This document provides an overview of a presentation on mobile business and Oracle's Mobile Cloud Service. It discusses how developing mobile applications and backends can be complicated due to issues like client development tools, integration, security, and supporting multiple environments. It introduces Oracle Mobile Cloud Service as a way to simplify mobile development by providing consumer-style frontends and enterprise-grade backends, and demonstrates how it can be used to support three example mobile applications.

1. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.
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2. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
• “Hoy en día, tu teléfono móvil tiene
más capacidad de computo que
toda la NASA en el año 1969
cuando puso a 2 hombres en la
luna”
• Michio Kaku
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5. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
Beacons
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6
Nuevas ideas, nuevos negocios alrededor de la movilidad
Móvil – El nuevo canal de interacción
MY KEYS

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Siempre conectados,
Siempre
compartiendo,
Siempre atentos.

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8
Negocios tradicionales aprovechando la movilidad
Movilidad Empresarial

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Desafío de la Movilidad Empresarial
EL 85% DE LOS COSTES DEL DESARROLLO
MÓVIL PROVIENEN DEL DESARROLLO
BACK-ENDS EMPRESARIALES
10/7/2015 9Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |

10. Copyright © 2014 Oracle and/or its affiliates. All rights reserved. |
Mobile Cloud Service
Maximice su Estrategia Móvil Empresarial
Carlos Martín Martínez
FMW Technical Consultant
Juan Carlos Ruiz Rico
Cloud Platform Consultant
Septiembre, 2015

11. Copyright © 2015, Oracle and/or its affiliates. All rights reserved. |
Agenda
1
2
3
11
Movilidad Empresarial
Mobile Cloud Service
DEMO
Oracle Cloud Platform
Q & A
4
5

12. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
Agenda
1
2
3
15
Movilidad Empresarial
Mobile Cloud Service
DEMO
Oracle Cloud Platform
Q & A
4
5

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Lets start with a Mobile App. A simple HR Mobile App

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Let’s decompose this app

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And map it to the systems of record

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This simple app soon became complicated to develop…
Client Dev Tools
Integration
Security
Mobile Services
Monitor & Analyze
Multiple Environments

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Why Mobile Integration is Different to Traditional
Integration?
• Connection Availability
• Lighter Protocols
• Smaller Payloads
• Real time higher transaction volumes
• Backend APIs not Mobile ready
• Wireless Data Plan Cost
• Power Savings
• End to End Security
• Multi Form Factors

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3rd App Problem

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3rd App Solution

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The Answer – Mobile Cloud Service
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Making Mobile Simple
MOBILE
CLOUD SERVICE
Consumer style
front-end experience
Enterprise grade
backend
Systems of Record
&
Services

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MOBILE APPLICATION
FRAMEWORK
Others
Mobile APIs /
SDKs SECURE
MOBILE
CLOUD SERVICE
Oracle Mobile Cloud Service
Users
Built-in APIs
Offline Sync
Notifications
User Mgmt
Objs
Storage
Public Cloud
Connectors
3rd Party API
Data
Shaping
Custom
Logic
Orchestrate
ON-PREMISE
PACKAGED
APPLICATIONS
CUSTOM
APPLICATIONS
CLOUD
Custom API
Oracle Cloud
Enterprise SaaS
On-premise
Analytics
Diagnostics Usage Engagement
Continuous Development
Monitoring SDLC
via Oracle Cloud
integration or
on-prem
Native

22. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
Safe Harbor Statement
The following is intended to outline our general product direction. It is intended for
information purposes only, and may not be incorporated into any contract. It is not a
commitment to deliver any material, code, or functionality, and should not be relied upon
in making purchasing decisions. The development, release, and timing of any features or
functionality described for Oracle’s products remains at the sole discretion of Oracle.
Oracle Cloud
Cloud/Internet
On-PremiseMCS
Client SDK
Custom APIsMobile Backend Connectors
Platform APIs
Oracle Mobile Cloud Service

23. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
Mobile App
Developer
“I create the mobile
applications that
call backend
services”
Service Developers
“I create the
backend services
that mobile
applications call”
Line of Business
Stakeholders
“I am
responsible
for the
success of our
mobilization
strategy”
Geared for all involved Personas
Enterprise
Architect
“I make sure we
have a secure,
scalable
solution”
MCS Admin
“I administer
MCS for our
company”

24. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
Agenda
1
2
3
29
Movilidad Empresarial
Mobile Cloud Service
DEMO
Oracle Cloud Platform
Q & A
4
5

25. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
Agenda
1
2
3
36
Movilidad Empresarial
Mobile Cloud Service
DEMO
Oracle Cloud Platform
Q & A
4
5

26. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | 37
Oracle Cloud Platform – Oracle in Oracle
BUSINESS
ANALYTICS
CONTENT
AND
COLLABORATION
INTEGRATIONMOBILE
Line of
Business
ENTERPRISE
MANAGEMENT
Developers
and DevOps
APPLICATION
DEVELOPMENT
DATA
MANAGEMENT
Architects and
IT Ops
Software as a Service
Platform as a Service
Infrastructure as a Service
Bring Oracle’s leading
Database and Middleware
Technology Software to customers
and partners anywhere in the World
through the Internet

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Broad, Deep & Integrated Portfolio of Cloud Platform Services
Documents
Cloud
Process
Cloud
Sites
Cloud
Social
Cloud
CONTENT AND
COLLABORATION
Business
Intelligence
Cloud
Big Data
Discovery
Cloud
Big Data
Preparation
Cloud
Internet
of Things
Cloud
BUSINESS
ANALYTICS
Mobile Cloud
MOBILE
NoSQL
Database
Cloud
Big Data
SQL Cloud
Exadata
Cloud
Big Data
Cloud
Database
Backup
Cloud
Database
Cloud
Big Data
Preparation
Cloud
DATA
MANAGEMENT
Node Cloud
Developer
Cloud
Mobile
Cloud
Java Cloud
Application
Builder Cloud
APPLICATION
DEVELOPMENT
Integration
Cloud
SOA
Cloud
GoldenGate
Cloud
Internet
of Things
Cloud
INTEGRATION
Application
Performance
Monitoring Cloud
IT
Analytics
Cloud
Log
Analytics
Cloud
ENTERPRISE
MANAGEMENT

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Conclusiones
1
2
3
Reducir el esfuerzo y los costes de desarrollo de Back-Ends
Analizar la adopción de sus Apps y tendencias de sus usuarios
Ejecutar su estrategia de movilidad empresarial

29. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
Agenda
1
2
3
40
Movilidad Empresarial
Mobile Cloud Service
DEMO
Oracle Cloud Platform
Q & A
4
5

30. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. | 41

31. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
¡Muchas gracias por su asistencia!
Carlos Martín Martínez, FMW Pre-Sales
Teléfono: +34 91 631 2619
Email: carlos.x.martin@oracle.com
Juan Carlos Ruiz Rico, Cloud Platform Pre-Sales
Teléfono: +34 916 26 76 75
Email: juan.carlos.r.ruiz.rico@oracle.com
lnkdin.me/p/carlosmartinmartinez
twitter.com/cmartinmartinez
lnkdin.me/p/juancarlosruizrico
twitter.com/_JCRico
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32. Copyright © 2015 Oracle and/or its affiliates. All rights reserved. |
Próximo WebCast
Integration Cloud Service
• Martes 27 de Octubre a las 10:00 h
• Registro ya abierto:
https://oracletalk.webex.com/oracletalk/onstage/g.php?MTID=e0d06e60b
5940bdbd5affbd9a210393fe
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