This document discusses how to curate a positive digital footprint and online brand. It recommends searching for your name online, setting up Google alerts, checking privacy settings on social media, and only posting content you'd be comfortable with anyone seeing. The document provides tips for managing digital footprints on platforms like Facebook, LinkedIn, and email to help with goals like getting a job, networking, admissions, and dating. It emphasizes only posting positive information about yourself online.

1. Manage Your
Digital Footprints
and Curate an
Online Brand to
Match Your Goals!
Presented by Liz Ngonzi, MMH
„98

2. About Liz Ngonzi

3. What Are You Currently Trying to Accomplish?

4. Tonight‟s Goals:
Enable you to curate the digital brand that
will help you:
1. Get the job you seek;
2. Market yourself as an in-demand;
professional contact;
3. Impress admissions officers; and
4. Become a more attractive dating
prospect.

5. What Are Digital Footprints?
• Google search results
• Facebook profile
• LinkedIn profile
• Pinterest profile
• Online videos
• Online photos
• Comments on articles / blogs /
websites content
• Online purchases
• Email
• Text messages

6. Impact of Your Digital Footprints:
• Permanently available
• One of the first places institutions /
people go to verify information and
learn more about you
• Fairly easy to access
• Can hurt / improve your reputation

7. Managing Your Digital Footprint

8. Top 10 Ways to Manage Your Digital Footprint:
1. Search for your name / aliases on Google to see what‟s out there
2. Setup a Google alert to inform you when your name shows up
in a new search
3. Remove anything that can hurt you on Facebook and check the
privacy settings on your account
4. Think before you comment on or “like” anything online
5. Avoid posting anything online that you wouldn‟t want those
who you respect to see
6. Don‟t text anything you will be embarrassed about tomorrow
7. Be careful about the people with whom you associate online
8. Post positive information about yourself
9. Setup an email address that‟s your first and last name only and
create a signature that people can use easily to contact you
10. Make sure that your outgoing voicemail message is clear and
doesn‟t confuse callers

9. Digital Footprint Search Volunteer?

10. Setup a Google Alert

11. Check Privacy Settings on Facebook

12. Tools to Help Curate Your Online Brand

13. Post Your Projects

14. Take Advantage of Free PR

15. Post Positive Information About Yourself
POST POSITIVE
INFORMATION ABOUT
YOURSELF

16. Actively Curate Your Email Account Signature

17. ?

18. Liz Ngonzi
ENN1@Cornell.edu
@LizNgonzi
732.208.3304 / 646.397.7782
SlideShare.net/ElizabethNgonzi
LizNgonzi.SquareSpace.com
Epsilen.com/EN33

19. Content: Source:
“Rejected” Image: http://www.bitrebels.com/social/facebook-has-a-huge-impact-on-college-admissions-infographic
Digital Footprint Image: http://www.hotfrog.com/Companies/Your-Digital-Footprints
Liz Ngonzi’s Bio Created Using: http://www.wordle.net/
Lego Blocks Image: http://blog.assetmap.com/2010/10/collaboration/the-collaboration-genome-what-collaboration-
actually-means/
Hockey Players Image: http://www.uscho.com/
Detour Image: http://entrepreneursloft.com/content/how-increase-your-chances-getting-promotion
David Letterman Image: http://www.mudslide.net/TopTen/
Raised Hands Image: http://hillarsaare.com/multiple-google-plus-one-buttons-on-one-page/
Setup a Google Alert Image: http://www.google.com/support/alerts/bin/static.py?page=guide.cs&guide=28413&topic=28416
Check Privacy Settings on Facebook http://www.facebook.com/settings/?tab=privacy
Image:
Tools Image: http://wwtimonium.wordpress.com/2011/10/08/tools-tools-tools/
Post Positive Information About https://about.me/
Yourself Site Created Using:
Take Advantage of Free PR Image: http://www.slideshare.net/SlideShareHelp/empowering-a-professional-brand-slideshare-pro-
case-study?from=ss_embed
Actively Curate Your Email Account Gmail Account Setup:
Signature: https://accounts.google.com/NewAccount?service=mail&continue=http://mail.google.com/mail/e
-11-11ce9a38850b098eb671fac9572599-5f0495b231ec5e2ed270d58d64bad701dc94ab51&type=2
Gmail Signature Setup:
https://mail.google.com/support/bin/answer.py?answer=8395
Phone Image: http://gsnb.rutgers.edu/contact.php3
Classroom Math Classroom Image: http://tinyurl.com/7gngvzn