The document discusses how digital technologies will impact future business models. It makes three key points: 1) Companies should focus on business outcomes rather than specific technologies when developing digital strategies. New strategies should blend diverse technologies, information, processes and people. 2) Scenario planning can help companies explore different "future state" scenarios and avoid assumptions that the future will be similar to the past. It limits "groupthink" and allows challenges to conventional wisdom. 3) New digital business models are emerging from unexpected partnerships between brands. Data will also underpin success in digital environments.