This is a one part of a three part series. The e-book will give you guidelines on what types of posts you can post on your blog within the first 22 weeks.

1. BLOGGING
CALENDAR
2016
PART ONE

2. R U L E S

3. Call to Action
Whatever you are writing about, always
remember to add a call to action. Do you want
people to subscribe to your email list, share
the post, comment or like... Make it clear on
the post. Not only that, make it easier for
them... Don't have multiple steps for one to
comment or share on social media. Bonus
points if you include lead magnets.

4. Jargon
Is your target audience is Mama Mboga?
Write as if you are speaking directly to her.
Same goes for Caroline Mutoko or whoever
your target audience is. Add sheng’, mother-
tongue or Swahili to pass your message
across if you have to. Make it easy for people
to understand what you are saying without
them consulting Google all the time.

5. Business Plan
PART ONE: THE BRIEF
Stick to your business plan no matter how “off
topic” the subject matter seems to be. Find a
way to make each topic relate to your
business.
Most of all this is a guideline. If you already
have a guideline for 2016, thank you for
downloading this e-book and please share it
with someone you believe will be of
assistance to.

6. J O U R N E Y

7. It is the beginning of 2017, what better time to
introduce the person behind the blog.
You could also introduce your business or what
your blog is all about. What should your audience
expect?
WEEK ONE
Introduce Yourself

8. There are so many scams doing the rounds.
Enlighten your audience on some of the top
scams. How can they know this is a scam? How to
avoid such a scam. You can also mention if you've
ever been scammed.
WEEK TWO
Industry Scams

9. What's the best advice you have ever received?
Who was it from?
WEEK THREE
Advice

10. If someone wanted to start a blog just like yours,
what is the best advice you could give.
What platform should they use? What pitfalls can
they avoid with your help?
WEEK FOUR
Starting a blog

11. What is your best social media platforms and
why?
How much time do you spend on social media.
What tricks don't people know in said platforms.
WEEK FIVE
Social media platforms

12. New month.
Share some of the posts that you simply
love.
QUOTES
06:

13. Create a survey for your readers.
Learn what is it they would like to know
pertaining our industry
You can use Online Quiz Creator.
SURVEY
07:

14. What did you believe when joining this
industry only to find it not to be true?
How many people still believe this myth?
Enlighten them.
BUST A MYTH
08:

15. What _____ taught me about ____
It can be a movie, a mentor or a book.
Whatever your choice.
It can even be based on whoever is
currently on the limelight.
For example:
What Njoki Chege taught me about
blogging
LESSONS LEARNT
09:

16. 10BLOGGING
PLATFORM
What blogging platform
are you using?
Why did you choose that
particular blogging
platform?
What have you learnt so
far about said blogging
platform?

17. 11INTERVIEW
Interview a known
influencer in your
industry.
You need to prepare for
this blog in advance.

18. 12STATISTIC
What is something you
didn't know but now know
and it shocked you.
Figures and good
reference points for this
post will be an added
advantage.

19. 13CLIENT
TESTIMONIAL
What are clients saying
about you?
Share all their comments.
This will create a level of
trust for your service or
good(s)

20. BUDGET
WEEK FOURTEEN
A list of budget friendly tools
you've encountered

21. LIST
WEEK FIFTEEN
An exhaustive resource list of
a top search in your industry

22. FEATURE
WEEK SIXTEEN
Feature the people you work
with.

23. TOOLS
WEEK SEVENTEEN
What tools do you work with
on a daily basis?

24. OBSTACLES
WEEK EIGHTEEN
What are some of your
biggest obstacles?

25. Whose social media page do you visit on a
constant basis?
What about their online page makes you keep
coming back for more each time?
WEEK 19
Cyberstalking

26. Share what keeps you motivated.
You and I both there are days you no longer feel
like doing this anymore. What keeps you going?
Is it passion, responsibility... et al.
WEEK 20
Motivation

27. Round of helpful posts in your industry. Share the
links.
Mix them up. Have you own posts, national and
international bloggers combined.
WEEK 21
Helpful posts

28. Sometimes a good boost of traffic is bringing
together a bunch of tweets that you find either
obnoxious or humorous.
WEEK 22
Twitter Trend

29. C R E D I T S
thank you for reading!

30. This is a free e-book curated, designed
and compiled by:
Anthony Odipo
Muthoni Wambugu
Selena Sibongile
For more free resources join our
Facebook community.
http://bit.ly/kragafricalabs