3 engaging users-dubai 2015
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The document discusses using video and social media to engage users on websites. It provides tips for incorporating video content through tools like YouTube and details trends showing people increasingly consuming internet content through video. The document also discusses best practices for using various social media platforms to build connections and engagement, as well as strategies for monitoring and sharing content across sites.
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3 engaging users-dubai 2015
- 3. www.finalsite.com Video Tell a story – not dependent on language h7ps://www.youtube.com/watch?v=LeA5xU2YjXk
- 4. www.finalsite.com Video Why? By 2017, video will account for 69% of all consumer internet traffic, according to Cisco. Video-‐on-‐demand traffic alone will have almost trebled. Nielsen claims 64% of marketers expect video to dominate their strategies in the near future. It's not difficult to see why. YouTube receives more than one billion unique visitors every month – that's more than any other channel, apart from Facebook. If a picture paints 1,000 words then one minute of video is worth 1.8 million.
- 5. www.finalsite.com h7p://youtu.be/jPFfcPfoQ5Y The Delphian School, New York
- 7. www.finalsite.com Video Durham Academy, North Carolina h7ps://youtu.be/HhtqjdUi0nw
- 15. www.finalsite.com Video h7p://youtu.be/AQHpvHENbEo Admissions -‐ Welcome
- 19. www.finalsite.com Video Size – The maximum limit for a single upload is 300 MB – Smaller files will upload and convert more quickly. File Types – Media Manager will accept .mov, .mp4, .mpg. ,wmv, .avi, .m4a
- 20. www.finalsite.com What if my video is Flash? • Format Factory • HandBrake • Any Video Converter
- 30. www.finalsite.com Mobile is the locaCon Social is conversaCon and your Website is the desCnaCon. Social Media
- 33. www.finalsite.com Social Media Explained (with donuts) Twi7er: I am eaCng a donut. Facebook: I like donuts. You Tube: Here I am eaCng a donut. Linked in: My skills include eaCng donuts. Blogs: Here are some great stories about donuts. Google+: Why am I eaCng this donut all alone? Social Media
- 34. www.finalsite.com Social Media Social Media is powered by: • Blogs • Online chalng • RSS • Widgets • Social Networks • Social Bookmarking • Message boards (forums) • Podcasts • Photo and Video sharing sites • Wikis
- 35. www.finalsite.com Social Media is Instant h7ps://youtu.be/0UFsJhYBxzY
- 36. www.finalsite.com Social Media Independent Schools § 77% have a Facebook page § 51% monitor social media sites § 43% have a Twi7er account § 34% blog § 26% use YouTube
- 37. www.finalsite.com Social Media Group QuesCon: • What are you doing at your school in SM? Using? Monitoring?
- 40. www.finalsite.com Fundamentals of Social Media • “Free” – not really • Fast • Not a replacement • If you create a beast, be prepared to feed it • Measure qualita_ve and quan_ta_ve results • People should be at the center of everything we do with regards to social tools
- 41. www.finalsite.com How it helps us do our work • Establishes and builds rela_onships • Reaches new audiences • Sparks engagement • Disseminates informa_on • Gathers informa_on (research) • Facilitates conversa_on “If we follow the evidence and listen to people where they are, there is no problem we cannot solve” -‐ Michael Bloomberg, at the Harvard 2014 Commencement
- 43. www.finalsite.com Content • Segment your audience • Facebook page for Admissions • Prompt an emo_onal reac_on • Choose plasorms based on your audience
- 45. www.finalsite.com Make it easy to Connect!
- 46. www.finalsite.com Make Websites more Social
- 47. www.finalsite.com Social Media as an Influencer • Prospec_ve families want to know your school. Bring them back to your website so they can know the “whole” story • Quick look stories, that could be things happening around your campus • Hold “Brown Bag” or bring your own lunch sessions with students, parents, and faculty to explain social media channels, privacy selngs, and address the benefits and concerns of being online
- 48. www.finalsite.com Tools • Enable an RSS Feed in News Manager • Use tools like dlvrt.it to push content to specific social media outlets • Products like HootSuite, Buffer, SproutSocial provide you with a Social Media Dashboard to see all ac_vi_es simultaneously • Web Analy_cs is another tool that helps you measure
- 52. www.finalsite.com Lessons Learned • Only Create Channels You Can Manage: make that channel the best it can be and focus all of your efforts toward accomplishing that goal • Don't Create Ghost Towns: if you won't be able to consistently post content to a channel, don’t create it • AnalyCcs Are Your Friend: take _me to review your analy_cs and make changes and adjustments accordingly