Internet of Things 2019: Surfing Past the Trough of Disillusionment

Lorna Goulden
Lorna GouldenFounder Creative Innovation Works
Surfing past the ‘trough of disillusionment’
Lorna Goulden
Eindhoven Internet of Things Meetup and Things Network Community
www.meetup.com/Eindhoven-Internet-of-Things
Internet of Things
© 2019 Lorna Goulden
© 2019 Lorna Goulden
2000
Living Memory
(LiMe) table
for connecting
communities
1992
Royal College of Art
Interaction Design
1999
Noah’s Ark
Waking Experience
2001
Multiple Intimate
Media
Environments
(MiME) © 2019 Lorna Goulden
lorna.goulden@eindhoveniot.nl
© 2019 Lorna Goulden
Workshop: Council Launch
December 2009
NO
New business models required
Current overemphasis on hardware
Need to look beyond rfid,
Development of relevant software and services
being seen as a crucial aspect.
YES
A struggle to really capture what it would be
providing that would make it worth while
investing in (particularly from the
consumers point of view).
More functional applications described, energy
management, food related use-by dates, allergy
information the smart fridge concept.
© 2019 Lorna Goulden
7
© 2019 Lorna Goulden
© 2019 Lorna Goulden
© 2019 Lorna Goulden
© 2019 Lorna Goulden
11
Gartner
Hype Cycle
Report Source:	Gartner	July	2015
© 2019 Lorna Goulden
Gartner
Hype Cycle
Report
“The shift from compartmentalized technical infrastructure to ecosystem-enabling platforms is laying the
foundations for entirely new business models that are forming the bridge between humans and
technology.”
Source: Gartner, August 2017 © 2019 Lorna Goulden
Source:	Gartner	July	2017
© 2019 Lorna Goulden
© 2019 Lorna Goulden
Ingredients for success
© 2019 Lorna Goulden
Ingredients for success
© 2019 Lorna Goulden
Network
of connected
devices, objects or
products that can
be individually
identified and
dynamically
controlled
Network
of connected
sensors, which
are generating
data that can be
gathered and
analysed to
create insights
© 2019 Lorna Goulden
Network
of connected
devices, objects or
products that can
be individually
identified and
dynamically
controlled
Network
of connected
sensors, which
are generating
data that can be
gathered and
analysed to
create insights
Smart
© 2019 Lorna Goulden
Build a product that satisfies a specific
need
Colin Angle, CEO and co-founder of iRobot,
has consistently held that we are going about
developing the robotics industry wrong:
The idea that a humanoid
robot with arms would push a
vacuum cleaner is an image that
has set many expectations and, in
some ways, has set back the
industry
www.everything-robotic.com
“
”
© 2019 Lorna Goulden
smart home
smart energy management
smart water management
smart waste management
smart thermostat and HVAC
smart lighting and blinds
smart sensors and alarms
smart door locks
internet audio video
smart connected appliances
smart toothbrush
smart plant monitoring
smart assisted living
© 2019 Lorna Goulden
smart city
smart energy management
smart water management
smart waste management
noise and pollution sensing
smart safety and security
smart lighting
smart parking and traffic
smart transportation
predictive maintenance
smart communication
smart administration
smart education
© 2019 Lorna Goulden
smart industry
smart energy management
smart water management
smart waste management
noise and pollution sensing
smart safety and security
process automation
equipment optimisation
asset tracking and logistics
smart manufacturing
smart quality control
predictive maintenance
smart fleet optimisation
© 2019 Lorna Goulden
smart agriculture
smart energy management
smart water management
smart waste management
pest and pollution sensing
smart safety and security
process optimisation
equipment optimisation
asset tracking and logistics
smart climate systems
smart livestock monitoring
smart quality control
smart food safety
© 2019 Lorna Goulden
internet of things
impressive range of
capabilities and
opportunities
connecting existing
making them ‘Smart’
1. Efficiency driven value
- Energy
- Effort
- Time
2. Advertising driven value
© 2019 Lorna Goulden
Ingredients for success
© 2019 Lorna Goulden
Improving operating
efficiency
creating value through
cost savings
reducing risk
speed and flexibility
Incremental revenue
growth
creating value through
new, smart,
differentiated
products and services
Improving users
experience
creating value through
more accurate insights,
personalisation and
‘empowerment’
Value creation
© 2019 Lorna Goulden
Improving operating
efficiency
creating value through
cost savings
reducing risk
speed and flexibility
Incremental revenue
growth
creating value through
new, smart,
differentiated
products and services
Improving users
experience
creating value through
more accurate insights,
personalisation and
‘empowerment’
Value creation
© 2019 Lorna Goulden
https://www.kpn.com/zakelijk/internet-of-things/en/lora-connectivity.htm https://www.vodafone.com/business/iot/managed-iot-connectivity/nb-iot
LoRaWAN™
www.thethingsnetwork.org
Internet of Things 2019: Surfing Past the Trough of Disillusionment
www.theguardian.com October 10 2017
© 2019 Lorna Goulden
© 2019 Lorna Goulden
© 2019 Lorna Goulden
https://vimeo.com/193299995
© 2019 Lorna Goulden
https://vimeo.com/193299995
Ingredients for success
© 2019 Lorna Goulden
wearables
© 2019 Lorna Goulden
wearables
© 2019 Lorna Goulden
Internet of Things 2019: Surfing Past the Trough of Disillusionment
© 2019 Lorna Goulden
© 2019 Lorna Goulden
© 2019 Lorna Goulden
www.fastcoexist.com
© 2019 Lorna Goulden
www.fastcoexist.com
social sciences
a valued partner
deeper understanding
peoples relationships
impact and behaviour
experience and value
© 2019 Lorna Goulden
© 2019 Lorna Goulden
© 2019 Lorna Goulden
http://superflux.in/index.php/work/uninvited-guests/#
Internet of Things 2019: Surfing Past the Trough of Disillusionment
Internet of Things 2019: Surfing Past the Trough of Disillusionment
A group for anyone interested in
building, designing, sharing and
making the Internet of Things
… to introduce inspiring practitioners, hold
practical workshops and share a broad
range of technical, design and social
perspectives focused on increasing access
and creating value with IoT.
hosted by inspired by
© 2019 Lorna Goulden
www.designhuis.nl
hosted by
© 2019 Lorna Goulden
www.designhuis.nl
inspired by
© 2019 Lorna Goulden
hosted by
© 2019 Lorna Goulden
inspired by
The	WAREHOUSE	OF	INNOVATION,	located	in	the	former	V&D	building	in	
city	center	of	Eindhoven,	is	a	temporary	space	dedicated	to	showcasing	
and	experiencing	the	latest	developments	in	technology	and	innovation.	
Open	to	the	public	the	Warehouse	of	Innovation	sparks	conversation	on	
the	future	of	technology,	it’s	impact	on	our	daily	lives,	how	technological	
developments	take	place	and	how	we	can	play	a	role	in	this.
© 2019 Lorna Goulden
inspired by
www.thethingsnetwork.org
© 2019 Lorna Goulden
inspired by
© 2019 Lorna Goulden
Creating
value for the
community
Community
creating
value
“The term has its
origins in physics
where it is used to
reference the rate of
interactions among
atoms in a physical
system.”
When artists,
designers,
technologists,
investors, community
activists, engineers
and entrepreneurs
mix together, more
innovative ideas are
likely to emerge than
just a group of
engineers …”
potential	to	
facilitate	
collision		density		
between	
different	
kinds	of		thinkers
© 2019 Lorna Goulden
© 2019 Lorna Goulden
© 2019 Lorna Goulden
© 2019 Lorna Goulden
Ingredients for success
© 2019 Lorna Goulden
https://www.undagrid.com/aviation/sophy
Internet of Things 2019: Surfing Past the Trough of Disillusionment
We have the means … can we progress
beyond the usual suspects?
1. Is the rubbish bin full?
2. Air quality?
3. Where is the nearest parking space?
4. Where is my bicycle (car, bus)?
5. Where is my cat (dog, child, wife)?
6. Is there a water leak, flood risk?
Creating value for the community
© 2019 Lorna Goulden
We have the means … can we progress
beyond the usual suspects?
1. Is the rubbish bin full?
2. Air quality?
3. Where is the nearest parking space?
4. Where is my bicycle (car, bus)?
5. Where is my cat (dog, child, wife)?
6. Is there a water leak, flood risk?
Creating value for the community
© 2019 Lorna Goulden
design thinking
© 2019 Lorna Goulden
What?is our city smart yet?© 2019 Lorna Goulden
Why?is our city smart yet?© 2019 Lorna Goulden
© 2019 Lorna Goulden
© 2019 Lorna GouldenProcess	sketch	artist	André	Weenink https://beingadesigner.com/over-ons/
© 2019 Lorna Goulden
© 2019 Lorna Goulden
© 2019 Lorna Goulden
Ingredients for success
© 2019 Lorna Goulden
We have the means … can we progress
beyond the usual suspects?
1. Is the rubbish bin full?
2. Air quality?
3. Where is the nearest parking space?
4. Where is my bicycle (car, bus)?
5. Where is my cat (dog, child, wife)?
6. Is there a water leak, flood risk?
Creating value for the community
© 2019 Lorna Goulden
We have the means … can we progress
beyond the usual suspects?
1. Is the rubbish bin full?
2. Air quality?
3. Where is the nearest parking space?
4. Where is my bicycle (car, bus)?
5. Where is my cat (dog, child, wife)?
6. Is there a water leak, flood risk?
Creating value for the community Community creating value
… to a more inspiring (and meaningful?)
vision for IoT value creation?
• Track&Trace
• Gemeente Eindhoven
• Citizen Science
• Smart Venue
• Elderly wellbeing
• Fontys
© 2019 Lorna Goulden
Internet of Things 2019: Surfing Past the Trough of Disillusionment
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Internet of Things 2019: Surfing Past the Trough of Disillusionment