This document discusses how schools can use social media to communicate and engage with students, families and the community. It provides examples of how school districts are using platforms like Facebook, Twitter, YouTube, Instagram and LinkedIn to share information about events and accomplishments, spotlight teachers and students, and promote the district. The document emphasizes that social media allows for two-way conversations, and districts should be transparent and listen to feedback. It also stresses that engagement on social media takes time and effort to grow and maintain.
Presentation delivered by Barbara Bradley, NY State School Boards, and Evelyn McCormack, Southern Westchester BOCES, at the annual NYSSBA conference in Buffalo, NY, October 2011.
Using Technology to Engage Ss.and Ps in your Schoolsazuck
1) The presenters discussed how schools and districts can use social media and technology to engage students and parents. This includes creating accounts on platforms like Facebook, Twitter, YouTube and developing mobile apps.
2) They explained that having policies in place, support from administrators and funding are needed before launching these initiatives. Creating content and sharing updates helps tell the district's story.
3) The presenters provided examples of how Lawrence Township Public Schools uses social media, videos, blogs, e-newsletters and a mobile app to communicate with families.
CASE V: Engaging Alumni Through Content MarketingBrian Huonker
In August 2013, University Marketing and Communications launched Stories.IllinoisState.edu, a website that collects news, stories, and event information from across the Illinois State University campus and redistributes that content across its web and social media presence.
The new STATEside blog, powered by Stories, serves as a daily companion piece to the quarterly Illinois State magazine.
Together, Stories and STATEside provide alumni, students, and community members with new opportunities to engage with Illinois State University, its people, its campus, and its culture.
The document discusses how technology and education are changing. It notes that Web 1.0 consisted of read-only websites while Web 2.0 allowed for user interaction and content creation. Web 3.0 blurs the line between online and real life. The document also discusses how education engages students through interactive tools like iPads, online textbooks, and social learning. It questions whether education has truly changed in the last 100 years and examines the shift from analog to digital, isolated to connected learning.
This document discusses how schools can use social media to communicate and engage with students, families and the community. It provides examples of how school districts are using platforms like Facebook, Twitter, YouTube, Instagram and LinkedIn to share information about events and accomplishments, spotlight teachers and students, and promote the district. The document emphasizes that social media allows for two-way conversations, and districts should be transparent and listen to feedback. It also stresses that engagement on social media takes time and effort to grow and maintain.
Presentation delivered by Barbara Bradley, NY State School Boards, and Evelyn McCormack, Southern Westchester BOCES, at the annual NYSSBA conference in Buffalo, NY, October 2011.
Using Technology to Engage Ss.and Ps in your Schoolsazuck
1) The presenters discussed how schools and districts can use social media and technology to engage students and parents. This includes creating accounts on platforms like Facebook, Twitter, YouTube and developing mobile apps.
2) They explained that having policies in place, support from administrators and funding are needed before launching these initiatives. Creating content and sharing updates helps tell the district's story.
3) The presenters provided examples of how Lawrence Township Public Schools uses social media, videos, blogs, e-newsletters and a mobile app to communicate with families.
CASE V: Engaging Alumni Through Content MarketingBrian Huonker
In August 2013, University Marketing and Communications launched Stories.IllinoisState.edu, a website that collects news, stories, and event information from across the Illinois State University campus and redistributes that content across its web and social media presence.
The new STATEside blog, powered by Stories, serves as a daily companion piece to the quarterly Illinois State magazine.
Together, Stories and STATEside provide alumni, students, and community members with new opportunities to engage with Illinois State University, its people, its campus, and its culture.
The document discusses how technology and education are changing. It notes that Web 1.0 consisted of read-only websites while Web 2.0 allowed for user interaction and content creation. Web 3.0 blurs the line between online and real life. The document also discusses how education engages students through interactive tools like iPads, online textbooks, and social learning. It questions whether education has truly changed in the last 100 years and examines the shift from analog to digital, isolated to connected learning.
This document discusses using social media and technology to build community. It notes that millennials are the most tech-savvy generation and see technology as a means of connection rather than isolation. The goal is to leverage these tools to strengthen community and enhance Jewish education. It provides an overview of various social media platforms like Facebook, Twitter, YouTube and blogs and how to create accounts and engage audiences on each channel.
Social Media & Mobile Marketing: Recruitment Strategy OpportunitiesBob Johnson, Ph.D.
The document discusses opportunities for using social media and mobile marketing in graduate program recruitment strategies. It provides examples of how universities can connect with prospective students on platforms like Facebook, YouTube, and LinkedIn by monitoring discussions and responding to questions. It also emphasizes the importance of having a mobile-friendly website as more prospective students access information on their phones. Key recruitment tasks like applying and paying deposits need to be simple on mobile. The document concludes with recommendations to prioritize a mobile-optimized website over separate apps and to engage in ongoing social media participation and monitoring.
Engaging Digital Natives - Their devices, their world, their content - by Sch...Ellen Richards
Owners of Australia's fast growing K-12 online learning environment Schoolbox, James and Sean help independent schools in Australia and New Zealand transform their teaching, learning and online communication.
Today’s youth live in a digital world surrounded by devices, technology, online communities and are socially engaged though the web.
The emergence of these digital natives is forcing traditional teaching methods/technology to move so rapidly, educators can be confused by how best to leverage digital learning to deliver an engaging learning experience through technology.
James and Sean introduce how digital natives learn, how BYOD can work and how to style teaching and use technology in the classroom to fit with the mobile, social and and online world our students live in.
Social Media Safety for Kids and Teens - A Parent's Guide to Social MediaKaren Kefauver
5 simple tips on how can parents can keep kids and teen safe in the world of social media. Social media marketing is designed to reach kids - how can you protect your kids from social media predators, scams, porn and more.
The document summarizes a colloquium seminar on social media trends presented by Karen J Yang. It discusses the major social media platforms and findings from Forrester research on technology usage among different generations. Common responses to social media are reviewed. Emerging trends in areas like business, politics, and new features on platforms like Google+ are also examined. Additional social networking sites are described and questions are posed on effectively opening new social channels. The seminar concludes that the use of social media for business will increase and understanding its productive use is important.
Social media is widely used by youth, with 90% having used it and 75% having social networking accounts. However, high exposure to social media can negatively impact youth's behavior and mental health. Studies have shown that middle schoolers who use media for over 8 hours per day may have lower academic achievement, shorter attention spans, and increased risk of internet harassment. Prolonged social media use can also lead youth to develop aggressive attitudes, a sense of hopelessness, and mental disturbance. While social media is very popular among youth worldwide, it is important to motivate and guide youth in a positive direction.
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
Vidur kohli, core crisis management in the era of social media - bcm me sum...corepresentations
Vidur Kohli presented on crisis management in the era of social media. He discussed several case studies of companies that faced crises and how they were amplified through social media. These included BP's oil spill, Blackberry outages, Congressman Weiner tweeting inappropriate photos, and Amy's Baking Company's hostile responses to negative social media comments. Kohli emphasized the need for companies to actively monitor social media, respond quickly during crises, keep stakeholders informed, and learn lessons to improve crisis management strategies in the future. He also highlighted best practices from companies like Qantas Airlines, Audi, and JetBlue that effectively used social media during crises.
This document discusses children's exposure to and use of technology such as touch screens and mobile devices. While apps and screens provide learning opportunities, the American Academy of Pediatrics recommends limiting screen time to 2 hours per day due to potential harm. Some experts warn that overuse of technology could replace activities like imaginative play, reading, and family time. Teaching digital literacy and responsibility is important as more kids own phones and may face issues like bullying or sexting. Parents have differing views on whether technology helps children learn or if it exploits them.
The document discusses trends in social media usage and adoption by state departments of transportation (DOTs). It notes that internet access is increasingly mobile, with many Americans accessing the internet primarily through smartphones and tablets. Most commonly used social media tools by DOTs include Facebook, Twitter, YouTube, and LinkedIn. Challenges for DOTs in using social media include limited staff and resources to manage multiple platforms, as well as ensuring engagement and establishing an online brand. The document advocates having a clear social media plan and goals, and emphasizes that building an online community takes time.
Social media refers to interaction among people in virtual communities and networks where they create, share and exchange information and ideas. Popular social media tools include WhatsApp, Twitter, Facebook, Instagram, YouTube and Google+. These sites were founded by entrepreneurs like Mark Zuckerberg, Larry Page, Jan Koum and Kevin Systrom. Statistics show Facebook has over 1.6 billion users while YouTube and Google+ each have over 1 billion. Social media can positively connect people worldwide and share information, but overuse may cause distraction, comparison to others, radiation exposure, and eye strain from prolonged screen use.
This document discusses social media use among kids and teens. It provides information on the most popular social media platforms and their key features. Some of the main issues covered include privacy and control concerns, the prevalence of cyberbullying, and the effects of social media on mood, self-esteem and relationships. Research is presented on topics like cyberbullying perpetrators and victims, and how platforms and messaging influence bullying risk. Guidelines are offered for parents to have open conversations with youth about responsible social media use.
This document provides an introduction to social media and how government agencies can utilize various social media tools. It discusses what constitutes Web 2.0 and gives examples of popular social media platforms. The document then outlines how the EPA and other agencies currently use social media tools like Facebook, Twitter, YouTube and Flickr for purposes such as emergency communication, public outreach and engagement. It also provides advice on developing social media strategies and managing accounts and user interactions.
Impact of social media on teenagers- PresentationMiss Perfect
Social media has become an important part of teenagers' daily lives, with the average teenager spending over 2 hours per day on social networks. While social media provides benefits like facilitating education and awareness, it can also negatively impact teenagers' work and study habits by distracting them and exposing them to privacy and security risks. The document concludes that social media should be treated as a tool rather than a lifestyle, and teenagers need to be cautious of its overuse.
Parents of kids in grades K-4 can join us for an informational session about apps that support reading, writing, math, and other skills. With such a large number of apps out there, and many claiming to be “educational,” it can be hard to find quality apps to share with your child.
Social media is the use of electronic and internet tools to share and discuss information with online communities. Some positive effects of social media include establishing connections with people, sharing ideas and creativity, and accessing information from anywhere in the world. However, social media can also be addictive and negatively impact students' academic performance. It also opens users up to hackers, fraud, and health issues from overuse. Popular social media tools include WhatsApp, Twitter, Google+, and LinkedIn. Users must be aware of threats like social networking worms, phishing, trojans, data leaks, and shortened malicious links on social media. Parents and users should work to prevent these threats through safety precautions like privacy settings and not sharing personal information
Social media provides significant benefits to education and healthcare. In education, it encourages interaction between students and helps them form connections to increase retention. Social media allows for sharing of educational resources like videos and tutorials, as well as online classes that are more affordable than traditional options. Facebook Live enables joining classes anywhere, and Facebook pages enhance knowledge on various topics. YouTube contains millions of educational videos from popular channels. In healthcare, social media manages blood donation signups and allows easy access to health updates. It also facilitates virtual doctor visits through video chat. Overall, social media has greatly improved and eased many aspects of education and important sectors through connectivity and information sharing.
The document discusses social media, including its definition, history, popular platforms, and effects on youth. It provides statistics on platforms like Facebook, Twitter, YouTube, and WhatsApp. Both positive and negative effects are outlined. Positives include connecting with others and sharing information, while negatives include technology overuse, distraction from schoolwork, and risks like cyberbullying. The document concludes by emphasizing the need for internet safety education for youth.
Social media and education: advantages and disadvantagesJuana Berroa
This presentation is about the importance of social media in language learning/teaching process in this current digital era.
Social media is an amazing tool to motivate language learners because it can be adapted to any social context, age and culture since it is possible to customize learning according to learners and teachers' needs.
1) Mobile devices are increasingly being used by millions everyday for activities like shopping, getting information, social media, and more.
2) The growth of mobile devices is dramatic, with over half of American adults owning smartphones and mobile internet access exceeding fixed connections.
3) A mobile strategy is important for businesses to engage customers, provide better service, increase traffic and exposure, and boost sales in the mobile era. Options include developing a mobile-responsive website, hosted mobile site, or custom mobile app.
Symposium on Parent Engagement - Session 2 "Using Real-Time Communications to...Schoolwires, Inc.
Find out why it’s critical to implement a mobile strategy in your district today, and how to use social media and other real-time communication tools to optimize your community outreach efforts.
Speaker: Bernie Rhinerson - Former Chief of Staff, San Diego Unified School District
This document discusses using social media and technology to build community. It notes that millennials are the most tech-savvy generation and see technology as a means of connection rather than isolation. The goal is to leverage these tools to strengthen community and enhance Jewish education. It provides an overview of various social media platforms like Facebook, Twitter, YouTube and blogs and how to create accounts and engage audiences on each channel.
Social Media & Mobile Marketing: Recruitment Strategy OpportunitiesBob Johnson, Ph.D.
The document discusses opportunities for using social media and mobile marketing in graduate program recruitment strategies. It provides examples of how universities can connect with prospective students on platforms like Facebook, YouTube, and LinkedIn by monitoring discussions and responding to questions. It also emphasizes the importance of having a mobile-friendly website as more prospective students access information on their phones. Key recruitment tasks like applying and paying deposits need to be simple on mobile. The document concludes with recommendations to prioritize a mobile-optimized website over separate apps and to engage in ongoing social media participation and monitoring.
Engaging Digital Natives - Their devices, their world, their content - by Sch...Ellen Richards
Owners of Australia's fast growing K-12 online learning environment Schoolbox, James and Sean help independent schools in Australia and New Zealand transform their teaching, learning and online communication.
Today’s youth live in a digital world surrounded by devices, technology, online communities and are socially engaged though the web.
The emergence of these digital natives is forcing traditional teaching methods/technology to move so rapidly, educators can be confused by how best to leverage digital learning to deliver an engaging learning experience through technology.
James and Sean introduce how digital natives learn, how BYOD can work and how to style teaching and use technology in the classroom to fit with the mobile, social and and online world our students live in.
Social Media Safety for Kids and Teens - A Parent's Guide to Social MediaKaren Kefauver
5 simple tips on how can parents can keep kids and teen safe in the world of social media. Social media marketing is designed to reach kids - how can you protect your kids from social media predators, scams, porn and more.
The document summarizes a colloquium seminar on social media trends presented by Karen J Yang. It discusses the major social media platforms and findings from Forrester research on technology usage among different generations. Common responses to social media are reviewed. Emerging trends in areas like business, politics, and new features on platforms like Google+ are also examined. Additional social networking sites are described and questions are posed on effectively opening new social channels. The seminar concludes that the use of social media for business will increase and understanding its productive use is important.
Social media is widely used by youth, with 90% having used it and 75% having social networking accounts. However, high exposure to social media can negatively impact youth's behavior and mental health. Studies have shown that middle schoolers who use media for over 8 hours per day may have lower academic achievement, shorter attention spans, and increased risk of internet harassment. Prolonged social media use can also lead youth to develop aggressive attitudes, a sense of hopelessness, and mental disturbance. While social media is very popular among youth worldwide, it is important to motivate and guide youth in a positive direction.
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
Vidur kohli, core crisis management in the era of social media - bcm me sum...corepresentations
Vidur Kohli presented on crisis management in the era of social media. He discussed several case studies of companies that faced crises and how they were amplified through social media. These included BP's oil spill, Blackberry outages, Congressman Weiner tweeting inappropriate photos, and Amy's Baking Company's hostile responses to negative social media comments. Kohli emphasized the need for companies to actively monitor social media, respond quickly during crises, keep stakeholders informed, and learn lessons to improve crisis management strategies in the future. He also highlighted best practices from companies like Qantas Airlines, Audi, and JetBlue that effectively used social media during crises.
This document discusses children's exposure to and use of technology such as touch screens and mobile devices. While apps and screens provide learning opportunities, the American Academy of Pediatrics recommends limiting screen time to 2 hours per day due to potential harm. Some experts warn that overuse of technology could replace activities like imaginative play, reading, and family time. Teaching digital literacy and responsibility is important as more kids own phones and may face issues like bullying or sexting. Parents have differing views on whether technology helps children learn or if it exploits them.
The document discusses trends in social media usage and adoption by state departments of transportation (DOTs). It notes that internet access is increasingly mobile, with many Americans accessing the internet primarily through smartphones and tablets. Most commonly used social media tools by DOTs include Facebook, Twitter, YouTube, and LinkedIn. Challenges for DOTs in using social media include limited staff and resources to manage multiple platforms, as well as ensuring engagement and establishing an online brand. The document advocates having a clear social media plan and goals, and emphasizes that building an online community takes time.
Social media refers to interaction among people in virtual communities and networks where they create, share and exchange information and ideas. Popular social media tools include WhatsApp, Twitter, Facebook, Instagram, YouTube and Google+. These sites were founded by entrepreneurs like Mark Zuckerberg, Larry Page, Jan Koum and Kevin Systrom. Statistics show Facebook has over 1.6 billion users while YouTube and Google+ each have over 1 billion. Social media can positively connect people worldwide and share information, but overuse may cause distraction, comparison to others, radiation exposure, and eye strain from prolonged screen use.
This document discusses social media use among kids and teens. It provides information on the most popular social media platforms and their key features. Some of the main issues covered include privacy and control concerns, the prevalence of cyberbullying, and the effects of social media on mood, self-esteem and relationships. Research is presented on topics like cyberbullying perpetrators and victims, and how platforms and messaging influence bullying risk. Guidelines are offered for parents to have open conversations with youth about responsible social media use.
This document provides an introduction to social media and how government agencies can utilize various social media tools. It discusses what constitutes Web 2.0 and gives examples of popular social media platforms. The document then outlines how the EPA and other agencies currently use social media tools like Facebook, Twitter, YouTube and Flickr for purposes such as emergency communication, public outreach and engagement. It also provides advice on developing social media strategies and managing accounts and user interactions.
Impact of social media on teenagers- PresentationMiss Perfect
Social media has become an important part of teenagers' daily lives, with the average teenager spending over 2 hours per day on social networks. While social media provides benefits like facilitating education and awareness, it can also negatively impact teenagers' work and study habits by distracting them and exposing them to privacy and security risks. The document concludes that social media should be treated as a tool rather than a lifestyle, and teenagers need to be cautious of its overuse.
Parents of kids in grades K-4 can join us for an informational session about apps that support reading, writing, math, and other skills. With such a large number of apps out there, and many claiming to be “educational,” it can be hard to find quality apps to share with your child.
Social media is the use of electronic and internet tools to share and discuss information with online communities. Some positive effects of social media include establishing connections with people, sharing ideas and creativity, and accessing information from anywhere in the world. However, social media can also be addictive and negatively impact students' academic performance. It also opens users up to hackers, fraud, and health issues from overuse. Popular social media tools include WhatsApp, Twitter, Google+, and LinkedIn. Users must be aware of threats like social networking worms, phishing, trojans, data leaks, and shortened malicious links on social media. Parents and users should work to prevent these threats through safety precautions like privacy settings and not sharing personal information
Social media provides significant benefits to education and healthcare. In education, it encourages interaction between students and helps them form connections to increase retention. Social media allows for sharing of educational resources like videos and tutorials, as well as online classes that are more affordable than traditional options. Facebook Live enables joining classes anywhere, and Facebook pages enhance knowledge on various topics. YouTube contains millions of educational videos from popular channels. In healthcare, social media manages blood donation signups and allows easy access to health updates. It also facilitates virtual doctor visits through video chat. Overall, social media has greatly improved and eased many aspects of education and important sectors through connectivity and information sharing.
The document discusses social media, including its definition, history, popular platforms, and effects on youth. It provides statistics on platforms like Facebook, Twitter, YouTube, and WhatsApp. Both positive and negative effects are outlined. Positives include connecting with others and sharing information, while negatives include technology overuse, distraction from schoolwork, and risks like cyberbullying. The document concludes by emphasizing the need for internet safety education for youth.
Social media and education: advantages and disadvantagesJuana Berroa
This presentation is about the importance of social media in language learning/teaching process in this current digital era.
Social media is an amazing tool to motivate language learners because it can be adapted to any social context, age and culture since it is possible to customize learning according to learners and teachers' needs.
1) Mobile devices are increasingly being used by millions everyday for activities like shopping, getting information, social media, and more.
2) The growth of mobile devices is dramatic, with over half of American adults owning smartphones and mobile internet access exceeding fixed connections.
3) A mobile strategy is important for businesses to engage customers, provide better service, increase traffic and exposure, and boost sales in the mobile era. Options include developing a mobile-responsive website, hosted mobile site, or custom mobile app.
Symposium on Parent Engagement - Session 2 "Using Real-Time Communications to...Schoolwires, Inc.
Find out why it’s critical to implement a mobile strategy in your district today, and how to use social media and other real-time communication tools to optimize your community outreach efforts.
Speaker: Bernie Rhinerson - Former Chief of Staff, San Diego Unified School District
Going Mobile an Opportunity and Challenge for Higher EducationLori Nidoh
Faced with the exponential growth of traffic from mobile browsers to the University’s website, the increasing market dominance of smart phones and the growing percent of high school and college students that access the internet via mobile devices, The University undertook dual projects of developing a mobile app and a mobile website in late 2010. We will walk through the analysis of vendors, platforms, content, etc we went through in the planning stage as well as the implementation, launch and early results. We will share lessons we learned as well as offer some suggestions for schools considering mobile development at their institution.
Here is a potential pitch and pricing structure:
We offer 4 subscription tiers for our mobile learning app:
A) Basic - $5/month
- Access to 50 practice questions per subject area
B) Standard - $10/month
- Access to 100 practice questions per subject area
- Personalized study plans and progress tracking
C) Premium - $15/month
- Unlimited access to all practice questions
- 1-on-1 tutoring via phone or video chat
D) School/District License - Custom pricing
- School/district-wide access for all students
- Dedicated account manager and analytics dashboard
Our app is the most effective way for students to prepare for standardized
Here is a potential pitch and pricing model for the Touch & Tilt apps:
The Touch & Tilt line of interactive storybook apps from Scholastic Media bring beloved children's books to life on the iPad in a way that is engaging and developmentally appropriate for young readers. By seamlessly combining touch interactions, tilt features, and animated story elements, these apps encourage preschoolers to explore the story independently on their level while developing early literacy skills.
Pricing options could include:
A) Individual app purchases for $3.99 each
B) Annual subscription for unlimited access to full library for $29.99/year
C) Monthly subscription for $4.99/month
D)
The document discusses the evolution of digital marketing from the first screen of television to the current third screen of mobile devices, noting that mobile marketing provides new opportunities for brands to engage consumers anytime and anywhere through techniques like SMS, mobile applications, and location-based services. It emphasizes that most websites are not currently mobile-friendly and provides recommendations for developing a mobile strategy and deciding whether to create a mobile-optimized site or native mobile app.
This document discusses mobile development and strategies for creating successful mobile apps. It notes that mobile usage is rising significantly, with people now using their phones on average 150 times per day for activities like shopping, travel, and banking. Native mobile apps are generally better than cross-platform apps for delivering refined experiences on smartphones. The key aspects of developing a successful mobile app include understanding user objectives, designing for the mobile context and experience, ensuring the app adds value and is relevant to how people use their devices, and promoting the app through app store listings and existing marketing channels.
UNESCO: Professional Development on Mobile Devicesrkmelton
How to use mobile devices and apps as professional development teaching and learning tools. Plus, mobile apps that educators can use offline (no internet connection) for continued teaching and learning on smart phones and tablets.
Think Mobile First: JCC Mobile Marketing StrategiesJCC Association
Benchmarking shows more than two-thirds of JCC members have smartphones. Learn how your JCC can put these devices at the core of your JCC’s marketing strategy.
The document discusses the growing importance of mobile devices and apps for social media connections. It notes that there are now 4 times more mobile phone users than PC users, and that 80% of people in the US have a mobile phone. Push notifications through mobile apps allow for intimate communication with customers, with 97% viewing notifications compared to only 4% opening emails. The document encourages leveraging mobile apps for branding, customer engagement, and viral marketing to take advantage of the mobile world.
This document provides a summary of a presentation on mobile apps for education. It discusses several education and teaching apps including NearPod, TBR Mobile App Resource Bank with 50,000 apps, and MERLOT which is a peer-reviewed online collection of learning materials. Assessment criteria for evaluating apps is presented. Top apps are listed for administrators, teaching, higher education, sciences/STEM, and social sciences. Resources for apps in various subject areas are provided.
Biz Evolution Technologies surveyed over 500 small business owners with both a mobile app and a mobile website to determine which returned a higher return on investment.
Beyond the iPhone: Delivering Mobile Content & ServicesDave Olsen
This presentation was given on November 12, 2009 at Stamats SIMTech in Boston, MA. Hopefully from the talk users understand why their higher ed institution may want to explore and deploy a mobile solution, some tips for developing their mobile strategy based on our experience, and then an overview, with links to solutions, from WVU's mobile ecosystem.
I'm really hoping all the notes associated with each slide are also available for you guys :)
The document compares mobile apps and mobile websites for small businesses. A survey of over 500 small businesses found that 73% reported a higher return on investment from mobile apps than mobile websites. Customers also preferred apps over mobile websites, with 81% preferring apps for getting new customers and 86% for retaining existing customers. However, the document notes that both apps and mobile-optimized websites are important for a complete mobile strategy. It provides details on the advantages and disadvantages of each approach.
The next generation of parishioners is growing up online, but it may not be with a PC. They surf the web, update their status, text and tweet all from their phone. The Church has an unprecedented opportunity to reach people where they are, whenever they need to. In this workshop we’ll explore mobile communication trends, the opportunity for the church, and solutions that can help get you there.
The proposed Android app, called PRODUCTIVITY, allows users to monitor and get reports on their smartphone usage. It provides in-depth analytics of total usage time, screen unlocks, and time spent on individual apps. Users can view hourly, daily, or weekly summaries and curb excessive phone use by setting time restrictions and alerts. The free version provides basic usage tracking for 6 months, while the premium version offers extended backup, advanced tools, and an ad-free experience. The app aims to help users gain insights into their mobile habits and support efforts to reduce phone addiction.
The document compares mobile apps and mobile websites for small businesses. A survey of over 500 businesses found that 73% reported higher returns on investment from mobile apps compared to 27% for mobile websites. Customers also preferred apps over mobile websites for accessing business information and services. However, the document concludes that both mobile apps and websites are important for a comprehensive mobile marketing strategy.
Proven App Marketing Strategies for Social AppsInMobi
In 2012, Facebook & WhatsApp dominated the social networking space on mobile devices, accounting for 85% of the usage in North America and securing the #1 position in most markets. However, in 2013, Asian newcomers such as Line and Kakao have redefined social networking on mobile. With 74 million users in less than 18 months and already profitable, Line, a messaging application from NHN Japan, has adopted a completely different strategy for acquiring and monetizing users on mobile devices. The success of Asian players has carved out a path for other players to break into new global segments with better monetization. Find out what it really takes to make your social & communication apps a whopping success!
You'll learn about: Top countries, platforms, and devices to target when launching a messaging app Most effective ways of spending your marketing budget - distribution across countries, different channels Life Time Value of users from different segments Pricing strategies for promoting social apps Campaign best practices while promoting social apps on ad networks Proven monetization tactics / strategies for different markets
In case you have any questions you would like us to address in webinar, feel free to drop us an email at developer@inmobi.com and we will try our best to address your questions.
This presentation was made by Ms.Mahak Sharma as part of the InMobi insights webinar series. You may check out the full recording of this webinar at http://www.youtube.com/watch?v=ZxlLD0ch_No
2013 Maple School-Connect to your Customers using the WebKelly Gray McAdam
This document provides guidance on using digital tools and strategies to connect with customers. It discusses setting up a website, using social media like Facebook, and creating email newsletters. For websites, it recommends choosing an easy content management system and ensuring the site is mobile friendly. For social media, it suggests choosing one or two platforms customers use and posting photos regularly with a consistent schedule. Email newsletters should include valuable content, a call to action, and encourage interaction while complying with CAN-SPAM regulations. The goal is to engage customers, increase sales, and build your brand through an online presence.
Similar to NSPRA Presentation 2014: Going Mobile (20)
This document provides information on various free digital storytelling and graphic posting tools, including Adobe Spark Page, Adobe Spark Video, Canva, Storyform, Verse, Atavist, Piktochart, Infogram, and Venngage. It discusses the capabilities of tools like Adobe Spark Page for creating scrolling stories with photos, text and video. Canva is described as another free tool for creating graphic posts using photos and templates. Resources and examples of digital stories are also referenced.
Tell Your Visual Story: Online Graphic & Infographic Tools for Non-DesignersEvelyn McCormack
This document discusses various online graphic and infographic tools that can be used by non-designers to tell visual stories. It provides information on tools like Canva, Piktochart, Easel.ly, and Venngage for creating infographics using templates. It also discusses digital storytelling tools like Adobe Spark Page and Spark Post. Tips are provided for effective infographic design and using the various tools.
The Latest in Social Media: Storytelling, Live Content and FunEvelyn McCormack
Evelyn McCormack presented on the latest trends in social media for storytelling and live content. She discussed using visuals, running campaigns, staying active and building engagement. She highlighted trends like visual storytelling using tools like Adobe Spark, Canva and Instagram, as well as live video on Facebook and Twitter. McCormack provided examples and tutorials for creating visual stories, videos and using different platforms to engage audiences.
How a Robust Communications Plan Brought One District Back From the Brink Evelyn McCormack
Presentation on communications in one school district, and the impact it had. Will be presenting this at the New York School Boards Association annual conference on Oct. 28, 2016.
This document discusses tools for creating visual content for social media without design experience. It recommends Canva, Adobe Spark, and various mobile apps for making images, graphics, and videos. Specific tips are provided on using these tools, such as uploading photos to Canva to design with. Infographics are also discussed as a type of visual that works well on social media. Templates, structure, and storytelling techniques for infographics are covered.
The document discusses using images and infographics on social media to increase engagement. It notes that posts with images get more than double the shares as text-only posts. Various free and low-cost tools for creating graphics and infographics are mentioned, including Canva, Infogram, Piktochart, and mobile apps. Different types of infographics like timelines, maps, and comparisons are listed. Tips for designing effective infographics are provided. Examples of infographics on various topics are shown and sources for the tools are included.
Social Next: Collaboration, Communication, IntegrationEvelyn McCormack
Where is social media for school communications headed next? We're becoming more sophisticated, we're using more multimedia, we're curating interesting information for our parents. A look at trends best practices, and ways to corral, monitor and track your social media.
This document discusses how PTAs can use social media like Facebook, Twitter, and Pinterest to engage parents and share information. It notes that over half of parents now get school information from Facebook and Twitter rather than district websites. The document provides tips on setting up pages and profiles, best practices for posting content, and analytics tools. It emphasizes using photos and videos to engage audiences and drive traffic back to official sites.
This document provides an overview of how teachers can use Facebook, Twitter, Pinterest and Learnist for educational purposes. It discusses setting privacy settings on Facebook, creating closed Facebook groups for classes, and using a separate teacher profile. Twitter can be used to communicate reminders and questions with students. Pinterest and Learnist allow curating content by creating boards on topics. Examples of using Learnist include sharing lesson plans, samples, and ideas to improve students' learning. Overall, the document promotes using social media strategically and appropriately to enhance education.
To set up a Facebook fan page for a school or PTA:
1. You need a personal Facebook profile to start. Then click the link to register an organization page and select "Education" as the organization type.
2. Provide details about the school or PTA and save the page.
3. The first steps are to add a profile photo, information about the organization, and set privacy settings for what fans can post.
4. An administration panel at the top allows managing notifications, insights, and tips to improve the fan page.
This document discusses how PTAs can use social media, particularly Facebook and Twitter, to communicate with parents and the community. It provides tips on setting up Facebook pages and fan pages to share information. Examples are given of school districts, superintendents, teachers and PTAs/PTOs that are using social media successfully. The document also covers using Twitter to share updates and engage with others. Resources for learning best practices are included.
This document discusses how schools can use Pinterest to engage stakeholders. It explains that Pinterest is a virtual pinboard where users create boards to organize images, links, and videos from the web. The document notes that Pinterest is growing rapidly and that images on it can be easily shared on other social media. It provides examples of how teachers, PR offices, and guidance counselors at schools could create boards with resources for students, information about the school, and materials to support learning. The document encourages schools to start using Pinterest to showcase their work in a visual way.
This document discusses how to connect various social media accounts and platforms to create a more integrated social media presence. It provides examples of how to link Facebook, Twitter, YouTube, LinkedIn and other accounts so content is shared across platforms. It also discusses third party applications that can be used to combine content from different sources into single social media "mashups" or portals. Finally, it discusses the use of things like share buttons and QR codes to further connect a social media presence.
Putting the New Social Media Wave to Work for YouEvelyn McCormack
The document discusses using social media, such as Facebook, Twitter, and YouTube, to connect with parents and share school information. It provides statistics on social media usage and examples of how school districts, teachers, and PTAs are using platforms like Facebook pages, Twitter, and YouTube channels. Tips are provided on setting up accounts and content best practices. Connecting efforts across social media is also covered.
Sea Change: How Social Media Has Changed the Educational LandscapeEvelyn McCormack
This document summarizes a presentation about how social media has changed education. It discusses the rise of popular social media tools like Facebook, Twitter, YouTube and LinkedIn. It provides examples of how school districts and education organizations are using these tools to share information with parents and engage communities. The presentation emphasizes developing a social media strategy and connecting different social media channels to maximize outreach.
Using Social Media Tools & Technology to Promote Your School District -- Long...Evelyn McCormack
This document provides an overview of using social media tools and technologies to promote school districts. It discusses popular social media platforms like Facebook, Twitter, YouTube and blogs/newsletters. It also addresses common myths about social media, and provides tips on setting up accounts and pages on these platforms as well as using additional tools like hashtags and URL shorteners. The document aims to demonstrate how social media can help publicize achievements, drive traffic to websites, and develop personal learning networks.
This presentation discusses various social media and web 2.0 tools that can be useful for school public relations professionals. It highlights dashboard tools like iGoogle and Netvibes that aggregate important news and updates in one place. It also emphasizes the importance of using tools like Google Alerts and Trackle to track online mentions of your school district. The presentation provides examples of how these tools were useful in monitoring events like the BP oil spill and a school baseball championship. It briefly touches on integrating social media profiles by posting Twitter updates to Facebook.
This document discusses how school districts and educators can use various social media tools like Facebook, Twitter, YouTube, and Flickr to communicate with stakeholders. It provides statistics on social media use and examples of school districts that are using these tools successfully. The document also addresses common myths about social media and how it can benefit schools by publicizing their achievements and controlling their own messaging.
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3. Where to Find This
Powerpoint
• www.slideshare.net/evelynmccormack
4. Why Mobile?
• More parental involvement & engagement
• The world has changed
• Delivery method is arm’s length & convenient
• Parents expect immediate and customized news and
information
• Mobile apps reach a greater and more diverse
audience
• English and non-English adoption
proevalue.com
5. Because They’re There
• Smartphone sales have risen 85 percent year
over year.
• More than 1 million devices activated per day.
• By 2015, nearly 1 trillion apps will be
downloaded globally, compared to 7 billion in
2009.
• Average American spends two hours/day on
mobile device. 57,293 hours over a lifetime.
• One of every four online searches takes place
on mobile device.
--Gartner Inc., Berg Insight, onlineschools.org
6. • 75% use smartphones while in the bathroom.
• 83% of young people sleep next to their mobile
device.
• Young adults, non-whites, and those with relatively
low income and education levels are particularly
likely to be cell-mostly internet users.
--Pew Research Center, convinceandconvert.com, onlineschools.org
7.
8. App 101:
What’s Right for Your District?
• Native Apps
• Mobile Website
• Hybrid Apps
9. The Demographics
• The rise of mobile is changing the story. Groups that
have traditionally been on the other side of the digital
divide in internet access are using wireless connections
to go online.
• Among smartphone owners, young adults, minorities,
those with no college experience, and those with lower
household income levels are more likely than other
groups to say their phone is main source of internet
access.
• Both African Americans and English-speaking Latinos
are as likely as whites to own any sort of mobile phone,
and are more likely to use their phones for a wider
range of activities.
• -- Pew Research Internet Project
10. Native Apps
• Created for a specific platform
• Downloaded from an app store like
Google Play or Apple’s App Store
• Live on device & can use its features
• Allow for personalized experience
• Work offline
• Push notifications
• Better user experience
11. Responsive/Mobile Web
• Websites that look and feel like an app
• Works across platforms
• Written in HTML5
• May increase website visibility in search
engines
• Does not work offline
• No Push Notifications
12. Hybrid Apps
• Installed from an app store
• Cheaper to create than native app
• Can use many of the features of the
device
• Rely on HTML being rendered in your
browser
• Combine elements of native apps and
mobile websites
14. What to Look For in an App:
Integration
• Easy access to school addresses, staff/contact
information, calendars, sports, lunch menus.
• Delivers alerts (weather notifications, school
closings, athletic scores, significant events) in
real-time using push notifications.
• Integrates with 3rd-party technologies so
parents and students can access records,
grades, calendars, attendance info.
• Integrates w/district social media sites.
17. User Experience
• Well designed & easy to use so parents, students &
teachers can easily adopt.
• Easily downloaded from iTunes® and GooglePlay® at
no cost.
• Access to critical information/resources on district
website, so stakeholders can keep up with what’s
happening when they’re working, traveling, away
from home.
• Provides ad-free zone.
• Delivers familiar experience with updated feed,
(similar to popular social media).
20. Features & Customization
• Brand the app with district colors, themes, logo
to match website.
• Vendor/provider frequently updates app to
introduce new features and functionality.
• Do-it-yourself capabilities, including ability to
add icons that give users easy access to
information, including calendars, lunch menus,
online payment systems.
• Allows you to reconfigure links as often as you
want.
23. Languages
Can parents configure the app
in their native language?
English is not the primary
language spoken by 21% of
American parents. (US Census)
The English Language Learner
K-12 student population in the
US has grown 10 times faster
than non-ELL population from
3.5 million in 2000 to 5.3 million
in 2010.
24. Service and Support
• Vendor has 24/7 support, resources and expertise
to maintain app throughout its lifecycle.
• Vendor configures and launches your mobile app,
and sets up your information in Apple and
GooglePlay app stores.
• Look up app ratings and pay particular attention to
apps that get four star ratings.
25. Rolling Out Your App
• Test app on multiple devices & make
adjustments where necessary before rolling out
to stakeholders.
• Choose popular school event that attracts
large audience to announce and/or display
your app. Back-to-school night, concert, etc.
• Create flyers or postcards for parents to take
home with all pertinent information on how to
download app. Hang signs in windows near
school entrances.
• Create a QR barcode that users can scan to be
directed to your app on the app stores.
26.
27.
28. • Create video to introduce the app
• Add a page to website to explain features of the
app and provide instructions on how/where to
download.
• Hold parent technology night to help parents
develop a comfort level with app. Tech-savvy
parents can serve as trainers outside school hours.
• Unveil app at a Board of Ed meeting & televise.
• Include updates & links in newsletters, Twitter page,
Facebook, district blogs. Design FB banner like the
one on next slide.
• Check with vendors. Some provide you with
promotional materials and links.
• Make the app the first way to learn about weather
events or schedule changes
30. • Chippewa Falls USD received local press about their
app = 1,600 downloads.
• Baldwin County Public Schools sent out text and
email notifications about their new app = 6,000
downloads in one day.
• Papillion-La Vista Public Schools posted banners in
all their school buildings = 8,000+ downloads
• McKinney ISD notified their sports booster and PTA
organizations = 20,000 downloads.
31. Mobile App Vendors
• Parentlink
www.parentlink.com
• School Messenger
www.schoolmessenger.com
• Willow Tree
www.willowtreeapps.com
• School Connect
www.schoolconnectservices.com
• School Info
www.schoolinfoapp.com
• Allerton Hill
www.allerton-hill.com
32. • Ellen Lane: elane@pnwboces.org
• Evelyn McCormack: emccormack@swboces.org
Editor's Notes
Ev
Two quick questions to get the ball rolling…By a show of hands, how many people here sleep with their cell phone within arms reach? Ok, now for a slightly more personal question…how many people take their cell phones to the bathroom with them at least some of the time? We titled this presentation “Does Your District Need An App? Look around at the raised hands and you have got your answer.
Ellen
Ev
Here are some numbers to go with those questions I asked earlier. That last fact is very important for districts with immigrant communities because going mobile will help you to close the engagement gap. A good mobile app will not only permit people who do not own a home computer to access district information, it will allow them to access it in their native language.
You can see here that acording to the Pew Internet and America Life Project, in May 2013, almost two-third of all cell owners were using those cell phones to go online. The days of using your cell just to make a call or send a text are over. 60% were using their cells to go online and 52% were using their cells to check email.
There’s been an explosion in the mobile app market.
Native Apps are fully integrated with the user’s device. So you can tap on a name in a directory and the phone will call the number of the person who are trying to reach or if you have a feature on your app that allows you to submit tips about good or bad things in the district, you can take a photo and send it with a tap of the screen along with the tip.
Mobile web is not an app. It’s a website that looks and feels like an app. I think as mobile continues to grow we are going to see districts offering both responsive web and native apps.
Ellen
Here is a sampling of mobile apps. I would suggest downloading these as well as apps for any vendor you are interested in and using them for a while to determine how well they work. The first is a mobile website from the San Diego Unified School District. The second is a generic app offered by a mobile company, but you download their app and then search for a school district there once the generic app is downloaded. Another way to categorize the variety of apps out there is by mobile website, generic or template apps, and branded apps.
Ev
You want to look for a few very important things when shopping for an app. Easy access and integration with your staff contact directory, lunch menus, sports schedules, and your school and district calendars. You want to make sure that your app delivers alerts like weather notices, closings, etc. Push notifications are no important now. If you’ve been using the NSPRA app, you probably understand now what push notifications are all about.
Ellen
Make sure your app integrates with your student information system, so that parents can check on grades, attendance and cafeteria balances. You can do this in a second phase with some app companies. Native apps integrate pretty seamlessly with your student information system and there will be very little for you to do.
Ev
You DON’T want your app to be your website and contain ALL that website information.
Both screenshots show how the stream works – it pulls from your school calendar (left), your Facebook page (right), Twitter, your news feed (RSS), etc. The stream is really important because your PARENTS can choose what they want to see in their Stream.
Ev
This is LaSalle Academy in Providence, which used another app company to build its app. They created a virtual tour of their campus, which is pretty large, so that you can look at the buildings and fields on the campus. On the right, you can scroll around and look at the stadium, for example, just like you might do on a realtors page when looking at homes to rent and buy.
Ev
Until recently, many apps provided you with a half dozen buttons and a template and not much more than that. Today, app companies are being a lot more responsive to our needs and they’re giving us back-end access to their apps so that we can make changes and/or updates if we want to customize the app more as time goes by.
Ev
Ellen
The ParentLink app offers translation of every app page in 60 different languages. This is decided by parents/students when they download the app. Don’t know this off hand.
Ev
The smoother the launch, the more people will download and use the app. So, it’s important to test it before going public. I usually recommend that districts give the app to central administration staff and let them use it for a few weeks to work out the kinks.
Ev
This is Fort Worth ISD. They have a user-friendly web page that shows step by step how to download your app and then customize it and receive push notifications.
Ev This was press coverage when Papillion La Vista in Nebraska launched their app. They will also be holding a student app download day in the fall and the app already has been downloaded 8,000 times in its first year.
When it comes to promoting use of the app, I have found that making the app the first way to learn about weather events and schedule changes is enormously effective. Even though most districts use a notification system that calls every phone a parent has, people still seem to prefer the push notification that arrives on their cell phone. I think that’s because you don’t have to answer it. You just look at your phone and see the notice.
Ev This is a parentlink provided video that was done by the Fairbanks School District.