Chad Capellman - Beyond the Resume

Highlights of projects that illustrate my
perspective and strategic & digital capabilities

Chad Capellman | capellman@gmail.com | 703.585.8806 | linkedin.com/in/capellman/
Digital Agency
/ Client
Services
Non-Profit
Freelance
Web Dev
Newspaper /
Publishing /
Podcasting
Online News
Social Media
Strategy /
Email
Marketing
Healthcare
Marketing

▪ Blog posts and white papers that articulate how clients,
marketers and others can follow best practices, extend
reach & engagement
https://goo.gl/ya2Ur2 https://goo.gl/XLnvgV
https://goo.gl/prw7fK

▪ Currently managing weekly newsletter and conducting occasional interviews with
innovators, change agents and drivers of social change for the Sport Lifestyle Network.
https://sportlifestylenetwork.com/tag/chad-capellman

▪ Managed pre-, during and post-event
website, blog and social media
updates for global event focusing on
the intersection of media, society, and
technology.
▪ Events hosted at AP headquarters
(NYC), University of Miami, and
London at BBC and Reuters
headquarters.

▪ Single-day event focused on global
forest landscape restoration for IUCN
and the World Resources Institute
▪ Sold (for my agency), conceptualized,
and coordinated content for multi-
lingual website
▪ Served as on-site web production
coordinator at all-day event that was
simultaneously translated into four
languages

▪ In-depth social media analysis, strategic vision and
draft editorial calendar for UNCF
▪ Included analysis of multiple social media accounts,
gameplan for internal and external teams

▪ Built WordPress site (with purchased theme)
for organization focused on accelerating
women’s leadership across sectors and
across the globe.
▪ Integrated site with third-party site that
houses data visualization of the rates of
women in leadership.
▪ Handled content creation for the home page
▪ Trained staff on making WordPress updates.

▪ As web producer for MissingManuals.com at O’Reilly Media, coordinated migration of
XML version of Wikipedia:The Missing Manual to local MediaWiki installation and then
to Help section of Wikipedia
▪ Defined project requirements,coordinated with remote contract XSLT developer, book
author John Broughton and internal O’Reilly design, editorial and business teams as
well as the Wikimedia Foundation.

▪ With a plan for Twitter/ Flickr/YouTube
based sports site and service called
Sportstwickr, won fellowship to attend
inaugural Knight Foundation-funded program
at the University of Southern California.
▪ “Shark Tank” style program served as crash-
course in business planning for journalists
and prepared me for future roles at multiple
digital agencies

▪ In 2005 (preYouTube as we now know it),
worked withYoga Journal publisher and
editorial staff to convert videos of sessions
and interviews to online format and
published toYoga Journal website.
▪ Duties included posting toYoga Journal blog,
updating Flickr galleries

▪ Converted and redesigned brochure
WordPress website for business focused on
training Fortune 500 companies on cultural
literacy for their employees
▪ Built second site, Culture Wise, focused on
providing training resources for clients
learning the culture of 11 countries
▪ Migrated 3000 assets and media elements to
ensure all content is cross-referenced by
WordPress categories

▪ Massachusetts General Hospital’s research
department is the largest single recipient of
NIH funding in the U.S.
▪ Through a series of meetings, dialogue and
strategic planning, worked with key research
staff to ensure that new site was built within
the main massgeneral.org system
▪ Nine months after a contentious first meeting
on my first day on the job, key research
staffer said they were now “drinking the Kool-
aid” of the marketing department

▪ Collaborated with Major League
Baseball’s Tyrone Brooks, on
creation and management of
Baseball Industry Network
LinkedIn group
▪ Group grew to more than 4,500
members in first year and 13,000
members in 30 months. Currently
more than 33,000 members
▪ All members must be approved
▪ Facilitated group management
strategy, and co-hosted in-person
meetups

▪ Founding contributor to blog targeted at
health marketers
▪ Topics include leveraging Foursquare,Twitter,
tags, iPads, Pinterest, Google Adsense, APIs as
part of a comprehensive health marketing plan
https://goo.gl/Y5HDTR

▪ High-school sports site in Northern Va.
▪ CMS built in Movable Type blog platform;
Shopping cart built in WordPress
▪ Integrated streaming video,
paid membership model
▪ Successfully fended off hyperlocal
competition by Washington Post company
▪ Third-party services leveraged included
Amazon S3, Brightcove, Ustream, OpenX,
Amember, PHPBB, Facebook,Twitter,
Smugmug, SlideshowPro

▪ Created FiscalIQ.net for Comeback America Initiative, a
non-profit organization led by former comptroller
general Dave Walker, to educate the public on our
nation’s debt.
▪ WordPress site that integrates comprehensive
SurveyGizmo quiz, with extensive logic for reporting
scores, rendering Facebook and Twitter sharing, and
links to discuss individual questions.
▪ Featured on CNN, CNBC, MSNBC with more than
10,000 completed results.

▪ Informational site, built in WordPress, that
integrated video, Flash, and comprehensive
written information about the structure and
promise of stem cells
▪ Featuring green-screen interviews with
Harvard Medical School researchers
▪ Winner, 2010 W3 award;
Activism category
▪ Finalist, 2010 MITX award;
Health & Wellness category

▪ Strategized solution for Children’s Hospital to
integrate curated tweets into conditions and
treatment pages on Children’s Hospital’s
website.
▪ Curator established a queue for targeted tweets
based on keyword, has approval functionality
and embeddable JavaScript widgets for
channels of tweets.
▪ Also included auto-approval and retweet
functionality and has an API key for scalability
purposes.

▪ Piloted project that enables parents to take
integrated SurveyGizmo survey about treatment
options for their children
▪ Results dynamically posted on a grid with
comments displayed for each treatment option.
▪ Built in WordPress, with custom plugin to leverage
SurveyGizmo API to pull data into centralized
admin
▪ Additional integration with Disqus for enhanced
comment and sharing capability

▪ Following assassination of
friend’s activist aunt,
developed multi-lingual
(English & Spanish) website
that enables family to
educate, inform and rally for
support in Congress
▪ Favorite feature: Coding
call-to-action page that
enables click-to-call, click-
to-tweet and click-to-post
targeted messages to
Facebook

▪ Built WordPress site, NGP VAN campaign contribution space and
Facebook Page for County Council campaign of my former editor at The
Washington Post
▪ Favorite task:Targeted Facebook ads promoting anti-speed camera
policy plank to males, age 25-40 with sportscars

▪ Founding contributor to PBS Frontline’s
digital_nation project
▪ Contribution emanated from blog post about
arguing politics with a newly friended high school
classmate on Facebook and the reasons for and
against de-friending when the conversation
became awkward
▪ Precurser to much of the “bubble” conversations
that have followed the 2016 election
▪ URLs:
http://www.pbs.org/wgbh/pages/frontline/digitaln
ation/participate/?p=354
▪ https://www.youtube.com/watch?v=OWwhBg2-
ASw

▪ Wore many hats for Eons.com, a startup founded by
Monster.com founder Jeff Taylor
▪ Tasks included building most of a content
management system for the Obituaries section, and
then working with an internal developer to connect it
to Associated Press feed.
▪ Total development time: 6 weeks. Cost savings to the
startup: ~$100,000.
▪ Obituaries section only surviving section of Eons.com;
Renamed and rebranded as tributes.com
▪ Also edited the Fun section.

Chad Capellman - Beyond the Resume

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