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NO INTERFACE
Speech, gesture, touch, sight –
why interactions with technology
are FINALLY set to become truly
natural and ...
ICICI Bank’s telephone service identifies
account holders via voice recognition.
The accelerator pedal in the Mercedes-
Be...
It feels like it’s been a lifetime since smartphones started
radically transforming the lives of people across the globe.
...
NO INTERFACE 4www.trendwatching.com/trends/no-interface
The average smartphone user checks her
phone 221 times a day.
TECMARK, OCTOBER 2014.
221
NO INTERFACE 5www.trendwatching.c...
The problem is that the volume of information and digital
task-management – news alerts, WhatsApp messages,
Uber arrival n...
DEFINITION
NO INTERFACE | Determined to feed their
ever-intensifying addictions to digital
information AND live in the pre...
NO INTERFACE 8www.trendwatching.com/trends/no-interface
We know what you’re thinking... Yes,
Glass was a misfire. But the ...
NO INTERFACE 9www.trendwatching.com/trends/no-interface
Now, a whole host of (next generation,
mobile first, emerging mark...
WHY NOW
So why are NO INTERFACE interactions becoming a real
concern for ordinary users (rather than just a tech-geek
fant...
40% of adult smartphone owners use voice
search to ask for directions, 39% to dictate
a text message, 32% to make a phone ...
WHY NOW
Think consumers have more information than they can
handle now? Wait until multiple household objects are online
a...
LIVE | 2015 Seminars
1 YEAR. 6 CITIES. 2,000 + PROFESSIONALS.
Find out more
NO INTERFACE 13www.trendwatching.com/trends/no...
VOICE
FEATURED INNOVATIONS
There are few interactions faster and
more natural than simply talking.
NO INTERFACE 14www.tren...
FEATURED INNOVATIONS: VOICE
Amazon Echo
Always-on smart digital assistance device
NO INTERFACE 15www.trendwatching.com/tre...
FEATURED INNOVATIONS: VOICE
ING
Mobile banking app can be controlled
via voice
NO INTERFACE 16www.trendwatching.com/trends...
FEATURED INNOVATIONS: VOICE
Moto Hint
Bluetooth earbud allows voice control
of smartphone
NO INTERFACE 17www.trendwatching...
FEATURED INNOVATIONS: VOICE
OneTravel
In-app voice activated travel agent will
search for and book flights
NO INTERFACE 18...
FEATURED INNOVATIONS: VOICE
Ubi
Always-on computer brings voice-
activation into the home
NO INTERFACE 19www.trendwatching...
FEATURED INNOVATIONS: VOICE
Google Panda
The cute digital companion equipped
with ‘state of the art emotional and
conversa...
GESTURE
FEATURED INNOVATIONS
Natural gestures make for a super-
intuitive way to interact with devices.
NO INTERFACE 21www...
FEATURED INNOVATIONS: GESTURE
Ring ZERO
Reboot of wearable ring that allows
gesture control of smart devices
NO INTERFACE ...
FEATURED INNOVATIONS: GESTURE
singlecue
Device allows gesture control of
connected home
NO INTERFACE 23www.trendwatching.c...
FEATURED INNOVATIONS: GESTURE
MotionSavvy
Tablet case facilitates sign-to-word
communication in real-time
NO INTERFACE 24w...
FEATURED INNOVATIONS: GESTURE
Microsoft Gestures
App allows gesture control of
Windows Phone
NO INTERFACE 25www.trendwatch...
.
.
FIND OUT MORE »
Free Publications Premium Service
Monthly publication featuring selected trends. On-demand access to a...
TOUCH
FEATURED INNOVATIONS
This time, touch interactions mean digital
information that users can literally feel.
NO INTERF...
FEATURED INNOVATIONS: TOUCH
Apple Watch
Smart watch allows ‘taptic’ vibrating alerts
NO INTERFACE 28www.trendwatching.com/...
FEATURED INNOVATIONS: TOUCH
Mercedes-Benz
Vibrating accelerator pedal provides
information on driving mode
NO INTERFACE 29...
FEATURED INNOVATIONS: TOUCH
TACTspace
App and device for sensory messages
NO INTERFACE 30www.trendwatching.com/trends/no-i...
FEATURED INNOVATIONS: TOUCH
Hug
App to send vibrating ‘hug’ to another
smartphone user
NO INTERFACE 31www.trendwatching.co...
AUGMENTED REALITY
FEATURED INNOVATIONS
New technologies are seamlessly blending
digital information with the physical worl...
FEATURED INNOVATIONS: AUGMENTED REALITY
Microsoft HoloLens
AR headset integrates holograms with
the physical world
NO INTE...
FEATURED INNOVATIONS: AUGMENTED REALITY
Navdy
Display device projects apps onto car
windscreens
NO INTERFACE 34www.trendwa...
FEATURED INNOVATIONS: AUGMENTED REALITY
RideOn
AR goggles for skiers and snowboarders
NO INTERFACE 35www.trendwatching.com...
NEXT
So what does the rise of NO INTERFACE
technologies mean for YOU?
NO INTERFACE 36www.trendwatching.com/trends/no-inter...
NO INTERFACE 37www.trendwatching.com/trends/no-interface
NEXT 1/4
A whole new world of
notifications.
In a world where dev...
NO INTERFACE 38www.trendwatching.com/trends/no-interface
NEXT 2/4
Consumers demand NO
INTERFACE interactions
with YOU.
Con...
NO INTERFACE 39www.trendwatching.com/trends/no-interface
NEXT 3/4
Complex processes are
reduced to ONE TOUCH.
OK, a one-to...
NO INTERFACE 40www.trendwatching.com/trends/no-interface
NEXT 4/4
Faces become credit
cards (and more).
The ultimate NO IN...
MORE...
If you have any comments, suggestions
or questions then please do let us know.
Just email:
PAUL BACKMAN
Chief Clie...
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2015 05 NO INTERFACE

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2015 05 NO INTERFACE

  1. 1. NO INTERFACE Speech, gesture, touch, sight – why interactions with technology are FINALLY set to become truly natural and intuitive. GLOBAL TREND BRIEFING MAY 2015
  2. 2. ICICI Bank’s telephone service identifies account holders via voice recognition. The accelerator pedal in the Mercedes- Benz S550 Hybrid vibrates when driving mode is about to switch from battery to gas. RideOn augmented reality ski goggles project digital information in front of the wearer’s eyes. NO INTERFACE 2www.trendwatching.com/trends/no-interface
  3. 3. It feels like it’s been a lifetime since smartphones started radically transforming the lives of people across the globe. OK, it’s about eight years. Still, now that many of the behaviors around mobile are firmly established – and highly visible – it’s possible to take a step back and assess the impact of this revolution. One way of looking at all this? Yes, mobile has been a revolution in myriad ways, including the explosion in the volume of content available to on-the-go consumers. But the human experience of reading on a mobile device? Still holding a rectangle. Still looking down. Mobile changed everything. Mobile changed nothing. Don’t worry, you don’t have to choose – both are true ;) NO INTERFACE 3www.trendwatching.com/trends/no-interface
  4. 4. NO INTERFACE 4www.trendwatching.com/trends/no-interface
  5. 5. The average smartphone user checks her phone 221 times a day. TECMARK, OCTOBER 2014. 221 NO INTERFACE 5www.trendwatching.com/trends/no-interface
  6. 6. The problem is that the volume of information and digital task-management – news alerts, WhatsApp messages, Uber arrival notifications, viral videos, and on, and on – is just too great. No, this is not about too much information: after all, apps can be deleted and behaviors can be stopped – if that’s what a user wants. Rather, the digital revolution has made available too much truly great information and functionality. Connected people – they, you, all of us – are trapped in a paradox: the digital information and functionality that we love is becoming so behaviorally, socially and cognitively intrusive that it’s starting to impact on our relationships, productivity, ability to concentrate – we could go on (and yet we still want more!) No wonder rising numbers of consumers are looking for a new approach. That’s why your (useful, entertaining, informative, utterly addictive) phone is ruining your life. Or, at least, that’s how it’s starting to feel for many consumers. NO INTERFACE 6www.trendwatching.com/trends/no-interface
  7. 7. DEFINITION NO INTERFACE | Determined to feed their ever-intensifying addictions to digital information AND live in the present moment, consumers are demanding new, more natural forms of interaction with technology. That means devices they can talk to, notifications they can feel, information that’s a part of the world around them – and much more! Truly natural, intuitive interaction with technology has always been the dream. That is, interaction so natural, so human, that it needs NO INTERFACE. So what’s different now? In 2016 NO INTERFACE will finally become a reality, thanks to the powerful convergence of primed user expectation and new technologies that are both fueling and serving the need for more natural interactions with tech. NO INTERFACE 7www.trendwatching.com/trends/no-interface
  8. 8. NO INTERFACE 8www.trendwatching.com/trends/no-interface We know what you’re thinking... Yes, Glass was a misfire. But the consumer expectations that Google were trying to tap into – no more staring down at your screen! Super-fast, natural interactions! – are very real.
  9. 9. NO INTERFACE 9www.trendwatching.com/trends/no-interface Now, a whole host of (next generation, mobile first, emerging market) innovators are applying this trend. In March 2015, Alibaba CEO Jack Ma demonstrated technology that will allow users to pay ‘selfie style’ using smartphone face recognition.
  10. 10. WHY NOW So why are NO INTERFACE interactions becoming a real concern for ordinary users (rather than just a tech-geek fantasy)? Consider: time spent on devices is still rising. Across 30 markets, time spent on mobile devices is at an average of 1.35 hours per day, up from 40 minutes in 2012 (GlobalWebIndex, January 2015). Something has to give. Consumers know that if they are to continue – indeed, intensify – their love with tech, they need newer, faster and more intuitive ways to interact with it. Meanwhile, the mainstreaming of contextual, anticipatory services (such as Google Now) has made smartphone users accustomed to the idea that digital services should be unobtrusive. Combined with the rise of effective voice interaction, that has primed device users to expect more NO INTERFACE innovation. First, users are primed and ready. Heavy (and rising) device use, digital services than run in the background, and voice search are all priming users to demand NO INTERFACE solutions. NO INTERFACE 10www.trendwatching.com/trends/no-interface
  11. 11. 40% of adult smartphone owners use voice search to ask for directions, 39% to dictate a text message, 32% to make a phone call, 23% while they are cooking. GOOGLE MOBILE VOICE STUDY, OCTOBER 2014 40% 39% 32% 23% NO INTERFACE 11www.trendwatching.com/trends/no-interface
  12. 12. WHY NOW Think consumers have more information than they can handle now? Wait until multiple household objects are online and sending notifications. The Internet of Things, wearable devices and beacon technology are about to send a whole new avalanche of notifications, alerts, data, deals and more to the screens of willing consumers. One indication of the what’s to come? Tech analysts forecast that 4.9 billion connected objects will be in use in 2015, up 30% on 2014 (Gartner, November 2014). But while new technologies are fueling the consumer need for more intuitive interactions with technology, they are also providing new solutions. Yes, there’s the tap on the wrist (will it become the standard NO INTERFACE notification?), but also connected objects that respond to voice, Sat Navs that bring augmented reality to driving, tablets that understand gestures (all below) and much more. Second, new technologies are ramping up user need for NO INTERFACE tech – and providing new answers. Wearables and the Internet of Things are about to change the game. NO INTERFACE 12www.trendwatching.com/trends/no-interface
  13. 13. LIVE | 2015 Seminars 1 YEAR. 6 CITIES. 2,000 + PROFESSIONALS. Find out more NO INTERFACE 13www.trendwatching.com/trends/no-interface
  14. 14. VOICE FEATURED INNOVATIONS There are few interactions faster and more natural than simply talking. NO INTERFACE 14www.trendwatching.com/trends/no-interface
  15. 15. FEATURED INNOVATIONS: VOICE Amazon Echo Always-on smart digital assistance device NO INTERFACE 15www.trendwatching.com/trends/no-interface
  16. 16. FEATURED INNOVATIONS: VOICE ING Mobile banking app can be controlled via voice NO INTERFACE 16www.trendwatching.com/trends/no-interface
  17. 17. FEATURED INNOVATIONS: VOICE Moto Hint Bluetooth earbud allows voice control of smartphone NO INTERFACE 17www.trendwatching.com/trends/no-interface
  18. 18. FEATURED INNOVATIONS: VOICE OneTravel In-app voice activated travel agent will search for and book flights NO INTERFACE 18www.trendwatching.com/trends/no-interface
  19. 19. FEATURED INNOVATIONS: VOICE Ubi Always-on computer brings voice- activation into the home NO INTERFACE 19www.trendwatching.com/trends/no-interface
  20. 20. FEATURED INNOVATIONS: VOICE Google Panda The cute digital companion equipped with ‘state of the art emotional and conversational intelligence’ – may have been an April Fool, but the underlying truth is that consumers are ready for warm, fuzzy, voice-enabled interactions with tech! NO INTERFACE 20www.trendwatching.com/trends/no-interface
  21. 21. GESTURE FEATURED INNOVATIONS Natural gestures make for a super- intuitive way to interact with devices. NO INTERFACE 21www.trendwatching.com/trends/no-interface
  22. 22. FEATURED INNOVATIONS: GESTURE Ring ZERO Reboot of wearable ring that allows gesture control of smart devices NO INTERFACE 22www.trendwatching.com/trends/no-interface
  23. 23. FEATURED INNOVATIONS: GESTURE singlecue Device allows gesture control of connected home NO INTERFACE 23www.trendwatching.com/trends/no-interface
  24. 24. FEATURED INNOVATIONS: GESTURE MotionSavvy Tablet case facilitates sign-to-word communication in real-time NO INTERFACE 24www.trendwatching.com/trends/no-interface
  25. 25. FEATURED INNOVATIONS: GESTURE Microsoft Gestures App allows gesture control of Windows Phone NO INTERFACE 25www.trendwatching.com/trends/no-interface
  26. 26. . . FIND OUT MORE » Free Publications Premium Service Monthly publication featuring selected trends. On-demand access to all our trends & tools. A standalone, actionable opportunity. Static content. Read online or as a PDF. Understand the big picture of consumerism. Search & filter the innovation database by trend/ industry/ region. Download trend & industry reports or create custom PPTs. Find out moreSUBSCRIBE FOR FREE TR15 PPTPDF PPTPDF TR15 Framework Formats Industry Focus Tools Framework Formats Industry Focus Tools
  27. 27. TOUCH FEATURED INNOVATIONS This time, touch interactions mean digital information that users can literally feel. NO INTERFACE 27www.trendwatching.com/trends/no-interface
  28. 28. FEATURED INNOVATIONS: TOUCH Apple Watch Smart watch allows ‘taptic’ vibrating alerts NO INTERFACE 28www.trendwatching.com/trends/no-interface
  29. 29. FEATURED INNOVATIONS: TOUCH Mercedes-Benz Vibrating accelerator pedal provides information on driving mode NO INTERFACE 29www.trendwatching.com/trends/no-interface
  30. 30. FEATURED INNOVATIONS: TOUCH TACTspace App and device for sensory messages NO INTERFACE 30www.trendwatching.com/trends/no-interface
  31. 31. FEATURED INNOVATIONS: TOUCH Hug App to send vibrating ‘hug’ to another smartphone user NO INTERFACE 31www.trendwatching.com/trends/no-interface
  32. 32. AUGMENTED REALITY FEATURED INNOVATIONS New technologies are seamlessly blending digital information with the physical world NO INTERFACE 32www.trendwatching.com/trends/no-interface
  33. 33. FEATURED INNOVATIONS: AUGMENTED REALITY Microsoft HoloLens AR headset integrates holograms with the physical world NO INTERFACE 33www.trendwatching.com/trends/no-interface
  34. 34. FEATURED INNOVATIONS: AUGMENTED REALITY Navdy Display device projects apps onto car windscreens NO INTERFACE 34www.trendwatching.com/trends/no-interface
  35. 35. FEATURED INNOVATIONS: AUGMENTED REALITY RideOn AR goggles for skiers and snowboarders NO INTERFACE 35www.trendwatching.com/trends/no-interface
  36. 36. NEXT So what does the rise of NO INTERFACE technologies mean for YOU? NO INTERFACE 36www.trendwatching.com/trends/no-interface
  37. 37. NO INTERFACE 37www.trendwatching.com/trends/no-interface NEXT 1/4 A whole new world of notifications. In a world where devices will tap, pulse and even warm their wearers, you have the opportunity to alert consumers in entirely new ways. Deals and discounts? News? A simple buzz that says ‘we are nearby’? Get it right, and you’ll become part of a new ecosystem of intuitive information. Get it wrong, and you’ll enrage potential customers.
  38. 38. NO INTERFACE 38www.trendwatching.com/trends/no-interface NEXT 2/4 Consumers demand NO INTERFACE interactions with YOU. Consumers who are interacting with the tech around them via voice, gesture and touch will quickly expect their interactions with you to be just as seamless. We saw how ICICI Bank, ING Netherlands and OneTravel have all responded with voice recognition plays. What’s your move?
  39. 39. NO INTERFACE 39www.trendwatching.com/trends/no-interface NEXT 3/4 Complex processes are reduced to ONE TOUCH. OK, a one-touch interaction isn’t truly NO INTERFACE, but it serves the same expectations of speed, convenience and seamlessness. Amazon Dash buttons will do it for e-commerce, while Xiaomi is partnering with Alipay so that its wearable Mi Band will offer instant one-touch payments. What can YOU reduce to one touch?
  40. 40. NO INTERFACE 40www.trendwatching.com/trends/no-interface NEXT 4/4 Faces become credit cards (and more). The ultimate NO INTERFACE interaction? Just showing up! Advances in face recognition technology means customers will expect to be recognized on sight. While Jack Ma demonstrated Alibaba’s ‘pay with a selfie’ tech in March, Apple quietly received a patent for using facial recognition to unlock a mobile device. Get ready for customer impatience to ramp up!
  41. 41. MORE... If you have any comments, suggestions or questions then please do let us know. Just email: PAUL BACKMAN Chief Client Officer paul@trendwatching.com About us Established in 2002, trendwatching.com is the world’s leading trend firm, scanning the globe for the most promising consumer trends, insights and related hands-on business ideas. Our Premium Service counts many of the world’s leading brands as clients, while our free monthly Trend Briefings go out to over 260,000 subscribers in 180 countries. More at www.trendwatching.com Want more? Free Publications Premium Service LIVE: Keynotes & Workshops

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