Download as PDF, PPTX
Uploaded byConcordia Technology Solutions
Why Pastors Should Blog
The document discusses the benefits and challenges of blogging for pastors as a means of outreach and communication. It includes insights from a survey of 380 pastors, suggesting strategies for starting and promoting a blog, as well as ways to overcome common hurdles such as time constraints and reader engagement. Ultimately, it emphasizes that blogging can be a valuable tool for ministry efforts.
More Related Content
Similar to Why Pastors Should Blog
More from Concordia Technology Solutions
Why Pastors Should Blog
- 2.
- 3. Peter A. Frank Manager, ConcordiaTechnology Solutions peter.frank@cph.org | 314.268.1408
- 4. Amanda G. Lansche ContentSpecialist, Concordia Technology Solutions amanda.lansche@cph.org | 314.268.1397
- 5.
- 6. The Why Blogs areanother means by which pastors can communicate with God’s people.
- 7. The Why We surveyedover 380 pastors, and about 25% currently blogged.
- 8. The Why We asked: •Why they did or did not blog • What made their blogs work • What hurdles they faced
- 9. The Why Blogs arejust another way to write and share.
- 10. “THINK OF BLOGGINGAS ANOTHER FORM OF OUTREACH.”
- 11. The Why Blogs havealmost limitless applications.
- 12. The Why • Sermons •Syndicated content • Bible study commentary • Current events
- 13. The Why • Sharecontent • Spark discussion • Promote your church
- 14. Current events Sermons Personal Expand Church events Engagement Biblestudy notes Answer questions Other 0 17.5 35 52.5 70
- 15. The Why Blogs boostSEO for your church website.
- 16. The Why Use ablog to drive traffic to your site and to your church!
- 17.
- 18. Getting Started Develop amission or purpose statement.
- 19. Getting Started Can youtell what the purpose is for other pastors’ blogs?
- 20. Getting Started Focused, purpose-driven contentmakes this ministry effort more effective.
- 21. Getting Started Choose aplatform for your blog.
- 22. Getting Started • WordPress •Blogger • Weebly • Church website
- 23. Getting Started Write! Startby brainstorming ideas in a list.
- 24. Getting Started Ask peoplewhat they would want to read.
- 25. “WRITING IS ASKILL, NOT A TALENT.”
- 26. Getting Started Just startwriting.
- 27. Getting Started Edit yourpost the next day with fresh eyes.
- 28. Getting Started Even goodwriters have grammar questions!
- 30. Getting Started Ask forfeedback.
- 31.
- 32. Promotion Tell people aboutyour blog!
- 33. Promotion Share a linkto your blog: • Church newsletter • Bulletin • Website home page • Email to colleagues
- 34. Promotion Don’t be shyor worry that it’s egotistical to promote your blog. This isn’t about you— it’s a ministry effort!
- 35. Promotion Connect your blogwith other pastors’ blogs.
- 36. Promotion Does your churchuse social media?
- 37. Promotion Promote your newblog and every new post on church and personal social media accounts.
- 38. Promotion Share a linkto each new post several times.
- 39. Promotion Try a socialmedia scheduling application to save time.
- 40. Promotion Boost SEO onyour blog (and therefore your church website if they are connected).
- 41. Promotion Improve SEO byoptimizing: • Your URL • Image alt-text • Headers • Metadata • Cross linking
- 42.
- 43.
- 44. Overcoming Hurdles The number oneworry among pastors we surveyed was not having enough time to blog.
- 45. Overcoming Hurdles It’s easy tolet the hurdles stop you from blogging, but if it’s important to your ministry, you can find a way to make it happen.
- 46. Overcoming Hurdles Here are afew ideas for finding time to blog…
- 47. Overcoming Hurdles • Optimize yourtime • Prioritize • Try quick post options • Feature guest bloggers • Ask for help
- 48. Overcoming Hurdles Another struggle pastorsface is coming up with ideas for new blog posts.
- 49. Overcoming Hurdles Have a strategyor just write about what interests you.
- 50. “FIND INSPIRATION &MOTIVATION.”
- 51. Overcoming Hurdles Read other blogsfor inspiration.
- 52. Overcoming Hurdles Grab your Bible!Write about a verse or favorite passage.
- 53.
- 54.
- 55. Overcoming Hurdles Segment a bigidea into multiple posts.
- 56. Overcoming Hurdles Another worry among pastorsis that no one will read their blogs.
- 57. Overcoming Hurdles Encourage members togo online, even if they don’t do that very often, by explaining by your blog content would be useful to them.
- 58. Overcoming Hurdles Write your poststo reach younger members, who might be more likely to read a blog.
- 59. Overcoming Hurdles Pastors also voicedconcern about responding to the “haters” online.
- 60. Overcoming Hurdles Start by askingyourself if you want to respond to comments on your blog.
- 61. Overcoming Hurdles Do you havetime to respond? It’s important to not leave questions or negative comments unanswered.
- 62. Overcoming Hurdles If your blog’spurpose is to spark discussion, comments are a great way to interact with your readers and share the Gospel.
- 63. Overcoming Hurdles You can turnoff comments or choose to moderate comments before they are posted.
- 64. Starting a blogis ultimately about YOUR ministry efforts!
- 65. Blogs can bea great ministry tool!
- 66. Peter A. Frank Manager, ConcordiaTechnology Solutions peter.frank@cph.org | 314.268.1408 Amanda G. Lansche Content Specialist, Concordia Technology Solutions amanda.lansche@cph.org | 314.268.1397
- 67. Thank you forjoining us!