More Related Content
Similar to Etsy blogging seminar part 2
Etsy blogging seminar part 2
- 1. Introduction to Blogging Part2 - presents -
- 2. Hello, I’m Mike •I’m a digital marketing manager • I’m a crafter • I’m a blogger
- 3. A quick recap Lasttime, we discussed: • What are blogs? Why are they important? • How do you set up a blog? • What are the basic dos and don’ts of blogging?
- 4. Tonight, I’ll discuss: •How to grow a blog • What the heck is SEO?! • How to monetise a blog • Final thoughts
- 5. Part 1: How togrow a blog
- 6. How to growa blog • Social media • Aggregate sites • Collaborating • Email newsletters • Advertising
- 7. Social Media Social mediais everything. • Everything you blog should be promoted on social media • Find your favourite/most effective social media channel(s)
- 8. The golden rulesof social media: • Post regularly • Share relevant content • Be social! Social Media
- 9. Aggregate sites Aggregate website,noun: 1. A website that collects together similar content about a specific topic, most often through user submissions. Synonyms: aggregator, content aggregator.
- 10.
- 11. Aggregate sites • Massreach • Targeted audience • Inspiration and ideas
- 12. Collaborate: other blo •6 cool tweed projects to try • 6 awesome handmade Halloween decorations • 7 handmade advent calendars that I love Guest posts Interviews Roundups
- 13.
- 14. Email newsletters An incrediblycost effective way to communicate directly with your readers
- 15. Email newsletters: how AcquireEngage Test Grow Learn + adapt
- 16. Digital advertising versus • Relativelycheap • Highly targeted • Easy to set up • Brand awareness • Mass reach • Right message, right time • Rewards relevance • Immediate action
- 17. How to growa blog • Social media • Aggregate sites • Collaborating • Email newsletters • Advertising Any questions?
- 18. Part 2: What theheck is SEO?!
- 19. What the heckis SEO? “The process of affecting a webpage’s visibility in unpaid search engine results”
- 21. SEO: an overview •Search engines works through algorithms • Google has several algorithms • Over 200 signals will feed into the algorithms • Google “crawlers” will assess your website
- 22. On-page Off-page Technical Is yourwebsite functional? speed, navigation, mobile Are other websites linking to you? high-quality sites, earned links Creative Is your content amazing? unique, user-focused, quality Are you promoting your content? social media, outreach see more at www.JohnAlexanderRowley.com SEO: an overview
- 23. SEO: summary • SEOis constantly evolving • Google is getting more and more clever • SEO is a “creative science” Focus on the user!
- 24.
- 25.
- 26. Monetising a blog •Brand collaborations • Adverts • Affiliates • Selling things
- 27.
- 28. Brand collaborations A wordof warning: Google does not like paid content • Google sees paid content (including freebies) as inauthentic • Google is trying to shape the blogging industry • You must be willing for sponsored posts not to rank in Google You must mark all paid content as “sponsored”
- 29. Brand collaborations • Potentialto earn big • Mass promotion • Push yourself creatively • Boost credentials • Google penalises paid content • Risk of too many paid posts • Restrictive rules/timescales may be imposed Pros Cons
- 30. Adverts • Anyone cansign up • Free + easy set up • Targeted adverts • £60 payout threshold • Low payment rate • Unprofessional? Pros Cons
- 31. Affiliate programs £ % Readerclicks a link and is taken to another website They make a purchase on this other website You earn a commission of this sale
- 32. Affiliate programs • Everyonewins • Can add depth to a blog post • Monetise existing links • Requires regular attention • Can feel inauthentic • Low commission rates Pros Cons
- 33. Sell stuff Let’s notforget…
- 34.
- 35. How to beatburnout • Find inspiration in everything you do • Collaborate, use guest post possibilities • Stay motivated with a detailed schedule • Take a break if you need to!
- 36. Key take-outs • Focuson creating awesome content • Then (and only then) worry about growing your readership • Blogging is a slow burn!
- 37.
- 38. Thanks for listening! www.thecraftygentleman.net/Notti nghamEtsySeminar Password:etsynotts /TheCraftyGentleman @TheCraftyGentleman @MikeAspinall