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LBC FINAL presentation
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- 2. 1. TEAM 2. COMPANY 3.LBC 4. METHODOLOGY 5. FINDINGS 6. SCENARIOS 7. RECOMMENDATIONS 8. NEXT STEPS 2
- 3. TEAM COMPANY LBC METHODOLO GY FINDINGSSCENARIOS RECOMS’ NEXT STEPS 3 Andrés OROZCO – Ecuador Team Leader Technical Research and Analiysis Batuhan BAYBALI – Turkey Technical Research and Analysis Automotive Background Bohao LIU – China Research and Benchmarking
- 4. TEAM COMPANY LBC METHODOLO GY FINDINGSSCENARIOS RECOMS’ NEXT STEPS 4 Partners & Alliances 41.1 Billion 117.000 Services Automotive Brands 125 countries Sales 2.7M vehicles 54% EU 46% Rest of World 37% Evs EU Innovation 1.9 Billion
- 5. TEAM COMPANY LBC METHODOLO GY FINDINGSSCENARIOS RECOMS’ NEXT STEPS 5 1. Work with experts 2. Put in practice our knowledge 3. Understand the work of a consultant 4. Work in a multicultural context 5. Learn about an amazing industry 6. Learn about a big trend 7. Improve our efficiency and coordination skills 8. Improve our research methods 9. Improve our ability to deal with big amounts of data and analize it 10.Bring value to the Company from our multicultural-innovative perspective
- 6. TEAM COMPANY LBC METHODOLO GY FINDINGSSCENARIOS RECOMS’ NEXT STEPS 6
- 7. TEAM COMPANY LBC METHODOLO GY FINDINGSSCENARIOS RECOMS’ NEXT STEPS 14 MillionMembers 200.000Shared vehicles 75% Revenue Share Potential Market: FR, UK, GER, CH 20% in Car- Sharing EVs 7 Billion Revenue Generation 60% UK&GER Revenue Share Europe World 32 MillionMembers 500.000Shared vehicles http://carsharing.de/images/stories/pdf_dateien/praesentation_frostsullivan_car_sharing_21.09.2011.pdf http://www.autorentalnews.com/channel/rental-operations/article/story/2015/03/carsharing-state-of- the-market-and-growth-potential.aspx + 50% Population Urban Market Potencial 7
- 8. TEAM COMPANY LBC METHODOLO GY FINDINGSSCENARIOS RECOMS’ NEXT STEPS 8 0 0,5 1 1,5 2 2,5 3 3,5 4 Firm infrastructure Human resources Technology Procurement Inbound logistics Operations Outbound Logistics Marketing and Sales Competitive advantage User's side Competitive advantage OEM's side In the Loop One-way station based Free floating Peer to peer Carpooling Average
- 9. TEAM COMPANY LBC METHODOLO GY FINDINGSSCENARIOS RECOMS’ NEXT STEPS 9 2,65 2,70 2,75 2,80 2,85 2,90 2,95 3,00 3,05 3,10 3,15 Human Resources Infrastruture Parking StationType of Engine Partnership
- 10. 10 TEAM COMPANY LBC METHODOLO GY FINDINGSSCENARIOS RECOMS’ NEXT STEPS One way station based Loop Free floating + 24/7 Round-to-the clock +Keyless access +Easy access to public transport +Easy fleet management +No using time limit + 24/7 Round-to-the clock +Keyless access +Easy access to public transport +Parking: Medium flexible (starting station only) +Regional flexibility + 24/7 Round-to-the clock +Keyless access +Easy access to public transport +Parking: Highly flexible ( anywhere, anytime) +No using time +Dose not have to be returned -Regional limitation(covered local area only) -High infrastructure costs -Parking: Not flexible (defined stations) -Reserve cars in advance -Have to be returned and pick up at particular place -Time limitation (rental time must be specified) -Reserve cars in advance -Have to be returned and pick -up at starting station -Regional limitation (covered local area only) -Vehicle monitoring and maintenance Parking Return & pick up RegionalFleet Management Using Time AdvantagesDisadvantages
- 11. TEAM COMPANY LBC METHODOLO GY FINDINGSSCENARIOS RECOMS’ NEXT STEPS 11 Present Future GPRS Present GPS Databases RFID Non-invasive hardware Bluetooth Web-based software Wireless networks Future Inductive Charging Dynamic Charging Autonomous Vehicles Automated Parking Tower
- 12. TEAM COMPANY LBC METHODOLO GY FINDINGSSCENARIOS RECOMS’ NEXT STEPS 12 McKinsey & Company Connectivity Flexibility Automative News Europe’s Platforms Flexibility Our Vision Gaps from Technology Gaps from Trends
- 13. TEAM COMPANY LBC METHODOLO GY FINDINGSSCENARIOS RECOMS’ NEXT STEPS 13
- 14. 14 TEAM COMPANY LBCMETHODOLOGY FINDINGS SCENARIOS RECOMS’ NEXT STEPS
- 15. TEAM COMPANY LBCMETHODOLOGY FINDINGS SCENARIOS RECOMS’ NEXT STEPS 15 OEM Corporates/Firms No mediators Higher Utility No ownership Pay for the usage High Monitoring Public Transportation Link
- 16. TEAM COMPANY LBCMETHODOLOGY FINDINGS SCENARIOS RECOMS’ NEXT STEPS 16 EVs for different segments Integration All mobile Why SMART? “S”, Sustainable (Green) “M”, Multi Purpose “A”, Accessible “R”, Reliable “T”, Time Saver “Renault Way” of sharing 1. Community 2. Address Every Need 3. Connectivity 4. Integrated Interface 5. Most Green
- 17. TEAM COMPANY LBC METHODOLO GY FINDINGSSCENARIOS RECOMS’ NEXT STEPS 17 What is it ? Benefits Limitations Other business Freight Mail delivery Product Delivery Transport to areas with little access Advertising on cars Tourism Insurance companies to deal with car fixing • New Revenue Streams • New BMs • Profit from vehicle downtimes • Cover market gaps (ex. geographic coverage) • New spin-offs (new business opportunities) • Boost typing point • Cost/benefit ratio (is it profitable? • Coordinate processes with other companies • Allocate and manage fleet to other business • Dilute core business mission • Higher investment and higher wear of fleets Other uses Rural – Urban Connection Small size deliveries Access to city squares with EVs • More flexible • Strong adaptability of different customer segments • New market approach( more opportunities, new customer segment) • Environment- friendly (EV) • 24/7 without time limit, A high degree of automation. • Relieve the pressure of public transport. • High cost of infrastructure. • Charging time • Fleet management (Return, distribution..) • Cost-recovery cycle (Cost/benefit ratio) • Popularization and promotion
- 18. 18 Speed upproduct development processes focus on market expansion to emerging markets. Car-sharing Life Cycle Link Car-Sharing to Other Business Innovation to Bring Value Potential of linking car-sharing to other businesses in viable and profitable ways. Potential businesses, partnerships, and value propositions. Quality, performance, efficiency and economy are relevant for the business, but must be supported by constant innovation Critical Success Factors: Understand market and social needs, and innovate according to them TEAM COMPANY LBC METHODOLO GY FINDINGS SCENARIOS RECOMS’ NEXT STEPS
- 19. TEAM COMPANY LBC METHODOLO GY FINDINGSSCENARIOS RECOMS’ NEXT STEPS 19 Alternative for transportation Private rather than Public - adaptable business Entrepreneurial nature rather than bureaucratic Car-sharing as part of Multimodal Transportation Systems Technology and Trends as Critical Success Factors Adoption of New Business Models Understand technologies and anticipate trends First movers will hold a competitive and sustainable advantage. Car-sharing industry is still in evolution New needs and demands will appear, New trends and technologies will arrive - creation of new BMs or blending of current BMs
- 20. 20 TEAM COMPANY LBC METHODOLO GY FINDINGSSCENARIOS RECOMS’ NEXT STEPS 1. Fast & Experienced Team 2. High Execution Speed 3. Validate Ideas & Assumptions 4. Use Primary Research 5. Use Competitors (Audit) 6. Focus on Experience 7. Financial Data Gathering 8. Understand Regulations
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