10 things not to say to your CMO
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The document outlines 10 things marketing employees should avoid saying to their Chief Marketing Officer (CMO). Some examples included are "Happy Friday" which implies not wanting to work, "Let's brainstorm on that" which the CMO hears as wanting them to do the work, and "Don't worry" which the CMO takes to mean they should worry. The overall message is that certain common phrases can be misinterpreted by CMOs, so marketers should be careful about what they say.
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10 things not to say to your CMO
- 1. “10 things not to say to your CMO” From the Marketing Nation Summit (Las Vegas) May 11th, 2016 Based on Bryan Semples’ talk
- 2. 2 + 7500 attendees + 100 latest marketing trends talks Will Smith, Alison Levine, Gary Briggs,… 1 2 3
- 3. 3 # 1 “Happy Friday” What the CMO hears: I don’t like working here and I can’t wait for the weekend
- 4. 4 # 2 “The event was great” What the CMO hears: I ordered chairs, sat behind a table and took badge swipes handing out $10 goodies
- 5. 5 # 3 “Happy Monday (sarcastic)” What the CMO hears: My happy weekend is gone and now I am back working for you L
- 6. 6 # 4 “Let’s brainstormon that” What the CMO hears: I don’t want to work on this, so I am going to lock you in a room for an hour and make you do it for me.
- 7. 7 # 5 “Don’t worry” What the CMO hears: You should worry
- 8. 8 # 6 “I am in charge of strategy” What the CMO hears: I don’t do anything.
- 9. 9 # 7 “I am the support for project ___” What the CMO hears: See #6
- 10. 10 # 8 “In my opinion ___” What the CMO hears: I hope that for once I will see the data that supports this opinion
- 11. 11 # 9 “I will put something on your calendar” What the CMO hears: You just lost an hour
- 12. 12 # 10 “Sales isn’t ___” What the CMO hears: I have a poor relationship with the people at sales
- 13. 13 Want to know more?#THoMinVegas & @THoM_news The House of Marketing Culliganlaan, 2c B-1831 Diegem Belgium Office +32 (0)2 704 91 61 www.thehouseofmarketing.be Join us on LinkedIn Follow us on Twitter