The Perfect (Experiential) Storm: Why "experience" is the new black

•

1 like•690 views

Jeff Yang, SVP of The Futures Company and columnist for the Wall Street Journal Online, on why "experience" has moved to the center of the consumer universe. Follow him on Twitter at @originalspin. Link to video of the live presentation: http://www.youtube.com/watch?v=ajEJBbK3Ah4

Business Economy & Finance

The Futures Company 2012 © ‫׀‬ 1
How “experience” !
became the new black

The Futures Company 2012 © ‫׀‬ 1
The Futures Company is the world’s
leading foresight and innovation
consultancy.

We combine best-of-breed quantitative
and qualitative datastreams, a 35-country
global intelligence network and a unique
set of proprietary frameworks and
methodologies to unlock new sources "
of growth for our clients.

The Futures Company 2012 © ‫׀‬ 2

Jeﬀ Yang is The Futures Company's

head of multicultural insights, overseeing

Mticultural MONITOR — TFC’s category-

leading insights service focused on

America's dynamic ethnic consumer

markets — and leading the delivery of

custom consulting solutions that track

and translate consumer attitudes and
behaviors across the African American, Asian American and Hispanic
communities.

As a senior vice president in TFC’s Trends & Futures group, he provides
strategic consulting in technology and media, exploring the current
landscapes and emerging shifts in devices, services and content creation
and distribution. He writes Tao Jones, a regular column for The Wall Street
Journal Online (blogs.wsj.com/speakeasy/tag/tao-jones/), and can be
found on Twitter at @originalspin.

The Futures Company 2012 © ‫׀‬ 2
The slogan of the ’80s
Brands. Possessions. Things.

The Futures Company 2012 © ‫׀‬ 3
The slogan of the ’10s
Memories. Sensations. Experiences.

The Futures Company 2012 © ‫׀‬ 4
72% of Americans
would rather spend money !
on “experiences” than “things”

The Futures Company 2012 © ‫׀‬ 5
SOCIAL
TECHNOLOGICAL
ECONOMIC
ENVIRONMENTAL
POLITICAL
DESIRE FOR
EXPERIENCE

a perfect STEEP storm

The Futures Company 2012 © ‫׀‬ 6
Social
The Rise of the Millennials

The Futures Company 2012 © ‫׀‬ 7
95 million strong
Largest generation in history
$900 billion in buying power

62% say it is important to ﬁnd excitement
and sensation in life (vs. 49% of Gen Xers)

43% say it is important to satisfy hunger for
new experiences (vs. 34% of Gen Xers)

The Futures Company 2012 © ‫׀‬ 8
Social
The Multiculturalization of America

The Futures Company 2012 © ‫׀‬ 9
Four in 10 Americans
are nonwhite (by 2042, 51%)
$1.3 trillion in buying power

Novelty seekers:
46% say it is important to stretch yourself !
to try new things (vs. 33% of whites)

Early adopters: !
36% say they tend to buy products with the
latest innovations as soon as they come out
(vs. 20% of whites)

The Futures Company 2012 © ‫׀‬ 10
Technological
The Mainstreaming of Immersive Interfaces

The Futures Company 2012 © ‫׀‬ 11
62% of American kids
aged 5-8 have used an iPhone

4 in 10 American kids
under age 4 and over half !
of kids aged 5-8 have used !
an iPad

The Futures Company 2012 © ‫׀‬ 13
Economic
The Push for Disownership

The Futures Company 2012 © ‫׀‬ 14
52% of Americans
have chosen to rent, borrow, or
lease items instead of buy them in
the past two years.

49% plan to “disown”
traditionally-owned items in the
next two years.

The Futures Company 2012 © ‫׀‬ 15
Environment
The Drive for Sustainability

The Futures Company 2012 © ‫׀‬ 16
Two-thirds of global consumers
say they prefer to buy companies
that practice social responsbility.

Nearly half (46%) say they are
willing to pay more for products
and services from these
companies.

The Futures Company 2012 © ‫׀‬ 17
Political
The Search for Inspiration

The Futures Company 2012 © ‫׀‬ 18
In 2008, 54% of Obama !
voters were "very enthusiastic."
Only 17% of McCain voters felt
that way.

In 2012, 3 of 4 Obama
supporters said their vote was for
him; 23% said they voted against
Romney.

The Futures Company 2012 © ‫׀‬ 19
!  Do sweat the details
!  Tell stories. Make memories.
!  Help them believe in magic
!  Surprise and overdeliver
!  Remember: !
Consumers remember

The Futures Company 2012 © ‫׀‬ 20
Thank you.
Jeff Yang, SVP, The Futures Company
jeff.yang@thefuturescompany.com
Twitter: @Originalspin

This document summarizes the findings of a survey on consumerism and the sharing economy. Key findings include: - Most respondents agree that current economic models are not working and overconsumption puts society and the planet at risk. However, consumption is also seen as important for jobs and the economy. - "Smarter consumption" means being more discerning and making choices aligned with one's values to replace guilt with purpose. It includes consuming only what is needed, buying higher quality products, and reducing waste. - Many people feel weighed down by excess possessions and regret purchases they don't need. They admire those who consume mindfully and locally.

The ethics of corporate comms

Teresa Schmedding

Tweens & Social: Why Generation Z is Transforming Social Media

Jeff Roach

The document discusses how Generation Z is transforming social media. It identifies several key characteristics of Gen Z: they are future realists due to experiencing economic difficulties; they are laterally wired and comfortable collaborating in teams; and they view the world as diverse and think more globally. Gen Z sees social media as mobile, visual, about sharing fandoms, and centered around video content. The presentation was given by Jeff Roach of Fuel Youth Engagement to discuss how brands can engage Gen Z on social media platforms.

Global Imperative: CSR Expectations From Today's Global Consumers

Sustainable Brands

Showing up at the CSR table is no longer enough -- the universal expectation for companies to be responsible is immense and undeniable. Join Cone Communications and Sustainable Brands to learn about the findings and insights from the newly released 2013 Cone Communications/Echo Global CSR Study, a benchmark survey of 10,000 consumers in 10 of the world’s largest countries by GDP. This webinar will walk you through the key data points and critical implications for business, including: expectations, priority issues, business approaches and preferred types of engagement. The session will also explore desired communications channels as well as insights into how consumers are using social media to engage with companies in a variety of ways. Speakers: Alison DaSilva, Executive Vice President, Research & Insights, Cone Communications Liz Gorman, Senior Vice President, Sustainable Business Practices, Cone Communications

Marketing to millennials

Carolyn Butler-Madden

Two main drivers are disrupting marketing: millennials and technology. Technology has empowered consumers to shop and choose brands differently. Millennials value their time and want brands that align with their purpose and support social causes. Research shows that brands supporting good causes are rewarded with trust, loyalty, and growth. Consumers increasingly expect brands to help solve social and environmental problems. Purpose-driven brands outperform on key metrics and see higher customer loyalty and advocacy.

Marketing Infographic: Millennial consumer behavior & energy drink category

Karyna Broadhurst

The document discusses marketing trends related to Millennials based on research from Boston Consulting Group (BCG) and other sources. Key points include: - Millennials, aged 18-34, are influenced by technology and have different consumer behaviors than older generations like Baby Boomers. They value relevance, reputation, relationships, and social influence. - Millennials are more likely than older groups to use their phones for coupons/promotions and be influenced by celebrity endorsements. They prioritize personal success, multitasking, adventure, and social causes over glamour. - Hispanic Millennials, who make up 21% of the generation, are strongly influenced by culture/heritage in their

Global 500 brands by finance and branding

brandsynapse

The document provides an overview and analysis of the 2012 BrandFinance Global 500 report, which ranks the most valuable global brands. Some key findings include: - Technology brands saw significant growth, with Apple becoming the most valuable brand in the world for the first time. - European banks suffered due to the debt crisis, while banks from emerging markets like Brazil, China, India and Russia did well. - Luxury brands like Louis Vuitton and Polo Ralph Lauren increased in value despite the economic climate.

Brandnow.asia: Recession proof your business and brands published Nov 2019

Pacharee Pantoomano

This document discusses how various companies recession-proofed their businesses during economic downturns. It provides examples of Walmart focusing on home entertainment, Lego expanding internationally, McDonald's growing in China and adding new menu items. Netflix succeeded by offering streaming plans. Colgate lowered prices by shifting production. McCormick encouraged home cooking. Volkswagen launched a new car for the US market. In general, companies prevented issues, focused on new areas, and took advantage of opportunities from competitors' weaknesses. The document concludes by emphasizing the importance of having a prevention strategy or focusing on other segments/regions to weather economic storms.

Multinational corporations (MNCs) can provide benefits to host countries such as capital, technology, marketing and management expertise, and increasing domestic competition. However, they are also criticized for engaging in anticompetitive behaviors, displacing domestic investment, undermining local cultures, and exploiting local workers. MNCs tend to operate as oligopolies in many industries such as automobiles, soft drinks, media, music, pharmaceuticals, and fast food. Public policies aimed at reducing the ill effects of oligopolies include antitrust laws, fair trade laws, deregulation, and encouraging new competition through technologies.

Designing for Generation Z: How Kids Are Rewriting the Rules of Their Own Use...

Jeff Roach

Ci in emerging economy

Neeraj Deshpande

The document discusses the role of competitive intelligence (CI) in emerging markets like Brazil, Russia, India, and China. It notes that BRIC countries are still seen as top emerging markets and that CI can help companies achieve better financial performance by learning from competitors' mistakes, having better product positioning than rivals, and gaining market intelligence. It also provides examples of how CI allowed Yum! Brands to outperform McDonald's in China and explains how RIM lost its grip to Apple.

CFA Presents Made in USA at MAGIC (Las Vegas, NV)

Bronwen Elizabeth Madden

This document summarizes the economic value of domestic manufacturing and barriers to it. It discusses how 100 direct manufacturing jobs can create over 150 additional indirect and induced jobs. Consumer interest in "Made in USA" products is high, especially among older Americans. However, the US imports much more apparel, textiles, and footwear than it exports. Barriers to domestic manufacturing include trade retaliation, immigration status rulings, and a lack of industrial training and equipment financing. The document proposes a transnational strategy and a California Fashion Manufacturing program to promote the state's manufacturing and design services.

BusinessStandsFor

Brian Ethridge

The survey found that consumers and investors increasingly value companies that demonstrate strong ethics and social responsibility. Nearly 80% of consumers believe ethical companies outperform others, and 60% of investors are willing to sacrifice some profits for ethical standards. Younger generations especially expect companies to engage in philanthropic activities year-round, not just in times of crisis. To remain successful, the document recommends that companies shift priorities to establish lasting relationships through corporate social responsibility programs and promote integrity, diversity, and responsibility in their operations.

Corporate social responsibility

Adnan Shakir

Corporate social responsibility (CSR) has become increasingly important as companies face pressure from the public and stakeholders to operate ethically and sustainably. While many companies now promote CSR and have policies in place, some argue they do not dedicate enough resources to truly achieve their CSR goals or that their practices vary between highly regulated and other markets. The 2010 CSR Index ranked companies based on their CSR performance, with consumer product and food companies ranking highest and automotive and financial services companies ranking lowest. Effective communication of CSR efforts is important to build trust with skeptical consumers.

College Explorer 2015 Sample

Melvin Coronado

The Changing Landscape of Digital Media

SuperMedia

The document discusses how consumer media consumption habits are changing with the rise of digital and mobile media. It notes that media use has fragmented across traditional, online, mobile, and social platforms. Consumers are now using more sources of information and 50% of social activity takes place on mobile devices. It provides statistics on smartphone usage, how word spreads on social media, and spending on different types of advertising. The presentation aims to help businesses understand these changing trends and how to effectively reach audiences through the right mix of digital and traditional media. An expert panel will further discuss key takeaways.

SB'12 - Kevin Williams - Pure Branding, Nic Covey - Nielson, Lloyd Burdett - ...

Sustainable Brands

A global revolution is in full swing, and the Sustainable Brands Conference is where sustainability, brand and innovation leaders gather to learn, share and strategize to shape the future. SB'12 was the largest gathering to date, a kinetic convergence of innovators from more than 150 companies from around the world finding new ways to create monumental disruption in traditional models of commerce and consumption.

Future proof september2011

The Futures Company

China is facing issues with consumer safety and quality as its markets rapidly expand. Repeated product safety scandals have undermined public trust and economic growth. The government and companies are taking steps to improve quality control and provide consumer reassurance through advertising, plant visits, and independent certification. However, Chinese consumers remain confused about where to find trustworthy advice on products. Relying on word of mouth through personal networks helps address this issue. Building long-term confidence will require more transparent and impartial information sources.

AEM Futures Company Presentation

jonnycassidy7754

Redefining health in an age of uncertainty rose

ConsumerMed

The Futures Company Enterprise Week 2014

Donegal Local Enterprise Office

2011 monitor minute_september-27

The Futures Company

Hotel 2030 Emerging Trends Initial Perspectives - May 2013

Hotel 2030

Emerging Trends in the Hotel Industry by 2030 This document discusses emerging trends in the hotel industry that may impact its future over the next 15-20 years. It identifies 18 potential trends through "cards" that describe each trend, signals from today, and potential future impacts. The trends include experiential travel, wellness-focused hotels, places for sanctuary and refuge, hotels providing assisted living, accommodations for temporary migrants, multi-party travel, and new forms of ownership. The document aims to provoke discussion about how these trends may shape the hotel industry by 2030.

DuPont Health & Wellness Consumer Insights

Nutrition & Biosciences

The Futures Company: Are you ready for Centennials?

Kate Turkcan

Millennials are just three short years away from turning 40, and it’s time to shift your focus to the next generation of consumers currently shaping the future of the marketplace. The oldest Centennial is 19 years old today, and they quickly moving into young adulthood. Centennials will require you to explore different mindsets, products and even business models in order to meet their expectations. They are embracing independence at an earlier age than previous generations, showcase a “hacker” mentality, and have vastly different views of brands and consumption than their Millennial predecessors. It won’t be enough to engage the generation as they age into your target market; the changes they are driving will be dramatic and require long-term planning that starts today.

China Healthcare & Wellness Consumer Survey

Burson-Marsteller Asia-Pacific

The survey found that healthcare is the top spending priority for Chinese families. Nearly 70% ranked it as the most important expenditure area. Consumers are empowered and proactive in managing their health, with over 80% researching online before doctor visits. News websites are a key information source on health topics. The internet and online peer communities are trusted platforms for sensitive health issues. Women play a large role in healthcare decisions and spending, which is increasing on preventative care and wellness.

Future of hospitality the emerging view 09 10 15

Hotel 2030

Form the second Future Agenda programme, this is an emerging view of the key shifts taking place in and around hospitality. Supported by IHG, the future of travel events engaged experts in New York, Mendoza, Dubai, Singapore and Shanghai. Other topics covering everything from transport and cities to data and loyalty were undertaken in 42 other locations. Insights from all these have been brought together into this summary

Four Game-Changing Consumer Trends

BDC

This document outlines 4 key consumer trends impacting businesses: 1) The empowered internet consumer, 2) Increased focus on health, 3) Demand for locally-made products, and 4) Customization. Canadians now research and make purchase decisions online, so businesses need an online presence. Health awareness is changing consumer purchases and behaviors. Locally-made products provide differentiation. Customers want personalized products and involvement in design. To succeed, businesses must understand these trends, engage customers, and adapt offerings.

Women's health and well-being

The Economist Media Businesses

1. The document discusses women's health and well-being, with a focus on how it is defined and perceptions of it in different cultures and income levels. 2. It finds that for poorer women in developing countries, well-being often means having basic needs met and gaining empowerment through education and independence. 3. For women in wealthier countries, well-being debates commonly center around balancing work and family responsibilities, though subjective feelings can differ from objective measures of health and income. 4. The document examines perspectives from women, public health officials, and experts on factors influencing well-being and how women access health information.

What's hot

Paulina Sazon - International Market Expansion, What Every Executive Needs to...

psazon

Ipe07

Jeffrey Hart

Designing for Generation Z: How Kids Are Rewriting the Rules of Their Own Use...

Jeff Roach

Ci in emerging economy

Neeraj Deshpande

CFA Presents Made in USA at MAGIC (Las Vegas, NV)

Bronwen Elizabeth Madden

BusinessStandsFor

Brian Ethridge

Corporate social responsibility

Adnan Shakir

College Explorer 2015 Sample

Melvin Coronado

The Changing Landscape of Digital Media

SuperMedia

What's hot (9)

Paulina Sazon - International Market Expansion, What Every Executive Needs to...

Ipe07

Designing for Generation Z: How Kids Are Rewriting the Rules of Their Own Use...

Ci in emerging economy

CFA Presents Made in USA at MAGIC (Las Vegas, NV)

BusinessStandsFor

Corporate social responsibility

College Explorer 2015 Sample

The Changing Landscape of Digital Media

Viewers also liked

SB'12 - Kevin Williams - Pure Branding, Nic Covey - Nielson, Lloyd Burdett - ...

Sustainable Brands

Future proof september2011

The Futures Company

AEM Futures Company Presentation

jonnycassidy7754

Redefining health in an age of uncertainty rose

ConsumerMed

The Futures Company Enterprise Week 2014

Donegal Local Enterprise Office

2011 monitor minute_september-27

The Futures Company

Hotel 2030 Emerging Trends Initial Perspectives - May 2013

Hotel 2030

DuPont Health & Wellness Consumer Insights

Nutrition & Biosciences

The Futures Company: Are you ready for Centennials?

Kate Turkcan

China Healthcare & Wellness Consumer Survey

Burson-Marsteller Asia-Pacific

Future of hospitality the emerging view 09 10 15

Hotel 2030

Four Game-Changing Consumer Trends

BDC

Women's health and well-being

The Economist Media Businesses

#Fitspo: How Wellness is Disrupting Brands

Women's Marketing, Inc.

In 2014, Women's Marketing predicted that health and wellness would become the next trillion dollar industry. Today, health and wellness has impacted every segment of consumer life, becoming a $3.4 trillion dollar industry...and it's growing. Learn how healthy lifestyles are driving innovation across the beauty, fashion, food, travel, spa, and technology sectors, discover the motivation behind the the wellness consumer mindset, and learn how to market to Millennial to Baby Boomers.

State of the Consumer Health Industry in 2014

Euromonitor International

Hotel 2030 Emerging Trends - Initial Perspectives May 2013

Tim Jones

Hotel 2030 is a cross-sector platform that aims to act as a catalyst for open discussion on the possible changes facing the hospitality industry and the associated innovation opportunities for hotels over the next 15 to 20 years. Starting with initial perspectives drawn from a number of studies already undertaken by varied companies and academics, as with the futureagenda programme, the intent is that interested organizations around the world will use this material to challenge assumptions, identify gaps, add their own views and collectively co-create a richer, deeper dialogue of possible futures in the hospitality sector.

Why Images Are Worth More Words Than Ever #OgilvyCannes / #CannesLions

Ogilvy

Health & Wellness insight

Fjord

This document discusses digital transformation in health and wellness. It notes challenges like an aging population, lifestyle diseases, and changing needs over a lifetime. Large digital trends are enabling more data capture through sensors and devices. This creates opportunities for proactive health management but also risks like data ownership and a growing gap between patients and healthcare providers. New digital technologies are transforming how people monitor and understand their health and wellness.

Who is the Wellness Consumer? Why Health and Wellness is Influencing Consumer...

Women's Marketing, Inc.

Nielsen Global Consumer Exercise Trends Survey 2014

Bryan K. O'Rourke

Viewers also liked (20)

SB'12 - Kevin Williams - Pure Branding, Nic Covey - Nielson, Lloyd Burdett - ...

Future proof september2011

AEM Futures Company Presentation

Redefining health in an age of uncertainty rose

The Futures Company Enterprise Week 2014

2011 monitor minute_september-27

Hotel 2030 Emerging Trends Initial Perspectives - May 2013

DuPont Health & Wellness Consumer Insights

The Futures Company: Are you ready for Centennials?

China Healthcare & Wellness Consumer Survey

Future of hospitality the emerging view 09 10 15

Four Game-Changing Consumer Trends

Women's health and well-being

#Fitspo: How Wellness is Disrupting Brands

State of the Consumer Health Industry in 2014

Hotel 2030 Emerging Trends - Initial Perspectives May 2013

Why Images Are Worth More Words Than Ever #OgilvyCannes / #CannesLions

Health & Wellness insight

Who is the Wellness Consumer? Why Health and Wellness is Influencing Consumer...

Nielsen Global Consumer Exercise Trends Survey 2014

Similar to The Perfect (Experiential) Storm: Why "experience" is the new black

Gen Z Explorer 2019

Melvin Coronado

Who are the Millennials?

Imagination

Born This Way: Millennial Loyalty Survey

UC Berkeley, Cal Rec Sports Marketing

The document summarizes research from a survey of millennials (ages 19-29) and non-millennials (ages 30+) in the US regarding their attitudes towards customer loyalty programs and rewards. Some key findings from the survey include: 1) Over three-quarters (77%) of millennials participate in loyalty and rewards programs, compared to four in five (82%) of non-millennials. 2) Nearly half (47%) of millennials agree they are more likely to share personal details with brands that offer loyalty and reward incentives. 3) When introduced to the idea of a US coalition loyalty program where points can be earned across multiple partners, 74% of millennials rated this as

Integrating Traditional and Digital Media in a Digital World with Ron Hill of...

amacolumbia

Radio remains an important mass media platform in the US, with 243 million Americans tuning in each week. While new technologies have disrupted other media, radio listening continues to grow and adapt to new platforms like digital streaming. Radio provides marketers effective ways to reach mass audiences, including those who are mobile and make purchase decisions on the go. iHeartMedia is the largest radio platform in the US and is leading the way in digital streaming through its iHeartRadio service, which grew faster than Facebook in reaching 50 million registered users.

Should Insurance Agents become Wealth Managers

SURAJ MISHRA

B2B Content Marketing: the power of emotions based marketing

SAP Customer Experience

According to research from the Corporate Executive Board, 57% of the buying process is being completed before the first interaction with a sales person. In recent years, a fundamental sea change has been occurring between buyers and sellers, with the former now ceasing control of the buying process. This paradigm shift has been digitally powered with todays buyers only one touch away from connecting with content or peers that can help guide them on their purchasing journey. This presentation will explore the challenges that not only lay ahead for todays B2B marketers, but also explore some of the ways in which SAP is adapting to this 'New Reality’.

Forrester deck 10 21-12

Matt Moog

The document discusses how trust and authenticity have become increasingly important for businesses in the age of social and mobile technology. It notes that customers are more social and mobile than ever before, amplifying advocacy and enabling new models of collaboration. Trust and authenticity are now elevated in how customers interact with brands. It provides several examples of companies that have succeeded by focusing on authentic engagement and building trust with customers.

Millennials by Todd Metrokin

Todd Metrokin

The document discusses key insights about Millennials based on research and data. It begins by acknowledging past flawed assumptions about Millennials and explores their current behaviors and traits, noting they make up over half the workforce and have significant spending power. The document outlines three emerging trends that may impact businesses: the rise of family fluency as Millennials become parents, a new emphasis on equality and intolerance of inequality, and distrust of institutions creating opportunities for new "trustmakers". It provides suggestions for how companies can leverage these trends, such as supporting working parents or empowering employees as brand ambassadors.

2020 Edelman Trust Barometer

IQads

The 2020 Edelman Trust Barometer found that trust in major societal institutions like government, business, NGOs and media remains stagnant, with no institution achieving majority trust. A growing sense of inequity and fears about the future are undermining people's belief that these institutions can effectively address challenges. Eighty-three percent of employees globally fear job loss due to various factors like automation and a lack of training. Over half of respondents feel they are losing respect and dignity in their country. Trust is much higher among the informed public than the mass population, resulting in record trust inequality in many markets.

GGravity Summit Keynote - Simom Mainwaring

Gravity Summit

The document summarizes key points from the 3rd Annual Gravity Summit presented by Simon Mainwaring. It discusses the problems with a "Me First" mindset and its negative impacts on businesses, consumers, the planet, and culture. It argues that social business and technology can drive social change by accelerating communication between groups. Further, it advocates for a shift towards "We First" capitalism where companies merge purpose and profits through sustainable practices and contribute to social and environmental issues that consumers care about.

A New Perspective on Millennials: Segmenting a Generation for Actionable Insi...

Interbrand Design Forum

This forum has two parts. Recall the two presidential speeches.docx

christalgrieg

This forum has two parts. Recall the two presidential speeches that were given by both President Obama and President Reagan, respectively. Note that these two presidents used the Rogerian method of argumentation to not only win over those who agreed with their viewpoints, but also to win over those who held different views. Think about a national or international issue that matters to you and write your own speech for that issue, using the Rogerian style of argumentation. How would you win over the other side? You don’t need to use citations, but please do not create statistics or ‘facts.’ You might also find this video on the Rogerian form helpful:https://www.youtube.com/watch?v=Z9knvRXU8zQ&feature=youtu.be. Please note that you have the option of having the text of the video appear if you check the CC icon at the bottom of the screen. Does your speech follow the pattern generally? Next, consider the following. During week seven, you are creating an argument using the Rogerian method. Have you used this style of argumentation before in your studies or career (either verbally or in past writing assignments/projects)? Will you use it in the future? Why or why not? In your response to your classmates, comment on the persuasiveness of your classmate’s speech – do not comment on whether or not you agree with the issue. Did this student follow the Rogerian format? Why or why not? 102Forum Rubric.pdf Chapter 10 Economy and Politics Copyright © 2015, 2013, 2012 Pearson Education, Inc. All Rights Reserved Tracking the Trends: Economy and Politics In 2013, just 19% of people said they trust the U.S. government to do what is right most of the time. Q. How do you feel about the federal government’s performance? What are some of the consequences of low public confidence in government? Survey Question: “How much do you trust the government in Washington?” Copyright © 2015, 2013, 2012 Pearson Education, Inc. All Rights Reserved Column1 1958 1959 1960 1961 1962 1963 1964 1965 1966 1967 1968 1969 1970 1971 1972 1973 1974 1975 1976 1977 1978 1979 1980 1981 1982 1983 1984 1985 1986 1987 1988 1989 1990 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 0.7300000000000002 0.65000000000000024 0.53 0.3600000000000001 0.28000000000000008 0.25 0.47000000000000008 0.44000000000000006 0.25 0.47000000000000008 0.23 0.17 0.39000000000000012 0.24000000000000005 0.4200000000000001 0.6000000000000002 0.3600000000000001 0.31000000000000011 0.17 0.22000000000000003 0.19000000000000003 Percentage Responding “Just about always” or “Most of the time” Economy and Politics Politics: The social institution that guides a society’s decision making about how to live Economy: The social institution that organizes the production, distribution, and consumption of goods and services Copyright © 2015, 2013, 2012 Pearson Education, Inc. All Rights Reserved The Capitalist Model Capit ...

Australia and Social Media

Brooke Nash

This document contains statistics about social media usage around the world from multiple sources. Some key facts presented include: there being over 1.5 billion social network users worldwide; Facebook having nearly 850 million monthly active users; and 57% of Facebook users being female. Business usage of social media is also discussed, with an increase shown in 2012 of businesses having a social media presence but also more users wanting discounts and promotions from businesses through social platforms. Predictions are made that social media will continue growing significantly.

BrandZ Top 50 Most Valuable Indonesian Brands 2015

Kantar

Millward Brown and WPP released the first annual BrandZ Top 50 Most Valuable Indonesian Brands report and ranking, Wednesday, August 19. The report identifies the key forces driving brand growth in Indonesia, and is an addition to the BrandZ annual rankings which include the Global Top100 Brands as well as rankings for China, India, and Latin America. - See more at: http://www.millwardbrown.com/mb-global/brand-strategy/brand-equity/brandz/top-indonesian-brands/2015

BRANDZ TOP 50 | Most Valuable Indonesian Brands 2015

Henky Hendranantha

The document provides an overview of modern Indonesia and the forces shaping its consumer market. It notes Indonesia is a land of contrasts, with a young population, growing wealth, and expanding middle class driving growth. Urbanization is intensifying as cities act as opportunities, though differences remain between urban areas. The consumer and brand landscape is changing as consumers become more sophisticated and selective, expecting complex relationships with brands influenced through various channels. Brands must understand Indonesia's diversity to succeed in this emerging market on the cusp of tremendous change.

Generation Why

ckaupert

This document discusses generational characteristics of Generation Y (also known as Gen Y or Gen buY), born between 1978-1990. Some key points: - Gen Y is more ethnically diverse than previous generations and values community and collaboration over individualism. They are confident and want flexibility in their careers. - Financially, Gen Y has significant spending power but also faces high costs for housing, education, and healthcare. They are tech-savvy investors who manage finances online. - Gen Y is marketing savvy and wants choices. They are not swayed by "hard sell" advertising but influenced by lifestyle connections and customer loyalty.

Trust Barometer 2008

Carol Harmon

The document provides information about the 2008 Edelman Trust Barometer survey. Some key findings include: 1. The survey polled opinion elites ages 35-64 in 18 countries as well as ages 25-34 in 12 countries for the first time. 2. The survey found that in most countries, respondents trust NGOs and businesses more than the government to do what is right. 3. Younger opinion elites ages 25-34 generally showed higher levels of trust in businesses compared to older respondents. They are also more open to information from a variety of sources.

Fair Fit Lens # 1 - Millennials, the mindful consumers

Serena Colombo

7 Trends to Watch in 2012

HavasPR

The document discusses 7 trends to watch in 2012: 1. People power and social media empowering both individuals and large organizations. 2. The always connected millennial generation reshaping notions of time and place. 3. Increased focus on privacy as people limit what they share online. 4. The rise of hyperlocal and location-based content and apps while universal interests remain. 5. PR professionals needing a wide range of skills to adapt to changing media landscapes. 6. Fragmented approaches to health and wellness combining scientific and alternative approaches. 7. A turn toward optimism and hopeful stories to boost consumer sentiment.

[Interbrand] Best global brands 2012

Viet Le

Similar to The Perfect (Experiential) Storm: Why "experience" is the new black (20)

Gen Z Explorer 2019

Who are the Millennials?

Born This Way: Millennial Loyalty Survey

Integrating Traditional and Digital Media in a Digital World with Ron Hill of...

Should Insurance Agents become Wealth Managers

B2B Content Marketing: the power of emotions based marketing

Forrester deck 10 21-12

Millennials by Todd Metrokin

2020 Edelman Trust Barometer

GGravity Summit Keynote - Simom Mainwaring

A New Perspective on Millennials: Segmenting a Generation for Actionable Insi...

This forum has two parts. Recall the two presidential speeches.docx

Australia and Social Media

BrandZ Top 50 Most Valuable Indonesian Brands 2015

BRANDZ TOP 50 | Most Valuable Indonesian Brands 2015

Generation Why

Trust Barometer 2008

Fair Fit Lens # 1 - Millennials, the mindful consumers

7 Trends to Watch in 2012

[Interbrand] Best global brands 2012

Recently uploaded

High-Quality IPTV Monthly Subscription for $15

advik4387

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka

➒➌➎➏➑➐➋➑➐➐Dpboss Matka Guessing Satta Matka Kalyan Chart Indian Matka

deft. 2024 pricing guide for onboarding

hello960827

Efficient PHP Development Solutions for Dynamic Web Applications

Harwinder Singh

Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...

Niswey

50 million companies worldwide leverage WhatsApp as a key marketing channel. You may have considered adding it to your marketing mix, or probably already driving impressive conversions with WhatsApp. But wait. What happens when you fully integrate your WhatsApp campaigns with HubSpot? That's exactly what we explored in this session. We take a look at everything that you need to know in order to deploy effective WhatsApp marketing strategies, and integrate it with your buyer journey in HubSpot. From technical requirements to innovative campaign strategies, to advanced campaign reporting - we discuss all that and more, to leverage WhatsApp for maximum impact. Check out more details about the event here https://events.hubspot.com/events/details/hubspot-new-delhi-presents-unlocking-whatsapp-marketing-with-hubspot-integrating-messaging-into-your-marketing-strategy/

2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf

Cambridge Product Management Network

欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【网址🎉ac55.net🎉】

valvereliz227

Satta Matka Dpboss Kalyan Matka Results Kalyan Chart

Satta Matka Dpboss Kalyan Matka Results

SATTA MATKA DPBOSS KALYAN MATKA RESULTS KALYAN CHART KALYAN MATKA MATKA RESULT KALYAN MATKA TIPS SATTA MATKA MATKA COM MATKA PANA JODI TODAY BATTA SATKA MATKA PATTI JODI NUMBER MATKA RESULTS MATKA CHART MATKA JODI SATTA COM INDIA SATTA MATKA MATKA TIPS MATKA WAPKA ALL MATKA RESULT LIVE ONLINE MATKA RESULT KALYAN MATKA RESULT DPBOSS MATKA 143 MAIN MATKA KALYAN MATKA RESULTS KALYAN CHART INDIA MATKA KALYAN SATTA MATKA 420 INDIAN MATKA SATTA KING MATKA FIX JODI FIX FIX FIX SATTA NAMBAR MATKA INDIA SATTA BATTA

The Steadfast and Reliable Bull: Taurus Zodiac Sign

my Pandit

Pro Tips for Effortless Contract Management

Eternity Paralegal Services

PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...

Ksquare Energy Pvt. Ltd.

During the budget session of 2024-25, the finance minister, Nirmala Sitharaman, introduced the “solar Rooftop scheme,” also known as “PM Surya Ghar Muft Bijli Yojana.” It is a subsidy offered to those who wish to put up solar panels in their homes using domestic power systems. Additionally, adopting photovoltaic technology at home allows you to lower your monthly electricity expenses. Today in this blog we will talk all about what is the PM Surya Ghar Muft Bijli Yojana. How does it work? Who is eligible for this yojana and all the other things related to this scheme?

1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf

ISONIKELtd

Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...

Adani case

❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...

❼❷⓿❺❻❷❽❷❼❽ Dpboss Kalyan Satta Matka Guessing Matka Result Main Bazar chart

GKohler - Retail Scavenger Hunt Presentation

GraceKohler1

Pitch Deck Teardown: Kinnect's $250k Angel deck

HajeJanKamps

The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...

YourLegal Accounting

Effective financial management is important for expansion and scalability in the ever-changing US business environment. White Label Bookkeeping services is an innovative solution that is becoming more and more popular among businesses. These services provide a special method for managing financial duties effectively, freeing up companies to concentrate on their main operations and growth plans. We’ll look at how White Label Bookkeeping can help US firms expand and develop in this blog.

一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理

taqyea

永久可查学历认证【微信：A575476】【(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证成绩单Offer】【微信：A575476】（留信学历认证永久存档查询）采用学校原版纸张、特殊工艺完全按照原版一比一制作（包括：隐形水印，阴影底纹，钢印LOGO烫金烫银，LOGO烫金烫银复合重叠，文字图案浮雕，激光镭射，紫外荧光，温感，复印防伪）行业标杆！精益求精，诚心合作，真诚制作！多年品质 ,按需精细制作，24小时接单,全套进口原装设备，十五年致力于帮助留学生解决难题，业务范围有加拿大、英国、澳洲、韩国、美国、新加坡，新西兰等学历材料，包您满意。【业务选择办理准则】一、工作未确定，回国需先给父母、亲戚朋友看下文凭的情况，办理一份就读学校的毕业证【微信：A575476】文凭即可二、回国进私企、外企、自己做生意的情况，这些单位是不查询毕业证真伪的，而且国内没有渠道去查询国外文凭的真假，也不需要提供真实教育部认证。鉴于此，办理一份毕业证【微信：A575476】即可三、进国企，银行，事业单位，考公务员等等，这些单位是必需要提供真实教育部认证的，办理教育部认证所需资料众多且烦琐，所有材料您都必须提供原件，我们凭借丰富的经验，快捷的绿色通道帮您快速整合材料，让您少走弯路。留信网认证的作用: 1:该专业认证可证明留学生真实身份 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内，将在公安局网内查询个人身份证信息后，同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料，供国家高端企业选择人才 → 【关于价格问题（保证一手价格）我们所定的价格是非常合理的，而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子我给客户的都是第一手的代理价格，因为我想坦诚对待大家不想跟大家在价格方面浪费时间对于老客户或者被老客户介绍过来的朋友，我们都会适当给一些优惠。选择实体注册公司办理，更放心，更安全！我们的承诺：可来公司面谈，可签订合同，会陪同客户一起到教育部认证窗口递交认证材料，客户在教育部官方认证查询网站查询到认证通过结果后付款，不成功不收费！

CULR Spring 2024 Journal.pdf testing for duke

ZevinAttisha

Enhancing Adoption of AI in Agri-food: Introduction

Cor Verdouw

Recently uploaded (20)

High-Quality IPTV Monthly Subscription for $15

Dpboss Matka Guessing Satta Matta Matka Kalyan Chart Indian Matka

deft. 2024 pricing guide for onboarding

Efficient PHP Development Solutions for Dynamic Web Applications

Unlocking WhatsApp Marketing with HubSpot: Integrating Messaging into Your Ma...

2024.06 CPMN Cambridge - Beyond Now-Next-Later.pdf

欧洲杯赌球-欧洲杯赌球买球官方官网-欧洲杯赌球比赛投注官网|【网址🎉ac55.net🎉】

Satta Matka Dpboss Kalyan Matka Results Kalyan Chart

The Steadfast and Reliable Bull: Taurus Zodiac Sign

Pro Tips for Effortless Contract Management

PM Surya Ghar Muft Bijli Yojana: Online Application, Eligibility, Subsidies &...

1 Circular 003_2023 ISO 27001_2022 Transition Arrangments v3.pdf

Adani Group's Active Interest In Increasing Its Presence in the Cement Manufa...

❼❷⓿❺❻❷❽❷❼❽ Dpboss Matka Result Satta Matka Guessing Satta Fix jodi Kalyan Fin...

GKohler - Retail Scavenger Hunt Presentation

Pitch Deck Teardown: Kinnect's $250k Angel deck

The Role of White Label Bookkeeping Services in Supporting the Growth and Sca...

一比一原版(QMUE毕业证书)英国爱丁堡玛格丽特女王大学毕业证文凭如何办理

CULR Spring 2024 Journal.pdf testing for duke

Enhancing Adoption of AI in Agri-food: Introduction

The Perfect (Experiential) Storm: Why "experience" is the new black

2. The Futures Company 2012 © ‫׀‬ 1 The Futures Company is the world’s leading foresight and innovation consultancy. We combine best-of-breed quantitative and qualitative datastreams, a 35-country global intelligence network and a unique set of proprietary frameworks and methodologies to unlock new sources " of growth for our clients.

3. The Futures Company 2012 © ‫׀‬ 2 Jeﬀ Yang is The Futures Company's head of multicultural insights, overseeing Mticultural MONITOR — TFC’s category- leading insights service focused on America's dynamic ethnic consumer markets — and leading the delivery of custom consulting solutions that track and translate consumer attitudes and behaviors across the African American, Asian American and Hispanic communities. As a senior vice president in TFC’s Trends & Futures group, he provides strategic consulting in technology and media, exploring the current landscapes and emerging shifts in devices, services and content creation and distribution. He writes Tao Jones, a regular column for The Wall Street Journal Online (blogs.wsj.com/speakeasy/tag/tao-jones/), and can be found on Twitter at @originalspin.

7. The Futures Company 2012 © ‫׀‬ 5 SOCIAL TECHNOLOGICAL ECONOMIC ENVIRONMENTAL POLITICAL DESIRE FOR EXPERIENCE a perfect STEEP storm

9. The Futures Company 2012 © ‫׀‬ 7 95 million strong Largest generation in history $900 billion in buying power 62% say it is important to ﬁnd excitement and sensation in life (vs. 49% of Gen Xers) 43% say it is important to satisfy hunger for new experiences (vs. 34% of Gen Xers)

11. The Futures Company 2012 © ‫׀‬ 9 Four in 10 Americans are nonwhite (by 2042, 51%) $1.3 trillion in buying power Novelty seekers: 46% say it is important to stretch yourself ! to try new things (vs. 33% of whites) Early adopters: ! 36% say they tend to buy products with the latest innovations as soon as they come out (vs. 20% of whites)

13. The Futures Company 2012 © ‫׀‬ 11 62% of American kids aged 5-8 have used an iPhone 4 in 10 American kids under age 4 and over half ! of kids aged 5-8 have used ! an iPad

16. The Futures Company 2012 © ‫׀‬ 14 52% of Americans have chosen to rent, borrow, or lease items instead of buy them in the past two years. 49% plan to “disown” traditionally-owned items in the next two years.

18. The Futures Company 2012 © ‫׀‬ 16 Two-thirds of global consumers say they prefer to buy companies that practice social responsbility. Nearly half (46%) say they are willing to pay more for products and services from these companies.

20. The Futures Company 2012 © ‫׀‬ 18 In 2008, 54% of Obama ! voters were "very enthusiastic." Only 17% of McCain voters felt that way. In 2012, 3 of 4 Obama supporters said their vote was for him; 23% said they voted against Romney.

21. The Futures Company 2012 © ‫׀‬ 19 !  Do sweat the details !  Tell stories. Make memories. !  Help them believe in magic !  Surprise and overdeliver !  Remember: ! Consumers remember

22. The Futures Company 2012 © ‫׀‬ 20 Thank you. Jeff Yang, SVP, The Futures Company jeff.yang@thefuturescompany.com Twitter: @Originalspin

The Perfect (Experiential) Storm: Why "experience" is the new black

Recommended

Recommended

More Related Content

What's hot

What's hot (9)

Viewers also liked

Viewers also liked (20)

Similar to The Perfect (Experiential) Storm: Why "experience" is the new black

Similar to The Perfect (Experiential) Storm: Why "experience" is the new black (20)

Recently uploaded

Recently uploaded (20)

The Perfect (Experiential) Storm: Why "experience" is the new black