Download to read offline
![WHAT TO WRITE ABOUT
1. Problem & solution
e.g. Four Plugins To Improve WordPress Accessibility
http://www.abrightclearweb.com/four-plugins-to-improve-wordpress-accessibility/
2. FAQs
e.g. ProBlogger FAQ: How Often Should I Post?
http://www.problogger.net/archives/2015/04/21/problogger-faq-how-often-should-i-post/
3. How-to/Tutorial
e.g. How to Set UpYoast WordPress SEO Plugin [Updated]
http://www.shoutmeloud.com/how-to-set-up-yoast-wordpress-seo-plugin-
configuration.html
4. List post
e.g. 25+ Free Responsive Corporate WordPress Themes for Business 2016
http://www.codeinwp.com/blog/free-wordpress-business-themes/](https://image.slidesharecdn.com/wordcamplondonbloggingpresentation09-160409093350/75/The-How-Why-Of-Small-Business-Blogging-37-2048.jpg)
Uploaded byClaire Brotherton
The How & Why Of Small Business Blogging
The document discusses best practices for small business blogging. It recommends blogging to get more traffic, help with SEO, build loyalty and trust. The author shares her experience starting a blog through a 30-day blogging challenge. She discusses strategies for content topics, posting schedules, tools and plugins. Suggested topics include problem/solution posts, FAQs, how-to guides and reviews. The goal is to help and educate readers while driving new business opportunities.
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The How & Why Of Small Business Blogging
- 1. THE HOW &WHY OF SMALL BUSINESS BLOGGING CLAIRE BROTHERTON @abrightclearweb WORDCAMP LONDON, APRIL 2016
- 2. WHO AM I? •Freelance web developer • Edinburgh-based
- 3. WHY BLOG? • getmore traffic • help SEO • build loyalty • build trust & credibility • help & educate others • help yourself (!) • gain new business opportunities
- 4. HOW? • establish aschedule • use tools • join accountability groups • prioritize the time • write posts the right way
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- 7. IT ALL CHANGEDWITH A TWEET…
- 8. WHICH LED TOA CONVERSATION
- 9. AND A 30DAY BLOGGING CHALLENGE • Run by Sarah & Kevin Arrow of Sark eMedia (www.sarkemedia.com) • 1 email a day for 30 days with suggestions for posts • Post 1 blog daily for 30 days
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- 13. DISCOVERIES DURING THE CHALLENGE •It’s time-consuming • It definitely takes longer to write technical posts! • But rewarding • Need to be persistent • Life can get in the way - it’s ok
- 14. • Designers/developers • Students •Lay people using WordPress or other online things • People who have been to the same events • Potential clients! AUDIENCE
- 15. POSTING STRATEGY • Researchyour posts • Write long posts if you can • Mark up your posts properly (title, headings, alt text, meta description) • Only one <h1> per page - the post title • Bullet points and images good to break up text
- 17. POSTING STRATEGY • Writeon a schedule you are comfortable with • Needs to be regular to build traction
- 18. POSTING STRATEGY • Callto action • Leave plenty of time to publicise posts • Email your list if you have one • Reply to comments • Comment on/share other people’s posts
- 19. WHAT TO WRITEABOUT FAQ List post Event report Pricing + How-To Problem & solution Review or comparison
- 22. BLOGGING ETHICS • Copyright •Outsourcing
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- 24. BETTER CLICK TOTWEET
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- 33. - Rachel McCollin,WordPressdeveloper and writer “A blog is an invaluable tool for driving new visitors to your site. I've often found that people researching something online have found one of my blog posts on the subject and after reading it, they've hired me to do it for them instead of doing it themselves.”
- 34. - Jo Waltham,web developer, CalliaWeb “Be helpful. Write posts which either help solve an issue or educate. Our best performing posts are when we write how to solve some glitch that we ran into.”
- 35. “Blogging helped meget to know my future ideal customers. I learned a lot about their motivations, goals, challenges and struggles.” - Paige Poutiainen, Create Blog Love
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- 37. WHAT TO WRITEABOUT 1. Problem & solution e.g. Four Plugins To Improve WordPress Accessibility http://www.abrightclearweb.com/four-plugins-to-improve-wordpress-accessibility/ 2. FAQs e.g. ProBlogger FAQ: How Often Should I Post? http://www.problogger.net/archives/2015/04/21/problogger-faq-how-often-should-i-post/ 3. How-to/Tutorial e.g. How to Set UpYoast WordPress SEO Plugin [Updated] http://www.shoutmeloud.com/how-to-set-up-yoast-wordpress-seo-plugin- configuration.html 4. List post e.g. 25+ Free Responsive Corporate WordPress Themes for Business 2016 http://www.codeinwp.com/blog/free-wordpress-business-themes/
- 38. WHAT TO WRITEABOUT 5. Review or comparison e.g. Divi ThemeVs Thrive Themes vs X Theme - Pros and Cons http://madlemmings.com/2015/05/18/x-theme-vs-divi-vs-thrive-themes/ 6. Event report e.g. My Take On WordCamp US In Photos https://serverpress.com/my-take-on-wordcamp-us-in-photos/ 7. Pricing in your industry e.g.WhyYou Can’t Get The Best Website For £500 http://www.abrightclearweb.com/why-you-cant-get-the-best-website- for-500/
- 39. WORDPRESS PLUGINS IUSE • Better Click to Tweet https://wordpress.org/plugins/better-click-to-tweet/ • Broken Link Checker https://wordpress.org/plugins/broken-link-checker/ • Coschedule by Todaymade https://wordpress.org/plugins/coschedule-by-todaymade/ • Jetpack https://wordpress.org/plugins/jetpack/ • SumoMe https://sumome.com • Yoast SEO https://wordpress.org/plugins/wordpress-seo/
- 40. TOOLS I USE •Coschedule Headline Analyzer http://coschedule.com/headline-analyzer • Google Analytics https://www.google.com/analytics/ • Long Tail Pro http://www.longtailpro.com • SEO Edge http://seoedgeapps.com • Grammarly https://www.grammarly.com • Hemingway Editor http://www.hemingwayapp.com