The document provides a guide on how to effectively market a business on Facebook, covering the setup of business pages and strategies for gaining likes and content. It highlights the significant user base of Facebook, particularly in Ireland, and shares case studies demonstrating the platform's impact on sales. Additionally, it offers practical tips on engaging audiences and maintaining a successful online presence.

1. Facebook for Business

2. Today I’m going toShow you how Facebook can help market your business online.

3. Show you how to set up Facebook business pages and how to populate themBy the end of the session you will:Have set up a Facebook page

4. Know how to invite people to Like your page

5. Know how to post status updates, photos and links

6. Decided on a basic strategy for your page

7. Know how to find content for your pageWhy use Facebook?World640million users worldwide = growth of nearly 83% in the last year

8. 250million users log in in any 24 hour period

9. 1,5870,000 wall posts, 2,716,000 photos uploaded and 10,208,000 comments posted every 20 minutes in 2010Facebook –2010

10. Why use Facebook?Ireland77% of all Irish internet users use Facebook

11. 50% of the entire Irish population, over the age of 15 years, use Facebook

12. 1.865,000 Irish Facebook accounts

13. That average Irish person spends 4hours 10 minutes on Facebook per monthCase Study Garrendenny LaneBlog – January 2008

14. Case Study Garrendenny LaneBlog – January 2008“40% of my fabric and wallpaper sales came directly from my blog and improved SEO that year and I gained clients as far away as Westmeath and Sligo.”

15. Case Study Garrendenny LaneTwitter – March 2009

16. Case Study Garrendenny LaneFacebook – September 2009“…in Feb 2009, I had 2,500 unique visitors - these increased by approx 1000 a month to 10,500 in Dec 2009.”“I have had about 30 online sales from Twitter/Facebook although there may be more from Twitter where I haven't made the connection. ”

17. Case Study Garrendenny Lane“A little story from a couple of weeks ago, I was uploading new products and did a link from Facebook to a little silver bell that I had just uploaded. Within 20 minutes, one was sold along with another product to a Facebook fan. I went onto Twitter and tweeted that the bell had sold so quickly along with a link. Within ten minutes, another 2 were sold to 2 people who had read the tweet.”

18. Setting up your business page:www.facebook.com/pages/create.php

19. Setting up your business page:

20. Setting up your business page:

21. Setting up your business page:

22. Setting up your business page:

23. Setting up your business page:When you have 25 Likes:www.facebook.com/usernameLogo can be as big as 200px x 600px

24. How to get people to like your page:Suggest to friendsWhile logged in as yourselfClick Suggest to friends on the right hand side of your pageClick on each friend you want to invite Click ‘send recommendations’

25. How to get people to like your page:Upload your mailing listClick edit page on top right hand sideChoose ‘Marketing’ from the left hand sidebar menuClick ‘Tell fans’Click ‘send reccomendations’

26. How to get people to like your page:Add a Like box or buttons to your website or blogInclude it on all your printed and marketing materials*Provide good content*Ask your friends to share

27. How to get people to like your page:Insentivise it!

28. How to get people to like your page:Run a contest

29. How to get people to like your page:Encourage Interaction

30. How to post status updates, Links, and Photos

31. How to postquestions

32. How to postphotos

33. How to postlinksCopy the full web address from the address bar in the web browser.Click ‘Link’ on FacebookPaste link in to boxChoose a thumbnailTell people why you are sharing it

34. How topopulate your page - PlanningWhat is your page about?What do you want to be known for?What’s your story?Who is your target market?What else are they interested in?

35. How topopulate your page – Finding content

36. How topopulate your page – Finding content

37. How topopulate your page – Use Facebook to blog

38. How topopulate your page – Be creative

39. How topopulate your page – Handy applicationsNotes – blog using FacebookSlideshare – Share presentations like this onePromotions– Run contests within the Facebook rules (premium)RSS Graffiti – Import YouTube and Blog FeedsTwitter – Allow Facebook to update TwitterPagemodo– Create a custom landing page

41. Facebook etiquetteDon’t post too often!Linking Twitter stream to Facebook can be overloadBe HonestRespond to comments

42. Quick quiz1 way to invite people to Like your page?

43. How do you post a Link to Facebook?

44. What tool can you use to find content to share?If you get stuck:Email me:wave@spiderworking.comPhone me: 01 442 9410Skype me: spiderworking.comGet these slides: www.facebook.com/spiderworking