The House of Marketing (THoM) is a strategic marketing consulting firm and interim management agency. THoM aims to inspire innovation for clients and transform dreams into reality through strategic advice. THoM offers strategic consulting, interim management, and support across various industries. THoMers are entrepreneurial marketers who work in teams or individually on client projects while developing their skills through ongoing training. THoM provides a supportive environment for career growth and opportunities to gain experience through challenging assignments and collaboration with other passionate marketers.
Sales skill devlopment-How to mastery over sales and make sales conversionDr.Mukesh Garg
No matter the type of business, sales and marketing are the heartbeat of growth and development. This makes sales representatives one of the most important members of a business’s team. Some people have innate abilities that make them good sales representatives, but the best sales reps have spent years honing their skills. Sales development skills come with time, experience, and training from qualified coaches and leaders. There are so many facets to sales and marketing skills, that up-and-coming reps often struggle with the wealth of information they need to internalize.
Whether coaching a team of new sales reps for business purposes or otherwise, grasping the basics helps to break down these sales development skills into an easier-to-understand and teach format. Here are eight must-have sales development skills every sales rep should have.
Hello myself Dr Mukesh Garg
I am a senior consultant at Garg Hospital and Director Found of Fotokart Digital private limited
eager to meet you to discuss business mindset and day-to-day challenges in our business and personal life, and practically used handpicked solutions for these challenges
If you are doing any business of selling products or service provider and want to create an online store
You can download and try our free marketplace app a business solution tool
https://play.google.com/store/apps/details?id=com.fotocart
Slides from speakers and sponsors from SalesJam 4.0, held in Durham on August 18, 2017. *Missing are slides from keynote speaker Brad Brinegar. They're posted separately on our SlideShare page.
Sales enablement technology is sometimes so focused on solving problems for the content creators and managers that it loses sight of its goal: improving sales performance. Find out what good enablement looks like from the sellers’ point of view, and what it’s like on the receiving end of sales enablement programs. Learn what it takes to ensure your sales enablement actually helps your salespeople close more instead of falling flat.
Sales skill devlopment-How to mastery over sales and make sales conversionDr.Mukesh Garg
No matter the type of business, sales and marketing are the heartbeat of growth and development. This makes sales representatives one of the most important members of a business’s team. Some people have innate abilities that make them good sales representatives, but the best sales reps have spent years honing their skills. Sales development skills come with time, experience, and training from qualified coaches and leaders. There are so many facets to sales and marketing skills, that up-and-coming reps often struggle with the wealth of information they need to internalize.
Whether coaching a team of new sales reps for business purposes or otherwise, grasping the basics helps to break down these sales development skills into an easier-to-understand and teach format. Here are eight must-have sales development skills every sales rep should have.
Hello myself Dr Mukesh Garg
I am a senior consultant at Garg Hospital and Director Found of Fotokart Digital private limited
eager to meet you to discuss business mindset and day-to-day challenges in our business and personal life, and practically used handpicked solutions for these challenges
If you are doing any business of selling products or service provider and want to create an online store
You can download and try our free marketplace app a business solution tool
https://play.google.com/store/apps/details?id=com.fotocart
Slides from speakers and sponsors from SalesJam 4.0, held in Durham on August 18, 2017. *Missing are slides from keynote speaker Brad Brinegar. They're posted separately on our SlideShare page.
Sales enablement technology is sometimes so focused on solving problems for the content creators and managers that it loses sight of its goal: improving sales performance. Find out what good enablement looks like from the sellers’ point of view, and what it’s like on the receiving end of sales enablement programs. Learn what it takes to ensure your sales enablement actually helps your salespeople close more instead of falling flat.
Wilmington, NC Marketing Small Midsize Biz Hollywood Style Black Friday LaunchedEric Potgieter
Business owners are taking advantage of GreenMarsMedia's Black Friday and Cyber Monday amplification campaigns for exponential growth, serving more customers and selling more of their products.
7 secrets to replacing your income in less than 90 days Lumka Stuurman
I want to see more talented people sharing people sharing their
ideas in the world. But that won’t be possible until they’re able
to create lasting, successful careers for themselves.
What does it take to create the career you want?
It’s no secret that the world of work has changed, and we’re shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a side hustle.
When you're starting any new venture, business, or direction, you must embrace and leverage every experience, every bit of expertise, every lesson, and every part of the journey that brought you to where you are right now.
By creating an online program. Right now, you are standing on the edge of an amazing opportunity, and I'm here to help you maximize it , for more info on how I can help you create a successful online program that you can monetize, go to:
https://www.ladieswithhighheelshighgoals.com/monetizeu
We have written a guide that covers all the lessons we have learnt from starting our own agency and supporting other agencies on pricing and packaging their services, get it here.
MANJUU RANGARAJAN | PR For Startups | NSRCEL | Aug 2021 |NUMOSYS
Manjuu Rangarajan
Founder/ CEO - BrandiT Communications
Committed public relations specialist with extensive experience in driving PR campaigns and brand building for lifestyle luxury & boutique brands. Proven success developing and implementing media strategies across traditional and digital media channels. Grew businesses from Ad sales while working with top media firms. Bring to the table a strong network of media contacts.
Marketing for Startups | Swapnil | Feb - 2021 |NUMOSYS
SWAPNIL SHETE
Product Marketing Manager @ Scalefusion
A marketing enthusiast at heart, Swapnil Shete has 8+ years of experience in Product Marketing and Growth. Swapnil leads the Marketing function at ProMobi Technologies and has been associated with the product Scalefusion since its early days and has helped in scaling it to an industry-leading Mobile Device Management Solution. He also drives the marketing efforts for budding products Nuovopay and Oneteam, working towards finding the product-market fit and scaling them globally.
Sales Meeting Ideas for the New Home Builder Sales Manager. Stale doughnuts, day old coffee. Where are the sales? Where are the contracts? Hopefully, this is not how you inspire your team! Your objective in a sales meeting is to educate, motivate and involve. Visit www.melindabrody.com for free articles and information about our training services for the New Home Builder Industry.
Details of the training courses run by The Burns Unit tlc. We run both face to face courses or via 90 min Zoom sessions for the advertising and marketing community
One of the most helpful ways you can ensure your designer delivers work that wows you is by telling them exactly what you’re looking for up front. That’s where your creative brief comes in.
Here, Tim Reid of The Small Business Big Marketing Show and Aleks Witko of 99designs will walk you through the best practices of writing a great creative brief—one that puts your designer on the right track for delivering you a design solution that truly fits your business and your brand.
At The House of Marketing, we like to do things as efficiently and effectively as possible, and that's no different when it comes to your application as a Junior Consultant. We have 3 exciting and challenging rounds all within one month. By mid-March you’ll know if you can join our team of THoMers!
Are you a future graduate with a passion for marketing and interested in a job as marketing consultant? Then take a look at our THoM Welcome brochure for all details about our recruiting process! - The House of Marketing
Wilmington, NC Marketing Small Midsize Biz Hollywood Style Black Friday LaunchedEric Potgieter
Business owners are taking advantage of GreenMarsMedia's Black Friday and Cyber Monday amplification campaigns for exponential growth, serving more customers and selling more of their products.
7 secrets to replacing your income in less than 90 days Lumka Stuurman
I want to see more talented people sharing people sharing their
ideas in the world. But that won’t be possible until they’re able
to create lasting, successful careers for themselves.
What does it take to create the career you want?
It’s no secret that the world of work has changed, and we’re shifting toward an ever more entrepreneurial, self-reliant, work-from-wherever-you-are economy. That can be a liberating force, and many professionals dream of becoming independent, whether by starting their own businesses, becoming consultants or freelancers, or developing a side hustle.
When you're starting any new venture, business, or direction, you must embrace and leverage every experience, every bit of expertise, every lesson, and every part of the journey that brought you to where you are right now.
By creating an online program. Right now, you are standing on the edge of an amazing opportunity, and I'm here to help you maximize it , for more info on how I can help you create a successful online program that you can monetize, go to:
https://www.ladieswithhighheelshighgoals.com/monetizeu
We have written a guide that covers all the lessons we have learnt from starting our own agency and supporting other agencies on pricing and packaging their services, get it here.
MANJUU RANGARAJAN | PR For Startups | NSRCEL | Aug 2021 |NUMOSYS
Manjuu Rangarajan
Founder/ CEO - BrandiT Communications
Committed public relations specialist with extensive experience in driving PR campaigns and brand building for lifestyle luxury & boutique brands. Proven success developing and implementing media strategies across traditional and digital media channels. Grew businesses from Ad sales while working with top media firms. Bring to the table a strong network of media contacts.
Marketing for Startups | Swapnil | Feb - 2021 |NUMOSYS
SWAPNIL SHETE
Product Marketing Manager @ Scalefusion
A marketing enthusiast at heart, Swapnil Shete has 8+ years of experience in Product Marketing and Growth. Swapnil leads the Marketing function at ProMobi Technologies and has been associated with the product Scalefusion since its early days and has helped in scaling it to an industry-leading Mobile Device Management Solution. He also drives the marketing efforts for budding products Nuovopay and Oneteam, working towards finding the product-market fit and scaling them globally.
Sales Meeting Ideas for the New Home Builder Sales Manager. Stale doughnuts, day old coffee. Where are the sales? Where are the contracts? Hopefully, this is not how you inspire your team! Your objective in a sales meeting is to educate, motivate and involve. Visit www.melindabrody.com for free articles and information about our training services for the New Home Builder Industry.
Details of the training courses run by The Burns Unit tlc. We run both face to face courses or via 90 min Zoom sessions for the advertising and marketing community
One of the most helpful ways you can ensure your designer delivers work that wows you is by telling them exactly what you’re looking for up front. That’s where your creative brief comes in.
Here, Tim Reid of The Small Business Big Marketing Show and Aleks Witko of 99designs will walk you through the best practices of writing a great creative brief—one that puts your designer on the right track for delivering you a design solution that truly fits your business and your brand.
At The House of Marketing, we like to do things as efficiently and effectively as possible, and that's no different when it comes to your application as a Junior Consultant. We have 3 exciting and challenging rounds all within one month. By mid-March you’ll know if you can join our team of THoMers!
Are you a future graduate with a passion for marketing and interested in a job as marketing consultant? Then take a look at our THoM Welcome brochure for all details about our recruiting process! - The House of Marketing
A Brand Bible is a document that covers everything about your brand. It details your company, industry, brand pyramid, brand values and personality, competition, reason for being and also helps readers understand your brand voice and persona as well as your audience. This is a vital marketing tool for anyone serious about building brands for their company or for themselves. From the former Chief Marketing Officer of Google Play - Patrick Mork
Sales and marketing alignment is potentially the largest opportunity for improving business performance, but realizing it often proves challenging. Discovering the common thread that runs through every part of your customer journey—from first touch to post-purchase is a critical step. Our comprehensive audit identifies key areas of opportunity for immediate action, and then strategically works with you to generate incredibly quick results. We work with you to deliver a systematic framework and compelling messaging that drives more sales, faster.
Let's Outsource Onsite Business Development Experts!consultant26
Marketingtechzone.com and its services. We started a strategy consulting in 2015 and haven't stopped smashing it since with global and domestic project experience.
Digital Graduate Jobs London. We recruit for jobs all over the Digital Sphere for Media Owners, Publishers, Ad technology, Ecommerce, Media & Marketing Agencies. www.spherelondon.co.uk
Similar to Discover the house of marketing as your future employer 2017 (20)
THoMer Kristien zooms in on the challenges our world is facing today and the sustainable answers businesses have come up with. How purpose-driven is your company?
How to get your innovation engine started? THoMer Stefan built the ultimate innovation guide: he collected insights, processes and templates to help you prepare for take-off.
Which tools do you use for project management, design, market analysis and conversion optimization? THoMer Eva opens our digital toolkit and shares 8 instruments we apply on a daily basis.
A personal approach is key to success in today's marketing landscape. Discover the why, how and what of marketing automation, the tool that helps you pull off your highly relevant one-on-one communication.
Wondering where you as marketer should spend your budgets, time and resources in the upcoming year? THoMer Audrey listed the top 10 trends to watch out for in 2018!
THoMers Dennis, Inge, Laetitia, Pieter and Thomas attended Web Summit, the largest tech conference in the world, hosted in Lisbon, Portugal. Web Summit equals 22 conferences connecting different industries, from AutoTech and MoneyConf to SaaS Monster and Talk Robot. The keyword across all conferences? Artificial Intelligence!
Inge of The House of Marketing attended Social Media Day 2016 concerning Social Monitoring and Social ROI. Here are 7 learnings to remember from #smdayBE
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategy
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.
Come learn how YOU can Animate and Illuminate the World with Generative AI's Explosive Power. Come sit in the driver's seat and learn to harness this great technology.
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
It's another new era of digital and marketers are faced with making big bets on their digital strategy. If you are looking at modernizing your tech stack to support your digital evolution, there are a few can't miss (often overlooked) areas that should be part of every conversation. We'll cover setting your vision, avoiding siloes, adding a democratized approach to data strategy, localization, creating critical governance requirements and more. Attendees will walk away with actions they can take into initiatives they are running today and consider for the future.
The Forgotten Secret Weapon of Digital Marketing: Email
Digital marketing is a rapidly changing, ever evolving industry--Influencers, Threads, X, AI, etc. But one of the most effective digital marketing tools is also one of the oldest: Email. Find out from two Houston-based digital experts how to maximize your results from email.
Key Takeaways:
Email has the best ROI of any digital tactic
It can be used at any stage of the customer journey
It is increasingly important as the cookie-less future gets closer and closer
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
Core Web Vitals SEO Workshop - improve your performance [pdf]Peter Mead
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platforms
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
2. How to become a THoMer?
Who is THoM?
What does THoM do?
How does THoM work?
What’s it like to be a THoMer?
3. Dreams become reality when we
put our mind to it.
Dream Think Do
Think twice. Then act.
Stop doing what is easy.
Start doing what is right.
From vision to strategy to the last implementation mile, we dream,
we think and we do
Who is THoM?1
At The House of Marketing, we dare
to challenge the status quo and
dream with our clients in these ever-
changing times. Our entrepreneurial
instincts and future-proof vision on
marketing enable us to inspire and
stimulate innovation, while keeping
our finger firmly on the pulse of the
latest marketing trends.
We are the architects of ideas for
our clients, transforming dreams into
reality through strategic marketing
consulting. The House of Marketing is
at the forefront of marketing thinking
and doing, driven by a connected
hub of dedicated entrepreneurial
THoMers who look at opportunities
beyond the job.
From vision to strategy, down to the
last mile of implementation, The
House of Marketing bridges the
knowing-doing gap through interim
management. Bringing in a THoMer
means bringing in a highly
motivated, curious, optimistic,
hands-on and pragmatic personality
who can and dares to leave a mark.
4. Our logo reflects the uniqueness of The House of Marketing
Who is THoM?2
THoM is a collection of unique fingerprints
We are a connected hub of dedicated entrepreneurial
marketers.
THoMprint
We leave a mark at the client, a signature that remains
visible when the project is done.
5. Who is THoM?3
The House of Marketing is part of the Quanteus Group – with a key
focus on Marketing
Top
management
consulting
approach
Hands-on and
quantitative support in
Transformation,
Strategy & Corporate
Finance
Strategic
Marketing
Consulting &
Interim
Management
Marketing &
communication
agency,
in an efficiently
creative way
From strategy to implementation
Company-wide scope Marketing & Communication
In an increasingly digital, data and technology-
driven market
Design
& creation of
chatbots
6. THoMers work in teams or on individual client projects, always
bridging the knowing-doing gap
What does THoM do?4
Strategic Marketing Consulting
Our marketing experts are guiding the efforts of
clients and taking their marketing strategy to the
next level. We offer strategic consulting services to
create tangible impact for business growth.
In a true partnership setting, we tailor our team of
marketing consultants fully to clients needs - with
complementarity of skills as key denominator. We
help our clients to define a future-proof vision &
strategy, conduct an audit and maturity assessment,
define your transformation roadmap, including
planning and phasing,…
Interim Management
Whether clients' engine is running slow or they need
a copilot for some time, we can help. We offer
interim management to fill a competence gap, a
vacant position or the need for extra manpower.
Hiring a THoMer is engaging an extra gear to
achieve business objectives. Beyond a seasoned
marketing consultant, clients will find a teamplayer
with a pragmatic approach and passion for the job.
It is in our DNA to leave a lasting impact and to
secure their destination.
7. What does THoM do?5
ICT & Media
Utilities &
Resources
Health Care &
Public Sector
Consumer
Goods & Retail
Finance,
insurance &
other services
Transport &
Logistics
We work for clients from many different sectors
8. What’s in it for me?
What does THoM do?6
Marketing HumanCapital
Knowledge Development
Client development
Client Development
Connect with the other
THoMers
Gain experience and
take responsibility
Build and impact the
THoM of tomorrow
Every THoMer chooses an internal project according to his interest
and together they build The House of Marketing
9. Inge
• Digital Campaign Manager/Marketing
Automation Specialist @ utilities company
• Part of THoM’s Content & Marketing
Automation team
What does THoM do?7
Margot
• Brand Manager @ beer brewery
• Part of THoM’s Knowledge Development
team focusing on Marketing organization of
the future
Frederik
• CRM Officer in the automotive sector
• Leading THoM’s Campus Recruitment team
Karel
• Re-designing the client onboarding process
for a leading utilities company
• Part of the HackaTHoM team
Florence
• E-commerce Specialist in the non-food retail
sector
• Part of THoM’s Client Development support
team
Lowie
• Retail Manager @ leading telco company
• Part of THoM’s Knowledge Development
team focusing on Digital &
E-commerce/Omnichannel
Robine
• Working on the launch of an innovative
product for a pharma company
• Part of THoM’s Connect team
Eva
• Working on a marketing organisation
redesign project in the transport sector
• Part of THoM’s Knowledge Development
team focusing on data-driven marketing
No two assignments are the same at The House of Marketing
10. 8 How does THoM work?
Junior Consultant
Consultant
Senior Consultant
(Consulting/Business)
Manager
Sr Business
Manager
Sr Consulting
Manager
Business DirectorConsulting Director
There are two main career paths but the way to achieve them can
be different for everyone
11. 9 How does THoM work?
Consultant
Counselor
& Mentor
All THoM consultants
THoM knowledge base
Client manager
Coaching
Sharing
Training
THoMers are supported throughout their career and during every
project
12. 10
Mentor
Client
manager
Human
Capital
Office
Management
Karolien Vanhelden
SENIOR CONSULTING MANAGER
Joined THoM in August 2011
I guide my counselees to discover
their own career path, not losing
sight of their work-life balance. It
gives me energy as a counselor to
see them grow, not only as
marketers, but also as individuals.
“
“
Helps to manage his/her professional/private balance and shares
experiences
Coaches the THoMer on his/her specific client project
Always available to discuss his/her individual development options
or anything that’s on THoMers’ mind
Help & support for all administration needs of THoMers
Counselor
Coaches and guides the THoMer through his/her individual
development path
How does THoM work?
Therefore they never walk alone
13. On-the-job supportTraining
▪ Marketing Automation
▪ Data
▪ Digital Transformation
▪ Branding & Communication
▪ …
▪ (Self-)Leadership
▪ Time & Priority Management
▪ Interpersonal Skills
▪ Project Management
▪ Excel
▪ Nielsen
▪ …
Marketing
skills
Consulting &
Soft skills
CERTIFICATES INDIVIDUAL
TRAINING NEEDS
11
THoMers get on-the-job
support – both on soft skills
and marketing expertise – via
their Client Manager or any
other THoMer with the most
relevant experience to help
them.
How does THoM work?
All our consultants follow a continuous training path including
marketing and soft skills
14. 12
Every THoM journey starts with the Immersion Camp
▪ A team case meant to challenge you, develop new skills & broaden your knowledge
▪ A great opportunity to get to know your colleagues better in an inspiring and fun
setting
Immersion Camp
THoMmeeting is a sharing, learning & connecting opportunity
▪ Once a month on Thursday evening
▪ Business update
▪ Internal and/or external speakers and cases
THoMmeeting
A brainstorm session together with a client to find out-of-the-box solutions to their
specific problem
HackaTHoM
From time to time a Knowledge stream organizes a learning opportunity during a
Friday Lunch
Discovery sessions
How does THoM work?
Besides trainings there are a lot of other knowledge-sharing
opportunities in different formats
15. 13 How does THoM work?
And don’t forget, we are a connected HUB of THoMers
16. Céline Van Impe
JUNIOR CONSULTANT
Joined THoM in September 2017
As a final-year student, there was one thing I knew for sure about my
professional career: I wanted to be a marketer. However, without having
any previous business experience, I had a hard time choosing a specific
sector and marketing domain. As The House of Marketing gives you the
opportunity to work in a variety of sectors and domains, there was no
better place for me to start my career.
From the first day on, The House of Marketing assigned me a personal
counselor to guide me through my career path, customized to my interests
and skills. Moreover, I was able to attend multiple internal and external
trainings to enrich my skills in different areas.
The responsibility and challenging tasks you get from the beginning,
combined with working in an environment where all employees share the
same passion for marketing, is very inspiring. Moreover, there are a lot of
opportunities to meet and share experiences with the other THoMers
(THoMmeeting, Boostersession, THoMbuilding, Discovery session, THoMski,
Connect events…).
If you are interested in strategic marketing consulting and interim
marketing management, I wouldn’t doubt and join THoM!
“
“
14 What’s it like to be a THoMer?
“If you are interested in both the thinking and the doing in
marketing, I wouldn’t doubt and join THoM!”
17. 15 What’s it like to be a THoMer?
In line with
the THoM
values
Passion
for
marketing
Business &
consulting
mindset
Curious
Sociable
Not formal
but
professional
in a fun way
Challenge
yourself
& others
Out-of-
the-box
thinkers
Problem
solvers
Critically
constructive
Self-aware
& open for
feedback
Honest
Life
balance
searchers
Hardworking
Result
driven
Down
to
earth
Pro-active
and
independent
Trilingual
(Dutch,
French,
English)
Master
degree
Analytical
Pragmatic
Collaborative
Helpful
Hands-on
Strong
interpersonal
skills
The THoM DNA is reflected through all THoMers
18. Talent development
You never walk alone @ THoM, can participate in many
knowledge opportunities & learn on the job at the client &
internally.
Collaborative mindset
No lone wolves but helpful colleagues that share their
knowledge & passion and help each other grow.
Intrapreneurship & leadership opportunities
THoM is a playground to try & test new ideas. You are
challenged and receive a great deal of responsibilities on
client projects and you can take the lead in internal projects
very early on in your career.
Dynamic & inspiring environment
Fast-changing market, inspiring clients and plenty of
connecting moments with other THoMers to generate new
energy.
Challenge & variety of work
You will be challenged out of your comfort zone and juggle
with different projects, deadlines & expectations. But don’t
worry, nothing you can’t handle.
Competitive salary package
Including a company car, a fuel card, a laptop, a
comprehensive phone plan, a group & hospitalization
insurance, meal allowance and not to forget 26 holidays to
discover the world.
16 What’s it like to be a THoMer?
There are a variety of advantages and opportunities to be a THoMer
19. 2
Great, you received an
invitation for our Case Day
This is the final step of our
recruitment process.
Good luck!
Case Day takes place on
Tuesday February 27, 2018
3
Contract is signed!
Congratulations!
You’ll start your career at THoM
with the immersion camp.
In the meantime, don’t hesitate
to connect with THoMers.
Welcome to The House of
Marketing (last week of August)
Ready to take on the
challenge?
1
Deadline for application:
Sunday February 4, 2018
Write your Point of View (see next
page) and upload it together with
your CV + motivation letter to
www.thehouseofmarketing.be/start
-career
18 How to become a THoMer?
From graduate to…marketing consultant?
20. Show us how PASSIONATE you are about MARKETING!
Beehive is a premium retailer with
a strong presence in Belgium (27
stores). Their turnover is declining
since a few years mainly due to a
declining number of customers
(basket size & margin remains
stable) and the entrance of online
competition.
In order to counter this declining
trend, Beehive is considering
launching an e-shop and is asking
for your advice? Should they do
it? Why?
▪ 1-pager
▪ In English
▪ Feel free to make hypotheses
and be sure to integrate your
personal perspective.
▪ Use your creativity and
marketing knowledge. Don’t
forget to keep an eye on the
structure and make sure your
Point of View is to the point.
TOPIC GUIDELINES DEADLINE
19 How to become a THoMer?
Please upload your Point of View
together with your CV and
motivation letter by Sunday
February 4, 2018.
Trigger us with your Point of View
21. Follow us facebook.com/Thehouseofmarketing
Frederik Sunaert
Consultant
startcareer@thom.eu
Feed your marketing hunger with our HUB
www.thehouseofmarketing.be/blog
For your official application:
Upload your CV, motivation letter & Point of View
to our website
www.thehouseofmarketing.be/start-career
Lets connect!
Any questions in the meantime? Reach out!