not using the internet.
Making Mobile Services Work for Your Library by Cody HansonALATechSource
Mobile device and smartphone usage is rising dramatically. Nearly all US adults now own a mobile phone, and smartphone sales surpassed PC sales in Q4 2010. Usage of mobile internet and data services is also growing exponentially, with smartphones accounting for 78% of mobile data traffic in 2010. Key demographics like those ages 18-29 and those with household incomes over $50,000 already rely heavily on their mobile devices for internet access. This presentation outlines how libraries can leverage this mobile landscape to better serve their users.
This document summarizes a presentation given by Michele Ybarra on the benefits and risks young people face online. It discusses preliminary findings from the Growing Up with Media survey showing that while the internet provides health information and social support, many youth are exposed to unwanted violent and sexual content online. Exposure to such content is associated with engaging in risky behaviors. The presentation also covers "sexting" behaviors among youth and legal/psychosocial consequences.
Information 2.0 and beyond where are we goingHero Wa
This document discusses the evolution of the internet and information consumption from 2000 to present day. It outlines 4 stages: 1) Broadband adoption, 2) Mobile internet use, 3) Rise of social networking, and 4) Growth of mobile apps. Key trends include rising smartphone, broadband, and social media use especially among younger demographics. The document also discusses implications for librarians and information professionals, suggesting roles like filtering information, curating resources, building communities, and providing timely information.
This document discusses the evolution of the internet and information consumption from 2000 to present. It outlines 4 stages: 1) Broadband adoption allowing greater online engagement; 2) Mobile internet access via smartphones; 3) Rise of social networking; and 4) Emergence of apps. It also examines trends in how people get news/information across multiple platforms and devices in personalized, participatory ways. The document suggests librarians take on roles as filters, curators, community builders and more to help people navigate abundant information.
Jonathan Mendelson presented this talk at HCI in Las Vegas. Data are from a probability-based online panel with US adults over the age of 25. We found that QR Code awareness, knowledge, and usage were highest for young adults and lowest for older adults. See slides for more details and see Jonathan's blog post about this talk at: http://www.forsmarshgroup.com/index.php/blog/post/hcii-2013-preview-age-and-qr-codes
Teens have widespread access to digital technologies. The survey found that 87% of teens have access to a desktop or laptop computer, 81% have access to a gaming console, 73% have a smartphone, 58% have a tablet computer, and 30% have a basic cell phone. African American teens are most likely to have smartphone access. Girls are more likely than boys to use visual social media like Instagram and Snapchat, while boys are more likely to play video games.
The document summarizes findings from the Pew Research Center's survey on teens' use of mobile devices and texting. Some key findings include:
- The median number of texts sent per day by teens has risen from 50 in 2009 to 60 in 2011, with older teens, boys, and black teens showing the largest increases.
- Texting is the dominant mode of daily communication for teens, exceeding phone calls, in-person socializing, and social media use. However, the frequency of voice calls between teens has declined.
- About one in four teens now own a smartphone, with ownership highest among older teens ages 14-17. Smartphone owners are more likely to engage with other mobile technologies like tablets.
Entefy's research report on information overload and digital complexityEntefy
Entefy conducted a survey of 1,500 professionals in the U.S. What we found were surprising insights into digital complexity, app fatigue, and information overload.
company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
As part of our Youth Led Tech Program, we’re teaching various classes on digital skills. We’ve open sourced our curriculum through a series of blog posts.
This is the first two weeks of curriculum in Word Format
Presentation of the Analysis of the Eliminate the Digital Divide Grant Program
UIC Capstone Project - Fall 2014
Ta'Shona Griffin, Patrick Hastings, and Rachel Wagner
In October 2014, Smart Chicago Collaborative's application to the University of Illinois at Chicago Department of Public Administration MPA Capstone program was accepted. The project revolved around research of Computer Technology Centers (CTCs) across the state.
Youth-Led Tech Curriculum is a 6-day program that teaches youth digital skills like blogging. Day 6 focuses on posting blogs to WordPress and how the Internet works. Activities include an icebreaker, learning about the history and infrastructure of the Internet, creating "About" pages, and publishing first blog posts. The goal is to build both technical skills and soft skills through team exercises that improve communication and collaboration.
ThinkNow Research - Mobile Trends Study 2014ThinkNow
The question isn’t whether or not Hispanic consumers adapt to mobile technology faster than their non-Hispanic counterparts. We know they do. The same goes for the frequency of mobile phone use. The questions are… To what degree? and For what purposes? Find out in this insightful new study by ThinkNow Research
The document summarizes findings from a Pew Research Center survey on social media usage in 2013. Some key findings include:
- Facebook remains the most popular social media platform, used by 71% of online adults. However, usage of other platforms like Instagram, Pinterest, and LinkedIn is growing.
- 42% of online adults now use multiple social media sites, with Facebook being the primary platform for most.
- Facebook and Instagram have high levels of user engagement, with over half of users on each site visiting daily.
The ThinkNow Mobile App Report is a nationwide survey that looks at how Americans use and perceive their mobile device apps. The report includes the following insights:
# The majority of mobile devices users download applications at least once a month.
# Younger people are more likely to download an app to share with others
# Users access their apps an average of 8x a day
# And More...
United States digital access update February 2014Prayukth K V
The document discusses trends in broadband and technology adoption in the United States from 2000-2013. It finds that while adoption of technologies like home broadband, smartphones, and tablets has increased significantly, certain groups including low-income households, older Americans, and those with less education still lag behind in adoption rates. The digital divide has evolved and is now focused on broadband access, which is seen as essential. While mobile access through smartphones is growing, home broadband remains important. The U.S. ranks in the middle internationally in terms of home broadband but higher for wireless broadband adoption.
The document discusses trends in technology usage and media consumption among youth and young adults in North America based on research from Youthography, a marketing agency. Some key findings include:
- Canadians aged 14-34 spend more time online than watching TV, with social networking and listening to music being top online activities.
- Mobile phone ownership is high, though traditional phones are still more common than smartphones. Texting is the most used mobile feature.
- Video games and online/streaming content are very popular forms of entertainment. Younger demographics are early adopters of new technologies.
On July 24th, 2010, Kristen Purcell will be teaching part of the Digital Libraries à la Carte course at Tilburg University in the Netherlands. The international course is offered each summer by the Tilburg Innovation Centre for Electronic Resources, or TICER. Kristen will share data on the growing mobile landscape both globally and in the US, highlight key aspects of today’s changing information ecology, and explore with librarians how they can leverage these two trends in their work.
Amanda Lenhart spoke at the 2012 Lawlor Summer Seminar (http://storify.com/TheLawlorGroup/summer-seminar-day-one) in Minneapolis, where she discussed the rise in smartphone ownership among youth, the demographics of mobile phone ownership and the changes wrought as youth begin to have access anytime, anywhere to people and information.
The document summarizes a Pew Research Center report on non-internet users in the United States. It finds that as of 2013, 15% of American adults do not use the internet, with 34% citing lack of relevance and 32% citing difficulty of use as the top reasons for not going online. While most non-users do not want to start, over 60% say they would need assistance to do so. The group most likely to be offline is adults over age 65, with 44% overall and 62% of those born in 1936 or earlier not using the internet.
Making Mobile Services Work for Your Library by Cody HansonALATechSource
Mobile device and smartphone usage is rising dramatically. Nearly all US adults now own a mobile phone, and smartphone sales surpassed PC sales in Q4 2010. Usage of mobile internet and data services is also growing exponentially, with smartphones accounting for 78% of mobile data traffic in 2010. Key demographics like those ages 18-29 and those with household incomes over $50,000 already rely heavily on their mobile devices for internet access. This presentation outlines how libraries can leverage this mobile landscape to better serve their users.
This document summarizes a presentation given by Michele Ybarra on the benefits and risks young people face online. It discusses preliminary findings from the Growing Up with Media survey showing that while the internet provides health information and social support, many youth are exposed to unwanted violent and sexual content online. Exposure to such content is associated with engaging in risky behaviors. The presentation also covers "sexting" behaviors among youth and legal/psychosocial consequences.
Information 2.0 and beyond where are we goingHero Wa
This document discusses the evolution of the internet and information consumption from 2000 to present day. It outlines 4 stages: 1) Broadband adoption, 2) Mobile internet use, 3) Rise of social networking, and 4) Growth of mobile apps. Key trends include rising smartphone, broadband, and social media use especially among younger demographics. The document also discusses implications for librarians and information professionals, suggesting roles like filtering information, curating resources, building communities, and providing timely information.
This document discusses the evolution of the internet and information consumption from 2000 to present. It outlines 4 stages: 1) Broadband adoption allowing greater online engagement; 2) Mobile internet access via smartphones; 3) Rise of social networking; and 4) Emergence of apps. It also examines trends in how people get news/information across multiple platforms and devices in personalized, participatory ways. The document suggests librarians take on roles as filters, curators, community builders and more to help people navigate abundant information.
Jonathan Mendelson presented this talk at HCI in Las Vegas. Data are from a probability-based online panel with US adults over the age of 25. We found that QR Code awareness, knowledge, and usage were highest for young adults and lowest for older adults. See slides for more details and see Jonathan's blog post about this talk at: http://www.forsmarshgroup.com/index.php/blog/post/hcii-2013-preview-age-and-qr-codes
Teens have widespread access to digital technologies. The survey found that 87% of teens have access to a desktop or laptop computer, 81% have access to a gaming console, 73% have a smartphone, 58% have a tablet computer, and 30% have a basic cell phone. African American teens are most likely to have smartphone access. Girls are more likely than boys to use visual social media like Instagram and Snapchat, while boys are more likely to play video games.
The document summarizes findings from the Pew Research Center's survey on teens' use of mobile devices and texting. Some key findings include:
- The median number of texts sent per day by teens has risen from 50 in 2009 to 60 in 2011, with older teens, boys, and black teens showing the largest increases.
- Texting is the dominant mode of daily communication for teens, exceeding phone calls, in-person socializing, and social media use. However, the frequency of voice calls between teens has declined.
- About one in four teens now own a smartphone, with ownership highest among older teens ages 14-17. Smartphone owners are more likely to engage with other mobile technologies like tablets.
Entefy's research report on information overload and digital complexityEntefy
Entefy conducted a survey of 1,500 professionals in the U.S. What we found were surprising insights into digital complexity, app fatigue, and information overload.
company names mentioned herein are for identification and educational purposes only and are the property of, and may be trademarks of, their respective owners.
As part of our Youth Led Tech Program, we’re teaching various classes on digital skills. We’ve open sourced our curriculum through a series of blog posts.
This is the first two weeks of curriculum in Word Format
Presentation of the Analysis of the Eliminate the Digital Divide Grant Program
UIC Capstone Project - Fall 2014
Ta'Shona Griffin, Patrick Hastings, and Rachel Wagner
In October 2014, Smart Chicago Collaborative's application to the University of Illinois at Chicago Department of Public Administration MPA Capstone program was accepted. The project revolved around research of Computer Technology Centers (CTCs) across the state.
Youth-Led Tech Curriculum is a 6-day program that teaches youth digital skills like blogging. Day 6 focuses on posting blogs to WordPress and how the Internet works. Activities include an icebreaker, learning about the history and infrastructure of the Internet, creating "About" pages, and publishing first blog posts. The goal is to build both technical skills and soft skills through team exercises that improve communication and collaboration.
“Youth-led Tech | Summer 2015” is a technology mentoring program in five Chicago neighborhoods: Austin, Englewood, Humboldt Park, North Lawndale, and Roseland. As part of this program, we’re teaching various classes on digital skills. We’ve open sourced our curriculum through a series of blog posts.
This is the PDF Version of the file
This document provides an outline for a day of activities in a youth technology curriculum. The day includes icebreakers, team building exercises, discussions on social media policies and entrepreneurship, and time for developing typing skills. Key topics covered are adding media to WordPress sites, social media professionalism, examples of young entrepreneurs, and generating ideas for addressing social issues through apps. The day culminates in having the youth give props to each other on Twitter for their app ideas.
This draft plan for economic growth and jobs in the Chicago region was developed by World Business Chicago and a steering committee at the request of Mayor Rahm Emanuel. The plan analyzes the region's economy, identifies 10 strategies to drive future growth, and outlines an implementation approach. The strategies aim to strengthen sectors like advanced manufacturing, business services, transportation and logistics, and tourism by fostering innovation, developing workforce skills, and investing in infrastructure. The plan seeks input from stakeholders across the region to ensure inclusive, collaborative economic development.
“Youth-led Tech | Summer 2015” is a technology mentoring program in five Chicago neighborhoods: Austin, Englewood, Humboldt Park, North Lawndale, and Roseland. As part of this program, we’re teaching various classes on digital skills. We’ve open sourced our curriculum through a series of blog posts.
We cover an introductions to WordPress, Wordpress dashboards, themes, how to post, and how to add media to your WordPress site. We also have set time aside each day for students to work on their typing skills.
These are minute-by-minute guides on teaching the youth. If you want to start your own Youth-Led Tech program, this is the place to start. At Smart Chicago, we are dedicated to sharing all of our methods. Not just code published to Github (though we do that, too), but whole swaths of templates, resources, and guides that help spread the practice of community technology.
By Laurenellen McCann. Edited by Daniel X. O’Neil.
Experimental Modes of Civic Engagement
in Civic Tech is an investigation into what
it means to build civic technology with, not for, real people and real communities. It answers the question, “What’s the difference between sentiment and action?”
The project was conducted by Laurenellen McCann, and it deepens her work in needs- responsive, community-driven processes for creating technology for public good.
This is a project of the Smart Chicago Collaborative, a civic organization devoted to improving lives in Chicago through technology. It was funded by a Knight Community Information Challenge Deep Dive grant given to The Chicago Community Trust by the John S. and James L. Knight Foundation.
Calc is the spreadsheet component of LibreOffice. You can enter data (usually numerical) in a spreadsheet and then manipulate this data to produce certain results.
Alternatively, you can enter data and then use Calc in a ‘What if...’ manner by changing some of the data and observing the results without having to retype the entire spreadsheet or sheet. Other features provided by Calc include:
What is Calc?
Starting a new Spreadsheet.
Saving Spreadsheets.
Entering data.
Editing data.
Social Media has blurred the boundary lines of how adult service providers can interact and communicate with youth participants in programming. This training seeks to present best practices for outreach activities to youth that includes engagement strategies, codes of conduct, organizational liability, boundaries, mandated reporting, and digital footprints.
This document provides information about inserting and formatting spreadsheets and charts in Impress presentations. It discusses how to insert spreadsheets and charts as OLE objects from files or by creating new ones. Various formatting options are described for editing spreadsheets, including resizing cells and applying styles. The document also outlines different chart types and how to select, format, and edit the various elements of charts like the data, titles, legend, and axes. Instructions are provided on resizing and moving both spreadsheets and charts within slides.
A Pew Research Center survey found that:
- 35% of Americans ages 16 and older own tablet computers, up from 25% last year. More than half of those in households earning $75,000 or more own tablets.
- 24% own e-book readers, up from 19% last year. 38% of those in upper-income households now have e-readers.
- Tablet and e-reader ownership is highest among those with higher incomes and education levels. Women are also more likely than men to own e-readers.
This document discusses how healthcare organizations can use new media technologies to improve adolescent health. It defines new media technologies as internet, websites, multimedia, video games and more. It describes how teens are increasingly using these technologies, especially mobile devices. Over 75% of teens have cell phones, and social media use is very common. The document then reviews how these technologies can be used to improve outcomes like immunization rates among youth, and encourages considering how to incorporate new media into healthcare work with adolescents.
Mary Madden presented at a meeting convened at the University of Michigan to discuss the current state/future direction of research looking at older adults and tech use.
This document summarizes key findings from a Pew Research Center report about digital differences and disparities in internet access. Some key points:
- While internet adoption has increased overall, one in five American adults still do not use the internet. Non-users tend to be older, lower-income, less educated, and Spanish speakers.
- Lack of a home broadband connection also persists, with four in ten American adults not having high-speed internet at home. Younger, higher-income, and more educated groups are more likely to have broadband.
- Mobile internet use is increasing access for traditionally underserved groups, but digital differences remain related to age, income, education, disability status, and other
This document summarizes key findings from Pew Research Center surveys about Americans' use of mobile devices. It finds that cell phone ownership is near ubiquitous, with 84% of Americans owning cell phones. Smartphone ownership has risen significantly, with over 1/3 of Americans now owning smartphones. Mobile internet use is also widespread, with over 2/3 of Americans using the internet wirelessly. The document outlines trends in how Americans use their phones for various activities like social media, apps, photos, videos and location-based services. It also discusses the meaning users attach to their mobile devices and how mobile is changing relationships with information.
Mobile devices and social networks are fundamentally changing how Americans interact with information and organizations. 82% of Americans now use the internet, with most accessing it wirelessly through mobile devices. Apps and social media embed information into people's lives, making it immediate, participatory and personal. Mobile phones in particular have changed information into something portable and accessible anytime. As a result, organizations are exploring new mobile and social tools to engage supporters and solicit donations.
The document summarizes findings from a Pew Research Center survey on social media usage in 2013. Some key findings include:
- Facebook remains the most popular social media platform, used by 71% of online adults. However, usage of other platforms like Instagram, Pinterest, and LinkedIn is growing.
- 42% of online adults now use multiple social media sites, with Facebook being the primary platform for most.
- Facebook and Instagram have high levels of user engagement, with over half of users on each site visiting daily.
Bank of America 2015 Consumer Mobility Report Philippe Dumont
Bank of America dévoile ce qu’attendent ses clients sur mobile
Il est très rare de voir un annonceur publier une étude complète sur ses propres clients, et dans cas précis sur leur utilisation détaillée du mobile. C’est pourtant ce que vient de faire Bank Of America avec son Consumer Mobility Report 2015 !
Cette étude (centrée sur les US) donne de très nombreux enseignements sur l’importance du mobile dans la vie de tous les jours, notamment quand il s’agit de banque et de mobile...
Como bien lo dice el título, es un estudio que hace eMarketer para conocer hábitos, comportamiento y consumo de medios digitales del segmento mejor definido como "millennial". Esta es su versión 2014.
The Importance and Application of Social Media in Collegiate AthleticsMarina Carrier
This document summarizes a paper on the importance and application of social media in collegiate athletics. It discusses how social media has changed how media is consumed and how marketing must now focus on mobility, interactivity, and engagement through social platforms. It also presents a proposed social media rewards program for the University of Memphis athletic department called "True Blue Socialites" that would give points to students, alumni and fans for social media engagement and allow them to redeem points for prizes to increase game attendance and following of teams.
Smartphone addiction is on the rise, with 26% of iPhone owners and 60% of respondents admitting to being "very" or "quite" addicted to the internet and their mobile phones. Social networking now accounts for 22.7% of online time spent on websites like Facebook and Twitter. A growing number of children and teenagers are also showing signs of smartphone addiction, with over half of all teenagers admitting to copying information straight from the internet for schoolwork without attribution.
This was a team project where we were tasked with developing a campaign proposal for a new product. Other team member names have been removed. I was responsible for the strengths and weaknesses of the competitors and for the launch event
This document summarizes a presentation given by Kathryn Zickuhr of the Pew Research Center's Internet & American Life Project. The presentation discusses trends in digital technology use among Americans, including growth in internet access and smartphone/tablet ownership over time. It also examines differences in technology adoption and activities across age, income, education and racial/ethnic groups. Key findings include that 82% of American adults now go online, 66% have home broadband, and about half own smartphones. Tablet and e-reader ownership has also grown substantially in recent years.
Liberation from Location: Ericsson ConsumerLab Insight Report, Latin America ...Ericsson Latin America
Communication is a quintessential need. We meet it by being accessible to our friends, family and extended community in person and more often nowadays, online. Being able to make decisions on-the-go using relevant content that is accessible anytime, anywhere has assumed paramount importance among consumers. This Ericsson ConsumerLab Latin America study highlights the connectivity expectations of consumers as they go about their lives.
This document summarizes the key findings of a report by Ericsson ConsumerLab on consumer internet usage trends in Latin America. It is based on interviews with over 10,000 consumers across 6 countries in the region. The report found that consumers have a better connectivity experience and are more satisfied when using internet services indoors compared to outdoors. However, younger consumers aged 15-29 are more likely to use services like social media and gaming outdoors. The report also found that as connectivity improves with newer network technologies, consumers are more willing to perform online activities outdoors and are upgrading their network access. Newer communication methods like instant messaging and voice over internet protocol calls are also gaining popularity alongside traditional SMS and voice calls.
A first: Majority of U.S. adults now own a smartphoneSara Calderon
Majority of U.S. adults now own a smartphone according to a Pew Research Center study, marking the first time this has occurred. Smartphone ownership grew from 35% in 2011 to 56% in 2013. Samsung led all manufacturers in global smartphone shipments in 2012, capturing 25.2% of the market. While all demographic groups saw increases in smartphone ownership between 2012 and 2013, seniors over 65 had the lowest rates at 18% ownership.
Lee Rainie, Director of the Pew Research Center’s Internet Project, describes the project’s latest findings about how people use mobile devices and how they connect to libraries with those devices. He also discusses mobile activities that people would like their libraries to embrace.
Similar to Smartphone Ownership — 2013 Update (20)
The book summarizes the Chicago School of Data project which included a scan of our local data ecosystem from 2013 - 2014 and a convening we built on top of that scan. Typical with other Smart Chicago projects like CUTGroup and the Array of Things Civic Engagement Project, we also included “meta” sections in the Chicago School of Data book — specific details about how we executed our projects, what tools we used, and the logic or guiding principles behind our program design decisions.
http://www.chicagoschoolofdata.com/
You're invited to a presentation + community conversation about putting urban sensors to use for the public good. Join the operators of the Array of Things project to learn more about their urban sensors, how they can be used, and how they can be put to use to help measure or solve neighborhood challenges like air quality, noise pollution, etc. Learn more about Array of Things at arrayofthings.org
This curriculum, tailored to senior learners and set up for turn-key use for digital trainers, is an introduction to online safety and security. The curriculum overviews information about scams and give tips for how to avoid them.
This document layouts out an introduction to Microsoft's DigiSeniors Curriculum and gives information to prospective instructors/trainers for how to leverage it in their classrooms.
You’re Invited to a Community Technology Forum at the Windsor Park Lutheran Church!
When: Saturday, May 20, 2017 from 1pm – 4pm
Where: 2619 E 76th St.
What: Join community members and local advocates for a civic conversation about the technology in South Shore. What do you love about your community and what is working well? ¿Qué te gusta de tu comunidad? What technology resources do you use a lot and appreciate? ¿Qué recursos tecnológicos utiliza mucho y aprecia? You’re invited to share your ideas and help design solutions that leverage what works to improve what doesn't. This Community Technology Forum is hosted at the Windsor Park Lutheran Church in partnership with DePaul University, the Smart Chicago Collaborative & Connect Chicago. Lunch & refreshments will be provided! Sign up for more information and RSVP at bit.ly/chitechforum2.
The Juvenile Expungement Help Desk provides assistance expunging (erasing) juvenile arrest and delinquency records from law enforcement and court records. To receive help, individuals should visit the Cook County Juvenile Court Center Monday through Friday between 9 AM and 4 PM with their juvenile arrest record and a photo ID. Staff will assist with obtaining arrest records and filling out forms to waive any fees. Without fee waivers, there is a $64 filing fee per petition and a $60 expungement fee. Applicants must be at least 18 years old and have no open juvenile cases to be eligible for expungement.
For the 28th Civic User Testing Group (CUTGroup) test, Smart Chicago Collaborative tested the redesigned homepage of the City of Chicago’s Open Data Portal. The Open Data Portal allows users to find resources and various datasets regarding the city of Chicago. The City of Chicago Department of Innovation and Technology is working with Socrata to redesign the Open Data Portal, focused currently on the homepage, to be more user-friendly while representing multiple data and technology initiatives and applications created with open data.
This document summarizes a meeting about juvenile expungement held on November 30, 2016. It provided information on juvenile expungement processes and resources in Illinois. The meeting agenda included introductions from Mikva Challenge and a youth council, an explanation of the juvenile expungement process from LAF attorneys, and a question and answer session. Key points included that juvenile records can create barriers to employment, housing and education, eligibility requirements for expungement, and common misconceptions about juvenile records. Attendees were encouraged to help spread awareness and host expungement clinics in their communities to increase access to legal resources.
On Monday, November 7, 2016, Smart Chicago Collaborative held the first CUTGroup Collective Community call. The goal of the CUTGroup Collective is to convene organizations and institutions in cities to help others establish new CUTGroups, create a new community, and share and learn from one another. For our first community call, we want to highlight CUTGroup Detroit’s story. Over the last few months, a collaboration across multiple entities invested in Detroit– the City of Detroit, Data Driven Detroit, and Microsoft– recruited for and conducted their first CUTGroup test. On our first call, the team involved will talk about their successes and challenges in building CUTGroup Detroit.
Slides were created by the CUTGroup Detroit team, which includes the City of Detroit, Data Driven Detroit, and Microsoft.
For our twenty-fourth Civic User Testing Group (CUTGroup) session, we tested OpenGrid– an open-source interface developed by the City of Chicago that allows residents to search for, interact with and visualize City of Chicago’s datasets.
Presentation and meeting guide for the first Connect Chicago Digital Skills Road Map Working Group hosted at the Chicago Community Trust on September 9, 2016. This working group formed out of conversations from the Connect Chicago Meetup events. Find out more about the Meetup at http://meetup.com/connectchicago
This document introduces staff members for various youth programs in different Chicago communities. It provides brief biographies for each staff member, including their name, background, interests and a quote. The staff members include instructors and assistant instructors for programs related to technology, arts, education and community development.
The document describes various user interface components for a mobile app about hip hop history, including labels for the app name, genre, location, and year. It also includes a play button to play audio and images, vertical and horizontal arrangements to layout the components, a web viewer to display a map, and a slider and media player. The components are configured with properties like text, colors, sizes, and positions to display the appropriate information and interactivity for learning about the genres, locations, and years of hip hop history.
1. www.pewresearch.org
JUNE 5, 2013
Smartphone Ownership — 2013 Update
56% of American adults now own a smartphone of some kind; Android and iPhone owners account for half of the cell phone user population. Higher income adults and those under age 35 lead the way when it comes to smartphone ownership.
Aaron Smith Senior Researcher, Pew Research Center
http://pewinternet.org/Reports/2013/Smartphone-Ownership-2013.aspx
FOR FURTHER INFORMATION, CONTACT:
Pew Research Center’s Internet & American Life Project
1615 L St., N.W., Suite 700
Washington, D.C. 20036
Media Inquiries:
202.419.4500
2. pewinternet .org 2
56% of American adults are now smartphone owners
For the first time since the Pew Research Center’s Internet & American Life Project began systematically tracking smartphone adoption, a majority of Americans now own a smartphone of some kind. Our definition of a smartphone owner includes anyone who says “yes” to one—or both—of the following questions:
55% of cell phone owners say that their phone is a smartphone.
58% of cell phone owners say that their phone operates on a smartphone platform common to the U.S. market.1
Taken together, 61% of cell owners said yes to at least one of these questions and are classified as smartphone owners. Because 91% of the adult population now owns some kind of cell phone, that means that 56% of all American adults are now smartphone adopters. One third (35%) have some other kind of cell phone that is not a smartphone, and the remaining 9% of Americans do not own a cell phone at all. Changes in smartphone ownership, 2011–2013 % of all U.S. adults who own… Source: Pew Research Center’s Internet & American Life Project April 26-May 22, 2011, January 20-February 19, 2012, and April 17-May 19, 2013 tracking surveys. For 2013 data, n=2,252 adults and survey includes 1,127 cell phone interviews. All surveys include Spanish-language interviews.
1 This includes anyone who identified their phone as an iPhone, Android phone, Blackberry, or Windows phone
35%
48%
17%
46%
41%
12%
56%
35%
9%
0%
20%
40%
60%
80%
100%
Smartphone
Other cell phone
No cell phone
May 2011
February 2012
May 2013
3. pewinternet .org 3
Demographic trends in smartphone ownership
As has consistently been the case since we began measuring smartphone adoption two years ago, ownership is particularly high among younger adults, especially those in their twenties and thirties (although a majority of Americans in their mid-forties through mid-fifties are now smartphone adopters) and those with relatively high levels of household income and educational attainment.
Every major demographic group experienced significant year-to-year growth in smartphone ownership between 2012 and 2013, although seniors—defined as those 65 and older—continue to exhibit relatively low adoption levels compared with other demographic groups. Some 18% of Americans age 65 and older now own a smartphone, compared with 13% in February 2012.
Smartphone ownership by demographic group— gender, age, race/ethnicity
% within each group who own a smartphone Own a smartphone All adults (n=2,252) 56% Gender
a
Men (n=1,029)
59b
b
Women (n=1,223)
53 Age
a
18-24 (n=243)
79cdef
b
25-34 (n=284)
81cdef
c
35-44 (n=292)
69def
d
45-54 (n=377)
55ef
e
55-64 (n=426)
39f
f
65+ (n=570)
18 Race/ethnicity
a
White, Non-Hispanic (n=1,571)
53
b
Black, Non-Hispanic (n=252)
64a
c
Hispanic (n=249)
60
Source: Pew Research Center’s Internet & American Life Project, April 17-May 19, 2013 Tracking Survey. Interviews were conducted in English and Spanish and on landline and cell phones. Margin of error is +/-2.3 percentage points based on all adults (n=2,252).
Note: Percentages marked with a superscript letter (e.g., a) indicate a statistically significant difference between that row and the row designated by that superscript letter, among categories of each demographic characteristic (e.g. age).
4. pewinternet .org 4
Smartphone ownership by demographic group— education, household income, geography
% within each group who own a smartphone Own a smartphone All adults (n=2,252) 56% Education attainment
a
Less than high school (n=168)
36
b
High school grad (n=630)
46a
c
Some College (n=588)
60ab
d
College + (n=834)
70abc Household income
a
Less than $30,000/yr (n=580)
43
b
$30,000-$49,999 (n=374)
52a
c
$50,000-$74,999 (n=298)
61a
d
$75,000+ (n=582)
78abc Urbanity
a
Urban (n=763)
59c
b
Suburban (n=1,037)
59c
c
Rural (n=450)
40
Source: Pew Research Center’s Internet & American Life Project, April 17-May 19, 2013 Tracking Survey. Interviews were conducted in English and Spanish and on landline and cell phones. Margin of error is +/-2.3 percentage points based on all adults (n=2,252).
Note: Percentages marked with a superscript letter (e.g., a) indicate a statistically significant difference between that row and the row designated by that superscript letter, among categories of each demographic characteristic (e.g. age).
Though growth in smartphone ownership has occurred up and down the economic spectrum, adoption still varies significantly by household income. However, that variation is unevenly distributed across different age groups. Younger adults—regardless of income level—are very likely to be smartphone owners. Conversely, for older adults smartphone ownership is more of an “elite” phenomenon: smartphones tend to be quite prevalent at the upper end of the income distribution but much less common among those with lower income levels.
5. pewinternet .org 5
Smartphone ownership by income/age grouping % within each age/income grouping who own a smartphone (example: 77% of 18-29 year olds with an annual household income of less than $30,000 are smartphone owners) Source: Pew Research Center’s Internet & American Life Project, April 17-May 19, 2013 Tracking Survey. Interviews were conducted in English and Spanish and on landline and cell phones. Margin of error is +/-2.3 percentage points based on all adults (n=2,252).
Trends in platform adoption
Since 2011, the proportion of cell owners who say they own either an iPhone or an Android device have each grown dramatically. Android owners now represent 28% of all cell owners (up from 15% in May 2011), while iPhone owners now represent 25% of the cell owner population (up from 10% in May 2011). Meanwhile, the proportion of cell owners who say they own a Blackberry device has fallen from 10% in May 2011 to just 4% in our most recent survey.
77%
47%
22%
8%
81%
68%
40%
21%
90%
87%
72%
43%
0%
20%
40%
60%
80%
100%
18-29
30-49
50-64
65+
Less than $30,000
$30,000-$74,999
$75,000 or more
6. pewinternet .org 6
Cell owner platform choices, 2011–2013 % of cell phone owners who say their phone is … Source: Pew Research Center’s Internet & American Life Project April 26-May 22, 2011, January 20-February 19, 2012, and April 17-May 19, 2013 tracking surveys. For 2013 data, n=2,252 adults and survey includes 1,127 cell phone interviews. All surveys include Spanish-language interviews.
Android and iPhone owners are equally common within the cell owner population as a whole, although this ratio differs across various demographic groups. Cell phone owners from a wide range of educational and household income groupings have similar levels of Android adoption, but those from the upper end of the income and education spectrum are much more likely than those with lower income and educational levels to say they own an iPhone. Indeed, fully half—49%—of cell owners with a household income of $150,000 or more say their phone is an iPhone. And African-American cell owners are more likely than whites or Latinos to say that their phone is an Android device as opposed to an iPhone.
10%
19%
25%
15%
20%
28%
10%
6%
4%
2%
2%
1%
0%
20%
40%
60%
80%
May 2011
February 2012
May 2013
iPhone
Android
Blackberry
Windows
7. pewinternet .org 7
Demographic differences in iPhone and Android ownership
% of cell owners in each group who own an iPhone or Android % who say their phone is an iPhone % who say their phone is an Android All cell owners (n=2,076) 25% 28% Gender
a
Men (n=967)
24
31b
b
Women (n=1,109)
26
26 Age
a
18-24 (n=238)
31ef
43cdef
b
25-34 (n=279)
34def
40def
c
35-44 (n=283)
29ef
33ef
d
45-54 (n=354)
25f
27ef
e
55-64 (n=392)
19f
17f
f
65+ (n=478)
11
7 Race/ethnicity
a
White, Non-Hispanic (n=1,440)
27b
26
b
Black, Non-Hispanic (n=238)
16
42ac
c
Hispanic (n=235)
26b
27 Education attainment
a
Less than high school (n=144)
11
25
b
High school grad (n=565)
17a
27
c
Some College (n=545)
27ab
31
d
College + (n=799)
38abc
29 Household income
a
Less than $30,000/yr (n=504)
13
28
b
$30,000-$49,999 (n=345)
23a
27
c
$50,000-$74,999 (n=289)
25a
31
d
$75,000+ (n=570)
40abc
31
Source: Pew Research Center’s Internet & American Life Project, April 17-May 19, 2013 Tracking Survey. Interviews were conducted in English and Spanish and on landline and cell phones. Margin of error is +/-2.4 percentage points based on cell phone owners (n=2,076).
Note: Columns marked with a superscript letter (a) or another letter indicate a statistically significant difference between that row and the row designated by that superscript letter. Statistical significance is determined inside the specific section covering each demographic trait.
8. pewinternet .org 8
Survey Questions
Spring 2013 Tracking Survey
Final Topline
5/21/2013
Data for April 17-May 19, 2013
Princeton Survey Research Associates International for
the Pew Research Center’s Internet & American Life Project
Sample: n=2,252 national adults, age 18 and older, including 1,127 cell phone interviews
Interviewing dates: 04.17.2013 – 05.19.2013
Margin of error is plus or minus 2.3 percentage points for results based on Total [n=2,252]
Margin of error is plus or minus 2.5 percentage points for results based on all internet users [n=1,895]
Margin of error is plus or minus 2.4 percentage points for results based on all cell phone owners [n=2,076]
Q10 Next... [IF REACHED ON A LANDLINE, READ: Please tell me if you happen to have the following items, or not.] Do you have... [INSERT ITEMS IN ORDER]?
YES
NO
DON’T KNOW
REFUSED
a. A cell phone2
Current
91
9
0
*
December 2012
87
13
*
0
November 2012
85
15
0
*
Sept 2012
85
15
*
0
August 2012
89
10
0
*
April 2012
88
12
*
*
February 2012
88
12
0
*
December 2011
87
13
0
*
August 2011
84
15
*
*
May 2011
83
17
*
0
January 2011
84
16
*
*
December 2010
81
19
*
*
November 2010
82
18
0
*
September 2010
85
15
*
*
May 2010
82
18
*
0
January 2010
80
20
0
*
December 2009
83
17
0
*
September 2009
84
15
*
*
April 2009
85
15
*
*
Dec 2008
84
16
*
*
July 2008
82
18
*
--
May 2008
78
22
*
0
April 2008
78
22
*
--
January 2008
77
22
*
--
2 Question was asked of landline sample only. Results shown here have been recalculated to include cell phone sample in the "Yes" percentage. Beginning September 2007, question/item was not asked of the cell phone sample, but trend results shown here reflect Total combined Landline and cell phone sample. In past polls, question was sometimes asked as an independent question and sometimes as an item in a series. Wording may vary from survey to survey.
9. pewinternet .org 9
Dec 2007
75
25
*
--
Sept 2007
78
22
*
--
April 2006
73
27
*
--
January 2005
66
34
*
--
November 23-30, 2004
65
35
*
--
SMART1 Some cell phones are called “smartphones” because of certain features they have. Is your cell phone a smartphone or not, or are you not sure?3
Based on cell phone owners
YES, SMARTPHONE
NO, NOT A SMARTPHONE
NOT SURE/DON’T KNOW
REFUSED
Current [N=2,076]
55
39
5
*
December 2012 [N=1,954]
52
41
6
*
November 2012 [N=1,992]
55
38
6
*
September 2012 [N=2,581]
53
40
6
*
April 2012 [N=1,954]
46
44
10
*
February 2012 [N=1,961]
45
46
8
*
May 2011 [N=1,914]
33
53
14
*
SMART2 Which of the following best describes the type of cell phone you have? Is it an iPhone, a Blackberry, an Android phone, a Windows phone, or something else?4
Based on cell phone owners
CURRENT
FEB 2012
DEC 2011
MAY 2011
%
25
iPhone
19
15
10
4
Blackberry
6
8
10
28
Android
20
20
15
1
Windows
2
2
2
n/a
Palm
1
2
2
15
Basic cell phone – unspecified (VOL.)
16
18
8
7
Flip phone – unspecified (VOL.)
4
6
3
5
Samsung – unspecified (VOL.)
8
7
7
3
LG – unspecified (VOL.)
5
4
5
1
Tracfone (VOL.)
3
2
2
1
Motorola – unspecified (VOL.)
2
2
3
1
Nokia – unspecified (VOL.)
1
2
2
*
Pantech – unspecified (VOL.)
1
1
1
3
Something else (SPECIFY)
6
7
16
5
Don’t know
4
4
13
1
Refused
*
*
1
[n=2,076]
[n=1,961]
[n=2,771]
[n=,1914]
3 September 2012 through December 2012, question wording was: “Some cell phones are called “smartphones” because of certain features they have. Is your cell phone a smartphone, such as an iPhone, Android, Blackberry or Windows phone, or are you not sure?”
4 Prior to the current survey, question wording was: “Which of the following best describes the type of cell phone you have? Is it an iPhone, a Blackberry, an Android phone, a Windows phone, a Palm, or something else?”
10. pewinternet .org 10
Methods
This report is based on the findings of a survey on Americans' use of the Internet. The results in this report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from April 17 to May 19, 2013, among a sample of 2,252 adults, age 18 and older. Telephone interviews were conducted in English and Spanish by landline (1,125) and cell phone (1,127, including 571 without a landline phone). For results based on the total sample, one can say with 95% confidence that the error attributable to sampling is plus or minus 2.3 percentage points. For results based on Internet users5 (n=1,895), the margin of sampling error is plus or minus 2.5 percentage points. In addition to sampling error, question wording and practical difficulties in conducting telephone surveys may introduce some error or bias into the findings of opinion polls.
A combination of landline and cellular random digit dial (RDD) samples was used to represent all adults in the United States who have access to either a landline or cellular telephone. Both samples were provided by Survey Sampling International, LLC (SSI) according to PSRAI specifications. Numbers for the landline sample were drawn with equal probabilities from active blocks (area code + exchange + two- digit block number) that contained three or more residential directory listings. The cellular sample was not list-assisted, but was drawn through a systematic sampling from dedicated wireless 100-blocks and shared service 100-blocks with no directory-listed landline numbers.
New sample was released daily and was kept in the field for at least five days. The sample was released in replicates, which are representative subsamples of the larger population. This ensures that complete call procedures were followed for the entire sample. At least 7 attempts were made to complete an interview at a sampled telephone number. The calls were staggered over times of day and days of the week to maximize the chances of making contact with a potential respondent. Each number received at least one daytime call in an attempt to find someone available. For the landline sample, interviewers asked to speak with the youngest adult male or female currently at home based on a random rotation. If no male/female was available, interviewers asked to speak with the youngest adult of the other gender. For the cellular sample, interviews were conducted with the person who answered the phone. Interviewers verified that the person was an adult and in a safe place before administering the survey. Cellular sample respondents were offered a post-paid cash incentive for their participation. All interviews completed on any given day were considered to be the final sample for that day.
Weighting is generally used in survey analysis to compensate for sample designs and patterns of non- response that might bias results. A two-stage weighting procedure was used to weight this dual-frame sample. The first-stage corrected for different probabilities of selection associated with the number of adults in each household and each respondent’s telephone usage patterns.6 This weighting also adjusts for the overlapping landline and cell sample frames and the relative sizes of each frame and each sample.
5 Internet user definition includes those who use the internet or email at least occasionally or access the internet on a mobile handheld device at least occasionally.
6 i.e., whether respondents have only a landline telephone, only a cell phone, or both kinds of telephone.
11. pewinternet .org 11
The second stage of weighting balances sample demographics to population parameters. The sample is balanced to match national population parameters for sex, age, education, race, Hispanic origin, region (U.S. Census definitions), population density, and telephone usage. The Hispanic origin was split out based on nativity; U.S born and non-U.S. born. The basic weighting parameters came from the US Census Bureau’s 2011 American Community Survey data. The population density parameter was derived from Census 2010 data. The telephone usage parameter came from an analysis of the January-June 2012 National Health Interview Survey.
Following is the full disposition of all sampled telephone numbers:
Sample Disposition
Landline
Cell
41,291
24,698
Total Numbers Dialed
1,755
411
Non-residential
1,516
88
Computer/Fax
12
----
Cell phone
24,344
9,674
Other not working
2,038
226
Additional projected not working
11,626
14,299
Working numbers 28.2% 57.9% Working Rate
679
75
No Answer / Busy
3,442
3,668
Voice Mail
41
16
Other Non-Contact
7,464
10,540
Contacted numbers 64.2% 73.7% Contact Rate
450
1,537
Callback
5,786
7,097
Refusal
1,228
1,906
Cooperating numbers 16.5% 18.1% Cooperation Rate
45
68
Language Barrier
----
684
Child's cell phone
1,183
1,154
Eligible numbers 96.3% 60.5% Eligibility Rate
58
27
Break-off
1,125
1,127
Completes 95.1% 97.7% Completion Rate
10.0% 13.0% Response Rate
The disposition reports all of the sampled telephone numbers ever dialed from the original telephone number samples. The response rate estimates the fraction of all eligible respondents in the sample that were ultimately interviewed. At PSRAI it is calculated by taking the product of three component rates:
12. pewinternet .org 12
Contact rate – the proportion of working numbers where a request for interview was made
Cooperation rate – the proportion of contacted numbers where a consent for interview was at least initially obtained, versus those refused
Completion rate – the proportion of initially cooperating and eligible interviews that were completed
Thus the response rate for the landline sample was 10 percent. The response rate for the cellular sample was 13 percent.