The document discusses Oracle's new approach to business analytics and visualization. It notes that traditional corporate BI systems are viewed as inflexible and analytics are only for a privileged few. However, it argues there is still hope as analytics can provide a 10x ROI. The new approach involves visual analytics embedded in every Oracle solution across mobile, cloud, on-premises and big data to provide a single, integrated platform that allows business users to easily access, blend and scale insights from various data sources.