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Discover
The House of Marketing
as your future employer!
How to become a THoMer?
Who is THoM?
What does THoM do?
How does THoM work?
What’s it like to be a THoMer?
Dreams become reality when we
put our mind to it.
Dream Think Do
Think twice. Then act.
Stop doing what is easy.
Start doing what is right.
From vision to strategy to the last implementation mile, we dream,
we think and we do
Who is THoM?1
At The House of Marketing, we dare
to challenge the status quo and
dream with our clients in these ever-
changing times. Our entrepreneurial
instincts and future-proof vision on
marketing enable us to inspire and
stimulate innovation, while keeping
our finger firmly on the pulse of the
latest marketing trends.
We are the architects of ideas for
our clients, transforming dreams into
reality through strategic marketing
consulting. The House of Marketing is
at the forefront of marketing thinking
and doing, driven by a connected
hub of dedicated entrepreneurial
THoMers who look at opportunities
beyond the job.
From vision to strategy, down to the
last mile of implementation, The
House of Marketing bridges the
knowing-doing gap through interim
management. Bringing in a THoMer
means bringing in a highly
motivated, curious, optimistic,
hands-on and pragmatic personality
who can and dares to leave a mark.
Our logo reflects the uniqueness of The House of Marketing
Who is THoM?2
THoM is a collection of unique fingerprints
We are a connected hub of dedicated entrepreneurial
marketers.
THoMprint
We leave a mark at the client, a signature that remains
visible when the project is done.
Who is THoM?3
The House of Marketing is part of the Quanteus Group – with a key
focus on Marketing
Top
management
consulting
approach
Hands-on and
quantitative support in
Transformation,
Strategy & Corporate
Finance
Strategic
Marketing
Consulting &
Interim
Management
Marketing &
communication
agency,
in an efficiently
creative way
From strategy to implementation
Company-wide scope Marketing & Communication
In an increasingly digital, data and technology-
driven market
Design
& creation of
chatbots
THoMers work in teams or on individual client projects, always
bridging the knowing-doing gap
What does THoM do?4
Strategic Marketing Consulting
Our marketing experts are guiding the efforts of
clients and taking their marketing strategy to the
next level. We offer strategic consulting services to
create tangible impact for business growth.
In a true partnership setting, we tailor our team of
marketing consultants fully to clients needs - with
complementarity of skills as key denominator. We
help our clients to define a future-proof vision &
strategy, conduct an audit and maturity assessment,
define your transformation roadmap, including
planning and phasing,…
Interim Management
Whether clients' engine is running slow or they need
a copilot for some time, we can help. We offer
interim management to fill a competence gap, a
vacant position or the need for extra manpower.
Hiring a THoMer is engaging an extra gear to
achieve business objectives. Beyond a seasoned
marketing consultant, clients will find a teamplayer
with a pragmatic approach and passion for the job.
It is in our DNA to leave a lasting impact and to
secure their destination.
What does THoM do?5
ICT & Media
Utilities &
Resources
Health Care &
Public Sector
Consumer
Goods & Retail
Finance,
insurance &
other services
Transport &
Logistics
We work for clients from many different sectors
What’s in it for me?
What does THoM do?6
Marketing HumanCapital
Knowledge Development
Client development
Client Development
Connect with the other
THoMers
Gain experience and
take responsibility
Build and impact the
THoM of tomorrow
Every THoMer chooses an internal project according to his interest
and together they build The House of Marketing
Inge
• Digital Campaign Manager/Marketing
Automation Specialist @ utilities company
• Part of THoM’s Content & Marketing
Automation team
What does THoM do?7
Margot
• Brand Manager @ beer brewery
• Part of THoM’s Knowledge Development
team focusing on Marketing organization of
the future
Frederik
• CRM Officer in the automotive sector
• Leading THoM’s Campus Recruitment team
Karel
• Re-designing the client onboarding process
for a leading utilities company
• Part of the HackaTHoM team
Florence
• E-commerce Specialist in the non-food retail
sector
• Part of THoM’s Client Development support
team
Lowie
• Retail Manager @ leading telco company
• Part of THoM’s Knowledge Development
team focusing on Digital &
E-commerce/Omnichannel
Robine
• Working on the launch of an innovative
product for a pharma company
• Part of THoM’s Connect team
Eva
• Working on a marketing organisation
redesign project in the transport sector
• Part of THoM’s Knowledge Development
team focusing on data-driven marketing
No two assignments are the same at The House of Marketing
8 How does THoM work?
Junior Consultant
Consultant
Senior Consultant
(Consulting/Business)
Manager
Sr Business
Manager
Sr Consulting
Manager
Business DirectorConsulting Director
There are two main career paths but the way to achieve them can
be different for everyone
9 How does THoM work?
Consultant
Counselor
& Mentor
All THoM consultants
THoM knowledge base
Client manager
Coaching
Sharing
Training
THoMers are supported throughout their career and during every
project
10
Mentor
Client
manager
Human
Capital
Office
Management
Karolien Vanhelden
SENIOR CONSULTING MANAGER
Joined THoM in August 2011
I guide my counselees to discover
their own career path, not losing
sight of their work-life balance. It
gives me energy as a counselor to
see them grow, not only as
marketers, but also as individuals.
“
“
Helps to manage his/her professional/private balance and shares
experiences
Coaches the THoMer on his/her specific client project
Always available to discuss his/her individual development options
or anything that’s on THoMers’ mind
Help & support for all administration needs of THoMers
Counselor
Coaches and guides the THoMer through his/her individual
development path
How does THoM work?
Therefore they never walk alone
On-the-job supportTraining
▪ Marketing Automation
▪ Data
▪ Digital Transformation
▪ Branding & Communication
▪ …
▪ (Self-)Leadership
▪ Time & Priority Management
▪ Interpersonal Skills
▪ Project Management
▪ Excel
▪ Nielsen
▪ …
Marketing
skills
Consulting &
Soft skills
CERTIFICATES INDIVIDUAL
TRAINING NEEDS
11
THoMers get on-the-job
support – both on soft skills
and marketing expertise – via
their Client Manager or any
other THoMer with the most
relevant experience to help
them.
How does THoM work?
All our consultants follow a continuous training path including
marketing and soft skills
12
Every THoM journey starts with the Immersion Camp
▪ A team case meant to challenge you, develop new skills & broaden your knowledge
▪ A great opportunity to get to know your colleagues better in an inspiring and fun
setting
Immersion Camp
THoMmeeting is a sharing, learning & connecting opportunity
▪ Once a month on Thursday evening
▪ Business update
▪ Internal and/or external speakers and cases
THoMmeeting
A brainstorm session together with a client to find out-of-the-box solutions to their
specific problem
HackaTHoM
From time to time a Knowledge stream organizes a learning opportunity during a
Friday Lunch
Discovery sessions
How does THoM work?
Besides trainings there are a lot of other knowledge-sharing
opportunities in different formats
13 How does THoM work?
And don’t forget, we are a connected HUB of THoMers
Céline Van Impe
JUNIOR CONSULTANT
Joined THoM in September 2017
As a final-year student, there was one thing I knew for sure about my
professional career: I wanted to be a marketer. However, without having
any previous business experience, I had a hard time choosing a specific
sector and marketing domain. As The House of Marketing gives you the
opportunity to work in a variety of sectors and domains, there was no
better place for me to start my career.
From the first day on, The House of Marketing assigned me a personal
counselor to guide me through my career path, customized to my interests
and skills. Moreover, I was able to attend multiple internal and external
trainings to enrich my skills in different areas.
The responsibility and challenging tasks you get from the beginning,
combined with working in an environment where all employees share the
same passion for marketing, is very inspiring. Moreover, there are a lot of
opportunities to meet and share experiences with the other THoMers
(THoMmeeting, Boostersession, THoMbuilding, Discovery session, THoMski,
Connect events…).
If you are interested in strategic marketing consulting and interim
marketing management, I wouldn’t doubt and join THoM!
“
“
14 What’s it like to be a THoMer?
“If you are interested in both the thinking and the doing in
marketing, I wouldn’t doubt and join THoM!”
15 What’s it like to be a THoMer?
In line with
the THoM
values
Passion
for
marketing
Business &
consulting
mindset
Curious
Sociable
Not formal
but
professional
in a fun way
Challenge
yourself
& others
Out-of-
the-box
thinkers
Problem
solvers
Critically
constructive
Self-aware
& open for
feedback
Honest
Life
balance
searchers
Hardworking
Result
driven
Down
to
earth
Pro-active
and
independent
Trilingual
(Dutch,
French,
English)
Master
degree
Analytical
Pragmatic
Collaborative
Helpful
Hands-on
Strong
interpersonal
skills
The THoM DNA is reflected through all THoMers
Talent development
You never walk alone @ THoM, can participate in many
knowledge opportunities & learn on the job at the client &
internally.
Collaborative mindset
No lone wolves but helpful colleagues that share their
knowledge & passion and help each other grow.
Intrapreneurship & leadership opportunities
THoM is a playground to try & test new ideas. You are
challenged and receive a great deal of responsibilities on
client projects and you can take the lead in internal projects
very early on in your career.
Dynamic & inspiring environment
Fast-changing market, inspiring clients and plenty of
connecting moments with other THoMers to generate new
energy.
Challenge & variety of work
You will be challenged out of your comfort zone and juggle
with different projects, deadlines & expectations. But don’t
worry, nothing you can’t handle.
Competitive salary package
Including a company car, a fuel card, a laptop, a
comprehensive phone plan, a group & hospitalization
insurance, meal allowance and not to forget 26 holidays to
discover the world.
16 What’s it like to be a THoMer?
There are a variety of advantages and opportunities to be a THoMer
2
Great, you received an
invitation for our Case Day
This is the final step of our
recruitment process.
Good luck!
Case Day takes place on
Tuesday February 27, 2018
3
Contract is signed!
Congratulations!
You’ll start your career at THoM
with the immersion camp.
In the meantime, don’t hesitate
to connect with THoMers.
Welcome to The House of
Marketing (last week of August)
Ready to take on the
challenge?
1
Deadline for application:
Sunday February 4, 2018
Write your Point of View (see next
page) and upload it together with
your CV + motivation letter to
www.thehouseofmarketing.be/start
-career
18 How to become a THoMer?
From graduate to…marketing consultant?
Show us how PASSIONATE you are about MARKETING!
Beehive is a premium retailer with
a strong presence in Belgium (27
stores). Their turnover is declining
since a few years mainly due to a
declining number of customers
(basket size & margin remains
stable) and the entrance of online
competition.
In order to counter this declining
trend, Beehive is considering
launching an e-shop and is asking
for your advice? Should they do
it? Why?
▪ 1-pager
▪ In English
▪ Feel free to make hypotheses
and be sure to integrate your
personal perspective.
▪ Use your creativity and
marketing knowledge. Don’t
forget to keep an eye on the
structure and make sure your
Point of View is to the point.
TOPIC GUIDELINES DEADLINE
19 How to become a THoMer?
Please upload your Point of View
together with your CV and
motivation letter by Sunday
February 4, 2018.
Trigger us with your Point of View
Follow us facebook.com/Thehouseofmarketing
Frederik Sunaert
Consultant
startcareer@thom.eu
Feed your marketing hunger with our HUB
www.thehouseofmarketing.be/blog
For your official application:
Upload your CV, motivation letter & Point of View
to our website
www.thehouseofmarketing.be/start-career
Lets connect!
Any questions in the meantime? Reach out!
Interested?
Contact us!
REALIZE YOUR FULL POTENTIAL
THROUGH PASSION AND
EXCELLENCE FOR MARKETING

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Discover the house of marketing as your future employer 2017

  • 1. Discover The House of Marketing as your future employer!
  • 2. How to become a THoMer? Who is THoM? What does THoM do? How does THoM work? What’s it like to be a THoMer?
  • 3. Dreams become reality when we put our mind to it. Dream Think Do Think twice. Then act. Stop doing what is easy. Start doing what is right. From vision to strategy to the last implementation mile, we dream, we think and we do Who is THoM?1 At The House of Marketing, we dare to challenge the status quo and dream with our clients in these ever- changing times. Our entrepreneurial instincts and future-proof vision on marketing enable us to inspire and stimulate innovation, while keeping our finger firmly on the pulse of the latest marketing trends. We are the architects of ideas for our clients, transforming dreams into reality through strategic marketing consulting. The House of Marketing is at the forefront of marketing thinking and doing, driven by a connected hub of dedicated entrepreneurial THoMers who look at opportunities beyond the job. From vision to strategy, down to the last mile of implementation, The House of Marketing bridges the knowing-doing gap through interim management. Bringing in a THoMer means bringing in a highly motivated, curious, optimistic, hands-on and pragmatic personality who can and dares to leave a mark.
  • 4. Our logo reflects the uniqueness of The House of Marketing Who is THoM?2 THoM is a collection of unique fingerprints We are a connected hub of dedicated entrepreneurial marketers. THoMprint We leave a mark at the client, a signature that remains visible when the project is done.
  • 5. Who is THoM?3 The House of Marketing is part of the Quanteus Group – with a key focus on Marketing Top management consulting approach Hands-on and quantitative support in Transformation, Strategy & Corporate Finance Strategic Marketing Consulting & Interim Management Marketing & communication agency, in an efficiently creative way From strategy to implementation Company-wide scope Marketing & Communication In an increasingly digital, data and technology- driven market Design & creation of chatbots
  • 6. THoMers work in teams or on individual client projects, always bridging the knowing-doing gap What does THoM do?4 Strategic Marketing Consulting Our marketing experts are guiding the efforts of clients and taking their marketing strategy to the next level. We offer strategic consulting services to create tangible impact for business growth. In a true partnership setting, we tailor our team of marketing consultants fully to clients needs - with complementarity of skills as key denominator. We help our clients to define a future-proof vision & strategy, conduct an audit and maturity assessment, define your transformation roadmap, including planning and phasing,… Interim Management Whether clients' engine is running slow or they need a copilot for some time, we can help. We offer interim management to fill a competence gap, a vacant position or the need for extra manpower. Hiring a THoMer is engaging an extra gear to achieve business objectives. Beyond a seasoned marketing consultant, clients will find a teamplayer with a pragmatic approach and passion for the job. It is in our DNA to leave a lasting impact and to secure their destination.
  • 7. What does THoM do?5 ICT & Media Utilities & Resources Health Care & Public Sector Consumer Goods & Retail Finance, insurance & other services Transport & Logistics We work for clients from many different sectors
  • 8. What’s in it for me? What does THoM do?6 Marketing HumanCapital Knowledge Development Client development Client Development Connect with the other THoMers Gain experience and take responsibility Build and impact the THoM of tomorrow Every THoMer chooses an internal project according to his interest and together they build The House of Marketing
  • 9. Inge • Digital Campaign Manager/Marketing Automation Specialist @ utilities company • Part of THoM’s Content & Marketing Automation team What does THoM do?7 Margot • Brand Manager @ beer brewery • Part of THoM’s Knowledge Development team focusing on Marketing organization of the future Frederik • CRM Officer in the automotive sector • Leading THoM’s Campus Recruitment team Karel • Re-designing the client onboarding process for a leading utilities company • Part of the HackaTHoM team Florence • E-commerce Specialist in the non-food retail sector • Part of THoM’s Client Development support team Lowie • Retail Manager @ leading telco company • Part of THoM’s Knowledge Development team focusing on Digital & E-commerce/Omnichannel Robine • Working on the launch of an innovative product for a pharma company • Part of THoM’s Connect team Eva • Working on a marketing organisation redesign project in the transport sector • Part of THoM’s Knowledge Development team focusing on data-driven marketing No two assignments are the same at The House of Marketing
  • 10. 8 How does THoM work? Junior Consultant Consultant Senior Consultant (Consulting/Business) Manager Sr Business Manager Sr Consulting Manager Business DirectorConsulting Director There are two main career paths but the way to achieve them can be different for everyone
  • 11. 9 How does THoM work? Consultant Counselor & Mentor All THoM consultants THoM knowledge base Client manager Coaching Sharing Training THoMers are supported throughout their career and during every project
  • 12. 10 Mentor Client manager Human Capital Office Management Karolien Vanhelden SENIOR CONSULTING MANAGER Joined THoM in August 2011 I guide my counselees to discover their own career path, not losing sight of their work-life balance. It gives me energy as a counselor to see them grow, not only as marketers, but also as individuals. “ “ Helps to manage his/her professional/private balance and shares experiences Coaches the THoMer on his/her specific client project Always available to discuss his/her individual development options or anything that’s on THoMers’ mind Help & support for all administration needs of THoMers Counselor Coaches and guides the THoMer through his/her individual development path How does THoM work? Therefore they never walk alone
  • 13. On-the-job supportTraining ▪ Marketing Automation ▪ Data ▪ Digital Transformation ▪ Branding & Communication ▪ … ▪ (Self-)Leadership ▪ Time & Priority Management ▪ Interpersonal Skills ▪ Project Management ▪ Excel ▪ Nielsen ▪ … Marketing skills Consulting & Soft skills CERTIFICATES INDIVIDUAL TRAINING NEEDS 11 THoMers get on-the-job support – both on soft skills and marketing expertise – via their Client Manager or any other THoMer with the most relevant experience to help them. How does THoM work? All our consultants follow a continuous training path including marketing and soft skills
  • 14. 12 Every THoM journey starts with the Immersion Camp ▪ A team case meant to challenge you, develop new skills & broaden your knowledge ▪ A great opportunity to get to know your colleagues better in an inspiring and fun setting Immersion Camp THoMmeeting is a sharing, learning & connecting opportunity ▪ Once a month on Thursday evening ▪ Business update ▪ Internal and/or external speakers and cases THoMmeeting A brainstorm session together with a client to find out-of-the-box solutions to their specific problem HackaTHoM From time to time a Knowledge stream organizes a learning opportunity during a Friday Lunch Discovery sessions How does THoM work? Besides trainings there are a lot of other knowledge-sharing opportunities in different formats
  • 15. 13 How does THoM work? And don’t forget, we are a connected HUB of THoMers
  • 16. Céline Van Impe JUNIOR CONSULTANT Joined THoM in September 2017 As a final-year student, there was one thing I knew for sure about my professional career: I wanted to be a marketer. However, without having any previous business experience, I had a hard time choosing a specific sector and marketing domain. As The House of Marketing gives you the opportunity to work in a variety of sectors and domains, there was no better place for me to start my career. From the first day on, The House of Marketing assigned me a personal counselor to guide me through my career path, customized to my interests and skills. Moreover, I was able to attend multiple internal and external trainings to enrich my skills in different areas. The responsibility and challenging tasks you get from the beginning, combined with working in an environment where all employees share the same passion for marketing, is very inspiring. Moreover, there are a lot of opportunities to meet and share experiences with the other THoMers (THoMmeeting, Boostersession, THoMbuilding, Discovery session, THoMski, Connect events…). If you are interested in strategic marketing consulting and interim marketing management, I wouldn’t doubt and join THoM! “ “ 14 What’s it like to be a THoMer? “If you are interested in both the thinking and the doing in marketing, I wouldn’t doubt and join THoM!”
  • 17. 15 What’s it like to be a THoMer? In line with the THoM values Passion for marketing Business & consulting mindset Curious Sociable Not formal but professional in a fun way Challenge yourself & others Out-of- the-box thinkers Problem solvers Critically constructive Self-aware & open for feedback Honest Life balance searchers Hardworking Result driven Down to earth Pro-active and independent Trilingual (Dutch, French, English) Master degree Analytical Pragmatic Collaborative Helpful Hands-on Strong interpersonal skills The THoM DNA is reflected through all THoMers
  • 18. Talent development You never walk alone @ THoM, can participate in many knowledge opportunities & learn on the job at the client & internally. Collaborative mindset No lone wolves but helpful colleagues that share their knowledge & passion and help each other grow. Intrapreneurship & leadership opportunities THoM is a playground to try & test new ideas. You are challenged and receive a great deal of responsibilities on client projects and you can take the lead in internal projects very early on in your career. Dynamic & inspiring environment Fast-changing market, inspiring clients and plenty of connecting moments with other THoMers to generate new energy. Challenge & variety of work You will be challenged out of your comfort zone and juggle with different projects, deadlines & expectations. But don’t worry, nothing you can’t handle. Competitive salary package Including a company car, a fuel card, a laptop, a comprehensive phone plan, a group & hospitalization insurance, meal allowance and not to forget 26 holidays to discover the world. 16 What’s it like to be a THoMer? There are a variety of advantages and opportunities to be a THoMer
  • 19. 2 Great, you received an invitation for our Case Day This is the final step of our recruitment process. Good luck! Case Day takes place on Tuesday February 27, 2018 3 Contract is signed! Congratulations! You’ll start your career at THoM with the immersion camp. In the meantime, don’t hesitate to connect with THoMers. Welcome to The House of Marketing (last week of August) Ready to take on the challenge? 1 Deadline for application: Sunday February 4, 2018 Write your Point of View (see next page) and upload it together with your CV + motivation letter to www.thehouseofmarketing.be/start -career 18 How to become a THoMer? From graduate to…marketing consultant?
  • 20. Show us how PASSIONATE you are about MARKETING! Beehive is a premium retailer with a strong presence in Belgium (27 stores). Their turnover is declining since a few years mainly due to a declining number of customers (basket size & margin remains stable) and the entrance of online competition. In order to counter this declining trend, Beehive is considering launching an e-shop and is asking for your advice? Should they do it? Why? ▪ 1-pager ▪ In English ▪ Feel free to make hypotheses and be sure to integrate your personal perspective. ▪ Use your creativity and marketing knowledge. Don’t forget to keep an eye on the structure and make sure your Point of View is to the point. TOPIC GUIDELINES DEADLINE 19 How to become a THoMer? Please upload your Point of View together with your CV and motivation letter by Sunday February 4, 2018. Trigger us with your Point of View
  • 21. Follow us facebook.com/Thehouseofmarketing Frederik Sunaert Consultant startcareer@thom.eu Feed your marketing hunger with our HUB www.thehouseofmarketing.be/blog For your official application: Upload your CV, motivation letter & Point of View to our website www.thehouseofmarketing.be/start-career Lets connect! Any questions in the meantime? Reach out!
  • 22. Interested? Contact us! REALIZE YOUR FULL POTENTIAL THROUGH PASSION AND EXCELLENCE FOR MARKETING