The document discusses the disruption of traditional industries due to digital transformation, highlighting that 88% of organizations are currently undergoing some form of change. It emphasizes the shift towards cloud technologies and the need for businesses to adopt Platform as a Service (PaaS) for agility and efficiency. Additionally, it notes the rising importance of big data, mobile, and IoT in achieving customer intimacy and operational excellence.

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Accelerate Your Digital
Transformation
Innovate, Integrate, Collaborate
#paas

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Industries are
being disrupted
Lots of data about customers
available on many channels

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Industries are
being disrupted
Cost and
Time-to-Market for new Services
Scale of addressable market
New competitors are
disrupting traditional
companies at a very fast
pace

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88% of organizations are undergoing some
type of transformation today.
88%
Since 2000, 52% of the companies in the
Fortune 500 have either gone bankrupt,
been acquired, ceased to exist, or
dropped off the list.
52%
By 2018, digital business will require 50%
fewer business process workers and 500%
more key digital business jobs, compared
with traditional models.
500%
Altimeter Group - The 2014 State of Digital Transformation
Ray Wang - Founder and principal analyst at Constellation Research
Gartner - Top 10 Strategic Predictions for 2015 and Beyond: Digital Business Is Driving 'Big Change'
The Impact On Business Is Real – Across Industries

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Digital Business: Challenging Old Business Models

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Traditional
Currency
Photo
Film
Postal
Services
Printing
Press
Record
Industry
Digital
Currency
Web
Publishing
Email
Digital
Camera
Digital
Download
6

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digital guests and
iTunes top 10 list
5 Million
increase in market
basket purchases
+15%
days to minutes
new promotion
deployment time
Minutes

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Enabling Digital Leadership
OMNI
CHANNEL
SECURITY AND
IDENTITY
INTEGRATION
IMMEDIATE
REACTIONS
BUSINESS
AGILITY

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Need a Cloud Platform that Delivers Agility &
Efficiency

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Big Data
Cloud
Mobile Social Internet of
Things
New analytical
opportunities at a
massive scale
Foundation for efficiency
and business agility
Open for
business any
place, any time
Enables new levels
of customer
intimacy
Explosive growth in
Device to Device
communication
10
Trends Driving Digital Disruption

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Why are People Moving to the Cloud
89% 87%
Lower Cost
Source: Computerworld Strategic Marketing Services Cloud Survey
11
Greater
Business Agility

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72%“expecting to adopt PaaS next
five years**”
27%“current PaaS adoption ”
*Source: Computerworld Strategic Marketing Services, February-March 2014 Cloud Survey
**Source: GigaOM Research and VC North Bridge
PaaS Adoption Is On Fire!

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Bring Oracle’s leading
Database and Middleware
Technology Software to
customers and partners
anywhere in the World
through the Internet
Oracle Cloud Platform: Strategy
Infrastructure as a Service
Platform as a Service
Software as a Service
Data as a Service

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Addressing the Needs of the Business
14
Developers and DevOps Architects and IT Ops Line of Business

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Broad, Deep, Integrated PaaS
15
DATA
MANAGEMENT
IT OPERATIONS
MANAGEMENT
SECURITY
CONTENT
APPLICATION
DEVELOPMENT
ENTERPRISE
INTEGRATION
DATA
INTEGRATION
BUSINESS
ANALYTICS

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Off Premises On PremisesSame Cloud, Your Choice
IaaS PaaS
CachingDatabase Integration
Java EE Java SE Node
MessagingNetwork Storage Compute
Oracle Data Center Customer Data Center
Deployment Choice: Portability across Public & Private
• Oracle Cloud operated
and delivered as a
service behind your
firewall
• Same PaaS and IaaS
software, same updates
as Oracle Cloud
• Same cost-effective
subscription pricing
model as Oracle Cloud
• Conforms to all
regulatory, privacy,
legal, and security
frameworks
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Oracle Public Cloud Machine

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cloud.oracle.com/tryit
oracle.com/cloudFor More Information

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DATA MANAGEMENT
• Database
• NoSQL Database
• Big Data
• Big Data SQL
• Database Backup
• Oracle Database
Exadata
MANAGEMENT
• IT Analytics
• Log Analytics
• Application Performance Monitoring
SECURITY
• Identity
CONTENT
• Documents
• Social
• Sites
APPLICATION DEVELOPMENT
• Java
• Application Container
• Mobile
• Application Builder
• Developer
ENTERPRISE INTEGRATION
• Integration
• SOA
• Managed File
Transfer
• Internet of Things
• Process
• API Platform
DATA INTEGRATION
• GoldenGate
• Big Data Preparation
BUSINESS ANALYTICS
• Data Visualization
• Business Intelligence
• Big Data Discovery
Broad, Deep, Integrated PaaS