Blogging is good for business because it helps businesses position themselves as experts, provides fresh content that search engines like Google value which can improve search rankings, and generates traffic which can lead to new customers. Regular blogging also builds trust and influences purchases. Blogging gives businesses a modern soapbox to voice their brand and become industry leaders while also generating free publicity. It helps businesses generate and track qualified leads in a more efficient manner.

1. WHY IS BLOGGING GOOD
FOR BUSINESS?
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2. Starting off life as a web log, it was an
online journal to self-publish opinions,
advice and position yourself as
an expert.
As it grew in popularity it was given
a nickname: Blog.
What is a blog?
BLOGGING
??

3. Google
BLOGGING
Blogs
You don’t want to read the same book every day.
Neither do Googlebots.

4. BLOGGING
<seo>
Your site may have been written with SEO
in mind, but while that’s a good
foundation, it’s not enough to secure
top billing on Google.
</seo>

5. BLOGGING
Googlebots are people pleasers.
They love serving up sites with fresh,
relevant and current content.
So, the more user-friendly the
content, the more likely your
site is to get bumped up the
Google search results.
GoogleBot
You’re
Welcome

6. BLOGGING
Traffic will be driven to your site.
The result?

7. BLOGGING
The Right Type of Customer
(Research by Hubspot)
60%
of businesses that blog
get more customers.

8. BLOGGING
The Right Type of Customer
(Research by Hubspot)
60%
of businesses that blog
get more customers.
This is largely
because those
that are driven to
your site through
a search engine
are already in a
buying frame
of mind.

9. BLOGGING
The Right Type of Customer
(Research by Hubspot)
60%
of businesses that blog
get more customers.
This is largely
because those
that are driven to
your site through
a search engine
are already in a
buying frame
of mind.
It’s just about
getting them to
your site at this
tipping point.

10. BLOGGING
The Right Type of Customer
(Research by Hubspot)
60%
of businesses that blog
get more customers.
This is largely
because those
that are driven to
your site through
a search engine
are already in a
buying frame
of mind.
It’s just about
getting them to
your site at this
tipping point.
Then they’ll be sold.

11. BLOGGING
A recent study found that blogs have
real influence.
Online Services
Most Likely To
Influence Purchases
1. Retail Sites 56%
2. Brand Sites 34%
3. Blogs 31.1%
4. Facebook 30.8%
5. Forums 28%
(Research by Technorati)

12. BLOGGING
A recent study found that blogs have
real influence.
Online Services
Most Likely To
Influence Purchases
1. Retail Sites 56%
2. Brand Sites 34%
3. Blogs 31.1%
4. Facebook 30.8%
5. Forums 28%
(Research by Technorati)

13. BLOGGING
Get On Your Soapbox.
Blogging is the
modern-day soapbox.
Without giving it a voice,
it’s harder to get heard.

14. BLOGGING
Get On Your Soapbox.
By positioning your brand in the
right way, it can quickly become
a leader the field, looked to for
information and advice.

15. BLOGGING
Get On Your Soapbox.
Plus, you can even get free PR,
as good bloggers are regularly
invited by the media to
be pundits.

16. BLOGGING
Strong
Advice

17. BLOGGING
Strong
Advice
Stronger
Trust

18. BLOGGING
Strong
Advice
Stronger
Trust
Even Stronger
Sales

19. BLOGGING
Potential customers will
interact with good blogs.
Leaders get leads.

20. BLOGGING
Taking the footwork
out of tracking down
warm leads.
Leaders get leads.

21. BLOGGING
So you can spend
your time selling to
interested customers
rather than wasting it
with tyre kickers.
Leaders get leads.

22. BLOGGING
Track
readers
Plus, blog
analytics will give
your business
real insight.
Click-
throughs
What customers
are really
interested in
Areas of
potential
business
expansion

23. BLOGGING
By 2017 video content
will make up 69% of all
consumer traffic.
(Research by Cisco)

24. BLOGGING
With the rise of
smartphones, vlogging
has hit an all time high.
• Boosts SEO by keeping the
audience engaged longer.
• Audiences now expect to
be served information, rather than
hunt for it themselves.
• Better way to demonstrate
products and services.
• Gives life to your brand.

25. BLOGGING
By creating useful content, your customers
will be more likely to share your vlog or blog.
The result?
An army of advocates networking
out to potential customers on your
behalf.

26. BLOGGING
That’s the bottom line.
That’s why blogging makes
a difference where it
matters most.

27. THANKS!
@ArdmoreAdv
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