This document discusses how schools can use social media to communicate and engage with students, families and the community. It provides examples of how school districts are using platforms like Facebook, Twitter, YouTube, Instagram and LinkedIn to share information about events and accomplishments, spotlight teachers and students, and promote the district. The document emphasizes that social media allows for two-way conversations, and districts should be transparent and listen to feedback. It also stresses that engagement on social media takes time and effort to grow and maintain.
Presentation delivered by Barbara Bradley, NY State School Boards, and Evelyn McCormack, Southern Westchester BOCES, at the annual NYSSBA conference in Buffalo, NY, October 2011.
Using Technology to Engage Ss.and Ps in your Schoolsazuck
1) The presenters discussed how schools and districts can use social media and technology to engage students and parents. This includes creating accounts on platforms like Facebook, Twitter, YouTube and developing mobile apps.
2) They explained that having policies in place, support from administrators and funding are needed before launching these initiatives. Creating content and sharing updates helps tell the district's story.
3) The presenters provided examples of how Lawrence Township Public Schools uses social media, videos, blogs, e-newsletters and a mobile app to communicate with families.
CASE V: Engaging Alumni Through Content MarketingBrian Huonker
In August 2013, University Marketing and Communications launched Stories.IllinoisState.edu, a website that collects news, stories, and event information from across the Illinois State University campus and redistributes that content across its web and social media presence.
The new STATEside blog, powered by Stories, serves as a daily companion piece to the quarterly Illinois State magazine.
Together, Stories and STATEside provide alumni, students, and community members with new opportunities to engage with Illinois State University, its people, its campus, and its culture.
The document discusses how technology and education are changing. It notes that Web 1.0 consisted of read-only websites while Web 2.0 allowed for user interaction and content creation. Web 3.0 blurs the line between online and real life. The document also discusses how education engages students through interactive tools like iPads, online textbooks, and social learning. It questions whether education has truly changed in the last 100 years and examines the shift from analog to digital, isolated to connected learning.
This document discusses how schools can use social media to communicate and engage with students, families and the community. It provides examples of how school districts are using platforms like Facebook, Twitter, YouTube, Instagram and LinkedIn to share information about events and accomplishments, spotlight teachers and students, and promote the district. The document emphasizes that social media allows for two-way conversations, and districts should be transparent and listen to feedback. It also stresses that engagement on social media takes time and effort to grow and maintain.
Presentation delivered by Barbara Bradley, NY State School Boards, and Evelyn McCormack, Southern Westchester BOCES, at the annual NYSSBA conference in Buffalo, NY, October 2011.
Using Technology to Engage Ss.and Ps in your Schoolsazuck
1) The presenters discussed how schools and districts can use social media and technology to engage students and parents. This includes creating accounts on platforms like Facebook, Twitter, YouTube and developing mobile apps.
2) They explained that having policies in place, support from administrators and funding are needed before launching these initiatives. Creating content and sharing updates helps tell the district's story.
3) The presenters provided examples of how Lawrence Township Public Schools uses social media, videos, blogs, e-newsletters and a mobile app to communicate with families.
CASE V: Engaging Alumni Through Content MarketingBrian Huonker
In August 2013, University Marketing and Communications launched Stories.IllinoisState.edu, a website that collects news, stories, and event information from across the Illinois State University campus and redistributes that content across its web and social media presence.
The new STATEside blog, powered by Stories, serves as a daily companion piece to the quarterly Illinois State magazine.
Together, Stories and STATEside provide alumni, students, and community members with new opportunities to engage with Illinois State University, its people, its campus, and its culture.
The document discusses how technology and education are changing. It notes that Web 1.0 consisted of read-only websites while Web 2.0 allowed for user interaction and content creation. Web 3.0 blurs the line between online and real life. The document also discusses how education engages students through interactive tools like iPads, online textbooks, and social learning. It questions whether education has truly changed in the last 100 years and examines the shift from analog to digital, isolated to connected learning.
This document discusses using social media and technology to build community. It notes that millennials are the most tech-savvy generation and see technology as a means of connection rather than isolation. The goal is to leverage these tools to strengthen community and enhance Jewish education. It provides an overview of various social media platforms like Facebook, Twitter, YouTube and blogs and how to create accounts and engage audiences on each channel.
Social Media & Mobile Marketing: Recruitment Strategy OpportunitiesBob Johnson, Ph.D.
The document discusses opportunities for using social media and mobile marketing in graduate program recruitment strategies. It provides examples of how universities can connect with prospective students on platforms like Facebook, YouTube, and LinkedIn by monitoring discussions and responding to questions. It also emphasizes the importance of having a mobile-friendly website as more prospective students access information on their phones. Key recruitment tasks like applying and paying deposits need to be simple on mobile. The document concludes with recommendations to prioritize a mobile-optimized website over separate apps and to engage in ongoing social media participation and monitoring.
Engaging Digital Natives - Their devices, their world, their content - by Sch...Ellen Richards
Owners of Australia's fast growing K-12 online learning environment Schoolbox, James and Sean help independent schools in Australia and New Zealand transform their teaching, learning and online communication.
Today’s youth live in a digital world surrounded by devices, technology, online communities and are socially engaged though the web.
The emergence of these digital natives is forcing traditional teaching methods/technology to move so rapidly, educators can be confused by how best to leverage digital learning to deliver an engaging learning experience through technology.
James and Sean introduce how digital natives learn, how BYOD can work and how to style teaching and use technology in the classroom to fit with the mobile, social and and online world our students live in.
Social Media Safety for Kids and Teens - A Parent's Guide to Social MediaKaren Kefauver
5 simple tips on how can parents can keep kids and teen safe in the world of social media. Social media marketing is designed to reach kids - how can you protect your kids from social media predators, scams, porn and more.
The document summarizes a colloquium seminar on social media trends presented by Karen J Yang. It discusses the major social media platforms and findings from Forrester research on technology usage among different generations. Common responses to social media are reviewed. Emerging trends in areas like business, politics, and new features on platforms like Google+ are also examined. Additional social networking sites are described and questions are posed on effectively opening new social channels. The seminar concludes that the use of social media for business will increase and understanding its productive use is important.
The document discusses trends in social media usage and adoption by state departments of transportation (DOTs). It notes that internet access is increasingly mobile, with many Americans accessing the internet primarily through smartphones and tablets. Most commonly used social media tools by DOTs include Facebook, Twitter, YouTube, and LinkedIn. Challenges for DOTs in using social media include limited staff and resources to manage multiple platforms, as well as ensuring engagement and establishing an online brand. The document advocates having a clear social media plan and goals, and emphasizes that building an online community takes time.
Vidur kohli, core crisis management in the era of social media - bcm me sum...corepresentations
Vidur Kohli presented on crisis management in the era of social media. He discussed several case studies of companies that faced crises and how they were amplified through social media. These included BP's oil spill, Blackberry outages, Congressman Weiner tweeting inappropriate photos, and Amy's Baking Company's hostile responses to negative social media comments. Kohli emphasized the need for companies to actively monitor social media, respond quickly during crises, keep stakeholders informed, and learn lessons to improve crisis management strategies in the future. He also highlighted best practices from companies like Qantas Airlines, Audi, and JetBlue that effectively used social media during crises.
This document discusses children's exposure to and use of technology such as touch screens and mobile devices. While apps and screens provide learning opportunities, the American Academy of Pediatrics recommends limiting screen time to 2 hours per day due to potential harm. Some experts warn that overuse of technology could replace activities like imaginative play, reading, and family time. Teaching digital literacy and responsibility is important as more kids own phones and may face issues like bullying or sexting. Parents have differing views on whether technology helps children learn or if it exploits them.
Social media refers to interaction among people in virtual communities and networks where they create, share and exchange information and ideas. Popular social media tools include WhatsApp, Twitter, Facebook, Instagram, YouTube and Google+. These sites were founded by entrepreneurs like Mark Zuckerberg, Larry Page, Jan Koum and Kevin Systrom. Statistics show Facebook has over 1.6 billion users while YouTube and Google+ each have over 1 billion. Social media can positively connect people worldwide and share information, but overuse may cause distraction, comparison to others, radiation exposure, and eye strain from prolonged screen use.
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
Social media is widely used by youth, with 90% having used it and 75% having social networking accounts. However, high exposure to social media can negatively impact youth's behavior and mental health. Studies have shown that middle schoolers who use media for over 8 hours per day may have lower academic achievement, shorter attention spans, and increased risk of internet harassment. Prolonged social media use can also lead youth to develop aggressive attitudes, a sense of hopelessness, and mental disturbance. While social media is very popular among youth worldwide, it is important to motivate and guide youth in a positive direction.
This document provides an introduction to social media and how government agencies can utilize various social media tools. It discusses what constitutes Web 2.0 and gives examples of popular social media platforms. The document then outlines how the EPA and other agencies currently use social media tools like Facebook, Twitter, YouTube and Flickr for purposes such as emergency communication, public outreach and engagement. It also provides advice on developing social media strategies and managing accounts and user interactions.
This document discusses social media use among kids and teens. It provides information on the most popular social media platforms and their key features. Some of the main issues covered include privacy and control concerns, the prevalence of cyberbullying, and the effects of social media on mood, self-esteem and relationships. Research is presented on topics like cyberbullying perpetrators and victims, and how platforms and messaging influence bullying risk. Guidelines are offered for parents to have open conversations with youth about responsible social media use.
Social media and education: advantages and disadvantagesJuana Berroa
This presentation is about the importance of social media in language learning/teaching process in this current digital era.
Social media is an amazing tool to motivate language learners because it can be adapted to any social context, age and culture since it is possible to customize learning according to learners and teachers' needs.
Impact of social media on teenagers- PresentationMiss Perfect
Social media has become an important part of teenagers' daily lives, with the average teenager spending over 2 hours per day on social networks. While social media provides benefits like facilitating education and awareness, it can also negatively impact teenagers' work and study habits by distracting them and exposing them to privacy and security risks. The document concludes that social media should be treated as a tool rather than a lifestyle, and teenagers need to be cautious of its overuse.
Parents of kids in grades K-4 can join us for an informational session about apps that support reading, writing, math, and other skills. With such a large number of apps out there, and many claiming to be “educational,” it can be hard to find quality apps to share with your child.
Social media is the use of electronic and internet tools to share and discuss information with online communities. Some positive effects of social media include establishing connections with people, sharing ideas and creativity, and accessing information from anywhere in the world. However, social media can also be addictive and negatively impact students' academic performance. It also opens users up to hackers, fraud, and health issues from overuse. Popular social media tools include WhatsApp, Twitter, Google+, and LinkedIn. Users must be aware of threats like social networking worms, phishing, trojans, data leaks, and shortened malicious links on social media. Parents and users should work to prevent these threats through safety precautions like privacy settings and not sharing personal information
The document discusses social media, including its definition, history, popular platforms, and effects on youth. It provides statistics on platforms like Facebook, Twitter, YouTube, and WhatsApp. Both positive and negative effects are outlined. Positives include connecting with others and sharing information, while negatives include technology overuse, distraction from schoolwork, and risks like cyberbullying. The document concludes by emphasizing the need for internet safety education for youth.
Social media provides significant benefits to education and healthcare. In education, it encourages interaction between students and helps them form connections to increase retention. Social media allows for sharing of educational resources like videos and tutorials, as well as online classes that are more affordable than traditional options. Facebook Live enables joining classes anywhere, and Facebook pages enhance knowledge on various topics. YouTube contains millions of educational videos from popular channels. In healthcare, social media manages blood donation signups and allows easy access to health updates. It also facilitates virtual doctor visits through video chat. Overall, social media has greatly improved and eased many aspects of education and important sectors through connectivity and information sharing.
This document discusses the importance of developing a mobile strategy for business schools. It notes that today's students are highly connected via mobile devices. It then provides a 10 step blueprint for a successful business school mobile strategy, including defining target audiences, deciding on a mobile website or app, creating tailored entry points, making apps easy to use and valuable, including calls to action, leveraging location, photos and social media, measuring impact, and integrating mobile into an overall digital strategy.
The document discusses using social media, such as Facebook, Twitter, YouTube, and blogs, for independent school admissions and marketing. It provides statistics on the growth and usage of various social media platforms. It also outlines important considerations for schools looking to use social media, such as which platforms to use, how to set up pages/profiles, how to engage audiences, and how to measure effectiveness.
The document discusses how schools and districts can use social media. It begins by asking attendees about their personal and organizational social media use. It then defines social media and lists the big three platforms as Facebook, YouTube, and Twitter. The document outlines reasons for schools to use social media, such as communicating with students and families and influencing their brand. It provides tips for getting started with social media, including creating guidelines and policies, planning goals and content, and promoting the accounts. It also offers examples of measuring engagement through likes, shares, and comments. Overall, the document serves as a guide for how K-12 schools can effectively utilize social media platforms.
This document discusses using social media and technology to build community. It notes that millennials are the most tech-savvy generation and see technology as a means of connection rather than isolation. The goal is to leverage these tools to strengthen community and enhance Jewish education. It provides an overview of various social media platforms like Facebook, Twitter, YouTube and blogs and how to create accounts and engage audiences on each channel.
Social Media & Mobile Marketing: Recruitment Strategy OpportunitiesBob Johnson, Ph.D.
The document discusses opportunities for using social media and mobile marketing in graduate program recruitment strategies. It provides examples of how universities can connect with prospective students on platforms like Facebook, YouTube, and LinkedIn by monitoring discussions and responding to questions. It also emphasizes the importance of having a mobile-friendly website as more prospective students access information on their phones. Key recruitment tasks like applying and paying deposits need to be simple on mobile. The document concludes with recommendations to prioritize a mobile-optimized website over separate apps and to engage in ongoing social media participation and monitoring.
Engaging Digital Natives - Their devices, their world, their content - by Sch...Ellen Richards
Owners of Australia's fast growing K-12 online learning environment Schoolbox, James and Sean help independent schools in Australia and New Zealand transform their teaching, learning and online communication.
Today’s youth live in a digital world surrounded by devices, technology, online communities and are socially engaged though the web.
The emergence of these digital natives is forcing traditional teaching methods/technology to move so rapidly, educators can be confused by how best to leverage digital learning to deliver an engaging learning experience through technology.
James and Sean introduce how digital natives learn, how BYOD can work and how to style teaching and use technology in the classroom to fit with the mobile, social and and online world our students live in.
Social Media Safety for Kids and Teens - A Parent's Guide to Social MediaKaren Kefauver
5 simple tips on how can parents can keep kids and teen safe in the world of social media. Social media marketing is designed to reach kids - how can you protect your kids from social media predators, scams, porn and more.
The document summarizes a colloquium seminar on social media trends presented by Karen J Yang. It discusses the major social media platforms and findings from Forrester research on technology usage among different generations. Common responses to social media are reviewed. Emerging trends in areas like business, politics, and new features on platforms like Google+ are also examined. Additional social networking sites are described and questions are posed on effectively opening new social channels. The seminar concludes that the use of social media for business will increase and understanding its productive use is important.
The document discusses trends in social media usage and adoption by state departments of transportation (DOTs). It notes that internet access is increasingly mobile, with many Americans accessing the internet primarily through smartphones and tablets. Most commonly used social media tools by DOTs include Facebook, Twitter, YouTube, and LinkedIn. Challenges for DOTs in using social media include limited staff and resources to manage multiple platforms, as well as ensuring engagement and establishing an online brand. The document advocates having a clear social media plan and goals, and emphasizes that building an online community takes time.
Vidur kohli, core crisis management in the era of social media - bcm me sum...corepresentations
Vidur Kohli presented on crisis management in the era of social media. He discussed several case studies of companies that faced crises and how they were amplified through social media. These included BP's oil spill, Blackberry outages, Congressman Weiner tweeting inappropriate photos, and Amy's Baking Company's hostile responses to negative social media comments. Kohli emphasized the need for companies to actively monitor social media, respond quickly during crises, keep stakeholders informed, and learn lessons to improve crisis management strategies in the future. He also highlighted best practices from companies like Qantas Airlines, Audi, and JetBlue that effectively used social media during crises.
This document discusses children's exposure to and use of technology such as touch screens and mobile devices. While apps and screens provide learning opportunities, the American Academy of Pediatrics recommends limiting screen time to 2 hours per day due to potential harm. Some experts warn that overuse of technology could replace activities like imaginative play, reading, and family time. Teaching digital literacy and responsibility is important as more kids own phones and may face issues like bullying or sexting. Parents have differing views on whether technology helps children learn or if it exploits them.
Social media refers to interaction among people in virtual communities and networks where they create, share and exchange information and ideas. Popular social media tools include WhatsApp, Twitter, Facebook, Instagram, YouTube and Google+. These sites were founded by entrepreneurs like Mark Zuckerberg, Larry Page, Jan Koum and Kevin Systrom. Statistics show Facebook has over 1.6 billion users while YouTube and Google+ each have over 1 billion. Social media can positively connect people worldwide and share information, but overuse may cause distraction, comparison to others, radiation exposure, and eye strain from prolonged screen use.
Engaging Youth & Young Adults in Social MediaBrittany Smith
Social media continues to be an important tool for youth and young adults to connect with the world and with each other. Get the latest research and statistics on how youth and young adults are using social media, and how your organization can strategically use social media to engage with youth and young adults. Learn what platforms youth and young adults are using and how you can create a simple social media strategy to more effectively reach this audience.
Social media is widely used by youth, with 90% having used it and 75% having social networking accounts. However, high exposure to social media can negatively impact youth's behavior and mental health. Studies have shown that middle schoolers who use media for over 8 hours per day may have lower academic achievement, shorter attention spans, and increased risk of internet harassment. Prolonged social media use can also lead youth to develop aggressive attitudes, a sense of hopelessness, and mental disturbance. While social media is very popular among youth worldwide, it is important to motivate and guide youth in a positive direction.
This document provides an introduction to social media and how government agencies can utilize various social media tools. It discusses what constitutes Web 2.0 and gives examples of popular social media platforms. The document then outlines how the EPA and other agencies currently use social media tools like Facebook, Twitter, YouTube and Flickr for purposes such as emergency communication, public outreach and engagement. It also provides advice on developing social media strategies and managing accounts and user interactions.
This document discusses social media use among kids and teens. It provides information on the most popular social media platforms and their key features. Some of the main issues covered include privacy and control concerns, the prevalence of cyberbullying, and the effects of social media on mood, self-esteem and relationships. Research is presented on topics like cyberbullying perpetrators and victims, and how platforms and messaging influence bullying risk. Guidelines are offered for parents to have open conversations with youth about responsible social media use.
Social media and education: advantages and disadvantagesJuana Berroa
This presentation is about the importance of social media in language learning/teaching process in this current digital era.
Social media is an amazing tool to motivate language learners because it can be adapted to any social context, age and culture since it is possible to customize learning according to learners and teachers' needs.
Impact of social media on teenagers- PresentationMiss Perfect
Social media has become an important part of teenagers' daily lives, with the average teenager spending over 2 hours per day on social networks. While social media provides benefits like facilitating education and awareness, it can also negatively impact teenagers' work and study habits by distracting them and exposing them to privacy and security risks. The document concludes that social media should be treated as a tool rather than a lifestyle, and teenagers need to be cautious of its overuse.
Parents of kids in grades K-4 can join us for an informational session about apps that support reading, writing, math, and other skills. With such a large number of apps out there, and many claiming to be “educational,” it can be hard to find quality apps to share with your child.
Social media is the use of electronic and internet tools to share and discuss information with online communities. Some positive effects of social media include establishing connections with people, sharing ideas and creativity, and accessing information from anywhere in the world. However, social media can also be addictive and negatively impact students' academic performance. It also opens users up to hackers, fraud, and health issues from overuse. Popular social media tools include WhatsApp, Twitter, Google+, and LinkedIn. Users must be aware of threats like social networking worms, phishing, trojans, data leaks, and shortened malicious links on social media. Parents and users should work to prevent these threats through safety precautions like privacy settings and not sharing personal information
The document discusses social media, including its definition, history, popular platforms, and effects on youth. It provides statistics on platforms like Facebook, Twitter, YouTube, and WhatsApp. Both positive and negative effects are outlined. Positives include connecting with others and sharing information, while negatives include technology overuse, distraction from schoolwork, and risks like cyberbullying. The document concludes by emphasizing the need for internet safety education for youth.
Social media provides significant benefits to education and healthcare. In education, it encourages interaction between students and helps them form connections to increase retention. Social media allows for sharing of educational resources like videos and tutorials, as well as online classes that are more affordable than traditional options. Facebook Live enables joining classes anywhere, and Facebook pages enhance knowledge on various topics. YouTube contains millions of educational videos from popular channels. In healthcare, social media manages blood donation signups and allows easy access to health updates. It also facilitates virtual doctor visits through video chat. Overall, social media has greatly improved and eased many aspects of education and important sectors through connectivity and information sharing.
This document discusses the importance of developing a mobile strategy for business schools. It notes that today's students are highly connected via mobile devices. It then provides a 10 step blueprint for a successful business school mobile strategy, including defining target audiences, deciding on a mobile website or app, creating tailored entry points, making apps easy to use and valuable, including calls to action, leveraging location, photos and social media, measuring impact, and integrating mobile into an overall digital strategy.
The document discusses using social media, such as Facebook, Twitter, YouTube, and blogs, for independent school admissions and marketing. It provides statistics on the growth and usage of various social media platforms. It also outlines important considerations for schools looking to use social media, such as which platforms to use, how to set up pages/profiles, how to engage audiences, and how to measure effectiveness.
The document discusses how schools and districts can use social media. It begins by asking attendees about their personal and organizational social media use. It then defines social media and lists the big three platforms as Facebook, YouTube, and Twitter. The document outlines reasons for schools to use social media, such as communicating with students and families and influencing their brand. It provides tips for getting started with social media, including creating guidelines and policies, planning goals and content, and promoting the accounts. It also offers examples of measuring engagement through likes, shares, and comments. Overall, the document serves as a guide for how K-12 schools can effectively utilize social media platforms.
This document discusses how school districts and educators can use various social media tools like Facebook, Twitter, YouTube, and Flickr to communicate with stakeholders. It provides statistics on social media use and examples of school districts that are using these tools successfully. The document also addresses common myths about social media and how it can benefit schools by publicizing their achievements and controlling their own messaging.
This presentation outlines how cultural trends are making it more of a priority to address the need for better understanding and use of social media by Educators for both professional growth and personal use.
Using Social Media Tools & Technology to Promote Your School District -- Long...Evelyn McCormack
This document provides an overview of using social media tools and technologies to promote school districts. It discusses popular social media platforms like Facebook, Twitter, YouTube and blogs/newsletters. It also addresses common myths about social media, and provides tips on setting up accounts and pages on these platforms as well as using additional tools like hashtags and URL shorteners. The document aims to demonstrate how social media can help publicize achievements, drive traffic to websites, and develop personal learning networks.
Handout website, social media and branding for schoolskconner123
This document provides guidance on how schools can expand their online reach using social media. It discusses setting up social media accounts like Facebook, Twitter, YouTube and using tools like blogs and WordPress to engage stakeholders. Regular posting of content like photos, videos and links is encouraged to drive traffic to the school's website and social media pages. Tracking engagement metrics and how visits translate to outcomes like inquiries, applications and donations can help measure the return on investment of social media marketing.
The document discusses social media issues and opportunities for educators. It outlines concerns about students sharing personal information online and engaging in online aggression. It also addresses implications for schools, like cyberbullying. The document proposes addressing concerns through internet policies, education programs, and monitoring. It also discusses opportunities for schools to use social media for announcements, information sharing, and educational activities and resources.
Local Social Marketing and Public Health in Rural Communitieskimberlykeith
Social marketing uses marketing techniques to promote social good and behavior change. It can utilize traditional media like newspapers, radio, and TV as well as social media. Social networks are important for spreading health messages as people are influenced by those close to them. To use social media for health promotion, an organization first needs to define its mission, goals, and key messages. It then shares this message on platforms like Facebook and encourages local social networks to engage by liking and sharing posts. Photos, videos, and interacting regularly help make the page more visible and spread its reach.
Getting Buy-in from Administrators for Social Mediaburma999
A powerpoint from a webinar for Whipplehill of tips, tricks, and theory on how to get buy-in from independent school administrators for social media. By Stephen Johnson @burma999.
This document discusses strategies for developing an effective social media presence for schools. It emphasizes that social media strategies need to be tailored to each individual school. It also stresses the importance of gaining support from leadership, building coalitions, developing policies, and planning content. Additional topics covered include tools, staffing needs, and measuring return on investment.
This document discusses how teachers can use social media in the classroom. It argues that social media is how students primarily communicate today, so teachers need to embrace these tools. The document provides examples of how one teacher uses blogs, Twitter, and Tumblr to share information with students, encourage class participation and discussion, collect assignments, and create an online learning community. While monitoring is important, social media can make learning more engaging if used appropriately.
One year ago I posted, "10 Social Media Best Practices in Higher Education" which has proven to be one of my most popular posts. This is not surprising, as many of my campus speaking engagements include covering such topics.
This top 10 list includes:
Implement a Social Media Strategy
Produce Quality & Accurate Content
Manage Platforms with Social Media Managers and Student Leaders
Use an Authentic and Transparent Voice
Represent the University/Division/Department Brand and University Resources
Collaborate and Support other University Social Media Pages
Respect Your Community
Dive into Data
Empower Influencers and Engage Audience
Get Internal Buy-In
Social media exists in the gray, so even these best practices could be scrutinized. Whatever your perspective, higher education needs more tools to aid in strategy development, especially since social media platforms change constantly.
Social Networks and International EducationGene Begin
An hour-long presentation for Boston-Area Study Abroad Advisors designed to give an overview of various socia media platforms, including their use as communication and promotional tools for international education.
This document discusses the use of social media by teachers. It begins by defining social media and listing some of the most popular sites. It then provides tips for using social media, including 10 rules of etiquette and ways different sites can be used. Specific guidance is offered on using social media to engage students and connect with parents. Risks like cyberbullying are addressed and resources for teachers are shared. The goal is to help teachers leverage social media effectively and responsibly.
CTCEF 2010 - Social Media, How it can work for your Foundation - presented by...mikekierce
This document discusses how social media and website optimization can help non-profits engage donors and raise funds. It provides examples of how to use platforms like Facebook, Twitter, YouTube and blogs. Key recommendations include developing an online strategy, continuously evaluating results, and having a goal of engagement over just promotion. Social media allows for relationship building which is important for fundraising.
The document discusses best practices for using social media, especially platforms like Facebook, Twitter, YouTube, and Flickr, to engage audiences as an educational institution. It provides tips on building relationships, listening to others, being authentic and identifiable, sharing various types of content, using multimedia, conducting contests, promoting events, and collaborating across departments to maintain a consistent presence and message.
This document provides information on various free digital storytelling and graphic posting tools, including Adobe Spark Page, Adobe Spark Video, Canva, Storyform, Verse, Atavist, Piktochart, Infogram, and Venngage. It discusses the capabilities of tools like Adobe Spark Page for creating scrolling stories with photos, text and video. Canva is described as another free tool for creating graphic posts using photos and templates. Resources and examples of digital stories are also referenced.
Tell Your Visual Story: Online Graphic & Infographic Tools for Non-DesignersEvelyn McCormack
This document discusses various online graphic and infographic tools that can be used by non-designers to tell visual stories. It provides information on tools like Canva, Piktochart, Easel.ly, and Venngage for creating infographics using templates. It also discusses digital storytelling tools like Adobe Spark Page and Spark Post. Tips are provided for effective infographic design and using the various tools.
The Latest in Social Media: Storytelling, Live Content and FunEvelyn McCormack
Evelyn McCormack presented on the latest trends in social media for storytelling and live content. She discussed using visuals, running campaigns, staying active and building engagement. She highlighted trends like visual storytelling using tools like Adobe Spark, Canva and Instagram, as well as live video on Facebook and Twitter. McCormack provided examples and tutorials for creating visual stories, videos and using different platforms to engage audiences.
How a Robust Communications Plan Brought One District Back From the Brink Evelyn McCormack
Presentation on communications in one school district, and the impact it had. Will be presenting this at the New York School Boards Association annual conference on Oct. 28, 2016.
This document discusses tools for creating visual content for social media without design experience. It recommends Canva, Adobe Spark, and various mobile apps for making images, graphics, and videos. Specific tips are provided on using these tools, such as uploading photos to Canva to design with. Infographics are also discussed as a type of visual that works well on social media. Templates, structure, and storytelling techniques for infographics are covered.
The document discusses using images and infographics on social media to increase engagement. It notes that posts with images get more than double the shares as text-only posts. Various free and low-cost tools for creating graphics and infographics are mentioned, including Canva, Infogram, Piktochart, and mobile apps. Different types of infographics like timelines, maps, and comparisons are listed. Tips for designing effective infographics are provided. Examples of infographics on various topics are shown and sources for the tools are included.
Social Next: Collaboration, Communication, IntegrationEvelyn McCormack
Where is social media for school communications headed next? We're becoming more sophisticated, we're using more multimedia, we're curating interesting information for our parents. A look at trends best practices, and ways to corral, monitor and track your social media.
This document discusses how PTAs can use social media like Facebook, Twitter, and Pinterest to engage parents and share information. It notes that over half of parents now get school information from Facebook and Twitter rather than district websites. The document provides tips on setting up pages and profiles, best practices for posting content, and analytics tools. It emphasizes using photos and videos to engage audiences and drive traffic back to official sites.
This document provides an overview of how teachers can use Facebook, Twitter, Pinterest and Learnist for educational purposes. It discusses setting privacy settings on Facebook, creating closed Facebook groups for classes, and using a separate teacher profile. Twitter can be used to communicate reminders and questions with students. Pinterest and Learnist allow curating content by creating boards on topics. Examples of using Learnist include sharing lesson plans, samples, and ideas to improve students' learning. Overall, the document promotes using social media strategically and appropriately to enhance education.
To set up a Facebook fan page for a school or PTA:
1. You need a personal Facebook profile to start. Then click the link to register an organization page and select "Education" as the organization type.
2. Provide details about the school or PTA and save the page.
3. The first steps are to add a profile photo, information about the organization, and set privacy settings for what fans can post.
4. An administration panel at the top allows managing notifications, insights, and tips to improve the fan page.
This document discusses how PTAs can use social media, particularly Facebook and Twitter, to communicate with parents and the community. It provides tips on setting up Facebook pages and fan pages to share information. Examples are given of school districts, superintendents, teachers and PTAs/PTOs that are using social media successfully. The document also covers using Twitter to share updates and engage with others. Resources for learning best practices are included.
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1. A Paradigm Shift in School
Communications
EVELYN MCCORMACK, MACK DIGITAL COMMUNICATIONS
MARCH 17, 2016
2. Where You Can Find This Slideshow
www.slideshare.net/evelynmccormack
3. #Hashtag for today
#naeopsocial
You can follow the Twitter conversation or
visit it later here:
https://tagboard.com/NAEOPsocial/274020
4. A Shift in the Paradigm: Companies,
Non-Profit and Jobs are Changing
Community Manager
Social Media Manager
Administrative Assistant
Secretary
The Computer Literate Office Manager
5. What a Social Media Manager
does (sound familiar?)
Writes “memos”, actually known as posts in the social media world.
Answers emails and questions posted on Facebook and Twitter.
Handles most communication, both incoming and outgoing.
Handles matters with discretion, organization, and reliability.
Represents the boss (the superintendent) and the district.
Stands at the front line of a school district’s branding and
reputation.
The more social media channels a district uses, the more people it
needs to do that job.
6. Just the facts, Jack
Nearly 1.4 billion Facebook users
47% of all Internet users are on Facebook
4.5 billion likes generated daily
Twitter has 284 million active users
88% of Twitter users are on mobile
500 million tweets are posted every day
Instagram has 300 million users
70 million photos and videos are sent daily
53% of internet users aged 18-29 use Instagram
80% of Internet users on Pinterest are female
70 million users are on Pinterest
88% purchase a product they pinned
14. Your website = one-way conversation
Your social media site = two-way conversation
Social media today is not about the tools, but about how we use
those tools
Online collaboration, information sharing & engagement
transforms monologues into dialogues
Empowers individuals, provides platform from which to share
opinions, experiences & information
Anywhere, any time and immediate
It’s about transparency and listening
FREE!
Many districts still block social media sites,
when they should be filtering them.
Why Social Media Matters
15. Harvard social media page
More and more schools, colleges and private schools are now creating “blended”
social media pages that display all their feeds in one place.
23. Create/upload albums of photos
related to the same event and
post them on Facebook.
Miles for Smiles fundraiser at
Valhalla Middle School
First Day of School in
Tarrytown UFSD
25. Social media adoption takes time and understanding.
Be patient. Even educators need time to learn about
something new.
Tell your District to reserve its online real estate. Save user
names, then move ahead. (twitter.com/ryecountrydayschool,
facebook.com/ryecountrydayschool,
youtube.com/ryecountrydayschool,
linkedin.com/ryecountryday school)
Be aware that we are ALL experimenting with social media.
Be open to change.
A step at a time…
26. A few Facebook caveats
Districts should create a Facebook business page, not a
personal page, not a Facebook group
The administration and Board of Education should adopt a
simple Terms of Use statement that will apply to all your
District’s social media.
If your District creates a Facebook page, it should create a
Twitter feed at the same time.
Districts should avoid creating a Facebook page around one
event, like a crisis, then abandon it. (Hurricane Sandy)
27. Comments=Two-Way Communication
Allow visitors to your page to comment. Social media is a two-
way conversation!
When to delete a comment from a page?
If a comment depicts some illegal action
If a comment uses words you wouldn’t want a child to see
If a comment is completely off topic
If a comment attacks or insults another user
If someone is hawking their wares on your page
32. Independent schools and colleges/universities use social media well. They aren’t
complacent because they can’t afford to be. Rye Country Day School on Twitter
33.
34. “More and more, this is how news will be
transmitted: not in the morning paper or
the evening news, but constantly and
instantaneously. Schools can either dive
in now, or struggle to catch up later on.”
– Dorie Clark, Forbes Magazine
35. How to use Twitter
As a personal learning network. Follow people with whom you share interests.
36. Public schools and school officials “curate” interesting information about
education, leadership, Common Core, and scores of other topics by using social
media to spread the word.
40. Twitter Terminology
Hashtag: Way of organizing your updates for Twitter search
engines. Users start a message with a community-driven hashtag
to enable others to discover relevant posts. One commonly used
hashtag on Twitter is #followfriday where users network by
providing the names of their favorite people to follow on Twitter.
Retweet: Abbreviated as RT, retweet is used on Twitter to show
you are tweeting something that was posted by another user.
The format is RT @username where username is the Twitter
name of the person you are retweeting.
@reply: The @reply means a tweet that is directed to another
user in reply to their update.
41. Top Retweets of 2015
Along with
retweets of Harry
Styles of One
Direction.
Top Hashtags of 2015
#JeSuisParis
#JeSuisCharlie
#PrayforParis
#blacklivesmatter
43. “The value of being connected and transparent is
so high that the road bumps of privacy issues are
much lower in actual experience than people’s
fears.”
~ Reid Hoffman
Founder/Executive Chairman, LinkedIn
44. YouTube for Schools
• Provides schools with access to hundreds of thousands of
educational videos from YouTube EDU
• Videos uploaded by organizations like Stanford U, PBS, TED
Talks, Khan Academy, Steve Spangler Science
• Administrators and teachers can log in and watch any videos
but students can’t log in & can’t watch any video other than
those the school has approved.
• Can customize content available to your school.
Teachers/administrators can create playlists of what can be
watched within your school.
• Set-up requires help from District IT folks.
47. How to Use YouTube
PROMOTE your curriculum, your best teachers,
new buildings, bonds and votes, student
accomplishments, etc.
BRAND your district
CLOSE comments HERE ONLY
This requires TIME, EDITING, and someone with
video experience. Start slowly.
If you don’t have video staff, use photos from an
event to create an ANIMOTO video.
49. How to Use Instagram
• Used by your students
• All about the mobile device
• Spotlight school activities, recognize student & staff
achievements, announce positive news
• Show sneak peaks and behind-the-scenes looks at
familiar subjects
• Try a hashtag photo contest
• Need to promote more actively.
• Connect Instagram to Twitter & Facebook. Business
page on Instagram has tips.
• Like Twitter, Instagram likes hashtags.