web2.0 Paradigm and Business Strategy


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How is the world changed with web2.0? We review key pardigm, issues, and businesses. Some of points are touched for web2.0 business strategy. This presentation was orginally prepafered for Samsung SDS.

Published in: Business, Technology

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  • very good job

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  • really amazing~and better explain the advanced edges of web2.0
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  • Its very interesting and excellent. Thanks for sharing.
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  • Ganz interessant, teilweise oberflächlich
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  • 오는 저는 새로운 패러다임인 웹 2.0 비즈니스에 대해서 여러분과 시간과 , 공간 , 그리고 생각을 공유해보고자 합니다 . 짧은 시간이기에 어쩌면 화두를 던지는 것으로 끝날지 모릅니다만 몇 가지 중요한 키워드에 대한 질문을 얻어가신다고 해도 의미 있는 시간이 될 것입니다 . 답은 여러분께서 클릭과 생각을 통해서 얻으실 수 있기 때문이죠 . 인터넷 비즈니스는 돈을 벌기 위한 사업입니다만 돈을 벌기 위해서는 사람들에게 무엇인가 이로운 가치를 제공해야 합니다 . 따라서 오늘 제가 말씀드릴 사항은 인터넷 비즈니스에 대한 것이지만 다른 말로는 인간을 위해 웹 2.0 을 어떻게 적용해 새로운 가치를 만들 것인가에 대한 것입니다 . 즉 , 사람들을 이롭게 하기 위한 것이므로 인류애에 대한 얘기로 해석 할 수도 있습니다 .
  • web2.0 Paradigm and Business Strategy

    1. 1. web2.0 Paradigm and Business Strategy Jo, SanKu web2.0 Evangelist - Perpetual Draft -
    2. 3. web2.0? Bubble2.0? Not2.0?
    3. 4. ? web 2.0 Massive & Fast Innovation Power Shift to You
    4. 5. Disruption & Opportunity
    5. 6. web2.0 Paradigm Trend, Issue and Opportunity <ul><li>Paradigm </li></ul><ul><ul><li>You </li></ul></ul><ul><ul><li>“ We, the Media” </li></ul></ul><ul><ul><li>Social Computing </li></ul></ul><ul><ul><li>Long Tail Phenomenon </li></ul></ul><ul><ul><li>Web as Platform </li></ul></ul><ul><ul><li>Massive Innovation </li></ul></ul><ul><li>Hot Issues </li></ul><ul><ul><li>Second Life </li></ul></ul><ul><ul><li>Online Video </li></ul></ul><ul><ul><li>Mobile Web </li></ul></ul><ul><ul><li>Utility Computing </li></ul></ul><ul><li>Businesses </li></ul><ul><ul><li>web2.0 Monetization </li></ul></ul><ul><ul><li>New Economy </li></ul></ul><ul><ul><li>Advertisement </li></ul></ul>
    6. 7. YOU Distribution Value & Attention You Participate , Linked , and Empowered Services Contents
    7. 8. You Dynamic Community
    8. 9. Link > Talk > Interact > Collaborate We, the Media Social Computing
    9. 10. Creators Synthesizers Consumers 1 10 100 Creators Synthesizers Linked Collaborate Mass Media Me Media We, the Media Social Media Consumers
    10. 11. http://www.micropersuasion.com/2006/03/institutional_p.html Social Computing Relationship Group Network Effect Collective Intelligence
    11. 12. 사용자 생성 컨텐츠 일반 컨텐츠 사용자 생성 컨텐츠 일반 컨텐츠 4 천 5 백만 사용자 10 억 명 이상 1996 년 Dion Hinchcliffe 25 만 웹사이트 8 천만 웹사이트 웹 1.0 단방향 : 읽기위주 웹 2.0 양방향 : 읽고 쓰기 ( 컨텐츠 생성 ) 집단지성 집단창작 생태계 2006 년
    12. 13. Why? People Participate, Open, and Share Opinion Leading = Power Information value lasts very long. Web Age Exclusive Ownership = Power Open & Share Value Growing Everybody is Happy Users Empowered We, the Media Social Computing Ecosystem
    13. 14. Flat Hierarchy Authors Publishers/ Distributors Change of Social Structure * Directory vs. Search You Linked as authors, editors, synthesizers, archives, distributors, c onsumers Consumers (End Users)
    14. 15. Samuel R. Smith http://www.intelligentagent.com/archive/Vol3_No1_polisci_smith.html Now, The Network Age The You Age
    15. 16. Easy Reach to Value Search Low Cost of Marketing People Linked (Word of Mouth) Long Tail Phenomena: Three Forces Short Head Long Tail Attention Sales Traffic Democratization Participation Service, Product, Information, Opinion
    16. 17. Web as Platform(XoWeb, Everything Over Web) Technology, Social, Culture, Business, Politics People Contents Data Knowledge Microcontens Syndication We, the Media Social Networking Remixing Services Mashups Services Businesses Ecosystem
    17. 18. Massive and Fast Innovation Time Innovation Online + Offline <ul><li>Liberation of Information and Tools </li></ul><ul><li>Utility Computing </li></ul><ul><li>New Money </li></ul><ul><li>Mashup, Innovation Grid </li></ul><ul><li>API X + API Y = Mashup Z </li></ul>
    18. 19. Mashup Do-it-yourself Web Applications
    19. 20. <ul><li>Metaverse: Mixture of fantasy and reality </li></ul><ul><li>Owned and run by it’s “residents” </li></ul><ul><li>Opened to the public in 2003 </li></ul><ul><li>Stated as the &quot;next phase of the Internet's evolution&quot; </li></ul><ul><li>The World. The Creations. The Marketplace </li></ul><ul><li>The Linden Dollar: 247.5 Linden Dollars per US Dollar </li></ul>
    20. 21. Scion, Toyota's youth-oriented brand, has so far sold about 200 computer-generated cars in Second Life
    21. 22. “ 百聞不如一見” Video, Major Data Type: 60% Traffic <ul><li>Fast Transition to Video Age </li></ul>
    22. 23. Online Video: RMC, PCC, UGC Short Head Long Tail Body Mbox .paran.com 80 + MagicN/Nate 실시간 유무선 연동 UGC PCC (Proteur Created Content) UGC (User Generated Content) RMC (Ready Made Content) Quality Reputation News Documentary Entertainment Casual Creativity Fun Clipping Street News Hot Issue Information Knowledge Parody “ 만드는 즐거움 , 자기 표현 욕구 충족” “ $$$”
    23. 24. Online Video: IPTV <ul><li>TV + Internet </li></ul><ul><li>P2P </li></ul><ul><li>Free world contents </li></ul><ul><li>Advertisement model </li></ul><ul><li>TV is Dead </li></ul><ul><ul><li>Too Busy </li></ul></ul><ul><ul><li>Time Share </li></ul></ul><ul><ul><li>Many Other Fun </li></ul></ul><ul><li>IP >> TV </li></ul>
    24. 25. Online Video: Video Search More Choice != More Satisfaction => Channel, Filter, and Search
    25. 26. <ul><li>Driving Forces in 2007 </li></ul><ul><ul><li>Low cost </li></ul></ul><ul><ul><li>High speed access </li></ul></ul><ul><ul><li>More services </li></ul></ul><ul><li>Advantage </li></ul><ul><ul><li>Ubiquitous </li></ul></ul><ul><ul><li>Access is authentication </li></ul></ul><ul><ul><li>Personalization </li></ul></ul><ul><ul><li>LBS </li></ul></ul><ul><li>Limitation </li></ul><ul><ul><li>Short head </li></ul></ul><ul><ul><li>Screen size </li></ul></ul><ul><ul><li>Time constraint </li></ul></ul><ul><ul><li>Moving </li></ul></ul><ul><li>Mobile Search, Mobile Video </li></ul>Mobile Web
    26. 27. Write Read 2.0 * write Read 1.0 CDMA Wi B ro HSDPA Read Read & Write Mobile web2.0 * 표현명 @ KT
    27. 28. Utility Computing Software = Electricity Software, Storage, Computing
    28. 29. Cost for Computing Power Initial Cost to Buy Computers (CAPEX) Monthly Used Computing Power Total Cost (Accumulated, OPEX Only) Operation Cost (OPEX) Utility Computing and Storage
    29. 30. Monetize web2.0 <ul><li>Is there any web2.0 startup making lots of money? Don’t mention monetizing by being acquired. </li></ul><ul><li>Sure, Not many right now. </li></ul><ul><li>Many solid business models in near term </li></ul><ul><li>History repeats </li></ul><ul><ul><li>Lots of arguments about the Internet businesses in late 1990s </li></ul></ul><ul><ul><li>Now. Yahoo, Google, eBay, Amazon </li></ul></ul><ul><ul><li>Disruption brings Opportunity and Risk </li></ul></ul>
    30. 31. New Economy <ul><li>Second Money </li></ul><ul><li>Social Capital </li></ul><ul><li>Attention Economy </li></ul><ul><li>Advertisement: Free Service for Empowered People </li></ul><ul><li>Selling = Money + Better Service </li></ul><ul><li>Consumer in Control: Made of/by/for Customers </li></ul><ul><li>gLOCAL </li></ul>
    31. 32. Advertisement2.0 <ul><ul><li>The major web2.0 Revenue Model </li></ul></ul><ul><ul><li>$16B in 2006, $36B in 2010 </li></ul></ul><ul><ul><li>Advertisement = Marketing + α </li></ul></ul><ul><ul><li>Personalized & interactive </li></ul></ul><ul><ul><li>Advertisement as content </li></ul></ul><ul><ul><li>Video advertisement </li></ul></ul><ul><ul><li>Cost Per Action, another disruption </li></ul></ul><ul><ul><li>Wibro as an Advertisement Service </li></ul></ul>
    32. 33. Advertisement2.0 Long Tail TV Ad CPA and Personalization
    33. 34. CPA: Cost Per Action <ul><li>Start Business </li></ul><ul><li>Get Money </li></ul><ul><li>Pay Cost </li></ul><ul><li>iCompany </li></ul><ul><li>MeCompany </li></ul><ul><li>Mentrepreneur </li></ul>
    34. 35. MyCompany 2.0 Made in/for/by People Fast Innovation Flat Communication Video Mobile Learning by Doing People Value Culture Vision Market Biz Models Services Strategy Risk web2.0 Business Strategy Too Fast Change Mobile Search
    35. 36. web2.0 Business Strategy: Top 11 Rules <ul><li>Trend Watching, Benchmarking, Prototyping </li></ul><ul><li>Focus on YOU </li></ul><ul><ul><li>Made in/for/by People (users): Give all control to People, automated self-service </li></ul></ul><ul><ul><li>People Power: Open and Connect People. Collective Intelligence and Network Effect </li></ul></ul><ul><li>Enterprise2.0 </li></ul><ul><li>Lightweight & Easy </li></ul><ul><li>Everything at the Field at the Same Time </li></ul>
    36. 37. <ul><li>People (Customer) Need, Want, Dream </li></ul><ul><li>VC money flow </li></ul><ul><li>web Celebrities’ movement </li></ul><ul><li>Emerging hot services </li></ul>Trend Watching, Benchmarking, Prototyping
    37. 38. Outside-In for Watching, Inside-Out for Execution
    38. 39. Don’t join in just because it’s “in” Don’t miss out just because it’s “out”
    39. 40. The State of the Internet, Part 3 : Mary Meeker
    40. 41. Google works for the impact on People , not for money. That is the reason why Google is so successful.
    41. 42. Made in People (Customers) <ul><ul><li>People is the Killer Application. </li></ul></ul><ul><ul><li>Massive and fast change </li></ul></ul><ul><ul><li>Give all control to People </li></ul></ul><ul><ul><li>Automated self-service </li></ul></ul><ul><ul><li>Co-developer with trust </li></ul></ul>β β β
    42. 43. Enterprise 2.0 web2.0 within the Intranet
    43. 44. Enterprise2.0 Flat Communication through Blog 일터 문화 혁신 ( 수평적 ) 구성원간 커뮤니케이션 활성화 집단지성 활성화 인재 파악 및 등용 신속한 트랜드와칭 및 변화에 대한 빠른 대응 고객의 Loyalty 확보 Made in Customer 지속적이고 성공적인 사업추진 자발적 자기 표현 , 참여 , 공유하는 열린 터전 고객과의 교감
    44. 45. web2.0 Business Strategy: Top 11 Rules <ul><ul><li>Turn Applications into Open Platforms: Data is the Next Intel Inside. </li></ul></ul><ul><ul><li>Join and setup Ecosystem </li></ul></ul><ul><ul><li>Connect & Development to Bridge the Gap </li></ul></ul><ul><ul><li>Leverage the Long Tail </li></ul></ul><ul><ul><li>web2.0 Culture as Core Competence </li></ul></ul><ul><ul><li>Learning by Doing </li></ul></ul>
    45. 46. Learning from Doing “ Planning and Strategy are Very Important. But Execution is Everything” “ 흙 다리 도 건너고 본다 .” - 윤종용 사장 “ 쏘고 나서 조준한다 .” Right Resource Intelligence
    46. 47. <ul><li>Do Video * </li></ul><ul><ul><li>Video UGC </li></ul></ul><ul><ul><li>Video + Wiki vs. 지식인 </li></ul></ul><ul><ul><li>Video Search </li></ul></ul><ul><ul><li>Video Advertisement </li></ul></ul><ul><li>Do Social * </li></ul><ul><ul><li>Social Network </li></ul></ul><ul><ul><li>Social Search </li></ul></ul><ul><ul><li>Social Shopping </li></ul></ul><ul><ul><li>Social Watch </li></ul></ul><ul><li>Do * Advertisement </li></ul><ul><li>Do * @ SecondLife </li></ul>Learning from Doing
    47. 48. Anycall2.0 Anycall as Service Anycall 2.0 Entertainment People Community SamsungMobile.com CC.Anycall.com Services Information AlterEgo Window to the World PC TV Yepp 3 rd Party Service Data and Devices People Community Social Networking Seamless Connection Unique Services Open Open API
    48. 49. web 2.0 web 1.0 web2.0 Business Challenge
    49. 50. Challenge 2.0 <ul><li>Trend vs. Market </li></ul><ul><li>Revenue vs. Potential: YouTube </li></ul><ul><li>Poker Game? </li></ul><ul><li>Solid Business and Revenue Models </li></ul><ul><li>Low Entrance Barrier </li></ul><ul><li>Overcome Big Players including Three Ones?: Adobe </li></ul><ul><li>Glocal Businesses: Korea market is too small. </li></ul><ul><li>Total Chaos: Business, Value, Policy, Social Structure </li></ul><ul><li>Privacy </li></ul><ul><li>Information Overload and Digital Smog </li></ul><ul><li>Digital Divide </li></ul>
    50. 51. You Video Mobile We, the Media Long Tail Social Computing Collective Intelligence Internet Singularity Advertisement Massive Innovation Social Networking Social Capital Ecosystem Attention, Trust & Fun Blur Mashup UGC web 2.0 Virtual Life Personalization Ad as Content Decentralization Video Search IPTV Free New Economy Disruption
    51. 52. web 2.0
    52. 53. <ul><li>web2.0: Disruption, Opportunity, and Risk </li></ul><ul><li>Innovation is so fast and Intensive. Nobody Knows the Future. </li></ul><ul><li>Start Small, Move Fast, Think Big </li></ul><ul><li>Execution is the best web2.0 Strategy. </li></ul>Summary
    53. 54. 웹 2.0 의 의미 급변하는 현실에 대한 성찰과 혁신을 통한 미래 도약 Me2.0 Family2.0 Company2.0 Korea2.0 World2.0?
    54. 58. Thank You [email_address]